MAD #90 [25¢]
(October 1964)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein; Jerry De Fuccio (associate editor); Nick Meglin (associate editor)
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Issue Notes

This issue is a variant of MAD (EC, 1952 series) #90.


[no title indexed] (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (signed)
Inks
Norman Mingo (signed)
Colors
Norman Mingo (signed)
Letters
typeset

Reprints

Why Kill Yourself? (Table of Contents: 1) (Expand) /

promo (ad from the publisher) / 0.33 page (report information)

If Celebrities Ran for Public Office (Table of Contents: 2)

Hitch Your Bandwagon to a Star Dept. / comic story / 4 pages (report information)

Script
Arnie Kogen
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Characters
Steve Allen; Jack Paar; Jayne Mansfield; Zsa Zsa Gabor; Jonathan Winters [as Maude Frickert]; Oscar Levant; Cassius Clay; Charlton Heston; Hugh Hefner; Jerry Lewis
Synopsis
Examples of political campaigns geared to particular celebrities.

The Mad Safety Council's Predictions for the Upcoming Labor Day Weekend (Table of Contents: 3)

Mis-happy Holiday Dept. / comic story / 1 page (report information)

Script
Stan Hart
Pencils
Sergio Aragones
Inks
Sergio Aragones
Letters
typeset

Genre
satire-parody
Synopsis
Various holiday related potential mishaps are illustrated.
Reprints

Etiquette (Table of Contents: 4)

Two on the Isle Dept. / comic story / 3 pages (report information)

Script
Sir William S. Gilbert
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
satire-parody
Synopsis
Two men retain their gentlemanly manners despite being stranded on a remote island.

Strange Interludes in Everyday Life (Table of Contents: 5)

Face-Lifting Dept. / comic story / 4 pages (report information)

Script
Stan Hart
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Synopsis
Ordinary people in ordinary situations make sarcastic asides to the readers, as in the play "Strange Interlude".

Spy Vs. Spy (Table of Contents: 6)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The White Spy booby-traps a bridge the Black Spy is crossing.

Drawn Out Dramas (Table of Contents: 7)

Marginal Thinking Dept. / cartoon / pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones

Genre
humor

Indexer Notes

Cartoons inserted into the margins of random pages.

Louise Cramm's Realistic Mad Scrapbook (Table of Contents: 8)

The Berth of the Blues Dept. / comic story / 3 pages (report information)

Script
Stan Hart
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset; Bob Clarke

Genre
satire-parody
Synopsis
Fictional scrapbook of a fictional woman, complete with souvenirs.

Misleading TV Titles (Table of Contents: 9)

Extra-Senseless Reception Dept. / comic story / 4 pages (report information)

Script
Al Jaffee
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Nikita Krushchev; Lyndon Johnson; The Three Stooges [Moe Howard; Larry Fine; Joe DeRita]; Henry; The Little King; Charlie Chaplin [as the Little Tramp]; Harpo Marx; The White Spy; The Black Spy
Synopsis
Actual television show titles are used to illustrate similar real life situations.

The Sights and Sounds of the U.S.A. (Table of Contents: 10)

Talk of the Town Dept. / comic story / 2 pages (report information)

Script
Larry Siegel; Frank Jacobs
Pencils
Paul Coker, Jr.
Inks
Paul Coker, Jr.
Letters
typeset

Genre
satire-parody
Synopsis
Satirical look at a typical neighborhood in Las Vegas.

A Mad Look at Firemen (Table of Contents: 11)

Take Me to Your Ladder Dept. / cartoon / 3 pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones
Letters
typeset

Genre
satire-parody
Reprints

Indexer Notes

Series of cartoons lampooning firemen and situations they deal with.

Scenes We'd Like to See: After the Ball (Table of Contents: 12)

Hollywood Dept. / comic story / 1 page (report information)

Script
?
Pencils
Joe Orlando (signed)
Inks
Joe Orlando (signed)
Letters
?

Genre
satire-parody
Characters
Cinderella; Prince Charming
Synopsis
Prince Charming breaks the glass slipper before Cinderella can try it on.

The Lighter Side of Summer Romances (Table of Contents: 13)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
satire-parody

Indexer Notes

Series of incidents parodying summer romances.

