Whitman W [with Face] (Brand Emblem)

1971 - 1984

Number of Issues:: 456
Notes:: In the 70s and 80s, Western labelled their non-returnable comics (as opposed to those sold on the newsstand market and returnable if unsold) as Whitman.

Note that the dates of some Whitman comics produced after 1981 are more of a Western production convention and often do not coincide with the dates the comics were made available. Some comics of this period have no indication of date whatsoever, and are dated by the information provided by Western to The Comic Reader.

In 1982, comics produced by Western Publishing (also known as Whitman comics, thanks to the name in the large "W" colophon in the upper left corner of covers) were available in two variations: a yellow W and a white W, arguably to differentiate different distribution methods. It is claimed that the yellow logo was used on comics sold in bagged lots, while the white logos were used on non-bagged issues sold directly to comic shops. The white logos were not returnable while the bagged comics were. This claim needs to be confirmed and sourced.

Editing

Brand emblem belongs to the brand group:

Brand Group	Publisher	Issues	Year Began	Year Ended	Notes
Whitman	Western	521	1971	1984	In the 70s and 80s, Western labelled their non-returnable comics (as opposed to those sold on the newsstand market and returnable if unsold) as Whitman. Note that the dates of some Whitman comics produced after 1981 are more of a Western production convention and often do not coincide with the dates the comics were made available. Some comics of this period have no indication of date whatsoever, and are dated by the information provided by Western to The Comic Reader.

Brand emblem is in use at the following publishers:

Publisher	Year Began	Year Ended
Western	1971	1984
DC	1978	1980
Marvel	1977	1979

Issue	Publication Date	On-sale Date	Indicia Publisher
Adam-12 (1973 series) #8 [Whitman]	—	—	Western Publishing Company, Inc.
Adam-12 (1973 series) #9 [Whitman]	—	—	Western Publishing Company, Inc.
Adventures of Mighty Mouse (1979 series) #168 [Whitman]	—	—	Western Publishing Company, Inc.
Adventures of Mighty Mouse (1979 series) #169 [Whitman]	—	—	Western Publishing Company, Inc.
Adventures of Mighty Mouse (1979 series) #172 [Whitman]	—	—	Western Publishing Company, Inc.
Baby Snoots (1970 series) #10 [Whitman]	—	—	Western Publishing Company, Inc.
Baby Snoots (1970 series) #12 [Whitman]	—	—	Western Publishing Company, Inc.
Baby Snoots (1970 series) #22 [Whitman]	—	—	Western Publishing Company, Inc.
Battle of the Planets (1979 series) #1 [Whitman]	—	—	Western Publishing Company, Inc.
Battle of the Planets (1979 series) #2 [Whitman]	—	—	Western Publishing Company, Inc.
Battle of the Planets (1979 series) #3 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #27 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #30 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #32 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #33 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #35 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #37 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #40 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #44 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #47 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #52 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #53 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #54 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #57 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #58 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #60 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #63 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #67 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #68 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #69 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #70 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #71 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #72 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #73 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #75 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #77 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #78 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #79 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #80 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #82 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #83 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #84 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #85 [Whitman]	—	—	Western Publishing Company, Inc.
Beep Beep the Road Runner (1966 series) #86 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #120 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #124 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #126 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #127 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #130 [Whitman]	—	—	Western Publishing Company, Inc.
Beetle Bailey (1978 series) #131 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #55 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #62 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #63 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #64 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #65 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #74 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #76 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #77 [Whitman]	—	—	Western Publishing Company, Inc.
Boris Karloff Tales of Mystery (1963 series) #88 [Whitman]	—	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #9 [Whitman]	—	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #10 [Whitman]	—	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #11 [Whitman]	—	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #15 [Whitman]	—	—	Western Publishing Company, Inc.
Brothers of the Spear (1972 series) #16 [Whitman]	—	—	Western Publishing Company, Inc.
Buck Rogers (1964 series) #2 [Whitman]	—	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #5 [Whitman]	—	—	Western Publishing Company, Inc.
Buck Rogers in the 25th Century (1979 series) #6 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #140 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #141 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #142 [Whitman]	—	—	?
Bugs Bunny (1962 series) #144 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #146 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #148 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #150 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #151 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #152 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #157 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #158 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #159 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #165 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #166 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #169 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #170 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #172 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #173 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #174 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #178 [Whitman]	—	—	?
Bugs Bunny (1962 series) #179 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #181 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #183 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #185 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #188 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #189 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #193 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #195 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #196 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #198 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #199 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #200 [Whitman]	—	—	Western Publishing Company, Inc.
Bugs Bunny (1962 series) #201 [Whitman]	—	—	Western Publishing Company, Inc.

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