Mad #78 [25¢]

(April 1963)

Nippo...the Lighter That's Giving Zippo the Works (Table of Contents: 1)

illustration / 1 page (report information)

Script

?

Pencils

Lester Krauss (credited) (photograph)

Inks

Lester Krauss (credited) (photograph)

Letters

typeset

Genre

humor; satire-parody

Synopsis

Japan comes out with a cheap imitation of the Zippo cigarette lighter.

Reprints

• in More Trash from Mad (EC, 1958 series) #7 (1964)

Indexer Notes

Inside front cover.

Departments (Table of Contents: 2)

table of contents / 1 page (report information)

Script

?

Pencils

various (see Notes)

Inks

various (see Notes)

Letters

typeset

Indexer Notes

Art is excerpts from this issue.
Includes a quote attributed to Alfred E. Neuman: "If Communism is such a big success, why don't they put up a 'picture window' instead of an 'iron curtain'?

Random Samplings of Reader Mail (Table of Contents: 3)

Letters Dept. / letters page / 1 page (report information)

Script

?

Letters

typeset

Characters

Dave Berg (photo)

Indexer Notes

Letters of comment and 2 photos from readers: Mark Tarka, Alvin Cooper, Tom Reid, Jim Driskell, Bat Quinlan, Jerry Goldsmith, Chris Wilson, Allen Danziger, Tony Mendez, S.D.G., Cheryl Noll, Kenneth Schiff, John Dorgan, Bill Garcia, and Jerry Stimmel.

Enjoy our Successful Lunacy Probe (Table of Contents: 4) (Expand) /

Mad Paperbacks / promo (ad from the publisher) / 0.3 page (report information)

No Longer Available! (Table of Contents: 5) (Expand) /

promo (ad from the publisher) / 0.05 page (report information)

Would You Recognize China? (Table of Contents: 6) (Expand) /

Alfred E. Neuman bust / promo (ad from the publisher) / 0.15 page (report information)

You Don't Have to Go Begging (Table of Contents: 7) (Expand) /

Mad Magazine / promo (ad from the publisher) / 0.25 page (report information)

The Book Is Better Than the Picture! (Table of Contents: 8) (Expand) /

A Golden Trashery of Mad / promo (ad from the publisher) / 0.25 page (report information)

Drawn-Out Dramas (Table of Contents: 9)

Marginal Thinking Dept. / illustration / 0 pages (report information)

Script

Sergio Aragonés

Pencils

Sergio Aragonés

Inks

Sergio Aragonés

Genre

humor

Indexer Notes

Humorous margin illustrations appearing on 13 pages of the magazine.

East Side Story (Table of Contents: 10)

U.N., the Night, and the Music Dept. / comic story / 9 pages (report information)

Script

Frank Jacobs (credited)

Pencils

Mort Drucker (credited, signed); ? (photo)

Inks

Mort Drucker (credited, signed); ? (photo)

Letters

typeset

Genre

humor; satire-parody

Characters

Nikita Khrushchev; Josip Broz Tito; Fidel Castro; Adlai Stevenson; Charles DeGaulle; John Kennedy; Mao-Tse Tung; Barry Goldwater; Władysław Gomułka; Harold Macmillan; Chiang Kai-shek; Antonio Segni; Frank Sinatra (cameo); Nina Khrushchev

Synopsis

World politics and political debate centered at the United Nations complex, presented as a musical fashioned after the film "West Side Story".

Reprints

• in The Ridiculously Expensive Mad (The World Publishing Company, 1969 series) (October 1969)
• in Mad's Greatest Writers: Frank Jacobs (Running Press Book Publishers, 2015 series) (2015)

Indexer Notes

Mort Drucker's drawings are superimposed on actual photographs of the United Nations New York City complex. No photo credit is listed.
There is one other leader of a Communist Bloc country still unidentified, a short man with black hair and a large nose.

The Suicide (Table of Contents: 11)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (credited) (signed as D. Martin)

Pencils

Don Martin (credited) (signed as D. Martin)

Inks

Don Martin (credited) (signed as D. Martin)

Genre

humor

Synopsis

A woman tries to drown herself.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)
• in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974)
which is reprinted
• in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)
• in Mad's Greatest Artists: Don Martin (Running Press Book Publishers, 2014 series) (2014)

How Parents Guess Wrong About Their Kids' Future Careers (Table of Contents: 12)

Great Oafs From Little Acorns Grow Dept. / comic story / 3 pages (report information)

Script

Don Reilly (credited)

Pencils

Bob Clarke (credited) (signed as Clarke)

Inks

Bob Clarke (credited) (signed as Clarke)

Letters

typeset

Genre

humor; satire-parody

Synopsis

Parents see their children exhibit certain behavior and predict, incorrectly, the child's future.

Reprints

• in Mad Follies (EC, 1963 series) #3 (1965)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)
• in Mad (BSV - Williams, 1967 series) #71 (März 1975)

Spy Vs. Spy (Table of Contents: 13)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script

Antonio Prohías (credited) (signed as A Prohias)

Pencils

Antonio Prohías (credited) (signed as A Prohias)

Inks

Antonio Prohías (credited) (signed as A Prohias)

Genre

humor

Characters

The Black Spy; The White Spy

Synopsis

The White Spy uses a paddle ball to assault the Black Spy; the Black Spy rolls a diving board away from the pool just as the While Spy jumps.

Reprints

• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)

Indexer Notes

Also credited in Morse code as "By Prohias".

Future Group-Comparison Tests (Table of Contents: 14)

With No Reimers or Reason Dept. / comic story / 4 pages (report information)

Script

Earle Doud (credited)

Pencils

George Woodbridge (credited) (signed as G Woodbridge)

Inks

George Woodbridge (credited) (signed as G Woodbridge)

Letters

typeset

Genre

humor; satire-parody

Characters

Ed Reimers

Synopsis

Commercial product comparison tests are taken to absurd lengths.

Indexer Notes

Couple in the Allstate comparison group is drawn as the couple from Grant Wood's "American Gothic" painting.

Speaking From Pictures (Table of Contents: 15)

Freedom With Speech Dept. / photo story / 2 pages (report information)

Script

Gerald Gardner (credited)

Pencils

UPI (photograph)

Inks

UPI (photograph)

Letters

typeset

Genre

humor; satire-parody

Characters

John Kennedy; Harry S. Truman; Dwight Eisenhower; Mamie Eisenhower; Nikita Khrushchev; Jacqueline Kennedy; Barry Goldwater; David Ben-Gurion

Synopsis

News wire photos with humorous captions added to satirize the pictured situation.

The Daily Monopoly (Table of Contents: 16)

Editorial "I" Dept. / text story / 3 pages (report information)

Script

Larry Siegel (credited)

Pencils

Joe Orlando (credited)

Inks

Joe Orlando (credited)

Letters

typeset

Genre

humor; satire-parody

Synopsis

Parody of a modern newspaper.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)
• in The Ridiculously Expensive Mad (The World Publishing Company, 1969 series) (October 1969)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)

In a Men's Haberdashery (Table of Contents: 17)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (credited) (signed as D. Martin)

Pencils

Don Martin (credited) (signed as D. Martin)

Inks

Don Martin (credited) (signed as D. Martin)

Genre

humor

Synopsis

A man takes his time selecting a handkerchief.

Reprints

• in Mad Follies (EC, 1963 series) #3 (1965)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)
• in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974)
which is reprinted
• in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)
• in Mad's Greatest Artists: Don Martin (Running Press Book Publishers, 2014 series) (2014)

The Lighter Side of Dating (Table of Contents: 18)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script

Dave Berg (credited as David Berg) (signed)

Pencils

Dave Berg (credited as David Berg) (signed)

Inks

Dave Berg (credited as David Berg) (signed)

Letters

typeset

Genre

humor

Synopsis

Series of cartoons examining and satirizing dating rituals.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)
• in Dave Berg's Mad Trash (Warner Books, 1977 series) (September 1977)
• in Dave Berg's Mad Trash (EC, 1981 series) (1981)

The Darker Side of Telstar (Table of Contents: 19)

Spatial Delivery Dept. / comic story / 3 pages (report information)

Script

Stan Hart (credited)

Pencils

George Woodbridge (credited) (signed as G Woodbridge)

Inks

George Woodbridge (credited) (signed as G Woodbridge)

Letters

typeset

Genre

humor; satire-parody

Characters

Vince Edwards [as Ben Casey]; David Ben-Gurion; Nikita Khrushchev [as Uncle Roskolnikov]; Dean Martin; Jerry Lewis; Robert Stack [as Eliot Ness]; Walter Cronkite

Synopsis

The good and bad points of the recently launched Telstar communications satellite are presented.

