Hunchback; Frankenstein Monster; Ronald McDonald; Dr. Jekyll; Mr. Hyde; Zorro; Snow White; Seven Dwarfs; Lady Godiva; Toulouse-Lautrec; Robin Hood; Robinson Crusoe; Friday; Three Musketeers; Roto-Rooter Man; Alfred E. Neuman

Reprints

in Mad Special [Mad Super Special] (EC, 1970 series) #57 (Winter 1986)

Berg’s-Eye View Dept. / comic story / 5 pages (report information)

Script: Dave Berg
Pencils: Dave Berg
Inks: Dave Berg
Letters: typeset

Genre

humor

Reprints

in Mad Special [Mad Super Special] (EC, 1970 series) #56 (Fall 1986)

Seller Beware Dept. / text article / 1 page (report information)

Script: Dick DeBartolo
Letters: typeset

Genre: humor

Establishment Anguish Dept. / comic story / 4 pages (report information)

Script: Tom Koch
Pencils: Jack Davis
Inks: Jack Davis
Letters: typeset

Genre

humor

Reprints

in Norsk Mad (Semic, 1981 series) #2/1981 ([september] 1981)

There Goes the Neighborhood Dept. / comic story / 2 pages (report information)

Script: Frank Jacobs
Pencils: Harry North (credited as Harry North, Esq.)
Inks: Harry North (credited as Harry North, Esq.)
Letters: typeset

Genre: humor

Indexer Notes

Based on an idea by Charles M. De Fuccio.

One to a Customer Dept. / comic story / 3 pages (report information)

Script: Paul Peter Porges
Pencils: Al Jaffee
Inks: Al Jaffee
Letters: typeset

Genre

humor

Reprints

in Mad (BSV - Williams, 1967 series) #110 (Juni 1978)
in Norsk Mad (Semic, 1981 series) #1/1982 ([januar] 1982)
in Mad Special [Mad Super Special] (EC, 1970 series) #45 (Winter 1983), #104 (June 1995)

Counter-schlockwise Dept. / comic story / 5 pages (report information)

Script: Lou Silverstone
Pencils: Angelo Torres
Inks: Angelo Torres
Letters: typeset

Genre

humor; satire-parody

Characters

Alas; Vermin; Mule; Flu

Reprints

in Mad Special [Mad Super Special] (EC, 1970 series) #58 (Spring 1987)

Indexer Notes

Spoof of television sitcom "Alice."

Don Martin Department / comic story / 1 page (report information)

Script: Don Martin
Pencils: Don Martin
Inks: Don Martin
Letters: typeset

Genre: humor

Mad Fold-In / activity / 1 page (report information)

Script: Al Jaffee
Pencils: Al Jaffee
Inks: Al Jaffee
Colors: ?
Letters: typeset

Genre

humor

Reprints

in Mad (BSV - Williams, 1967 series) #118 (Februar 1979)
in Mad Special [Mad Super Special] (EC, 1970 series) #72 (Fall 1990)

Indexer Notes

Inside Back Cover (full color).

[Don Martin Department] / comic story / 1 page (report information)

Script: Sergio Aragonés
Pencils: Don Martin
Inks: Don Martin
Colors: ?

Genre: humor

Indexer Notes

Back Cover.

comic story / 0 pages (report information)

Script: Sergio Aragonés
Pencils: Sergio Aragonés
Inks: Sergio Aragonés
Letters: Sergio Aragonés

Genre: satire-parody

Indexer Notes

No page count as gags appear in various places around the magazine.

