(March 1970)

EC, 1952 Series
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Volume:
1
Price:
0.35 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Mad No Longer Contains Cyclamate or M.S.G. (Table of Contents)

cover / 1 page (report information)

Pencils:
Norman Mingo
Inks:
Norman Mingo
Colors:
Norman Mingo
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman

[no title indexed] (Table of Contents)

Letters Dept. / letters page / 1 page (report information)

Script:
Jerry DeFuccio ?
Letters:
typeset

Indexer Notes

Among the letters is one from actor Clint Eastwood, complete with picture of him and "When Eagles Dare" director Brian Hutton reading a copy of Mad.

Why Not Have the Next Issue Sent Directly to Your Home? (Table of Contents)

promo (ad from the publisher) / 0.67 page (report information)

Script:
Nick Meglin ?
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Synopsis:
An armored medieval postman is catapulted into a castle in order to deliver a subscription copy of Mad.

True Fat (Table of Contents)

Grit and Bear It Dept. / comic story / 6 pages (report information)

Script:
Larry Siegel
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
John Wayne [as Booster Claghorn]; Kim Darby [as Brattie Ross]; Glen Campbell [as LaBeefy]; Jeff Corey [as Tom Shamey]; Strother Martin [as The Colonel]
Synopsis:
Parody of the film "True Grit"; a spoiled brat teams up with a drunken marshal and a dimwitted Texas Ranger to track down the man who murdered her father.

The Facts of Life (& Death) (Table of Contents)

Bitter Things for Bitter Living Through Chemistry Dept. / comic story / 2 pages (report information)

Script:
Ronnie Nathan
Pencils:
Jack Davis
Inks:
Jack Davis
Letters:
typeset

Genre:
satire-parody
Synopsis:
Examples, in verse, of how our modern lifestyle is slowly killing us.
Reprints:

If TV Shows Were Actually Like Their Capsule Descriptions (Table of Contents)

Condensed Milking Dept. / comic story / 3 pages (report information)

Script:
Earle Dowd
Pencils:
Angelo Torres (signed)
Inks:
Angelo Torres (signed)
Letters:
typeset

Genre:
teen
Characters:
Dean Martin; George Hamilton; Pat Paulsen; Nancy Sinatra; Elaine "Spanky" McFarlane; Marlon Perkins; Jim Fowler; Walter Cronkite; David Susskind; Gore Vidal; Norman Mailer; Lawrence Welk; Kyle Rote
Synopsis:
Television programs provide the literal content of their TV Guide summaries.
Reprints:

Drawn Out Dramas (Table of Contents)

Marginal Thinking Dept. / cartoon / pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

During a Summer Shower (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A man avoids a tree during a lightning storm, but doesn't get the results he anticipated.
Reprints:

Mad's Do-It-Yourself Modern Movie Ads (Table of Contents)

Slime Pickings Dept. / comic story / 2 pages (report information)

Script:
Sy Reit
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
satire-parody
Synopsis:
Generic movie posters with fill-in-the-blanks and words provided so the reader can make their own movie posters with critic quotes.
Reprints:

The Lighter Side of Family Gatherings (Table of Contents)

Berg's Eye View Dept. / comic story / 5 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
satire-parody
Synopsis:
Cynical look at family reunions and relations.

Dreams That Went Up in Smoke (Table of Contents)

Sleeping "Bag" Dept. / photo story / 1 page (report information)

Script:
Max Brandel
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Genre:
satire-parody
Characters:
Ronald Reagan
Synopsis:
Ronald Reagan daydreams of his election to the Presidency.

What Is a Born Winner? (Table of Contents)

Every Clod Has a Silver Lining Dept. / text story / 2 pages (report information)

Script:
Al Jaffee
Pencils:
Sergio Aragones
Inks:
Sergio Aragones
Letters:
typeset

Genre:
humor
Synopsis:
Analysis of what makes certain people luckier than others.
Reprints:

Mad's Lifetime Chart of Attitudes and Behaviors (Table of Contents)

Stage of Mind Dept. / comic story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Genre:
satire-parody
Synopsis:
Examples of how perceptions of current issues change as a person ages.
Reprints:

Future Instant Predictions (Table of Contents)

Data Knows Best Dept. / comic story / 2 pages (report information)

Script:
William Garvin
Pencils:
Jack Rickard
Inks:
Jack Rickard
Letters:
typeset

Genre:
satire-parody
Synopsis:
Television news programs' desire to predict the outcome of an event is extended to other television genres.

Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The White Spy lures the Black Spy into a trap.

