Mad #278
(April 1988)

EC, 1952 Series
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Price
1.50 USD
Pages
52
Indicia Frequency
monthly except February, May, August and November
Indicia / Colophon Publisher
E.C. Publications Inc.
Barcode
070989332300 04
Printer
Printed in U.S.A.
Editing
Nick Meglin (credited) (editor); Thomas Nozkowski (credited as Tom Nozkowski) (production); Joe Raiola (credited) (associate editor); Sara Fowler (credited) (associate editor); Dick DeBartolo (credited as Dick De Bartolo) (creative consultant); John Ficarra (credited) (editor); Charlie Kadau (credited) (associate editor); Leonard Brenner (credited) (art director)

Issue Notes

Parts of this issue are reprinted:

[no title indexed] (Table of Contents)

Mad / cover / 1 page (report information)

Script
Frank Jacobs; Bill Doherty (credited as Billy Doherty) (idea)
Pencils
Richard Williams
Inks
Richard Williams
Colors
?
Letters
typeset

First Line of Dialogue or Text
In this issue, we rap…
Characters
Alfred E. Neuman

Dorky Dancing (Table of Contents: 1)

Hollywood and Grind Dept. / comic story / 5 pages (report information)

Script
Stan Hart
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Characters
Jennifer Grey [as Bubbie]; Patrick Swayze [as Jawclench]; Cynthia Rhodes [as Pinhead]; Jack Weston [as Lox]
Reprints

Indexer Notes

Parody of the movie “Dirty Dancing”.

The Terrifying Terminal Tragedy (Table of Contents: 2)

Tales from the Duck Side Dept. / comic story / 1 page (report information)

Script
Don Edwing (credited as Duck Edwing)
Pencils
Don Edwing (credited as Duck Edwing)
Inks
Don Edwing (credited as Duck Edwing)
Letters
typeset

Genre
humor; satire-parody
Characters
Harold
Keywords
turnstiles

Still More Celebrity Silhouettes (Table of Contents: 3)

The Shadow Still Doesn't Know Dept. / comic story / 2 pages (report information)

Script
Rurik Tyler
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
humor
Characters
Robin Leach; Ernie; Kaddafi; Nancy; Don Johnson; Max Headroom; Roger Ebert; Marvin;

Quick Recoveries for Embarrassing Situations (Table of Contents: 4)

All Jaffee Dept. / comic story / 2 pages (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Letters
typeset

Genre
humor

A Mad Look at School (Table of Contents: 5)

Serge-In General Dept. / comic story / 2 pages (report information)

Script
Sergio Aragonés
Pencils
Sergio Aragonés
Inks
Sergio Aragonés
Letters
Sergio Aragonés

Genre
satire-parody; humor
Reprints

The Stupefying Suicide Situation (Table of Contents: 6)

Tales from the Duck Side Dept. / comic story / 1 page (report information)

Script
Don Edwing (credited as Duck Edwing)
Pencils
Don Edwing (credited as Duck Edwing)
Inks
Don Edwing (credited as Duck Edwing)
Letters
typeset

Genre
humor
Reprints

The Mad Nasty File (Vol Two) (Table of Contents: 7)

Along the Snide Lines Dept. / comic story / 3 pages (report information)

Script
Tom Koch
Pencils
Harry North
Inks
Harry North
Letters
typeset

Genre
humor
Characters
Jim McMahon; Lt. Col. Oliver North; Jack Nicholson; Oprah Winfrey; Ferdinand Marcos; Imelda Marcos; Tom Cruise; Gary Hart
Reprints
Keywords
Ice hockey

Dangerous Sports for the Very Daring and the Super Stupid (Table of Contents: 8)

Wide World of Dorks Dept. / comic story / 2 pages (report information)

Script
Paul Peter Porges
Pencils
Paul Peter Porges
Inks
Paul Peter Porges
Letters
typeset

Reprints

Secret Supermarket Rules (Table of Contents: 9)

Shelf Control Dept. / comic story / 2 pages (report information)

Script
Charlie Kadau
Pencils
Paul Coker
Inks
Paul Coker
Letters
typeset

The Official Mad Pardon of Ronald Reagan (Table of Contents: 10)

To Err is Reagan; To Forgive a Crime Dept. / text story / 2 pages (report information)

Script
Al Jaffee
Pencils
Jack Davis (illustration)
Inks
Jack Davis (illustration)
Letters
typeset

Genre
humor; satire-parody
Characters
Ronald Reagan

The Lighter Side of... (Table of Contents: 11)

Berg's-Eye View Dept. / comic story / 5 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor

Indexer Notes

Berg tackles a variety of subjects: speeding tickets, attraction, repairs, physical fitness, brand names, relationships, communication, persuasion, home decoration, shopping, parties, investments, creativity, and doctors.

