Whitman W [with Face] (Brand Emblem)

1971 - 1984

Number of Issues:: 456
Notes:: In the 70s and 80s, Western labelled their non-returnable comics (as opposed to those sold on the newsstand market and returnable if unsold) as Whitman.

Note that the dates of some Whitman comics produced after 1981 are more of a Western production convention and often do not coincide with the dates the comics were made available. Some comics of this period have no indication of date whatsoever, and are dated by the information provided by Western to The Comic Reader.

In 1982, comics produced by Western Publishing (also known as Whitman comics, thanks to the name in the large "W" colophon in the upper left corner of covers) were available in two variations: a yellow W and a white W, arguably to differentiate different distribution methods. It is claimed that the yellow logo was used on comics sold in bagged lots, while the white logos were used on non-bagged issues sold directly to comic shops. The white logos were not returnable while the bagged comics were. This claim needs to be confirmed and sourced.

Editing

Brand emblem belongs to the brand group:

Brand Group	Publisher	Issues	Year Began	Year Ended	Notes
Whitman	Western	521	1971	1984	In the 70s and 80s, Western labelled their non-returnable comics (as opposed to those sold on the newsstand market and returnable if unsold) as Whitman. Note that the dates of some Whitman comics produced after 1981 are more of a Western production convention and often do not coincide with the dates the comics were made available. Some comics of this period have no indication of date whatsoever, and are dated by the information provided by Western to The Comic Reader.

Brand emblem is in use at the following publishers:

Publisher	Year Began	Year Ended
Western	1971	1984
DC	1978	1980
Marvel	1977	1979

Issue	Publication Date	On-sale Date	Indicia Publisher
Beep Beep the Road Runner (1966 series) #58 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #60 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #63 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #64 [Whitman]	May 1977	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #65 [Whitman]	July 1977	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #66 [Whitman]	September 1977	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #67 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #68 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #69 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #70 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #71 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #72 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #73 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #74 [Whitman]	October 1978	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #75 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #76 [Whitman]	January 1979	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #77 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #78 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #79 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #80 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #81 [Whitman]	July 1979	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #82 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #83 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #84 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #85 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #86 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #87 [Whitman]	January 1980	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #88 [Whitman]	February 1980	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #89	April 1980	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #90	July 1980	—	?
Beep Beep the Road Runner (1966 series) #91	August 1980	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #92	September 1980	—	?
Beep Beep the Road Runner (1966 series) #93	October 1980	—	?
Beep Beep the Road Runner (1966 series) #94	February 1981	—	?
Beep Beep the Road Runner (1966 series) #95	June 1981	—	?
Beep Beep the Road Runner (1966 series) #96	August 1981	—	?
Beep Beep the Road Runner (1966 series) #97	September 1981	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #98	October 1981	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #99	January 1982	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #100	March 1982	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #101	April 1982	—	?
Beep Beep the Road Runner (1966 series) #102	[June 1983]	1983-03-10	?
Beetle Bailey (1978 series) #120 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #122 [Whitman]	August 1978	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #123 [Whitman]	October 1978	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #124 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #125 [Whitman]	February 1979	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #126 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #127 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #128 [Whitman]	August 1979	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #130 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #131 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #132	April 1980	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #55 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #56 [Whitman]	[August 1974]	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #57 [Whitman]	[October 1974]	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #59 [Whitman]	February 1975	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #62 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #63 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #64 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #65 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #66 [Whitman]	February 1976	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #69 [Whitman]	August 1976	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #70 [Whitman]	September 1976	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #71 [Whitman]	October 1976	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #74 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #75 [Whitman]	June 1977	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #76 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #77 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #78 [Whitman]	October 1977	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #87 [Whitman]	December 1978	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #88 [Whitman]	—	—	Western Publishing Company, Inc.
The Brave and the Bold (1955 series) #145 [Whitman]	December 1978	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #146 [Whitman]	January 1979	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #147 [Whitman]	February 1979	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #150 [Whitman]	May 1979	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #151 [Whitman]	June 1979	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #152 [Whitman]	July 1979	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #153 [Whitman]	August 1979	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #154 [Whitman]	September 1979	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #155 [Whitman]	October 1979	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #156 [Whitman]	November 1979	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #157 [Whitman]	December 1979	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #158 [Whitman]	January 1980	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #159 [Whitman]	February 1980	—	DC Comics Inc. (DC)
The Brave and the Bold (1955 series) #165 [Whitman]	August 1980	—	DC Comics Inc. (DC)
Brothers of the Spear (1972 series) #9 [Whitman]	—	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #10 [Whitman]	—	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #11 [Whitman]	—	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #12 [Whitman]	[March 1975]	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #15 [Whitman]	—	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #16 [Whitman]	—	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #17 [Whitman]	February 1976	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #18	May 1982	—	Western Publishing Company, Inc.
Buck Rogers (1964 series) #2 [Whitman]	—	—	Western Publishing Company, Inc.
Buck Rogers (1964 series) #3 [Whitman]	September 1979	—	Western Publishing Company, Inc.
Buck Rogers (1964 series) #4 [Whitman]	October 1979	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #5 [Whitman]	—	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #6 [Whitman]	—	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #7	April 1980	—	Western Publishing Company, Inc.

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