Whitman W [with Face] (Brand Emblem)

1971 - 1984
Number of Issues:
456
Notes:
In the 70s and 80s, Western labelled their non-returnable comics (as opposed to those sold on the newsstand market and returnable if unsold) as Whitman.

Note that the dates of some Whitman comics produced after 1981 are more of a Western production convention and often do not coincide with the dates the comics were made available. Some comics of this period have no indication of date whatsoever, and are dated by the information provided by Western to The Comic Reader.

In 1982, comics produced by Western Publishing (also known as Whitman comics, thanks to the name in the large "W" colophon in the upper left corner of covers) were available in two variations: a yellow W and a white W, arguably to differentiate different distribution methods. It is claimed that the yellow logo was used on comics sold in bagged lots, while the white logos were used on non-bagged issues sold directly to comic shops. The white logos were not returnable while the bagged comics were. This claim needs to be confirmed and sourced.

Brand emblem belongs to the brand group:

Brand Group Publisher Issues Year Began Year Ended Notes
Whitman Western 521 1971 1984 In the 70s and 80s, Western labelled their non-returnable comics (as opposed to those sold on the newsstand market and returnable if unsold) as Whitman. Note that the dates of some Whitman comics produced after 1981 are more of a Western production convention and often do not coincide with the dates the comics were made available. Some comics of this period have no indication of date whatsoever, and are dated by the information provided by Western to The Comic Reader.

Brand emblem is in use at the following publishers:

Publisher Year Began Year Ended Notes
Western 1971 1984
DC 1978 1980
Marvel 1977 1979
Issue Publication Date On-sale Date Indicia Publisher
Yosemite Sam (1970 series) #65 [Whitman] February 1980 — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #66 June 1980 — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #67 July 1980 — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #68 September 1980 — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #69 October 1980 — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #70 December 1980 — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #71 February 1981 — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #72 July 1981 — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #73 [September 1981] — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #74 [October 1981] — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #75 [January 1982] — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #76 [February 1982] — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #77 [March 1982] — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #78 April 1982 — Western Publishing Company, Inc.
Yosemite Sam (1970 series) #79 [1983] 1983-04-07 Western Publishing Company, Inc.

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