Whitman W [with Face] (Brand Emblem)

1971 - 1984

Number of Issues:: 456
Notes:: In the 70s and 80s, Western labelled their non-returnable comics (as opposed to those sold on the newsstand market and returnable if unsold) as Whitman.

Note that the dates of some Whitman comics produced after 1981 are more of a Western production convention and often do not coincide with the dates the comics were made available. Some comics of this period have no indication of date whatsoever, and are dated by the information provided by Western to The Comic Reader.

In 1982, comics produced by Western Publishing (also known as Whitman comics, thanks to the name in the large "W" colophon in the upper left corner of covers) were available in two variations: a yellow W and a white W, arguably to differentiate different distribution methods. It is claimed that the yellow logo was used on comics sold in bagged lots, while the white logos were used on non-bagged issues sold directly to comic shops. The white logos were not returnable while the bagged comics were. This claim needs to be confirmed and sourced.

Editing

Brand emblem belongs to the brand group:

Brand Group	Publisher	Issues	Year Began	Year Ended	Notes
Whitman	Western	521	1971	1984	In the 70s and 80s, Western labelled their non-returnable comics (as opposed to those sold on the newsstand market and returnable if unsold) as Whitman. Note that the dates of some Whitman comics produced after 1981 are more of a Western production convention and often do not coincide with the dates the comics were made available. Some comics of this period have no indication of date whatsoever, and are dated by the information provided by Western to The Comic Reader.

Brand emblem is in use at the following publishers:

Publisher	Year Began	Year Ended
Western	1971	1984
DC	1978	1980
Marvel	1977	1979

Issue	Publication Date	On-sale Date	Indicia Publisher
Buck Rogers in the 25th Century (1979 series) #8	October 1980	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #9	December 1980	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #11	February 1981	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #12	July 1981	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #13	October 1981	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #14	February 1982	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #14 [White logo]	February 1982	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #15 [Yellow Logo Variant]	March 1982	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #15 [White Logo Variant]	March 1982	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #16 [White Logo Variant]	May 1982	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #16 [Yellow Logo Variant]	May 1982	—	Western Publishing Company, Inc.
Buck Rogers, Giant Movie Edition (1979 series) #11296 [Whitman]	1979	—	?
Bugs Bunny (1962 series) #139 [Whitman]	November 1971	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #140 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #141 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #142 [Whitman]	—	—	?
Bugs Bunny (1962 series) #143 [Whitman]	[July 1972]	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #144 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #146 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #148 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #150 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #151 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #152 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #155 [Whitman]	[March 1973]	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #156 [Whitman]	[May 1974]	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #157 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #158 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #159 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #165 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #166 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #167 [Whitman]	[October 1975]	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #168 [Whitman]	November 1975	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #169 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #170 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #172 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #173 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #174 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #175 [Whitman]	August 1976	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #176 [Whitman]	September 1976	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #178 [Whitman]	—	—	?
Bugs Bunny (1962 series) #179 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #181 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #183 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #184 [Whitman]	May 1977	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #185 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #186 [Whitman]	July 1977	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #187 [Whitman]	August 1977	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #188 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #189 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #190 [Whitman]	—	—	?
Bugs Bunny (1962 series) #193 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #194 [Whitman]	March 1978	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #195 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #196 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #197 [Whitman]	June 1978	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #198 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #199 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #200 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #201 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #202 [Whitman]	November 1978	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #203 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #204 [Whitman]	January 1979	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #205 [Whitman]	February 1979	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #206 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #207 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #209 [Whitman]	June 1979	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #210 [Whitman]	July 1979	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #211 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #212 [Whitman]	—	1979-09	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #214 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #215 [Whitman]	December 1979	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #216 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #217 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #218	March 1980	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #219	May 1980	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #220	July 1980	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #221	September 1980	—	?
Bugs Bunny (1962 series) #222	November 1980	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #223 [40¢]	January 1981	—	?
Bugs Bunny (1962 series) #223 [50¢]	January 1981	1980	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #224	March 1981	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #225	June 1981	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #226	July 1981	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #227	August 1981	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #228	September 1981	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #229	October 1981	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #230	November 1981	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #231	December 1981	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #232	January 1982	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #233	February 1982	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #234	[March 1982]	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #234 [White Whitman Logo]	[March 1982]	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #235	March 1982	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #236	April 1982	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #237	May 1982	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #238	[May 1983]	1983-03-10	?
Bugs Bunny (1962 series) #239	[June 1983]	1983-03-10	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #240	[1983]	1983-04-07	Western Publishing Company, Inc.
Bugs Bunny [Dynabrite Comics] (1979 series) #11359	1979?	—	Western Publishing Company, Inc.
Bullwinkle (1962 series) #3 [Whitman]	—	—	?

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