Mad "Celebrity Feature" Merchandising Gimmicks (Table of Contents: 14)

From Hair to Absurdity Dept. / comic story / 2 pages (report information)

Script
Phil Hahn
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
typeset

Genre
satire-parody
Characters
Barbra Streisand; David Janssen; Kirk Douglas; Burt Lancaster
Synopsis
Prosthetics based on the features of prominent celebrities for sale to the general public.

An Incident at a Red Light (Table of Contents: 15)

Drag-Strip Dept. / comic story / 1 page (report information)

Script
?
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset; Wally Wood

Genre
humor
Synopsis
At a red light, a driver challenges another driver to a drag race.

The Impressionist (Table of Contents: 16)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
An artist sets up his easel in a cow pasture.

Auto Accessories We'd Like to See (Table of Contents: 17)

Gadget Goes to Detroit Dept. / comic story / 4 pages (report information)

Script
Don Reilly
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
Auto accessories that solve life's little irritations.
Reprints

Spy Vs. Spy (Table of Contents: 18)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The Black Spy sabotages the White Spy's magic act.

Mad's Teenage Idol Promoter of the Year (Table of Contents: 19)

Rock 'N' Bank Roll Dept. / comic story / 5 pages (report information)

Script
Larry Siegel
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Chet Huntley [as Chet Hunkley]
Synopsis
Interview with a record promoter who boasts that he can take any nobody off the street (or even a chimpanzee) and turn them into a teen idol.

Indexer Notes

Statuettes in the promoter's Hall of Fame are of Rudy Vallee, Frank Sinatra, Elvis Presley and The Beatles.

The Message (Table of Contents: 20)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
An African tribal chief receives a threatening message from another tribe.
Reprints

The Next Scientific-Medical Breakthrough That Millions of Dollars Will Be Spent to Discover (Table of Contents: 21)

Mad Fold-in / cartoon / 1 page (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Letters
typeset

Genre
satire-parody
Synopsis
Scientific research's latest breakthrough is revealed.

Indexer Notes

Inside back cover.

Make Beautiful Hair Blecch (Table of Contents: 22)

illustration / 1 page (report information)

Script
?
Pencils
Frank Frazetta (signed)
Inks
Frank Frazetta (signed)
Colors
Frank Frazetta (signed)
Letters
typeset

Genre
satire-parody
Characters
Ringo Starr
Synopsis
Parody of Breck Shampoo print ads; Blecch Shampoo claims that teenage boys who use their product can have the same appeal to teenage girls that Ringo Starr has.

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [no title indexed]
  2. 1. Why Kill Yourself?
  3. 2. If Celebrities Ran for Public Office
    Hitch Your Bandwagon to a Star Dept.
  4. 3. The Mad Safety Council's Predictions for the Upcoming Labor Day Weekend
    Mis-happy Holiday Dept.
  5. 4. Etiquette
    Two on the Isle Dept.
  6. 5. Strange Interludes in Everyday Life
    Face-Lifting Dept.
  7. 6. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  8. 7. Drawn Out Dramas
    Marginal Thinking Dept.
  9. 8. Louise Cramm's Realistic Mad Scrapbook
    The Berth of the Blues Dept.
  10. 9. Misleading TV Titles
    Extra-Senseless Reception Dept.
  11. 10. The Sights and Sounds of the U.S.A.
    Talk of the Town Dept.
  12. 11. A Mad Look at Firemen
    Take Me to Your Ladder Dept.
  13. 12. Scenes We'd Like to See: After the Ball
    Hollywood Dept.
  14. 13. The Lighter Side of Summer Romances
    Berg's Eye View Dept.
  15. 14. Mad "Celebrity Feature" Merchandising Gimmicks
    From Hair to Absurdity Dept.
  16. 15. An Incident at a Red Light
    Drag-Strip Dept.
  17. 16. The Impressionist
    Don Martin Dept.
  18. 17. Auto Accessories We'd Like to See
    Gadget Goes to Detroit Dept.
  19. 18. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  20. 19. Mad's Teenage Idol Promoter of the Year
    Rock 'N' Bank Roll Dept.
  21. 20. The Message
    Don Martin Dept.
  22. 21. The Next Scientific-Medical Breakthrough That Millions of Dollars Will Be Spent to Discover
    Mad Fold-in
  23. 22. Make Beautiful Hair Blecch
This issue was most recently modified by:
  • Peter Croome
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne