(July 1971)

EC, 1952 Series
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Volume:
1
Price:
0.40 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Issue Notes

Parts of this issue are reprinted:

Mad - Buy It...or Leave It (Table of Contents)

cover / 1 page (report information)

Pencils:
Norman Mingo (signed)
Inks:
Norman Mingo (signed)
Colors:
Norman Mingo (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Alfred E. Neuman

Why Not Have the Next Issue Sent Directly to Your Home? (Table of Contents)

promo (ad from the publisher) / 0.5 page (report information)

Script:
?
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Genre:
humor
Synopsis:
Rapunzel has her subscription copy of Mad delivered directly to her castle.

Schmoe (Table of Contents)

Hippie Hunting Ground Dept. / comic story / 6 pages (report information)

Script:
Larry Siegel
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Peter Boyle [as Schmoe Curran]; Susan Sarandon [as Melistlist Compost]; Patrick McDermott [as Hank]; Dennis Patrick [as Bull Compost]; K. Callan [as Mrs. Curran]; Audrey Caire [as Mrs. Compost]
Synopsis:
Parody of the film "Joe"; An upper class father murders the drug addict boyfriend of his daughter, then teams up with a borderline psychotic construction worker to search the city's counterculture hangouts for his missing daughter.
Reprints:

Drawn Out Dramas (Table of Contents)

Marginal Thinking Dept. / cartoon / pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

The Mad Non-Smoker's Hate Book (Table of Contents)

Where There's Smoke, There's Ire Dept. / comic story / 4 pages (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee
Inks:
Al Jaffee
Letters:
typeset

Genre:
humor
Synopsis:
Examples of how inconsiderate smokers annoy people who don't smoke.

New Movie Monsters From the Medical World (Table of Contents)

Medi-Scare Dept. / comic story / 3 pages (report information)

Script:
E. Nelson Bridwell
Pencils:
Jack Rickard
Inks:
Jack Rickard
Letters:
typeset

Genre:
satire-parody
Synopsis:
Horror film plots based on modern hospital practices.

[The Air Show] (Table of Contents)

Hawks and Doves / comic story / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Letters:
typeset

Genre:
humor
Characters:
Major Hawks; Private Doves
Synopsis:
Private Doves alters the flight plan of a military air show to promote his peace message.

The Lighter Side of Sound Equipment (Table of Contents)

Berg's Eye View Dept. / comic story / 5 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
humor
Synopsis:
Satire of society's obsession with radios, record players and stereo speakers.

One Afternoon at the Beach (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A woman folds up her compactable beach equipment.

Make Love - - Not War (Table of Contents)

Mad Mini-Poster Dept. / photo story / 2 pages (report information)

Script:
Max Brandel
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
Two photos are juxtaposed against a photo of the White House to convey a message visually.

A Collection of Mad X Ray-vings (Table of Contents)

Everything's Coming Up Sub Rosa Dept. / cartoon / 2 pages (report information)

Script:
Don Edwing
Pencils:
Bob Clarke (signed)
Inks:
Bob Clarke (signed)
Letters:
typeset

Genre:
satire-parody
Synopsis:
The reality behind closed doors is revealed in a series of illustrations for ironic effect.
Reprints:

Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)
Letters:
typeset

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The White Spy wears an odd contraption involving a microphone and a toilet.

The F.I.B. (Table of Contents)

Forced-Feds Dept. / comic story / 6 pages (report information)

Script:
Dick DeBartolo
Pencils:
Angelo Torres (signed)
Inks:
Angelo Torres (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Efrem Zimbalist Jr. [as Lucas Oilyskin]; Philip Abbott [as Authority Word]; William Reynolds [as Tame Coldly]
Synopsis:
Parody of the TV series "The F.B.I."; Two F.B.I. agents track down diamond thieves while making sure that the products of the show's sponsor are prominently displayed.

Modern Art (Table of Contents)

Hung Up Dept. / photo story / 1 page (report information)

Script:
Max Brandel
Pencils:
Irving Schild (photo)
Inks:
Irving Schild (photo)
Letters:
typeset

Genre:
humor
Synopsis:
An art gallery patron is perplexed by one of the paintings displayed.

TV, as Viewed by the Animal World (Table of Contents)

Zoo's View Dept. / comic story / 2 pages (report information)

Script:
Paul Peter Porges
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Genre:
humor
Synopsis:
A television screen is displayed from the point of view of different types of animals.

A Mad Peek Behind the Scenes at a Recording Studio (Table of Contents)

Inside-Ouch Dept. / comic story / 2 pages (report information)

Script:
Earle Dowd
Pencils:
Jack Davis
Inks:
Jack Davis
Letters:
typeset

Genre:
satire-parody
Synopsis:
A look at the behind closed doors antics at a commercial recording studio.
Reprints:

One Hot Summer Morning (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A woman stops her husband from snoring.
Reprints:

Incredible Occult Magazine (Table of Contents)

Seer-Suckers Dept. / comic story / 7 pages (report information)

Script:
Frank Jacobs
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Synopsis:
A niche magazine dedicated to documenting supernatural occurrences.
Reprints:

The American Tourists in a Tokyo Restaurant (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Two American tourists comply with the Japanese custom of removing one's shoes before entering.

What Deadly Missions Are More and More Servicemen Voluntarily Going on? (Table of Contents)

Mad Fold-In / illustration / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Colors:
Al Jaffee
Letters:
typeset

Genre:
humor
Synopsis:
Missions in Vietnam are becoming more and more focused on non-military objectives.

Indexer Notes

Inside back cover.

The Morning Delivery (Table of Contents)

A Scene We'd Hate to See / photo story / 1 page (report information)

Script:
Max Brandel
Pencils:
Irving Schild (photo)
Inks:
Irving Schild (photo)
Colors:
Irving Schild (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
A scene from a future where milk isn't the only necessity purchased.

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. Mad - Buy It...or Leave It
  2. 1. Why Not Have the Next Issue Sent Directly to Your Home?
  3. 2. Schmoe
    Hippie Hunting Ground Dept.
  4. 3. Drawn Out Dramas
    Marginal Thinking Dept.
  5. 4. The Mad Non-Smoker's Hate Book
    Where There's Smoke, There's Ire Dept.
  6. 5. New Movie Monsters From the Medical World
    Medi-Scare Dept.
  7. 6. [The Air Show]
    Hawks and Doves
  8. 7. The Lighter Side of Sound Equipment
    Berg's Eye View Dept.
  9. 8. One Afternoon at the Beach
    Don Martin Dept.
  10. 9. Make Love - - Not War
    Mad Mini-Poster Dept.
  11. 10. A Collection of Mad X Ray-vings
    Everything's Coming Up Sub Rosa Dept.
  12. 11. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  13. 12. The F.I.B.
    Forced-Feds Dept.
  14. 13. Modern Art
    Hung Up Dept.
  15. 14. TV, as Viewed by the Animal World
    Zoo's View Dept.
  16. 15. A Mad Peek Behind the Scenes at a Recording Studio
    Inside-Ouch Dept.
  17. 16. One Hot Summer Morning
    Don Martin Dept.
  18. 17. Incredible Occult Magazine
    Seer-Suckers Dept.
  19. 18. The American Tourists in a Tokyo Restaurant
    Don Martin Dept.
  20. 19. What Deadly Missions Are More and More Servicemen Voluntarily Going on?
    Mad Fold-In
  21. 20. The Morning Delivery
    A Scene We'd Hate to See
This issue was most recently modified by:
  • Igor Dybzinski
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne