Mad
#128
(July 1969)
EC,
1952 Series
- Volume
- 1
- Price
- 0.35 USD
- Pages
- 52
- Indicia Frequency
- monthly except February, May, August and November
- On-sale Date
- 1969-05-13
- Indicia / Colophon Publisher
- E.C. Publications Inc.
- Printer
- Printed in the U.S.A.
- Editing
- Al Feldstein (credited) (editor); Jerry De Fuccio (credited) (associate editor); Nick Meglin (credited) (associate editor)
Issue Notes
On-sale date from 1969 Periodicals, Copyright Office, Library of Congress.
- Parts of this issue are reprinted:
-
in Mad (EC, 1952 series) #503 (May 2010)
-
A Hawk's-Eye View of the United States
illustration / 1 page
- Script
- Max Brandel (credited)
- Pencils
- Bob Clarke (credited)
- Inks
- Bob Clarke (credited)
- Colors
- Bob Clarke (credited)
- Letters
- typeset
- Genre
- humor; satire-parody
- Synopsis
- A map of the United States, adjusted to reflect the country's involvement in Vietnam.
Indexer Notes
Inside front cover.
The Guru of Ours
Pot at the End of the Rainbow Dept. / comic story / 7 pages
- Script
- Frank Jacobs (credited)
- Pencils
- Mort Drucker (credited, signed)
- Inks
- Mort Drucker (credited, signed)
- Letters
- typeset
- Genre
- humor; satire-parody
- Characters
- Liza Minnelli [as Dorothy]; Tiny Tim [as Auntie Em]; Dustin Hoffman [as The Munchkin King]; Pat Boone [as The Square]; George Hamilton [as The Snob]; Michael J. Pollard [as The Psycho]; Ed Sullivan [as The Guru]
- Synopsis
- In a parody of the film version of "The Wizard of Oz," a rural girl is borne by a tornado into a strange and bizarre land: A modern urban center.
Indexer Notes
Mort Drucker slips Schroeder from the "Peanuts" comic strip into the background of page 4.
Drawn Out Dramas
Marginal Thinking Dept. / cartoon / 0 pages
- Genre
- humor
Indexer Notes
Cartoons drawn into the margins of random pages.
On a Saturday Afternoon
Don Martin Dept. / comic story / 1 page
- Script
- Don Martin (signed)
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A man spends a less-than-successful afternoon skydiving.
- Reprints
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) which is reprinted
-
in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974) - in Mad Special [Mad Super Special] (EC, 1970 series) #38 (Spring 1982)
-
A Mad Nature Study Guide
Fair Game Dept. / photo story / 3 pages
- Script
- Max Brandel (credited); Frank Jacobs (credited)
- Pencils
- ? (photo)
- Inks
- ? (photo)
- Letters
- typeset
- Genre
- humor; satire-parody
- Characters
- Jane Fonda; Spiro Agnew; Richard Burton; Elizabeth Taylor; Bob Dylan; Mao tse-Tung; Doris Day; Fidel Castro; Tiny Tim; Gamel Abdel Nasser; Charles DeGaulle; Adam Clayton Powell
- Synopsis
- Photos of celebrity faces are superimposed on the bodies of common animals for ironic effect.
The Heart Transplant
Pump and Circumstances Dept. / comic story / 2 pages
- Script
- Al Jaffee (credited)
- Pencils
- Al Jaffee (credited, signed)
- Inks
- Al Jaffee (credited, signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A man gets a heart transplant.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #104 (June 1995)
-
Mad's "Foreign Film Producer of the Year"
Rib a Dubbed Dub Dept. / comic story / 4 pages
- Script
- Dick DeBartolo (credited)
- Pencils
- Joe Orlando (credited)
- Inks
- Joe Orlando (credited)
- Letters
- typeset
- Genre
- satire-parody
- Characters
- Hugh Downs; Carlo Levinetini
- Synopsis
- Mad interviews a film producer who is more interested in the quality of his profits than the quality of his films.