The Disastrous Desert Drama (Table of Contents: 12)

Tales from the Duck Side Dept. / comic story / 1 page (report information)

Script
Don Edwing (credited as Duck Edwing)
Pencils
Don Edwing (credited as Duck Edwing)
Inks
Don Edwing (credited as Duck Edwing)
Letters
typeset

Genre
humor
Reprints

Celebrity Reading Lists (Table of Contents: 13)

Editions and Subtractions Dept. / comic story / 2 pages (report information)

Script
Tom Koch
Pencils
Sam Viviano
Inks
Sam Viviano
Letters
typeset

Genre
satire-parody
Characters
John Madden; Dan Rather; Frank Sinatra; Joan Rivers; Brooke Shields; George Steinbrenner; Michael Jackson; Ayatollah Khomeini
Reprints

Mad’s Instant Guide to Zodiac Types (Table of Contents: 14)

A Bad Case of Constellation Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Harry North
Inks
Harry North
Letters
typeset

Genre
humor

Spy vs. Spy (Table of Contents: 15)

Joke and Dagger Dept.; Spy vs. Spy / comic story / 1 page (report information)

Script
Don Edwing (sourced)
Pencils
Bob Clarke (sourced)
Inks
Bob Clarke (sourced)

Genre
humor; spy
Characters
The Black Spy; the White Spy
Synopsis
The White Spy disguises his caged shark to look like a fishing trip.
Keywords
Shark

Stinkout (Table of Contents: 16)

…And They Don’t Have a Plot to Peek In Dept. / comic story / 6 pages (report information)

Script
Dick DeBartolo
Pencils
Angelo Torres
Inks
Angelo Torres
Letters
typeset

Genre
satire-parody
Characters
Emilio Estevez [as Bilk]; Aidan Quinn [as Wretched Runtgomery]; Madeleine Stowe [as Marina McFire]; Richie Valens (cameo);
Reprints

Indexer Notes

Parody of the film “Stakeout”.

Disclaimers for TV Commercials to that Don’t Have Disclaimers (Table of Contents: 17)

Clause and Defect Dept. / comic story / 3 pages (report information)

Script
Frank Jacobs
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody

The Macabre Morticians’ Melodrama (Table of Contents: 18)

Tales from the Duck Side Dept. / comic story / 1 page (report information)

Script
Don Edwing (credited as Duck Edwing)
Pencils
Don Edwing (credited as Duck Edwing)
Inks
Don Edwing (credited as Duck Edwing)
Letters
?

Genre
humor

What Is Fast Becoming the Number One Cause of Drinking Among Today’s Youth? (Table of Contents: 19)

Mad Fold-In / activity / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee (painting, signed)
Inks
Al Jaffee (painting, signed)
Colors
Al Jaffee (painting, signed)
Letters
?

Genre
humor

Indexer Notes

inside back cover

Sports Titillated (Table of Contents: 20)

illustration / 1 page (report information)

Pencils
Irving Schild (photo)
Inks
Irving Schild (photo)
Colors
?
Letters
typeset

Indexer Notes

Back cover

Parody of Sports Illustrated swimsuit issue.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. ["In this issue, we rap…"]
    Mad
  2. 1. Dorky Dancing
    Hollywood and Grind Dept.
  3. 2. The Terrifying Terminal Tragedy
    Tales from the Duck Side Dept.
  4. 3. Still More Celebrity Silhouettes
    The Shadow Still Doesn't Know Dept.
  5. 4. Quick Recoveries for Embarrassing Situations
    All Jaffee Dept.
  6. 5. A Mad Look at School
    Serge-In General Dept.
  7. 6. The Stupefying Suicide Situation
    Tales from the Duck Side Dept.
  8. 7. The Mad Nasty File (Vol Two)
    Along the Snide Lines Dept.
  9. 8. Dangerous Sports for the Very Daring and the Super Stupid
    Wide World of Dorks Dept.
  10. 9. Secret Supermarket Rules
    Shelf Control Dept.
  11. 10. The Official Mad Pardon of Ronald Reagan
    To Err is Reagan; To Forgive a Crime Dept.
  12. 11. The Lighter Side of...
    Berg's-Eye View Dept.
  13. 12. The Disastrous Desert Drama
    Tales from the Duck Side Dept.
  14. 13. Celebrity Reading Lists
    Editions and Subtractions Dept.
  15. 14. Mad’s Instant Guide to Zodiac Types
    A Bad Case of Constellation Dept.
  16. 15. Spy vs. Spy
    Joke and Dagger Dept.; Spy vs. Spy
  17. 16. Stinkout
    …And They Don’t Have a Plot to Peek In Dept.
  18. 17. Disclaimers for TV Commercials to that Don’t Have Disclaimers
    Clause and Defect Dept.
  19. 18. The Macabre Morticians’ Melodrama
    Tales from the Duck Side Dept.
  20. 19. What Is Fast Becoming the Number One Cause of Drinking Among Today’s Youth?
    Mad Fold-In
  21. 20. Sports Titillated
This issue was modified by, among others
  • mcomics
  • Gregory Fischer
  • Katy Hayhurst
  • Michael Hoskin