Whitman W [with Face] (Brand Emblem)
- Number of Issues:
- 455
- Notes:
- In the 70s and 80s, Western labelled their non-returnable comics (as opposed to those sold on the newsstand market and returnable if unsold) as Whitman.
Note that the dates of some Whitman comics produced after 1981 are more of a Western production convention and often do not coincide with the dates the comics were made available. Some comics of this period have no indication of date whatsoever, and are dated by the information provided by Western to The Comic Reader.
In 1982, comics produced by Western Publishing (also known as Whitman comics, thanks to the name in the large "W" colophon in the upper left corner of covers) were available in two variations: a yellow W and a white W, arguably to differentiate different distribution methods. It is claimed that the yellow logo was used on comics sold in bagged lots, while the white logos were used on non-bagged issues sold directly to comic shops. The white logos were not returnable while the bagged comics were. This claim needs to be confirmed and sourced. - Brand Emblem:
Editing
Brand emblem belongs to the brand group:
| Brand Group | Publisher | Issues | Year Began | Year Ended | Notes |
|---|---|---|---|---|---|
| Whitman | Western | 521 | 1971 | 1984 | In the 70s and 80s, Western labelled their non-returnable comics (as opposed to those sold on the newsstand market and returnable if unsold) as Whitman. Note that the dates of some Whitman comics produced after 1981 are more of a Western production convention and often do not coincide with the dates the comics were made available. Some comics of this period have no indication of date whatsoever, and are dated by the information provided by Western to The Comic Reader. |
Brand emblem is in use at the following publishers:
| Publisher | Year Began | Year Ended | Notes |
|---|---|---|---|
| Western | 1971 | 1984 | |
| DC | 1978 | 1980 | |
| Marvel | 1977 | 1979 |
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