(November 1970)

Archie, 1953 Series
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Price
0.15 USD
Pages
36
Indicia Frequency
monthly
Publisher's Age Guidelines
Approved by the Comics Code Authority
Indicia / Colophon Publisher
Archie Comic Publications, Inc.
Brand
Archie Series
Editing
Richard H. Goldwater
Color
Color
Dimensions
Standard Silver Age U. S.
Paper Stock
Newsprint
Binding
Saddle-stitched (some Squarebound?)
Publishing Format
Was Ongoing Series

[no title indexed] (Table of Contents)

Archie / cover / 1 page (report information)

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First Line of Dialogue or Text
And now, gang, you're about to see why you shouldn't feed bears!
Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; Jughead Jones; Veronica Lodge; Reggie Mantle; Moose Mason

Slow Burn (Table of Contents: 1)

Veronica / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; Veronica Lodge
Synopsis
Archie, Betty and Veronica are at the beach. Archie asks Veronica to go surfing with him, but Veronica says she'd rather soak up some of the sun. Archie asks her why she wants to do that and says that it isn't any fun. He tells Betty that he can't figure out why Veronica wants to do this. Betty says that Veronica wants to be the "toast of the town".
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Prize Size (Table of Contents: 2)

Dilton Doiley / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Dilton Doiley; Jughead Jones
Synopsis
Archie is holding a can of special soil formula, and asks Dilton if he thinks it will help him grow things. Dilton says he doesn't THINK - he KNOWS. Jughead, drooling, points out what he thinks are Dilton's watermelons. Archie, looking at one, says that the watermelons don't look unusual to him. Dilton says who said they were watermelons. In the last panel he adds that those are his cucumbers.
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Knock Yock (Table of Contents: 3)

Archie / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; un-named surfboard salesman
Synopsis
Archie and Betty are looking at surfboards at the Tarzana Surf Shop on the beach. The salesman brags that those are the most durable surfboards ever made and proceeds to demonstrate. A machine of some sort continuously pounds the surfboard with a large metal mallet. The man lays the surfboard on two large wooden posts and continues to jump up and down on it - the surfboard still doesn't break. Seeing this, Archie purchases one, and proceeds to tell Betty that the surfboards are the most durable boards ever... and taps on the board. In the last panel, he continues "... made!" as the surfboard crumbles in pieces.

Count Up (Table of Contents: 4)

Betty / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Betty Cooper
Synopsis
Betty asks Archie if he thinks a boy and girl should kiss on their first date. Archie says he doesn't know. Betty asks him what about the second date. Archie still isn't sure. Betty asks how about the 128th date. Archie says of course. Betty proceeds to kiss him on the cheek. Slightly dazed from the kiss, Archie asks Betty how many times they've gone out. She replies "Who counts?"
Reprints

Indexer Notes

In the first panel, a person who appears to be from "Madhouse" ("Archie's Mad House") is seen walking by wearing a very small version of Jughead's hat on his head.

Sassy Lassy (Table of Contents: 5)

Betty and Veronica / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Betty Cooper; Hiram Lodge; Veronica Lodge
Synopsis
Betty and Veronica are relaxing by the Lodge pool, when Mr. Lodge asks them to come inside saying he needs their advice. He points to a model of an amusement park and says he's building an amusement park in town. He then asks what they can put in it to make it appeal to teenage girls. Betty replies "Teenage boys!"

On The Rocks (Table of Contents: 6)

Archie / comic story / 1 page (report information)

Script
?
Pencils
Al Hartley
Inks
Al Hartley
Colors
?
Letters
?

Genre
humor; teen
Characters
Archie Andrews; Jughead Jones; Coach Kleats; Mr. Waldo Weatherbee
Synopsis
Mr. Weatherbee is watching baseball practice and points out to Coach Kleats how a baseball just hit a rock and bounced into Archie's glove. The coach isn't a bit surprised. Mr. Weatherbee says that if the ball hadn't hit the rock, Archie would have missed it. The coach agrees saying "That's right", but is still not surprised. Once again another ball hits a rock and bounces into Archie's glove. Mr. Weatherbee points this out again, but once again Coach Kleats isn't a bit surprised. Just then, Jughead walks up carrying a large bulky bag and tells the coach the the new supplies just arrived. Mr. Weatherbee asks the coach if he's getting a bit extravagant and says there are a lot of baseballs in a bag that size. The coach says that those aren't baseballs - they're rocks. He then hands some rocks to Jughead and tells him to sprinkle a few more in front of Archie's position.

Indexer Notes

No credits given, but artwork can be identified as Al Hartley because in this comic Mr. Weatherbee looks exactly like he does in the Spire title "Archie Gets A Job".

