(October 1971)

EC, 1952 Series
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Volume:
1
Price:
0.40 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

Issue Notes

Parts of this issue are reprinted:

Special Polluted Issue of Mad (Table of Contents)

cover / 1 page (report information)

Pencils:
Norman Mingo (signed)
Inks:
Norman Mingo (signed)
Colors:
Norman Mingo (signed)
Letters:
typeset

Genre:
humor
Characters:
Alfred E. Neuman

Why Not Have the Next Issue Sent Directly to Your Home? (Table of Contents)

promo (ad from the publisher) / 0.5 page (report information)

Script:
?
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Synopsis:
The giant from the famous fairy tale has his subscription copy of Mad delivered via beanstalk.

Lover's Story (Table of Contents)

The Old Bawl Game Dept. / comic story / 7 pages (report information)

Script:
Larry Siegel
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Ryan O'Neal [as Oscar Wallet IV]; Ali McGraw [as Penny Cowsnofskibumsteinpastafazoola]; Ray Milland [as Oscar Wallet III]; Katharine Balfour [as Mrs. Wallet]
Synopsis:
Parody of the film "Love Story"; A rich college boy romances an ethnic girl below his social station in spite of pressure from his parents, and then she dies - - beautifully.
Reprints:

[The Electronic War Game] (Table of Contents)

Hawks and Doves / comic story / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Letters:
typeset

Genre:
humor
Characters:
Major Hawks; Private Doves
Synopsis:
Private Doves secretly rewires an animatronic war diorama to convey his message of peace.

Drawn Out Dramas (Table of Contents)

Marginal Thinking Dept. / cartoon / pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

This Is America... (Table of Contents)

Turning a Phrase Dept. / comic story / 4 pages (report information)

Script:
Max Brandel
Pencils:
? (photo)
Inks:
? (photo)
Letters:
typeset

Genre:
satire-parody
Characters:
Richard Nixon; Spiro Agnew; Alfred E. Neuman; Neil Armstrong; Robert Kennedy
Synopsis:
Photos are juxtaposed ironically in order to satirize contemporary United States society.

The Lighter Side of the Now Look (Table of Contents)

Berg's Eye View Dept. / comic story / 5 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
humor
Synopsis:
Satirical look at contemporary youth fashions and behavior and the reaction to it by the previous generation.

The Very First Musical Instrument (Table of Contents)

Don Martin Dept. / comic story / 2 pages (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A cave man invents the flute, then invents music criticism.
Reprints:

The Mad "Effluent Society" Pollution Primer (Table of Contents)

Ecchology Dept. / comic story / 3 pages (report information)

Script:
Sy Reit
Pencils:
Angelo Torres (signed)
Inks:
Angelo Torres (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Alfred E. Neuman
Synopsis:
The effect of pollution on modern American society and its influence on the members of that society.

Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The White Spy traps the Black Spy with images pasted onto the lenses of his sunglasses.

Mad Interviews a Typical "Middle American" Family (Table of Contents)

Hypocritic Oafs Dept. / comic story / 5 pages (report information)

Script:
Lou Silverstone
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Genre:
satire-parody
Characters:
Dick Cavett
Synopsis:
Dick Cavett interviews a suburban couple in a typical American city.

Recruiting Posters Through History (Table of Contents)

A Hitch in Time Dept. / comic story / 3 pages (report information)

Script:
Paul Peter Porges
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Synopsis:
Recruitment posters, based on the famous "Uncle Sam wants you" poster from the U.S. Army, are fashioned for multiple historical military actions.
Reprints:

A Mad Peek Behind the Scenes at a Resort Hotel (Table of Contents)

Inside-Ouch Dept. / comic story / 3 pages (report information)

Script:
Larry Siegel
Pencils:
Bob Clarke
Inks:
Bob Clarke
Letters:
typeset

Genre:
humor
Synopsis:
A series of humorous incidents inside a modern hotel.
Reprints:

A Mad Look at Amusement Parks (Table of Contents)

Up-Chuckles Dept. / comic story / 4 pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones
Letters:
typeset

Genre:
humor
Synopsis:
Humorous incidents from amusement parks are portrayed.
Reprints:

One Fine Day a Million Years Ago (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
Three cavemen try to tell time.

Reality Street (Table of Contents)

Opened Sesame Dept. / comic story / 6 pages (report information)

Script:
Dick DeBartolo
Pencils:
Jack Davis (signed)
Inks:
Jack Davis (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Roscoe Orman [as Gorgon]; Bob McGrath; Loretta Long; Bert; Ernie; Cookie Monster; Grover; Oscar the Grouch; Big Bird; Scary
Synopsis:
Parody of the TV show "Sesame Street"; Local residents and puppets try to teach simple lessons amid the decay and danger of an inner city slum neighborhood block.
Reprints:

What's Always Been the Favorite Method For Camouflaging Military Activity (Table of Contents)

Mad Fold-In / illustration / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Colors:
Al Jaffee
Letters:
typeset

Genre:
satire-parody
Synopsis:
One of the enemies of military action is truth.

Indexer Notes

Inside back cover.

The Four Horsemen of the Metropolis (Table of Contents)

illustration / 1 page (report information)

Script:
Frank Jacobs
Pencils:
Jack Thurston
Inks:
Jack Thurston
Colors:
Jack Thurston
Letters:
typeset

Genre:
satire-parody
Synopsis:
The famous image of "The Four Horsemen of the Apocalypse" is recast for contemporary issues.
Reprints:

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. Special Polluted Issue of Mad
  2. 1. Why Not Have the Next Issue Sent Directly to Your Home?
  3. 2. Lover's Story
    The Old Bawl Game Dept.
  4. 3. [The Electronic War Game]
    Hawks and Doves
  5. 4. Drawn Out Dramas
    Marginal Thinking Dept.
  6. 5. This Is America...
    Turning a Phrase Dept.
  7. 6. The Lighter Side of the Now Look
    Berg's Eye View Dept.
  8. 7. The Very First Musical Instrument
    Don Martin Dept.
  9. 8. The Mad "Effluent Society" Pollution Primer
    Ecchology Dept.
  10. 9. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  11. 10. Mad Interviews a Typical "Middle American" Family
    Hypocritic Oafs Dept.
  12. 11. Recruiting Posters Through History
    A Hitch in Time Dept.
  13. 12. A Mad Peek Behind the Scenes at a Resort Hotel
    Inside-Ouch Dept.
  14. 13. A Mad Look at Amusement Parks
    Up-Chuckles Dept.
  15. 14. One Fine Day a Million Years Ago
    Don Martin Dept.
  16. 15. Reality Street
    Opened Sesame Dept.
  17. 16. What's Always Been the Favorite Method For Camouflaging Military Activity
    Mad Fold-In
  18. 17. The Four Horsemen of the Metropolis
This issue was most recently modified by:
  • Igor Dybzinski
  • Jochen G.
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne