"2nd Big Contest - Enter Now!" and "Trade for Super values at the Dell Trading Post see inside" on top and bottom (respectively) of front cover.
Ad for Kellogg's OKs cereal, featuring Yogi Bear. A Yogi Bear milk mug and Huckleberry Hound cereal bowl are offered for 50-cents and one box top from Kellogg's OKs cereal. Color ad on inside front cover.
Contest run by Dell Comics, for which readers must color-in a provided picture of "two kids and a convertible car filled with money". Clip the finished picture, and submit with two top strips of current Dell Comics. The "Dell Comics 15-cent seal" and the title logo of the comic must be seen on the strip. Between pages 2 and 3 of previous story.
Dell Comics promotion for various prizes in exchange for a combination of money and the top cover strips from Dell Comics. The combinations vary by the nature and value of the prizes. Quote: "Cut off the top strip of each Dell Comic cover. Be sure the strip includes the name of the comic and the new Dell Comics seal. When you have enough cover strips for the item(s) you want, put them in an envelope together with the required amount of money and the coupon at the right."
Prizes displayed in the ad are: "Regulation Football", "Sensational Gum Bank", "Kodak Brownie Bullet Camera", "Shaggy Dog" (stuffed animal - not the Disney film version), "Three Way Desk Set", "Magic Puzzle Kit", "Giant Space Map", "Secret Seal Ring", and "Initialed Slave Bracelet".
Dell Comics top cover strips with the logos of "Walt Disney's Comics and Stories" and "Huckleberry Hound" are pictured in the ad, as being cut off and deposited into a wide-open waiting envelope. The ad covers both middle pages of the centerfold.
Ad for Jumping-Jacks children's shoes. Quote: "And there are more Jumping-Jacks styles than there are animals in the zoo! See them at your favorite store and you'll get a FREE COMIC BOOKLET!" This clearly refers to the "March of Comics" series of giveaway-premium comic books, produced by Western Publishing specifically for businesses such as this.
Ad for selling Christmas cards for Wallace Brown, Inc. Color ad on inside back cover.
Illustrated ad for Schwinn bicycles. Schwinn "American" bicycle is pictured, for $49.95. A free Schwinn Bike catalog is offered by mail. Arnold, Schwinn, & Co., 1716 North Kildare Ave., Chicago 39, Ill. Color ad on back cover.