Giveaway produced by Custom Comics, Inc, for the International Circulation Managers Association. Designed to promote kids to become newspaper carriers (delivers).
Offered an incentive for those who mailed in a coupon it the newspaper co-sponsoring the giveaway. Known newspapers that offered the promotion (and probably co-branded on back cover):
Detroit Free Press (Detroit, Michigan [Did co-brand]), The Pocono Record (Stroudsburg, Pennsylvania), and Review Press-Reporter (Bronxville, New York).