- Reprints
One Day in a Hospital 2
Don Martin Dept. / comic story / 1 page
- Script
- Don Martin (signed)
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A wife visits her husband in the hospital and depresses him with all the bad news of the world.
- Reprints
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) [retitled] which is reprinted
-
You Know You're Really Overweight When...
Evaluating the Pound Dept. / comic story / 2 pages
- Script
- Jack Kent (credited)
- Pencils
- Paul Coker (credited as Paul Coker Jr.)
- Inks
- Paul Coker (credited as Paul Coker Jr.)
- Letters
- typeset
- Genre
- humor
- Synopsis
- Various examples of how to spot when you've let yourself go.
- Reprints
-
in Mad (BSV - Williams, 1967 series) #61 (Mai 1974) - in Mad Special [Mad Super Special] (EC, 1970 series) #102 (March 1995)
-
Mad's All-Inclusive Do-It-Yourself Protest Newspaper Story
Picket Yourself Dept. / text story / 2 pages
- Script
- Frank Jacobs (credited)
- Letters
- typeset
- Genre
- humor; satire-parody
- Synopsis
- Generic newspaper article on a protest march with blanks at key places and multiple options to use for those blanks to customize the story to the actual event.
The Lighter Side of Amusement Parks
Berg's-Eye View Dept. / comic story / 5 pages
- Genre
- humor; satire-parody
- Synopsis
- Examples of boorish and bad behavior at amusement parks.
- Reprints
Spy vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy / comic story / 1 page
- Script
- Antonio Prohías (signed)
- Pencils
- Antonio Prohías (signed)
- Inks
- Antonio Prohías (signed)
- Genre
- humor; spy
- Characters
- The Black Spy; The White Spy
- Synopsis
- The Black Spy traps the White Spy using an octopus.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #48 (Fall 1984)
-
Some "Greeting Cards to the Newlyweds" We'd Like to See
For Better or Verse Dept. / comic story / 3 pages
- Script
- Frank Jacobs (credited); David Hunter
- Pencils
- Bob Clarke (credited, signed)
- Inks
- Bob Clarke (credited, signed)
- Letters
- typeset
- Genre
- humor; satire-parody
- Synopsis
- Greeting cards that point out the commercial cynicism of weddings.
- Reprints
One Day in a Sawmill
Don Martin Dept. / comic story / 1 page
- Script
- Don Martin (signed)
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A man's severed hands are reattached.
- Reprints
A Mad Peek Behind the Scenes: At a Laundry & Dry Cleaners
Inside-Ouch Dept. / cartoon / 2 pages
- Script
- Larry Siegel (credited)
- Pencils
- Jack Davis (credited, signed)
- Inks
- Jack Davis (credited, signed)
- Letters
- typeset
- Genre
- humor; satire-parody
- Synopsis
- Cynical look at the inner workings of a professional laundry.
A Mad Portfolio of Appropriate Comic Strip Sound Effects
Punch in the Noise Dept. / comic story / 3 pages
- Script
- Earle Doud (credited)
- Pencils
- Bob Clarke (credited)
- Inks
- Bob Clarke (credited)
- Letters
- Bob Clarke; typeset
- Genre
- humor; satire-parody
- Characters
- Mammy Yokum; Pappy Yokum; Dennis Mitchell; Henry Mitchell; Archie Andrews; Jughead Jones; Mr. A. Mutt; Jeff; Charlie Brown; Dagwood Bumstead; Mr. Dithers; Daddy Warbucks; Beetle Bailey; Mary Perkins; Dick Tracy
- Synopsis
- Comic strips with sound effects that have multiple meanings.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #36 (Fall 1981)
-
The Heist
Safe on Second Dept. / comic story / 2 pages
- Script
- Sergio Aragonés (credited)
- Pencils
- Sergio Aragonés (credited)
- Inks
- Sergio Aragonés (credited)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A safe-cracker must work on the move.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #12 (1973)
- in Mad's Sergio Aragonés on Parade (Warner Books, 1982 series) #14 (September 1982)
- in Mad's Greatest Artists: Sergio Aragonès (Running Press Book Publishers, 2010 series) (2010)
- in Mad (EC, 2018 series) #17 (February 2021)
-
A Mad Look at Two College Generations
Rah-Rah-Riot Dept. / comic story / 5 pages
- Script
- Larry Siegel (credited)
- Pencils
- George Woodbridge (credited)
- Inks
- George Woodbridge (credited)
- Letters
- typeset
- Genre
- humor; satire-parody
- Synopsis
- Comparison of the behavior of college classes of 1949 and 1969 from the same university.
