(September 1977)

Warner Books, 1977 Series
Published in English (United States) United States
 
Price
3.95 USD
Pages
162
On-sale Date
1977-09-15
Indicia / Colophon Publisher
Warner Books, Inc.
Brand
W Warner Books
ISBN
0-446-87541-4 Search at WorldCat
Editing
Al Feldstein [as Albert B. Feldstein]; Jerry De Fuccio
Color
Color Cover; Black & White Interior
Dimensions
8.5" x 11"
Paper Stock
Bond
Binding
Trade Paperback
Publishing Format
One-Shot

Issue Notes

On sale date from the publication date reported to the U.S. Copyright Office found in the Catalog of Copyright Entries, Third Series, Volume 31, Part 1, Number 1, Section 2, Books and Pamphlets, Including Serials and Contributions to Periodicals, July-December 1977. Copyright registration number A930868. Copyright given to E. C. Publications, Inc.


[no title indexed] (Table of Contents)

cover / 1 page (report information)

Pencils
Dave Berg
Inks
Dave Berg
Colors
?
Letters
?

Genre
humor
Characters
Dave Berg

[Title Page & Credits] (Table of Contents: 1)

credits, title page / 2 pages (report information)

Letters
typeset

Table of Dis-Contents (Table of Contents: 2)

table of contents / 1 page (report information)

Letters
typeset

The Lighter Side of the Boss (Table of Contents: 3)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Satire of various people and their relationships with their boss at work.
Reprints

Indexer Notes

On page one, a note is clipped to the top of the page, allegedly from Publisher William Gaines, instructing Editor Al Feldstein to fire Artist Dave Berg. On page three, there is one sequence where the boss of a multi-million dollar business complains about an employee spending fifty-five cents on a long distance phone call. The boss is a caricature of William Gaines and the sequence satirizes one of Gaines' famous personality quirks.

The Lighter Side of Employees (Table of Contents: 4)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Satirical look at employees, their job performances and their relationships with their employers.
Reprints

Pizza Pie (Table of Contents: 5)

Early Berg / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Synopsis
All the problems associated with pizzas, the new national dish.
Reprints

Pushcarts (Table of Contents: 6)

Early Berg / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Synopsis
History of merchandising by pushcarts and projection to a future where stores are so large that vendors sell by pushcarts within the stores.
Reprints

The Lighter Side of Spring (Table of Contents: 7)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor; satire-parody
Synopsis
The behavior of people during springtime is satirized.
Reprints

The Lighter Side of Summer Evenings (Table of Contents: 8)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
satire-parody
Synopsis
Satirical look at summer activities.
Reprints

Rain (Table of Contents: 9)

comic story / 4 pages (report information)

Script
David Berg (signed)
Pencils
David Berg (signed)
Inks
David Berg (signed)
Letters
typeset

Genre
humor
Synopsis
A look at all the ways rain can spoil your day.
Reprints

The Lighter Side of Autumn (Table of Contents: 10)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Satirical look at every day occurrences associated with autumn.
Reprints

The Lighter Side of Winter (Table of Contents: 11)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Series of illustrated humorous anecdotes concerning winter and winter activities.
Reprints

A Mad Look at Christmas (Table of Contents: 12)

comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor
Synopsis
Series of Christmas-based humorous situations.
Reprints

MAD Playgrounds That Prepare Kids For Adult Life (Table of Contents: 13)

Early Berg / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Synopsis
Dave explores ideas for playgrounds that will make kids just as miserable as they will become as adults.
Reprints

Barber Shop (Table of Contents: 14)

Early Berg / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Synopsis
Special chairs at the barber shop so men can enjoy a fantasy while having their hair cut.
Reprints

The Lighter Side of Going Steady (Table of Contents: 15)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
The trials and pitfalls of teenage romance.
Reprints

The Lighter Side of Dating (Table of Contents: 16)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor
Synopsis
Series of cartoons examining and satirizing dating rituals.
Reprints

The Lighter Side of the Mating Game (Table of Contents: 17)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
A satirical look at dating rituals.
Reprints

The Lighter Side of Young Marrieds (Table of Contents: 18)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
A satirical look at couples just beginning married life.
Reprints

The Lighter Side of Married Men (Table of Contents: 19)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Satirical look at married life focusing on the husband's side.
Reprints

The Lighter Side of Women (Table of Contents: 20)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Series of cartoons exploring the foibles of females.
Reprints

The Lighter Side of Parents (of Little Kids) (Table of Contents: 21)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Series of cartoons satirizing the relationship between parents and their children.
Reprints

America Is Getting Soft (Table of Contents: 22)

Early Berg / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor
Synopsis
Dave develops the thesis that as the US becomes fatter and lazier, and ends up driving everywhere instead of walking, we'll become pushovers for the lean hungry barbarians, just as ancient Rome did. Only our invaders will be from the east (oriental).
Reprints

Indexer Notes

Uses small in-house personal scooters to ride, foreshadowing the Segway.

Skin Diving (Table of Contents: 23)

Early Berg / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor; satire-parody
Characters
Alley Oop
Synopsis
Problems with skin diving, new developments, and the ultimate return of man to the sea.
Reprints

MAD's Helpful Household Repair Hints (Table of Contents: 24)

Early Berg / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Characters
Santa Claus; Mickey Mouse
Synopsis
Very unhelpful household repair hints, resulting in both damage and injury.
Reprints

The Lighter Side of Elementary School (Table of Contents: 25)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
The trials and tribulations of attending elementary school are examined.
Reprints

The Lighter Side of Junior High (Table of Contents: 26)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
The trials and tribulations of life in High School are examined.
Reprints

The Lighter Side of High School (Table of Contents: 27)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
The humorous trials and tribulations of attending high school.
Reprints

Walk - Don't Walk Signals (Table of Contents: 28)

Early Berg / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Thoughts on what could happen if the concept of signals were extended to everyday life events.
Reprints

Planned Obsolescence (Table of Contents: 29)

Early Berg / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Showing the past and current trends in automobile design and predictions of the future.
Reprints

The Lighter Side of Relatives (Table of Contents: 30)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
The trials and tribulations of coping with family.
Reprints

The Lighter Side of Friendship (Table of Contents: 31)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Cynical look at the ramifications of being a friend.
Reprints

The Lighter Side of Arguments (Table of Contents: 32)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Satirical look at disputes between family and friends.
Reprints

The Lighter Side of Adult Parties (Table of Contents: 33)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Satirical look at adult behavior at social parties.
Reprints

The Lighter Side of Teenage Parties (Table of Contents: 34)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
The behavior of teenagers and adults at parties are satirized.
Reprints

The Lighter Side of Kids' Parties (Table of Contents: 35)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Birthday and social parties for children are satirized.
Reprints

Hide-A-Bed (Table of Contents: 36)

Early Berg / comic story / 4 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Synopsis
The concept of a bed that folds out from a sofa or chair is extended to place beds in other items of furniture, and then to other items besides beds being folded up.
Reprints

What Would Happen If Teenagers Ran The Country (Table of Contents: 37)

Early Berg / comic story / 4 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman; Leonard Bernstein, Jr.
Synopsis
A look at the progression of events if teenagers ran the world, resulting in adults acting like teenagers and MAD publishing an article titled "What Would Happen If Adults Ran The Country."
Reprints

The Lighter Side of Fear (Table of Contents: 38)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Satirical look at what people fear and how they deal with that fear.
Reprints

The Lighter Side of Summer Camp (Table of Contents: 39)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Various four panel strips satirizing life at summer camp.
Reprints

The Lighter Side of Going to the Movies (Table of Contents: 40)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Examples of ironies and frustrations that come with viewing a film in a theater.
Reprints

The Lighter Side of Driving (Table of Contents: 41)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
The trials and tribulations of driving.
Reprints

The Lighter Side of Family Doctors (Table of Contents: 42)

The Lighter Side / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Series of cartoons looking at the foibles of people's relationship with the medical community.
Reprints

The Lighter Side of Status Seeking (Table of Contents: 43)

The Lighter Side / comic story / 5 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor; satire-parody
Synopsis
Satire of upwardly mobile people.
Reprints

A Second Look at Mad's Dave Berg (Table of Contents: 44) (Expand) /

promo (ad from the publisher) / 1 page (report information)

Editing
Related Scans
Table of Contents
  1. 0. [no title indexed]
  2. 1. [Title Page & Credits]
  3. 2. Table of Dis-Contents
  4. 3. The Lighter Side of the Boss
    The Lighter Side
  5. 4. The Lighter Side of Employees
    The Lighter Side
  6. 5. Pizza Pie
    Early Berg
  7. 6. Pushcarts
    Early Berg
  8. 7. The Lighter Side of Spring
    The Lighter Side
  9. 8. The Lighter Side of Summer Evenings
    The Lighter Side
  10. 9. Rain
  11. 10. The Lighter Side of Autumn
    The Lighter Side
  12. 11. The Lighter Side of Winter
    The Lighter Side
  13. 12. A Mad Look at Christmas
  14. 13. MAD Playgrounds That Prepare Kids For Adult Life
    Early Berg
  15. 14. Barber Shop
    Early Berg
  16. 15. The Lighter Side of Going Steady
    The Lighter Side
  17. 16. The Lighter Side of Dating
    The Lighter Side
  18. 17. The Lighter Side of the Mating Game
    The Lighter Side
  19. 18. The Lighter Side of Young Marrieds
    The Lighter Side
  20. 19. The Lighter Side of Married Men
    The Lighter Side
  21. 20. The Lighter Side of Women
    The Lighter Side
  22. 21. The Lighter Side of Parents (of Little Kids)
    The Lighter Side
  23. 22. America Is Getting Soft
    Early Berg
  24. 23. Skin Diving
    Early Berg
  25. 24. MAD's Helpful Household Repair Hints
    Early Berg
  26. 25. The Lighter Side of Elementary School
    The Lighter Side
  27. 26. The Lighter Side of Junior High
    The Lighter Side
  28. 27. The Lighter Side of High School
    The Lighter Side
  29. 28. Walk - Don't Walk Signals
    Early Berg
  30. 29. Planned Obsolescence
    Early Berg
  31. 30. The Lighter Side of Relatives
    The Lighter Side
  32. 31. The Lighter Side of Friendship
    The Lighter Side
  33. 32. The Lighter Side of Arguments
    The Lighter Side
  34. 33. The Lighter Side of Adult Parties
    The Lighter Side
  35. 34. The Lighter Side of Teenage Parties
    The Lighter Side
  36. 35. The Lighter Side of Kids' Parties
    The Lighter Side
  37. 36. Hide-A-Bed
    Early Berg
  38. 37. What Would Happen If Teenagers Ran The Country
    Early Berg
  39. 38. The Lighter Side of Fear
    The Lighter Side
  40. 39. The Lighter Side of Summer Camp
    The Lighter Side
  41. 40. The Lighter Side of Going to the Movies
    The Lighter Side
  42. 41. The Lighter Side of Driving
    The Lighter Side
  43. 42. The Lighter Side of Family Doctors
    The Lighter Side
  44. 43. The Lighter Side of Status Seeking
    The Lighter Side
  45. 44. A Second Look at Mad's Dave Berg
This issue was most recently modified by:
  • Ray Bottorff Jr
  • Alan Hutchinson
  • Michael Hoskin