A Mad Look at Antiques of the Future (Table of Contents)

Here Today, Dear Tomorrow Dept. / photo story / 3 pages (report information)

Script:
Sy Reit
Pencils:
Irving Schild (photo)
Inks:
Irving Schild (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Examples of common modern items that will be considered collectable antiques in the future.
Reprints:

A Mad Peek Behind the Scenes at the U. S. Congress (Table of Contents)

Inside-Ouch Dept. / comic story / 2 pages (report information)

Script:
Lou Silverstone
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
The antics behind the scenes at Congress is depicted.

A Mad Look at Celebrities in Real-Life Situations (Table of Contents)

V.I. Peek Dept. / comic story / 3 pages (report information)

Script:
Larry Siegel
Pencils:
John Johns
Inks:
John Johns
Letters:
typeset

Genre:
satire-parody
Characters:
Aristotle Onassis; Jacqueline Kennedy-Onassis; John Lennon; Yoko Ono; Sammy Davis Jr.; Hugh Hefner; Frank Sinatra; Richard Nixon; Pat Nixon; Spiro Agnew
Synopsis:
Celebrities are placed in ordinary circumstances and their reactions depicted.
Reprints:

Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The Black Spy lures the White Spy into a trap with fake rocks.

Joe Namath's Wallet (Table of Contents)

Give Our Regards to Broadway Joe Dept. / comic story / 2 pages (report information)

Script:
Arnie Kogen
Letters:
?

Genre:
satire-parody
Synopsis:
Examples of the items found in Joe Namath's wallet.

One Day in the Mountains (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Two mountain men sample the product of another mountain man's still.
Reprints:

Mad Green Paper: The State of Our Suburbs (Table of Contents)

The Wrong Side of the Tracts Dept. / comic story / 4 pages (report information)

Script:
Stan Hart
Pencils:
George Woodbridge (signed)
Inks:
George Woodbridge (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Suburban life is examined by a television news reporter.
Reprints:

What Is One Special Benefit Derived From Modern Rock Music By Some of Its Fans (Table of Contents)

Mad Fold-In / illustration / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Colors:
Al Jaffee
Letters:
typeset

Genre:
satire-parody
Synopsis:
Loud rock music provides youth with an unexpected draft deferment.

Indexer Notes

Inside back cover.

A Valentine to All Our Mad Readers (Table of Contents)

illustration / 1 page (report information)

Script:
?
Pencils:
Norman Mingo (signed)
Inks:
Norman Mingo (signed)
Colors:
Norman Mingo (signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman
Synopsis:
Cynical ode to Mad readers, with Alfred E. Neuman as cupid.
Reprints:

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. Mad No Longer Contains Cyclamate or M.S.G.
  2. 1. [no title indexed]
    Letters Dept.
  3. 2. Why Not Have the Next Issue Sent Directly to Your Home?
  4. 3. True Fat
    Grit and Bear It Dept.
  5. 4. The Facts of Life (& Death)
    Bitter Things for Bitter Living Through Chemistry Dept.
  6. 5. If TV Shows Were Actually Like Their Capsule Descriptions
    Condensed Milking Dept.
  7. 6. Drawn Out Dramas
    Marginal Thinking Dept.
  8. 7. During a Summer Shower
    Don Martin Dept.
  9. 8. Mad's Do-It-Yourself Modern Movie Ads
    Slime Pickings Dept.
  10. 9. The Lighter Side of Family Gatherings
    Berg's Eye View Dept.
  11. 10. Dreams That Went Up in Smoke
    Sleeping "Bag" Dept.
  12. 11. What Is a Born Winner?
    Every Clod Has a Silver Lining Dept.
  13. 12. Mad's Lifetime Chart of Attitudes and Behaviors
    Stage of Mind Dept.
  14. 13. Future Instant Predictions
    Data Knows Best Dept.
  15. 14. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  16. 15. A Mad Look at Antiques of the Future
    Here Today, Dear Tomorrow Dept.
  17. 16. A Mad Peek Behind the Scenes at the U. S. Congress
    Inside-Ouch Dept.
  18. 17. A Mad Look at Celebrities in Real-Life Situations
    V.I. Peek Dept.
  19. 18. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  20. 19. Joe Namath's Wallet
    Give Our Regards to Broadway Joe Dept.
  21. 20. One Day in the Mountains
    Don Martin Dept.
  22. 21. Mad Green Paper: The State of Our Suburbs
    The Wrong Side of the Tracts Dept.
  23. 22. What Is One Special Benefit Derived From Modern Rock Music By Some of Its Fans
    Mad Fold-In
  24. 23. A Valentine to All Our Mad Readers
This issue was most recently modified by:
  • Igor Dybzinski
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne