Promo for Archie Annual #18 with mail-in coupon. Cost is 25 cents with premium of free poster of Archie as The Man from R.I.V.E.R.D.A.L.E. Cover of annual and poster are depicted, along with original art.
Ad in comic form for Bendix bicycle brakes. Bendix Corporation, Eclipse Machine Division, Elmira, N.Y.
First prize of $5.00 to Jimmie Bucci (N. Tarrytown, N.Y.) for article on a trip to Ireland. Second prize of $3.00 to Dean Brownfield (Le Roy, Kan.) for article on his dogs. Third prize of $2.00 to Linda Geddie (Gustina, Calif.) for account of getting caught in the rain after buying Archie comics. Fourth prize of $1.00 to Debbie Knight (Sherboro, Mass.) for article on herself.
Promo for memberships in the Archie Club with mail-in coupon. Cost is 15 cents.
In a departure from the usual slapstick violence, the pain caused here is depicted more realistically.