MAD #78 [25¢]
(April 1963)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Al Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Issue Notes

This issue is a variant of MAD (EC, 1952 series) #78.


Help Stamp Out Mad (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (signed)
Inks
Norman Mingo (signed)
Colors
Norman Mingo (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Alfred goes overboard with an ink pad stamp.
Reprints

Nippo...the Lighter That's Giving Zippo the Works (Table of Contents: 1)

illustration / 1 page (report information)

Script
?
Pencils
Lester Krauss (photo)
Inks
Lester Krauss (photo)
Letters
typeset

Genre
satire-parody
Synopsis
Japan comes out with a cheap imitation of the Zippo cigarette lighter.
Reprints

Indexer Notes

Inside front cover.

[Margin cartoons] (Table of Contents: 2)

illustration / pages (report information)

Script
Sergio Aragones
Pencils
Sergio Aragones
Inks
Sergio Aragones

Genre
humor

Indexer Notes

Humorous margin illustrations appearing at various points in the magazine.

East Side Story (Table of Contents: 3)

U.N., the Night, and the Music Dept. / comic story / 9 pages (report information)

Script
Frank Jacobs
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Nikita Kruschev; Marshall Tito; Fidel Castro; Adlai Stevenson; Charles DeGaulle; John Kennedy; Mao-Tse Tung; Barry Goldwater
Synopsis
World politics and political debate centered at the United Nations complex, presented as a musical fashioned after the film "West Side Story".

The Suicide (Table of Contents: 4)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin

Genre
humor
Synopsis
A woman tries to drown herself.
Reprints

How Parents Guess Wrong About Their Kids' Future Careers (Table of Contents: 5)

Great Oafs From Little Acorns Grow Dept. / comic story / 3 pages (report information)

Script
Don Reilly
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
Parents see their children exhibit certain behavior and predict, incorrectly, the child's future.
Reprints

Spy Vs. Spy (Table of Contents: 6)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy
Synopsis
The White Spy uses a paddle ball to assault the Black Spy.

Future Group-Comparison Tests (Table of Contents: 7)

With No Reimers or Reason Dept. / comic story / 4 pages (report information)

Script
Earle Doud
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Characters
Ed Reimers
Synopsis
Commercial product comparison tests are taken to absurd lengths.

Speaking From Pictures (Table of Contents: 8)

Freedom With Speech Dept. / photo story / 2 pages (report information)

Script
Gerald Gardner
Letters
typeset

Genre
satire-parody
Characters
John Kennedy; Harry S. Truman; Dwight Eisenhower; Mamie Eisenhower; Nikita Kruschev; Jacqueline Kennedy; Barry Goldwater
Synopsis
News wire photos with humorous captions added to satirize the pictured situation.

The Daily Monopoly (Table of Contents: 9)

Editorial "I" Dept. / comic story / 3 pages (report information)

Script
Larry Siegel
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Synopsis
Parody of a modern newspaper.
Reprints

In a Men's Haberdashery (Table of Contents: 10)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin

Genre
humor
Synopsis
A man takes his time selecting a scarf.
Reprints

The Lighter Side of Dating (Table of Contents: 11)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor
Synopsis
Series of cartoons examining and satirizing dating rituals.
Reprints

The Darker Side of Telstar (Table of Contents: 12)

Spatial Delivery Dept. / comic story / 3 pages (report information)

Script
Stan Hart
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Characters
Vince Edwards [as Ben Casey]; David Ben Gurion; Nikita Kruschev [as Uncle Roskolnikov]; Dean Martin
Synopsis
The good and bad points of the recently launched Telstar communications satellite are presented.

In the Klondike (Table of Contents: 13)

Don Martin Dept. / comic story / pages (report information)

Script
Don Martin
Pencils
Don Martin
Inks
Don Martin
Letters
typeset

Genre
humor
Synopsis
Two men meet on a narrow mountain pass and attempt to pass each other.

Modern Chess (Table of Contents: 14)

One False Move Dept. / comic story / 4 pages (report information)

Script
Al Jaffee
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
Modifying the rules of the game and the look of the pieces of chess to reflect modern issues.
Reprints

Spy Vs. Spy Vs. Spy (Table of Contents: 15)

Joke & Dagger Dept.; Spy Vs. Spy / comic story / 1 page (report information)

Script
Antonio Prohias
Pencils
Antonio Prohias
Inks
Antonio Prohias

Genre
humor
Characters
The Black Spy; The White Spy; The Gray Spy
Synopsis
The Gray Spy lures the other spies into attacking each other.
Reprints

My First College Primer (Table of Contents: 16)

Old Format, Frosh Approach Dept. / comic story / 3 pages (report information)

Script
Phil Hahn
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Synopsis
Examples of various types of college students.

The Emergency (Table of Contents: 17)

Fire! Dept. / comic story / 1 page (report information)

Script
?
Pencils
Wally Wood
Inks
Wally Wood

Genre
humor
Synopsis
A man attempts to use the fire emergency system in an office building.
Reprints

If Mardy Were Made in Hollywood Today (Table of Contents: 18)

Playing For Bigger Steaks Dept. / comic story / 4 pages (report information)

Script
Larry Siegel
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Ernest Borgnine [as Mardy]; Charlton Heston [as El Mardy]; Sophia Loren; Kirk Douglas; Marlon Brando; Yul Brynner; Agnes Morehead; Tony Curtis; Jack Palance; Ava Gardner
Synopsis
Remaking the 1955 film "Marty" as a multimillion dollar epic.

Erase That Cowardice with Historic Old Croc (Table of Contents: 19)

illustration / 1 page (report information)

Script
?
Pencils
?
Inks
?
Colors
?
Letters
?

Genre
satire-parody
Characters
John Wilkes Booth
Synopsis
Parody of magazine whiskey ads; John Wilkes Booth uses Old Croc whiskey to get up enough courage to assassinate the President.

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Help Stamp Out Mad
  2. 1. Nippo...the Lighter That's Giving Zippo the Works
  3. 2. [Margin cartoons]
  4. 3. East Side Story
    U.N., the Night, and the Music Dept.
  5. 4. The Suicide
    Don Martin Dept.
  6. 5. How Parents Guess Wrong About Their Kids' Future Careers
    Great Oafs From Little Acorns Grow Dept.
  7. 6. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  8. 7. Future Group-Comparison Tests
    With No Reimers or Reason Dept.
  9. 8. Speaking From Pictures
    Freedom With Speech Dept.
  10. 9. The Daily Monopoly
    Editorial "I" Dept.
  11. 10. In a Men's Haberdashery
    Don Martin Dept.
  12. 11. The Lighter Side of Dating
    Berg's Eye View Dept.
  13. 12. The Darker Side of Telstar
    Spatial Delivery Dept.
  14. 13. In the Klondike
    Don Martin Dept.
  15. 14. Modern Chess
    One False Move Dept.
  16. 15. Spy Vs. Spy Vs. Spy
    Joke & Dagger Dept.; Spy Vs. Spy
  17. 16. My First College Primer
    Old Format, Frosh Approach Dept.
  18. 17. The Emergency
    Fire! Dept.
  19. 18. If Mardy Were Made in Hollywood Today
    Playing For Bigger Steaks Dept.
  20. 19. Erase That Cowardice with Historic Old Croc
This issue was most recently modified by:
  • Peter Croome
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne