(September 1969)

EC, 1952 Series
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Volume:
1
Price:
0.35 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Mad Widens the Generation Gap (Table of Contents)

cover / 1 page (report information)

Pencils:
Norman Mingo (signed)
Inks:
Norman Mingo (signed)
Colors:
Norman Mingo (signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman

Don Martin Takes a Look at a Fairy Tale (Table of Contents)

comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Colors:
Don Martin
Letters:
typeset

Genre:
humor
Synopsis:
Gruesome retelling of the story of Rapunzel.
Reprints:

Indexer Notes

Inside front cover.

Why Not Have the Next Issue Sent Directly to Your Home? (Table of Contents)

promo (ad from the publisher) / 0.33 page (report information)

Script:
?
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Synopsis:
A lighthouse keeper has his subscription copy of Mad delivered by a pelican.

Mad Origami Zoo of Cliche Creatures (Table of Contents)

Ecchology Dept. / photo story / 3 pages (report information)

Script:
Frank Jacobs
Pencils:
Guiseppe Baggi
Inks:
Guiseppe Baggi
Letters:
typeset

Genre:
humor
Synopsis:
Origami figures folded out of paper with specific images printed on the paper for ironic effect.

Drawn Out Dramas (Table of Contents)

Marginal Thinking Dept. / cartoon / pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

The Brother Hoods (Table of Contents)

Kissy-Kissy Bang-Bang Dept. / comic story / 6 pages (report information)

Script:
Lou Silverstone
Pencils:
Mort Drucker
Inks:
Mort Drucker
Letters:
typeset

Genre:
satire-parody
Characters:
Frank Gilletta; Krankie; Vengie; Enema; The Italian Anti-Defamation League [Frank Sinatra; Dean Martin; Yogi Berra; Al Martino; Vince Lombardi]
Synopsis:
An American marries into a Sicilian family, travels to Sicily in order to join the Mafia, and finds that nobody there belongs to the Mafia.

Don Martin Takes Another Look at the Same Fairy Tale (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Rapunzel deals with two suitors.
Reprints:

The Mad Primer of Bigots, Extremists and Other Loose Ends (Table of Contents)

It Must Have Been Something They Hate Dept. / comic story / 3 pages (report information)

Script:
Frank Jacobs; Stan Hart
Pencils:
Jack Davis
Inks:
Jack Davis
Letters:
typeset

Genre:
satire-parody
Synopsis:
An examination of various political and social extremist movements, done as a children's reading primer.
Reprints:

The Mad Approach Toward Bridging the Generation Gap (Table of Contents)

Chide Psychology Dept. / comic story / 4 pages (report information)

Script:
Earle Dowd
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Genre:
satire-parody
Synopsis:
Outlining a right way and a wrong way to deal with teenage behavioral problems.

Indexer Notes

One of the panels reprints Norman Mingo's cover for this issue.

The Anatomy of a Movie Ad Campaign (Table of Contents)

Screen-Ploy Dept. / comic story / 2 pages (report information)

Script:
Dick DeBartolo
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Synopsis:
Ads for a film trace the film's release from pre-release teaser through various ancillary bookings to re-release under a different title.
Reprints:

The Lighter Side of Status Seeking (Table of Contents)

Berg's Eye View Dept. / comic story / 5 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
satire-parody
Synopsis:
Satire of upwardly mobile people.

Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The White Spy traps the Black Spy with a hot air balloon.

A Mad Look at Dogs (Table of Contents)

Mutt and Jest Dept. / comic story / 3 pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor
Synopsis:
Various situations satirizing people and their dogs.
Reprints:

Mad Gray Paper: The State of Our Cities (Table of Contents)

Putting Down Town Dept. / comic story / 5 pages (report information)

Script:
Stan Hart
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Characters:
Harry Reasoner [as Harry Reasonable]
Synopsis:
A television news crew does a documentary on inner city housing conditions.

Don Martin Take a Last Look at the Same Fairy Tale (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Rapunzel gives the prince a shock.

Dr. Benjamin Spock Teenager Care (Table of Contents)

Bringing Up Fodder Dept. / comic story / 4 pages (report information)

Script:
Larry Siegel
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Synopsis:
Advice guide on how to raise and cope with a teen.
Reprints:

Jewella (Table of Contents)

Filly of Soul Dept. / comic story / 5 pages (report information)

Script:
Stan Hart
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Diahann Carroll (as Jewella Baker]; Lloyd Nolan [as Dr. Chicklet]; Marc Copage [as Corney Baker]; Lurene Tuttle (as Nurse Slobby]
Synopsis:
Parody of the TV series "Julia"; A stunningly beautiful, successful nurse tries to raise her son on her own and search for a husband at the same time.

A Dove's Eye View of the Joint Chiefs of Staff (Table of Contents)

Put Up Your "Dukes" Dept. / photo story / 1 page (report information)

Script:
Max Brandel
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
The leaders of the five branches of the U.S. Armed Forces are pictures, all with John Wayne's face replacing their own.

What Were the Investigations Into the "Pueblo Affair" Really Looking For? (Table of Contents)

Mad Fold-In / illustration / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Colors:
Al Jaffee
Letters:
typeset

Genre:
satire-parody
Synopsis:
The military searches for a scapegoat for the capture of a U.S. intelligence craft by North Korea.

Indexer Notes

Inside back cover.

The Ultra-White Toothpaste Commercial (Table of Contents)

A TV Ad We'd Like To See / comic story / 1 page (report information)

Script:
Dick DeBartolo
Pencils:
Jack Rickard
Inks:
Jack Rickard
Colors:
Jack Rickard
Letters:
typeset

Genre:
satire-parody
Synopsis:
Parody of the Ultra-Brite toothpaste TV campaign; A blown kiss to a window washer leads to tragedy.

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. Mad Widens the Generation Gap
  2. 1. Don Martin Takes a Look at a Fairy Tale
  3. 2. Why Not Have the Next Issue Sent Directly to Your Home?
  4. 3. Mad Origami Zoo of Cliche Creatures
    Ecchology Dept.
  5. 4. Drawn Out Dramas
    Marginal Thinking Dept.
  6. 5. The Brother Hoods
    Kissy-Kissy Bang-Bang Dept.
  7. 6. Don Martin Takes Another Look at the Same Fairy Tale
    Don Martin Dept.
  8. 7. The Mad Primer of Bigots, Extremists and Other Loose Ends
    It Must Have Been Something They Hate Dept.
  9. 8. The Mad Approach Toward Bridging the Generation Gap
    Chide Psychology Dept.
  10. 9. The Anatomy of a Movie Ad Campaign
    Screen-Ploy Dept.
  11. 10. The Lighter Side of Status Seeking
    Berg's Eye View Dept.
  12. 11. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  13. 12. A Mad Look at Dogs
    Mutt and Jest Dept.
  14. 13. Mad Gray Paper: The State of Our Cities
    Putting Down Town Dept.
  15. 14. Don Martin Take a Last Look at the Same Fairy Tale
    Don Martin Dept.
  16. 15. Dr. Benjamin Spock Teenager Care
    Bringing Up Fodder Dept.
  17. 16. Jewella
    Filly of Soul Dept.
  18. 17. A Dove's Eye View of the Joint Chiefs of Staff
    Put Up Your "Dukes" Dept.
  19. 18. What Were the Investigations Into the "Pueblo Affair" Really Looking For?
    Mad Fold-In
  20. 19. The Ultra-White Toothpaste Commercial
    A TV Ad We'd Like To See
This issue was most recently modified by:
  • Igor Dybzinski
  • Peter Croome
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne