Mad
#168
(July 1974)
EC,
1952 Series
- Volume
- 1
- Price
- 0.40 USD
- Pages
- 52
- Indicia Frequency
- monthly except February, May, August and November
- Indicia / Colophon Publisher
- E.C. Publications Inc.
- Editing
- Al Feldstein (editor)
Mad Leads the Fight to Conserve Energy
cover / 1 page
- Pencils
- Norman Mingo (signed as Norman Mingo)
- Inks
- Norman Mingo (signed as Norman Mingo)
- Colors
- Norman Mingo (signed as Norman Mingo)
- Letters
- Norman Mingo
- Genre
- humor
The Way We Bore
A Left Jabber and a Right Uppercrust Dept. / comic story / 7 pages
- Genre
- satire-parody
- Characters
- Barbra Streisand [as Sadie Mafoofsky]; Robert Redford [as Hubbard Goyisher]
- Synopsis
- In a parody of the film "The Way We Were," two ex-lovers are reunited during the United States' involvement in World War II.
Drawn Out Dramas
Marginal Thinking Dept. / cartoon / 0 pages
- Genre
- humor
Indexer Notes
Cartoons drawn into the margins of random pages.
One Evening at a Cocktail Party
Don Martin Dept. / comic story / 1 page
- Script
- Don Martin
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A man engages an animal trainer in conversation at a party.
- Reprints
-
in Mad Special [Mad Super Special] (EC, 1970 series) #25 (Fall 1978)
-
A Mad Look at Marriage...Before and After
Wedding Belts Dept. / comic story / 2 pages
- Genre
- humor
- Synopsis
- Examples of how people's behavior changes once they're married.
- Reprints
-
in Mad (BSV - Williams, 1967 series) #67 (November 1974) -
in Norsk Mad (Semic, 1981 series) #1/1982 ([januar] 1982)
-
Singable Theme Songs for TV Shows
Strike Up the Bland Dept. / comic story / 3 pages
- Script
- Frank Jacobs
- Pencils
- Angelo Torres (signed)
- Inks
- Angelo Torres (signed)
- Letters
- typeset
- Genre
- satire-parody
- Characters
- David Carradine [as Quai Chang Kane]; Keye Luke [as Master Po]; Mary Tyler Moore [as Mary Richards]; Ed Asner [as Lou Grant]; Peter Falk [as Lt. Columbo]; William F. Buckley; Walter Cronkite; Alfred E. Neuman; Robert Young [as Dr. Marcus Welby]; James Arness [as Matt Dillon]; Howard Cosell; Frank Gifford; Don Meredith; Monty Hall
- Synopsis
- The lyrics of popular songs are rewritten in order to make them theme songs for current television series.
Parental Non-Sequiturs
Shift of Gab Dept. / comic story / 3 pages
- Script
- Stan Hart
- Pencils
- Paul Coker (credited as Paul Coker Jr.)
- Inks
- Paul Coker (credited as Paul Coker Jr.)
- Letters
- typeset
- Genre
- humor
- Synopsis
- Examples of how the reactions to teens' proclamations are different than the anticipated reactions.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #66 (Spring 1989)
-
Magazine Articles...Then...and Now
Subject to Change Dept. / photo story / 2 pages
- Genre
- satire-parody
- Synopsis
- Examples of how the subject matter and presentation in journalism has change in twenty years.
The Lighter Side of the Energy Crisis
Berg's-Eye View Dept. / comic story / 5 pages
- Genre
- humor
- Synopsis
- How people deal with the gasoline shortage.
- Reprints
A Mad Guide to Recycling Garbage
Altering the Waste Dept. / comic story / 7 pages
- Genre
- humor
- Synopsis
- Examples of how discards can be converted into useable items.
- Reprints
- in Mad (BSV - Williams, 1967 series) #67 (November 1974)
- in Mad Special [Mad Super Special] (EC, 1970 series) #50 (Spring 1985)
-
At "The National Association of Professional Glass-Eaters" Banquet
Don Martin Dept. / comic story / 1 page
- Script
- Don Martin
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A diner has a complaint about his meal.
- Reprints
- in Mad For Kicks (Warner Books, 1980 series) #31416 (June 1980)
-
A Mad Peek Behind the Scenes at a TV Network
Inside-Ouch Dept. / comic story / 3 pages
- Genre
- satire-parody
- Synopsis
- Examples of why the TV networks do the things they do.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #48 (Fall 1984)
-
Remember When...
