This is most probably Lucey, when comparing with his signed stories in #25 and #29. Notice long rounded chins.
continued in Blue Ribbon Comics (Archie, 1939 series) #20
Only Fred Andrews is identified by name in this story. The other parents' names would change over the years.
Archie and Betty are a few years younger than usual.
First comic story of Archie. First appearance of Betty and Jughead.
Archie and his parents first appeared as a promotional advertisement cameo in Top Notch Comics (Archie, 1940 series) #22 released 5 days prior per Catalog of Copyright Entries.
Most probably Seymour, when comparing with his signed stories in #24 to 26.