Editing

View Change History

Issue at my.comics.org

Related Scans

None

Series Information

Table of Contents

0. Mad
Mad
1. [Table of Contents]
Mad
2. Letters Dept.
Letters Dept.
3. The Dip
Bubble, Bottles and Boobs Dept.
4. Don Martin Dept. Part 1: One Morning in a Drug Store
Don Martin Department
5. Food for Thought
Vittle Issues Dept.
6. When the "UPC" Symbol Takes Over Completely
Code Front Moving In Dept.
7. School Supplies Unlimited 1978-79 Wholesale Catalogue
Torture of Learning Dept.
8. Don Martin Dept. Part 2: Around Noon on a Movie Set
Don Martin Department
9. Kids' Fresh New Comebacks to Parents' Tired Old Comments
Minority Retort Dept.
10. Spy vs. Spy
Joke and Dagger Dept.
11. Some Legendary Wire Hangers
Bent Offerings Dept.
12. The Lighter Side of... Fire
Berg’s-Eye View Dept.
13. Warranty Questionnaire from the Purchasing Public
Seller Beware Dept.
14. You Can't Beat the System
Establishment Anguish Dept.
15. Ten Little Businessmen
There Goes the Neighborhood Dept.
16. Mad One-Time-Use Products
One to a Customer Dept.
17. Alas
Counter-schlockwise Dept.
18. Don Martin Dept. Part 3: One Evening in a Bus Station
Don Martin Department
19. What Competitive Russian and Japanese Enterprise Threatens Total Annihilation?
Mad Fold-In
20. One Evening in the City
[Don Martin Department]
21. Drawn-Out Dramas

This issue was modified by, among others

Katie
Weldon Adams
Gregory Fischer
Katy Hayhurst
Thomas Johnson
Karsten S.
Tanya Schuehle
Karl Wilcox

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Mad #198 (April 1978)

Mad (Table of Contents)

Mad / cover / 1 page (report information)

[Table of Contents] (Table of Contents: 1)

Mad / foreword, introduction, preface, afterword / 1 page (report information)

Letters Dept. (Table of Contents: 2)

Letters Dept. / letters page / 2 pages (report information)

The Dip (Table of Contents: 3)

Bubble, Bottles and Boobs Dept. / comic story / 7 pages (report information)

Indexer Notes

Don Martin Dept. Part 1: One Morning in a Drug Store (Table of Contents: 4)

Don Martin Department / comic story / 1 page (report information)

Food for Thought (Table of Contents: 5)

Vittle Issues Dept. / comic story / 2 pages (report information)

When the "UPC" Symbol Takes Over Completely (Table of Contents: 6)

Code Front Moving In Dept. / comic story / 3 pages (report information)

School Supplies Unlimited 1978-79 Wholesale Catalogue (Table of Contents: 7)

Torture of Learning Dept. / comic story / 4 pages (report information)

Don Martin Dept. Part 2: Around Noon on a Movie Set (Table of Contents: 8)

Don Martin Department / comic story / 1 page (report information)

Kids' Fresh New Comebacks to Parents' Tired Old Comments (Table of Contents: 9)

Minority Retort Dept. / comic story / 3 pages (report information)

Spy vs. Spy (Table of Contents: 10)

Joke and Dagger Dept. / comic story / 1 page (report information)

Some Legendary Wire Hangers (Table of Contents: 11)

Bent Offerings Dept. / comic story / 2 pages (report information)

The Lighter Side of... Fire (Table of Contents: 12)

Berg’s-Eye View Dept. / comic story / 5 pages (report information)

Warranty Questionnaire from the Purchasing Public (Table of Contents: 13)

Seller Beware Dept. / text article / 1 page (report information)

You Can't Beat the System (Table of Contents: 14)

Establishment Anguish Dept. / comic story / 4 pages (report information)

Ten Little Businessmen (Table of Contents: 15)

There Goes the Neighborhood Dept. / comic story / 2 pages (report information)

Indexer Notes

Mad One-Time-Use Products (Table of Contents: 16)

One to a Customer Dept. / comic story / 3 pages (report information)

Alas (Table of Contents: 17)

Counter-schlockwise Dept. / comic story / 5 pages (report information)

Indexer Notes

Don Martin Dept. Part 3: One Evening in a Bus Station (Table of Contents: 18)

Don Martin Department / comic story / 1 page (report information)

What Competitive Russian and Japanese Enterprise Threatens Total Annihilation? (Table of Contents: 19)

Mad Fold-In / activity / 1 page (report information)

Indexer Notes

One Evening in the City (Table of Contents: 20)

[Don Martin Department] / comic story / 1 page (report information)

Indexer Notes

Drawn-Out Dramas (Table of Contents: 21)

comic story / 0 pages (report information)

Indexer Notes

Mad #198

(April 1978)