Knot Plot (Table of Contents: 7)

Archie / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Jughead Jones; two un-named girls
Synopsis
Girls are checking out Archie's knees to see if he is a real surfer.
Reprints

Indexer Notes

Translations: "Plastic surfer" - probably meaning a non-surfer who tries to impress girls by carrying a surfboard around [a reference to plastic surfer figurines]; "Boss surfer" - "Boss" is surf lingo for "cool" (courtesy of www.riptionary.com); "skimboard" - "Glassed plywood or fiberglassed board for riding shallow beaches on the waters' edge." (courtesy of www.riptionary.com)

Dune Tune (Table of Contents: 8)

Betty / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; Reggie Mantle
Synopsis
Archie is driving along some sand dunes in a dune buggy, and sticks his left arm straight out. Reggie asks Betty if she knows what that hand signal means, and she says it means Archie is going to turn left. Reggie says that this is correct. Archie then sticks his arm straight up and points upward. Betty says that this one means he's going to go up. Reggie thinks this is funny and says Betty doesn't know her hand signals. Betty replies by adding "and you don't know Archie's buggy", as his dune buggy is seen flying upward after launching off of a nearby dune.

Trade Maid (Table of Contents: 9)

Veronica / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Veronica Lodge; Reggie Mantle; Jerry; Shirley
Synopsis
Archie and friends are at the beach, and Reggie's friend Jerry offers to trade Reggie his surfboard for Reggie's skimboard. Reggie tells Jerry to throw in his transistor [radio] and he's got a deal. Veronica asks Archie why boys always have to trade, and Archie says he guesses they feel they can swap for something better. Veronica thinks for a moment, then tells her friend Shirley that she'll trade her date [Archie] for Shirley's date.
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Indexer Notes

Jerry and Shirley don't have last names.

Pin Din (Table of Contents: 10)

Veronica / comic story / 0.5 page (report information)

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Genre
humor; teen
Characters
Veronica Lodge; Hiram Lodge
Synopsis
Veronica and her dad are walking past a jewelry store when Veronica asks here dad if she can have a little pin money. Mr. Lodge says she can, and asks how much she needs. Veronica says "Enough to buy this little pin", pointing to a $505 pin in the display window.

Indexer Notes

Occupies top half of the page. Bottom half is "Drive Jive".

Drive Jive (Table of Contents: 11)

Archie / comic story / 0.5 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; Veronica Lodge; Reggie Mantle
Synopsis
Betty and Veronica are watching Archie play badminton. Veronica comments that Archie loses every game he plays. She then points out that you can say one thing for him. In the last panel we see Archie tangled up in the net, as Veronica says "He really gets wrapped up in what he's doing".

Indexer Notes

Occupies the bottom half of the page. Top half is "Pin Din".

More Bounce to the Ounce (Table of Contents: 12)

Betty / comic story / 0.5 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; three un-named guys
Synopsis
Betty is at the beach, and three guys are having fun bouncing her in the air on a large tarp that they've stretched out and are holding. Betty points to her left and asks the guys to bounce her over there. In the last panel, we see Archie sitting on the lifeguard stand, as the guys bounce Betty in front of him. As she's in mid-air, she says hi to Archie.

Indexer Notes

Occupies the top half of the page. Bottom half is "Nice Price".

Nice Price (Table of Contents: 13)

Betty / comic story / 0.5 page (report information)

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Genre
humor; teen
Characters
Betty Cooper; Ethel Muggs
Synopsis
Ethel looks at the price of some swimsuits in a store window and comments that inflation really puts a dent into a girl's pocketbook. Betty agrees, saying that everything is so expensive. Ethel then points out a real bargain in another window - an item that's the same price as it was the previous day.

Indexer Notes

Occupies the bottom half of the page. Top half is "More Bounce to the Ounce".

[What Do You Dig Most About Surfing?] (Table of Contents: 14)

cartoon / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Dilton Doiley; Jughead Jones; Reggie Mantle; Moose Mason
Synopsis
A one-page gag strip that tells what each character likes about surfing.

Indexer Notes

Most of the gags are visual gags. There is no featured character here.

Cutey Duty (Table of Contents: 15)

Archie / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Mary Andrews; un-named girl
Synopsis
Archie is outside watering the plants for his mom. Suddenly, something catches his attention and he rushes inside. He frantically asks his mom where his lifeguard suit is, and she replies that it's in the attic. In the next panel, Archie is seen heading back outside wearing his lifeguard suit as his mom wonders what he's up to. In the last panel, Archie is seen standing next to his hedge, as a beautiful girl is seen relaxing in an inflatable pool next door. Archie tells the girl to let him know if he can be any help.