In the Klondike (Table of Contents: 20)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (credited) (signed as D. Martin)

Pencils

Don Martin (credited) (signed as D. Martin)

Inks

Don Martin (credited) (signed as D. Martin)

Letters

typeset

Genre

humor

Synopsis

Two men meet on a narrow mountain pass and attempt to pass each other.

Reprints

• in Mad Special [Mad Super Special] (EC, 1970 series) #45 (Winter 1983)

Modern Chess (Table of Contents: 21)

One False Move Dept. / comic story / 4 pages (report information)

Script

Al Jaffee (credited)

Pencils

Bob Clarke (credited) (signed as Clarke)

Inks

Bob Clarke (credited) (signed as Clarke)

Letters

typeset

Genre

humor; satire-parody

Synopsis

Modifying the rules of the game and the look of the pieces of chess to reflect modern warfare issues.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)

Spy Vs. Spy Vs. Spy (Table of Contents: 22)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script

Antonio Prohías (credited) (signed as A Prohias)

Pencils

Antonio Prohías (credited) (signed as A Prohias)

Inks

Antonio Prohías (credited) (signed as A Prohias)

Genre

humor

Characters

The Black Spy; The White Spy; The Gray Spy

Synopsis

The Gray Spy lures the other spies into attacking each other; the Gray Spy uses an ejection seat in a taxi cab.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)

Indexer Notes

Also credited in Morse code as "By Prohias".

My First College Primer (Table of Contents: 23)

Old Format, Frosh Approach Dept. / comic story / 3 pages (report information)

Script

Phil Hahn (credited)

Pencils

Wally Wood (credited) (signed as Wood)

Inks

Wally Wood (credited) (signed as Wood)

Letters

typeset

Genre

humor; satire-parody

Synopsis

Examples of various types of college students.

Reprints

• in Mad Follies (EC, 1963 series) #3 (1965)
• in The Indigestible Mad (New American Library, 1968 series) #T4830 (1970)

The Emergency (Table of Contents: 24)

Fire! Dept. / comic story / 1 page (report information)

Script

?

Pencils

Wally Wood (credited as Wallace Wood) (signed as Wood)

Inks

Wally Wood (credited as Wallace Wood) (signed as Wood)

Genre

humor

Synopsis

A man attempts to use the fire emergency system in an office building.

Reprints

• in The Worst from MAD (EC, 1958 series) #8 (1965)

If "Mardy" Were Made in Hollywood Today (Table of Contents: 25)

Playing For Bigger Steaks Dept. / comic story / 4 pages (report information)

Script

Larry Siegel (credited)

Pencils

Mort Drucker (credited)

Inks

Mort Drucker (credited)

Letters

typeset

Genre

humor; satire-parody

Characters

Ernest Borgnine [as Mardy]; Charlton Heston [as El Mardy]; Sophia Loren; Kirk Douglas; Marlon Brando; Yul Brynner; Agnes Morehead; Tony Curtis; Jack Palance; Ava Gardner; Brigitte Bardot; Joe Mantell [as Angie]; Loretta Young [as El Mardy's mother]; Nikita Khrushchev (cameo)

Synopsis

Remaking the 1955 film "Marty" as a multi-million dollar epic.

Thought You Could Discourage Us by Not Buying "Mad 'Twists' Rock 'n' Roll"? (Table of Contents: 26) (Expand) /

Mad record albums / promo (ad from the publisher) / 1 page (report information)

Erase That Cowardice with Historic Old Croc (Table of Contents: 27)

illustration / 1 page (report information)

Script

?

Pencils

Bob Clarke ? (painting)

Inks

Bob Clarke ? (painting)

Colors

Bob Clarke ? (painting)

Letters

typeset

Genre

humor; satire-parody

Characters

John Wilkes Booth

Synopsis

Parody of magazine Old Crow whiskey ads; John Wilkes Booth uses Old Croc whiskey to get up enough courage to assassinate the President.

Indexer Notes

Back cover.