Then and Oww! Dept. / comic story / 2 pages
- Genre
- humor
- Synopsis
- Examples of how progress isn't always better.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #25 (Fall 1978)
- in Mad For Kicks (Warner Books, 1980 series) #31416 (June 1980)
-
Alfred's Poor Almanac
text story / 1 page
- Genre
- humor
- Synopsis
- Satirical historical events listings for the months of May and June.
Billy Jock
Diatribal Legend Dept. / comic story / 7 pages
- Script
- Stan Hart
- Pencils
- Angelo Torres (signed)
- Inks
- Angelo Torres (signed)
- Letters
- typeset
- Genre
- satire-parody
- Characters
- Tom Laughlin [as Billy Jock]; Delores Taylor [as Blue Jean]; David Roya [as Barnyard Poser]; Clark Howat [as The Sheriff]
- Synopsis
- Parody of the film "Billy Jack"; a native American ex-marine tries to live a peaceful life, but the local redneck idiots just won't let him.
- Reprints
- in Mad (BSV - Williams, 1967 series) #66 (Oktober 1974)
-
Indexer Notes
Artist Torres slips Lucy Van Pelt from the "Peanuts" strip into a scene in page 6, panel six.
One Day on a Tennis Court
Don Martin Dept. / comic story / 1 page
- Script
- Don Martin
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- The loser of a tennis match makes an ungracious response to losing.
- Reprints
- in Mad (BSV - Williams, 1967 series) #66 (Oktober 1974)
- in Mad Special [Mad Super Special] (EC, 1970 series) #27 (1978), #41 (Winter 1982)
- in MAD TV (EC, 1995 series) (1995)
- in Mad for Decades (Sterling Publishing Co., Inc., 2007 series) (2007)
-
What Big Car Feature Will Soon Be Included in Small Economy Cars?
Mad Fold-In / illustration / 1 page
- Genre
- satire-parody; humor
- Synopsis
- Commentary on auto industry inflation.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #31 (Summer 1980)
-
Indexer Notes
Inside back cover.
A Mad Medical Report
photo story / 1 page
- Script
- Frank Jacobs
- Pencils
- Irving Schild (photo)
- Inks
- Irving Schild (photo)
- Colors
- Irving Schild (photo)
- Letters
- typeset
- Genre
- satire-parody
- Synopsis
- Uncle Sam's medical report isn't encouraging.
- Reprints
- in Mad Special [Mad Super Special] (EC, 1970 series) #25 (Fall 1978), #82 (July 1992)
- in Mad's Greatest Writers: Frank Jacobs (Running Press Book Publishers, 2015 series) (2015)
-
Indexer Notes
Back cover.
Editing
Related Scans
Series Information
Table of Contents
-
0.
Mad Leads the Fight to Conserve Energy
-
1.
The Way We Bore
A Left Jabber and a Right Uppercrust Dept. -
2.
Drawn Out Dramas
Marginal Thinking Dept. -
3.
One Evening at a Cocktail Party
Don Martin Dept. -
4.
A Mad Look at Marriage...Before and After
Wedding Belts Dept. -
5.
Singable Theme Songs for TV Shows
Strike Up the Bland Dept. -
6.
Parental Non-Sequiturs
Shift of Gab Dept. -
7.
Magazine Articles...Then...and Now
Subject to Change Dept. -
8.
The Lighter Side of the Energy Crisis
Berg's-Eye View Dept. -
9.
A Mad Guide to Recycling Garbage
Altering the Waste Dept. -
10.
At "The National Association of Professional Glass-Eaters" Banquet
Don Martin Dept. -
11.
A Mad Peek Behind the Scenes at a TV Network
Inside-Ouch Dept. -
12.
Remember When...
Then and Oww! Dept. -
13.
Alfred's Poor Almanac
-
14.
Billy Jock
Diatribal Legend Dept. -
15.
One Day on a Tennis Court
Don Martin Dept. -
16.
What Big Car Feature Will Soon Be Included in Small Economy Cars?
Mad Fold-In -
17.
A Mad Medical Report
This issue was modified by, among others
- Katie
- mcomics
- Steve Coates
- Igor Dybzinski
- Gregory Fischer
- Michael Hoskin
- Terry Watkins
All portions of the Grand Comics Database™, except where noted otherwise, are
copyrighted by the GCD and are licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). This includes but is not necessarily limited to our database schema and data distribution format.