Comic has an extra-gatefold cover with recap and ads. Cover art forms a quadtych with the covers of AVENGERS #13, IRON MAN #13 and CAPTAIN AMERICA #13 (all 1996 series).
Brief introduction to the major characters and recap of the story so far.
"World War 3": Part 1 of 4. Story continued in AVENGERS #13 (1996 series).
House Advertisement for Marvel Comics Series (subscription page).
Questionnaire for "Marvel Lucy 13 Sweepstakes".
"Stan's Soapbox" by Stan Lee, "Checklist: Available September 24" (17 titles), plus promo texts for Marvel titles. Design by Comicraft.
Preview artwork collage with creators' photographs of upcoming "Heroes Return" tites: CAPTAIN AMERICA #1, FANTASTIC FOUR #1.
Total of 10 one-page and 2 two-page advertisements for: Saturday Morning (tv, ABC), Final Fantasy VII (game, Squaresoft, 2 pages), Marvel Online (internet provider, Marvel Online), Taffy Tangy (candy, Sunline), East Coast Comics (back issues, ECC), Built anything cool lately? (model kit, Revell), Sunday Morning (tv, UPN), Dave's Comics (back issues, Dave's Comics, 1/2 page), Universal Collectibles Inc. (comic collector's club, UCI, 1/2 page), Combos (snacks, Mars), Mile High Comics (web retailer, MHC, 2 pages), Pebbles (cereal, Post), Chee-Tos (snack, Frito-Lay).