[Fun! Fantasy! Fantastic Adventures!] (Table of Contents: 16) (Expand) /

Saturday Mornings on CBS / advertisement / 2 pages (report information)

Wet Set (Table of Contents: 17)

Veronica / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Jughead Jones; Veronica Lodge; two un-named Lodge butlers
Synopsis
Archie and Jughead are at the beach with their surfboards, wearing wet suits. Jughead sticks his foot in the water and says that it's freezing. Archie says it's a good thing they brought along their wet suits. Jughead comments that Veronica said she was going to go surfing in her bikini. Archie says that this is impossible and that Veronica will need a "winter-type wet suit". Veronica hears this and says that she won't. In the last panel, she says that she brought along her "winter-type surfboard", and points to her surfboard, which has a plastic or glass capsule on top of it and is being carried by two of her butlers.

Grand Prix Spree (Table of Contents: 18)

Betty / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; Jughead Jones; Veronica Lodge
Synopsis
Betty and Jughead are watching Archie in a grand-prix race. As the race starts, Betty says "There goes my guy!". In the second panel, Archie is seen winning the race, and Betty says "There goes my hero!". In the last panel, Archie is seen standing next to his car, holding a trophy as Veronica kisses him. Betty then says "There goes my date!".

Constant Critic (Table of Contents: 19)

Big Ethel / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Betty Cooper; Jughead Jones; Veronica Lodge; Ethel Muggs
Synopsis
Jughead and Ethel are walking down the street, and Jughead is seen carrying a canvas and a large briefcase. Veronica comments that Big Ethel has really been criticizing Jughead's art since he took up oil painting. Betty says that they appear to be going somewhere. Veronica says that they're going to Jughead's new oil painting class and that she heard him invite Ethel to come along and watch. Betty finds this a bit hard to believe and says that Jughead must enjoy hearing Ethel critize him. Veronica says she doesn't think Ethel will dare open her mouth to criticize his paintings now. Betty tells her to continue (eg explain the situation). In the last panel, we see Jughead happily painting underwater, along with several other students, all of whom are wearing a swim mask and breathing through a mouthpiece connected to a small oxygen tank on their back. A nearby sign reads "Captain Blubb's Underwater Oil Painting Classes".
Reprints

Indexer Notes

I don't know if it's actually possible to use oil paints underwater.

Groovy Greeting (Table of Contents: 20)

Dilton Doiley / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; Dilton Doiley; Veronica Lodge; Reggie Mantle
Synopsis
Archie, Dilton and Reggie are creative in sending the girls a message.
Reprints

Indexer Notes

The comic does not clearly show how Archie and Reggie formed the line between them, but the explanation given here is the only one that makes sense.

Mouth Trap! (Table of Contents: 21)

Li'l Jinx / comic story / 1 page (report information)

Script
Joe Edwards
Pencils
Joe Edwards
Inks
Joe Edwards
Colors
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Letters
Joe Edwards

Genre
humor; children
Characters
Li'l Jinx; Greg
Synopsis
Li'l Jinx and Greg are at a park. Greg is playing with a toy sailboat in the pond. Li'l Jinx walks up behind him and yells that she hates him. Greg gets annoyed, and yells back at her. He says he wants her to know that he's going to grow up and be a millionaire. He adds that he will have a big, big yacht. In the second-to-last panel, he tells Li'l Jinx that he won't let her ride on the yacht. In the last panel, Li'l Jinx walks off, slightly upset by what just happened, and says that she wishes she could keep her big mouth shut.

[no title indexed] (Table of Contents: 22)

Archie Club News / text article / 2 pages (report information)

Script
Stephanie Tepper; Kathy Karcher; Willy Van Schijndet; Donald Jacka
Pencils
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Letters
Typeset

Characters
Archie Andrews; Betty Cooper; Dilton Doiley; Jughead Jones; Hot Dog; Mr. Waldo Weatherbee
Synopsis
The monthly feature showcasing winning articles from Archie Club members. This month's winners are Stephanie Tepper from River Edge, New Jersey [$5 First Prize for her article on colors]; Kathy Karcher from Hemet, California [$3 Second Prize for her article on her father's trip to New Zealand]; Willy Van Schijndet from Portland, Oregon [$2 Third Prize for his article on Holland] and Donald Jacka from Berkeley, California [$1 Fourth Prize for his article on his trip to Universal Studios and Disneyland]

Indexer Notes

The bottom half of the second page includes the usual offer to join the Archie Club, which now costs 25 cents.

Sale Tale (Table of Contents: 23)

Veronica / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Veronica Lodge; several un-named teenage boys
Synopsis
Veronica is seen parading around the beach in a fancy bathing suit. She is quickly met with shouts of approval and whistles from several boys on the beach. In the second to last panel, she is seen walking on the boardwalk. In the last panel, she is seen inside the Beach Boutique telling the clerk that she'll take the bathing suit. A sign taped to the window of the boutique tells us that the boutique is currently having a 25%-off sale on swim suits.
Reprints

Sea Glee (Table of Contents: 24)

Archie / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Veronica Lodge; Reggie Mantle
Synopsis
Archie is out surfing and keeps falling off his board, resulting in him going underwater. In the second-to-last panel, Archie is seen back on the shore with his surfboard. Veronica asks Archie how the surfing was. Reggie asks her why she's asking Archie. In the last panel, Reggie adds that Archie spent most of the day skin diving.

