A reference to the then-recent Alka-Seltzer commercial where an actor moaned "I can't believe I ate the whole thing!"
Later redrawn for the cover of Laugh Comics Digest #26.
Promo for Archie Annual #25, with mail-in coupon. Premium is a free poster of the cover to Archie Comics #1. Both cover and poster are depicted, along with original art with an outdoors theme.
A framing sequence introduces the Archie I story.
First prize of $5.00 to Bernie Pavitt (Juneau, Alaska) for poem about pollution. Second prize of $3.00 to Jeffrey Sterling (Chicago, Ill.) for article about kites. Third prize of $2.00 to Susan Ferrera (Trumbull, Conn.) for article about minerals. Fourth prize of $1.00 to Liz Szrom (Chicago, Ill.) for poem about love.
Also a note asking readers to send the names of newsdealers that don't carry Archie Series Comics.
Promo for memberships in the Archie Club with mail-in coupon. Cost is 25 cents.