(October 1972)

EC, 1952 Series
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Volume:
1
Price:
0.40 USD
Pages:
52
Indicia frequency:
monthly except for February, May, August and November
Indicia / Colophon Publisher:
E.C. Publications, Inc.
Editing:
Al Feldstein
Color:
color (#1-23, later issues); color cover with black & white interior (#24 - ?)
Dimensions:
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock:
glossy cover
Binding:
saddle-stitched
Publishing Format:
ongoing series

[no title indexed] (Table of Contents)

cover / 1 page (report information)

Pencils:
Norman Mingo (signed)
Inks:
Norman Mingo (signed)
Colors:
Norman Mingo (signed)

Genre:
humor
Characters:
Alfred E. Neuman

Why Not Have the Next Issue Sent Directly to Your Home? (Table of Contents) (Expand) /

promo (ad from the publisher) / 0.67 page (report information)

The Cowkids (Table of Contents)

Short in the Saddle Dept. / comic story / 8 pages (report information)

Script:
Dick DeBartolo
Pencils:
Jack Davis
Inks:
Jack Davis
Letters:
typeset

Genre:
satire-parody
Characters:
John Wayne [as Will Brandason]; Roscoe Lee Browne [as the Cook]; Bruce Dern [as Long Hair]; Colleen Dewhurst [as Fannie Brandason]: Shawn Kelly [as Stuttering Boob]; A. Martinez [as Token Mexican]
Synopsis:
Parody of the film "The Cowboys"; a rancher, desperate for hands for a cattle drive, is forced to hire a group of school boys to replace his deserted crew.

Drawn Out Dramas (Table of Contents)

Marginal Thinking Dept. / cartoon / pages (report information)

Script:
Sergio Aragones
Pencils:
Sergio Aragones
Inks:
Sergio Aragones

Genre:
humor

Indexer Notes

Cartoons drawn into the margins of random pages.

Howard Hughes' Wallet (Table of Contents)

Odd Ball in the Back Pocket Dept. / text story / 2 pages (report information)

Script:
Arnie Kogen
Letters:
?; typeset

Genre:
satire-parody
Characters:
Howard Hughes
Synopsis:
Examples of the eccentric items found in Howard Hughes' wallet.

Mad's Ecology Mother Goose (Table of Contents)

Our Goose Is Cooked Dept. / comic story / 4 pages (report information)

Script:
M. S. Pinkham (plot); Frank Jacobs
Pencils:
Paul Coker Jr.
Inks:
Paul Coker Jr.
Letters:
typeset

Genre:
satire-parody
Synopsis:
Familiar nursery rhymes altered to reflect modern issues.

When Watching Television, You Can Be Sure of Seeing... (Table of Contents)

Pick-Up Schticks Dept. / comic story / 3 pages (report information)

Script:
Lou Silverstone
Pencils:
Angelo Torres
Inks:
Angelo Torres
Letters:
typeset

Genre:
satire-parody
Characters:
Joe Namath; Bob Hope; Johnny Carson; Rocky Graziano; Rona Barrett; Raymond Burr [as Ironside]; William Conrad [as Frank Cannon]; James Franciscus [as Longstreet]; Jackie Gleason; Dean Martin; Richard Nixon
Synopsis:
Examples of the predictability of television fare.
Reprints:

One Day at the Bullfights (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
At a bullfight, neither the matador nor the bull are what they seem.

The Mad Car-Owners Hate Book (Table of Contents)

Car Sick Dept. / comic story / 4 pages (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee
Inks:
Al Jaffee
Letters:
typeset

Genre:
humor
Synopsis:
Examples of the aggravations of owning a car.

Spy Vs. Spy (Table of Contents)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script:
Antonio Prohias
Pencils:
Antonio Prohias (signed)
Inks:
Antonio Prohias (signed)

Genre:
humor
Characters:
The Black Spy; The White Spy
Synopsis:
The White Spy sets a trap for The Black Spy.

The Mad Guide to Political Types (Table of Contents)

Knowing Your Left From Your Right Dept. / comic story / 4 pages (report information)

Script:
Frank Jacobs
Pencils:
George Woodbridge
Inks:
George Woodbridge
Letters:
typeset

Genre:
satire-parody
Synopsis:
Lists of stereotypical characteristics of various political factions.
Reprints:

One Day During a Cavalry Attack (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A tribe of plains Indians prepare their village for an attack from the U.S. Cavalry.

