While the cover has a ten cent cover price these books were giveaways. I believe the ten cents was to help make the customer feel that he was getting a free ten cent comic even though it had a little more than half the regular page count. It could possibly have been used for figuring the companies tax deductions also.
Lettering and art are typical of other Western Printing funny animal books of the period. On-sale date from 1959 Books and Pamphlets, Copyright Office, Library of Congress.