Archie #197
(February 1970)

Archie, 1959 Series
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Price
0.15 USD
Pages
36
Indicia Frequency
nine times a year: In February, March, April, June, July, August, September, November and December
Publisher's Age Guidelines
Approved by the Comics Code Authority
Indicia / Colophon Publisher
Archie Comic Publications, Inc.
Brand
Archie Series
Editing
Richard Goldwater (editor)

[no title indexed] (Table of Contents)

Archie / cover / 1 page (report information)

Pencils
Dan DeCarlo
Inks
Rudy Lapick
Colors
?
Letters
Bill Yoshida

First Line of Dialogue or Text
Dad, can I borrow one of your ties?
Genre
humor; teen
Characters
Archie Andrews; Fred Andrews; Mary Andrews; Waldo Weatherbee
Reprints
Keywords
fashion; neckties

[no title indexed] (Table of Contents: 1) (Expand) /

Wayne School / advertisement / 1 page (report information)

A Fair Shake (Table of Contents: 2)

Archie / comic story / 6 pages (report information)

Script
Frank Doyle
Pencils
Harry Lucey
Inks
?
Colors
?
Letters
Bill Yoshida

First Line of Dialogue or Text
Don't you feel a little embarrassed, Betty, just shaking that silly tambourine when the rest of us 'Archies' are playing musical instruments?
Feature Logo
Archie
Genre
humor; teen
Characters
The Archies [Archie Andrews; Betty Cooper; Jughead Jones; Veronica Lodge; Reggie Mantle]; Midge Klump; Moose Mason
Synopsis
Betty is feeling sad because everyone thinks her tambourine playing is useless in the Archies' numbers. Moose tells Archie to make Betty feel useful -- or else.

Indexer Notes

Includes indicia at bottom of first page.

[no title indexed] (Table of Contents: 3) (Expand) /

Post Cereals / advertisement / 1 page (report information)

[no title indexed] (Table of Contents: 4)

Archie Club News / letters page / 2 pages (report information)

Script
?
Pencils
?
Inks
?
Colors
?
Letters
typeset

Feature Logo
Archie Club News
Characters
The Archies [Archie Andrews; Betty Cooper; Jughead Jones; Veronica Lodge; Reggie Mantle]; Hot Dog

Indexer Notes

Includes letters from Leslie G. Miller (Ellettsville, Ind.) 1st prize - $5.00, Peggy Glaser (Parma, Ohio) 2nd prize - $3.00, Leah Hart (Reed, Okla.) 3rd prize - $2.00, Wander Stoudemire (Dayton, Ohio) 4th prize - $1.00, and Kathy Boucher (St. Charles, Mo.) 5th prize - $1.00.
Includes membership application form for the Archie Club.

[no title indexed] (Table of Contents: 5) (Expand) /

Young America Cosmetics, Inc / advertisement / 1 page (report information)

The Yule Fool (Table of Contents: 6)

Archie / comic story / 6 pages (report information)

Script
Frank Doyle
Pencils
Harry Lucey
Inks
?
Colors
?
Letters
Bill Yoshida

First Line of Dialogue or Text
Real! It's got to be the real thing! The tradition goes back hundreds of years! It's no time for nonsense!
Feature Logo
Archie
Genre
humor; teen
Characters
Archie Andrews; Jughead Jones; Hiram Lodge; Veronica Lodge; Reggie Mantle
Synopsis
Archie wants to cut down a real tree for Christmas, while Reggie and Veronica prefer the greater convenience of store-bought artificial trees.
Reprints

Indexer Notes

Includes promotional blurb for Archie Series comic books on the bottom of the first page.

[no title indexed] (Table of Contents: 7) (Expand) /

Archie Comics / promo (ad from the publisher) / 1 page (report information)

Student Rebellion (Table of Contents: 8)

Archie 1 / comic story / 5 pages (report information)

Script
Frank Doyle
Pencils
Harry Lucey
Inks
?
Colors
?
Letters
Bill Yoshida

Genre
humor; teen
Characters
Archie 1; Betty 1; Grundy 1; Jughead 1; Reggie 1; Veronica 1; Weatherbee 1
Synopsis
In Prehistoric Riverdale, the dissident students decide to stage a sit-in and set up their own school.
Reprints

[no title indexed] (Table of Contents: 9) (Expand) /

Chex / advertisement / 1 page (report information)

Gift Rap (Table of Contents: 10)

Li'l Jinx / comic story / 1 page (report information)

Script
Joe Edwards
Pencils
Joe Edwards
Inks
Joe Edwards
Colors
?
Letters
Joe Edwards

First Line of Dialogue or Text
Wow!
Genre
humor; children
Characters
Greg; Li'l Jinx
Synopsis
Li'l Jinx is injured by a Christmas gift.
Reprints

Latecomer (Table of Contents: 11)

Archie / comic story / 6 pages (report information)

Script
Frank Doyle
Pencils
Harry Lucey
Inks
?
Colors
?
Letters
Bill Yoshida

First Line of Dialogue or Text
Starting the new season the way we ended the old, eh, Mr. Latecomer?
Feature Logo
Archie
Genre
humor; teen
Characters
Archie Andrews; Geraldine Grundy; Waldo Weatherbee
Synopsis
Mr. Weatherbee castigates Archie for being late as usual, only to realize that Archie was actually early for school. The principal is horrified at the prospect of having to apologize to Archie.

Indexer Notes

Includes promotional blurb for "The Archie Comedy Hour' on CBS TV on the bottom of the first page.

[no title indexed] (Table of Contents: 12) (Expand) /

Pro-Football Merchandising, Inc. / advertisement / 1 page (report information)

[no title indexed] (Table of Contents: 13) (Expand) /

ICS / International Correspondence Schools / advertisement / 2 pages (report information)

[no title indexed] (Table of Contents: 14) (Expand) /

American Specialty Company / advertisement / 1 page (report information)

Editing
Related Scans
Series Information
Table of Contents
  1. 0. ["Dad, can I borrow one of your ties?"]
    Archie
  2. 1. ["'Sorry, we hire only high school graduates'"]
    Wayne School
  3. 2. A Fair Shake
    Archie
  4. 3. ["Get free Archie toys"]
    Post Cereals
  5. 4. [no title indexed]
    Archie Club News
  6. 5. ["Become a 'Miss Young America Beauty Girl' (...and never baby-sit again)"]
    Young America Cosmetics, Inc
  7. 6. The Yule Fool
    Archie
  8. 7. ["Archie giant size freakout"]
    Archie Comics
  9. 8. Student Rebellion
    Archie 1
  10. 9. ["Go Speedy Wheels!"]
    Chex
  11. 10. Gift Rap
    Li'l Jinx
  12. 11. Latecomer
    Archie
  13. 12. ["50th anniversary special bonus offer"]
    Pro-Football Merchandising, Inc.
  14. 13. ["You'll find one of these catalogs priceless"]
    ICS / International Correspondence Schools
  15. 14. ["Make money get prizes with fast selling 75ยข Christmas packs"]
    American Specialty Company
This issue was most recently modified by:
  • Thomas Johnson
  • Tony R. Rose
  • Jaime Weinman
  • Mike Nielsen
  • Merlin Haas
  • Joey Sayer
  • Keith Alan Morgan