Indexer Notes

There is a minor blooper of sorts in this story. In the third panel, we can see quite clearly that Archie's surfboard has been broken. No explanation is given as to how Archie winds up with a fully-intact surfboard in the fifth panel.

Champ Vamp (Table of Contents: 25)

Betty and Veronica / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Betty Cooper; Veronica Lodge; Ethel Muggs
Synopsis
Veronica strolls by the judges' stand wearing a bikini and carrying her surfboard as one judge announces that the girls' surfing championship will begin in ten minutes. Ethel points this out to Betty, calling Veronica a flirt. Veronica then tells the judges that they're the "handsomest cats" she's ever seen. Ethel is annoyed by this and tells Betty that she thinks Veronica is trying to influence the judges. In the last panel, Betty says that she thinks Veronica already has, and points to the nearby championship trophy, which is sitting on a stand that reads "Reserved for Miss Veronica Lodge".

Indexer Notes

Nice visual gag in the first panel - one judge is seen staring at Veronica with his mouth wide open and his tongue hanging out...

Good Looking (Table of Contents: 26)

Archie / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; Veronica Lodge; un-named pretty girl
Synopsis
Betty, Archie and Veronica are at the beach. Archie s half-asleep on the beach blanket when Betty tells Archie to look at a nearby girl and asks "Isn't she a pretty girl?". Archie quickly perks up and responds with "Wow! I'll say! She's a doll!". Archie then asks Veronica what she does when she sees an unusually beautiful girl. Veronica responds by saying that she looks for a while and then she gets tired. In the last panel, she adds "So I lay the mirror down!"

Fight Blight (Table of Contents: 27)

Veronica / comic story / 1 page (report information)

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Genre
humor; teen
Characters
Archie Andrews; Betty Cooper; Veronica Lodge; Reggie Mantle
Synopsis
Archie and Reggie are fighting with one another near Veronica's pool. Veronica tells them to cool it, and to go inside and watch TV since they can't behave at the pool. Veronica tells Betty that Archie and Reggie can be a bad scene at times, and then decides that she'd better go check on them. Once inside, the girls see Archie and Reggie fighting again. Veronica says that she thought she told them to watch TV. Archie says they are, and in the last panel, Reggie adds that they're deciding which channel to put on.
Reprints

[Love Archie's Grab Bag!!] (Table of Contents: 28) (Expand) /

Archie's Grab Bag / advertisement / 1 page (report information)

Editing
Related Scans
Series Information
Table of Contents
  1. 0. ["And now, gang, you're about to see why you shouldn't feed bears!"]
    Archie
  2. 1. Slow Burn
    Veronica
  3. 2. Prize Size
    Dilton Doiley
  4. 3. Knock Yock
    Archie
  5. 4. Count Up
    Betty
  6. 5. Sassy Lassy
    Betty and Veronica
  7. 6. On The Rocks
    Archie
  8. 7. Knot Plot
    Archie
  9. 8. Dune Tune
    Betty
  10. 9. Trade Maid
    Veronica
  11. 10. Pin Din
    Veronica
  12. 11. Drive Jive
    Archie
  13. 12. More Bounce to the Ounce
    Betty
  14. 13. Nice Price
    Betty
  15. 14. [What Do You Dig Most About Surfing?]
  16. 15. Cutey Duty
    Archie
  17. 16. [Fun! Fantasy! Fantastic Adventures!]
    Saturday Mornings on CBS
  18. 17. Wet Set
    Veronica
  19. 18. Grand Prix Spree
    Betty
  20. 19. Constant Critic
    Big Ethel
  21. 20. Groovy Greeting
    Dilton Doiley
  22. 21. Mouth Trap!
    Li'l Jinx
  23. 22. [no title indexed]
    Archie Club News
  24. 23. Sale Tale
    Veronica
  25. 24. Sea Glee
    Archie
  26. 25. Champ Vamp
    Betty and Veronica
  27. 26. Good Looking
    Archie
  28. 27. Fight Blight
    Veronica
  29. 28. [Love Archie's Grab Bag!!]
    Archie's Grab Bag
This issue was most recently modified by:
  • Thomas Johnson
  • Mike Nielsen
  • Katy Hayhurst
  • Joey Beretta
  • Michael Eshom
  • Keith Alan Morgan
Issues in this series have been indexed by:
  • Lou Mazzella
  • Tom Sager
  • Max Capp
  • Michael Eshom
  • Jerry Hillegas
  • Donald Dale Milne
  • Gregory Fischer