What Is the One Unhappiness Almost All Modern Parents Are Sure to Share with Their Children
Mad Fold-In / cartoon / 1 page
- Script
- Al Jaffee (credited)
- Pencils
- Al Jaffee (credited, signed)
- Inks
- Al Jaffee (credited, signed)
- Colors
- Al Jaffee (credited)
- Letters
- typeset
- Genre
- humor; satire-parody
- Synopsis
- One thing never changes when it comes to raising children.
- Reprints
Indexer Notes
Inside back cover.
The Tomb of the Unknown Smoker
illustration / 1 page
- Script
- Max Brandel (sourced)
- Pencils
- Irving Schild (sourced) (photograph)
- Inks
- Irving Schild (sourced) (photograph)
- Colors
- Irving Schild (sourced) (photograph)
- Letters
- typeset
- Genre
- satire-parody
- Synopsis
- Model of a graveyard monument to smoking victims.
- Reprints
Indexer Notes
Back cover.
Editing
Related Scans
Series Information
Table of Contents
-
0.
[I will never read class in Mad]
-
1.
A Hawk's-Eye View of the United States
-
2.
Why Not Have the Next Issue Sent Directly to Your Home?
-
3.
The Guru of Ours
Pot at the End of the Rainbow Dept. -
4.
Drawn Out Dramas
Marginal Thinking Dept. -
5.
On a Saturday Afternoon
Don Martin Dept. -
6.
A Mad Nature Study Guide
Fair Game Dept. -
7.
The Heart Transplant
Pump and Circumstances Dept. -
8.
Mad's "Foreign Film Producer of the Year"
Rib a Dubbed Dub Dept. -
9.
One Day in a Hospital 2
Don Martin Dept. -
10.
You Know You're Really Overweight When...
Evaluating the Pound Dept. -
11.
Mad's All-Inclusive Do-It-Yourself Protest Newspaper Story
Picket Yourself Dept. -
12.
The Lighter Side of Amusement Parks
Berg's-Eye View Dept. -
13.
Spy vs. Spy
Joke & Dagger Dept. [Joke and Dagger Dept.]; Spy vs. Spy -
14.
Some "Greeting Cards to the Newlyweds" We'd Like to See
For Better or Verse Dept. -
15.
One Day in a Sawmill
Don Martin Dept. -
16.
A Mad Peek Behind the Scenes: At a Laundry & Dry Cleaners
Inside-Ouch Dept. -
17.
A Mad Portfolio of Appropriate Comic Strip Sound Effects
Punch in the Noise Dept. -
18.
The Heist
Safe on Second Dept. -
19.
A Mad Look at Two College Generations
Rah-Rah-Riot Dept. -
20.
What Is the One Unhappiness Almost All Modern Parents Are Sure to Share with Their Children
Mad Fold-In -
21.
The Tomb of the Unknown Smoker
This issue was modified by, among others
- Katie
- Weldon Adams
- Steve Coates
- Peter Croome
- Igor Dybzinski
- Katy Hayhurst
- Michael Hoskin
- Terry Watkins
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