This issue has variants.
Story begins on top half of inside front cover and ends on top half of inside back cover.
Introductory text by Matt Kindt, and a first letter by Jeff Lemire in response to a preview copy of issue #1. Also a small reproduction of the cover to issue #2.
Fake advertisement for Mind Juice chewing gum. Text indicates to go to the website www.mattkindt.com/mind after getting the code number hidden within the first six fake advertisement messages which will be published on the back covers of the first six issues of the series.