The Lighter Side of Hang-Ups (Table of Contents)

Berg's Eye View Dept. / comic story / 5 pages (report information)

Script:
Dave Berg
Pencils:
Dave Berg
Inks:
Dave Berg
Letters:
typeset

Genre:
humor
Synopsis:
Examples of modern obsessions, phobias and compulsions.

The Television Yellow Pages 1972-73 (Table of Contents)

Show Biz-zy Signals Dept. / comic story / 4 pages (report information)

Script:
Tom Koch
Pencils:
Jack Rickard; Jack Davis (uncredited); Mort Drucker (uncredited)
Inks:
Jack Rickard; Jack Davis (uncredited); Mort Drucker (uncredited)
Letters:
typeset

Genre:
satire-parody
Synopsis:
A section of the telephone company yellow pages with ads and listings for famous celebrities and the services they can provide.

Indexer Notes

Though most of the ad artwork is by Jack Rickard, the picture of the Sesame Street Muppets is by Jack Davis (taken from the splash panel in "Reality Street", Mad #146). The caricature of William F. Buckley in another ad is by Mort Drucker.

The Cute Rook (Table of Contents)

The Heist of Idiocy Dept. / comic story / 7 pages (report information)

Script:
Stan Hart
Pencils:
Mort Drucker (signed)
Inks:
Mort Drucker (signed)
Letters:
typeset

Genre:
satire-parody
Characters:
Robert Redford [as Dorkmunder]; George Segal [as Klepto]; Ron Liebman [as Stan]; Moses Gunn [as Ambassador Amuzing]; Paul Sand [as Allen]; Vincent Gardenia [as Stan's father]
Synopsis:
Parody of the film "The Hot Rock"; Four incredibly cute cons are hired by a foreign agent to steal a precious jewel from a museum.

One Night in a Bar Along the Highway (Table of Contents)

Don Martin Dept. / comic story / 1 page (report information)

Script:
Don Martin
Pencils:
Don Martin (signed)
Inks:
Don Martin (signed)
Letters:
typeset

Genre:
humor
Synopsis:
A biker causes a loud stir in a bar parking lot.
Reprints:

What Can We Expect From All of the Candidates in the 1972 Political Swim? (Table of Contents)

Mad Fold-In / illustration / 1 page (report information)

Script:
Al Jaffee
Pencils:
Al Jaffee (signed)
Inks:
Al Jaffee (signed)
Colors:
Al Jaffee
Letters:
typeset

Genre:
satire-parody
Characters:
Richard Nixon; Spiro Agnew; Edward Kennedy; Hubert Humphrey; Edmund Muskie; George Wallace; Alfred E. Neuman
Synopsis:
Visual of what the 1972 Presidential election ultimately amounts to.

Indexer Notes

Inside back cover.

America's Final Cigarette Break (Table of Contents)

Mad's Great Moments in Advertising / illustration / 1 page (report information)

Script:
Al Jaffee
Pencils:
Irving Schild (photo)
Inks:
Irving Schild (photo)
Colors:
Irving Schild (photo)
Letters:
typeset

Genre:
satire-parody
Synopsis:
A smoker gets some bad news with his chest x-ray.

Indexer Notes

Back cover.

Editing

Table of Contents

  1. 0. [no title indexed]
  2. 1. Why Not Have the Next Issue Sent Directly to Your Home?
  3. 2. The Cowkids
    Short in the Saddle Dept.
  4. 3. Drawn Out Dramas
    Marginal Thinking Dept.
  5. 4. Howard Hughes' Wallet
    Odd Ball in the Back Pocket Dept.
  6. 5. Mad's Ecology Mother Goose
    Our Goose Is Cooked Dept.
  7. 6. When Watching Television, You Can Be Sure of Seeing...
    Pick-Up Schticks Dept.
  8. 7. One Day at the Bullfights
    Don Martin Dept.
  9. 8. The Mad Car-Owners Hate Book
    Car Sick Dept.
  10. 9. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  11. 10. The Mad Guide to Political Types
    Knowing Your Left From Your Right Dept.
  12. 11. One Day During a Cavalry Attack
    Don Martin Dept.
  13. 12. The Lighter Side of Hang-Ups
    Berg's Eye View Dept.
  14. 13. The Television Yellow Pages 1972-73
    Show Biz-zy Signals Dept.
  15. 14. The Cute Rook
    The Heist of Idiocy Dept.
  16. 15. One Night in a Bar Along the Highway
    Don Martin Dept.
  17. 16. What Can We Expect From All of the Candidates in the 1972 Political Swim?
    Mad Fold-In
  18. 17. America's Final Cigarette Break
    Mad's Great Moments in Advertising
This issue was most recently modified by:
  • Igor Dybzinski
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne