The Incredible Hulk #173

(March 1974)

Don't Be Half a Man! (Table of Contents: 1)

Charles Atlas Dynamic Tension System / advertisement / 1 page (report information)

Script

Charles Roman ? (ad copy)

Pencils

?; ? (photograph)

Inks

?; ? (photograph)

Letters

?; typeset

Editing

?

Genre

non-fiction

Characters

Charles Atlas; Mac

Synopsis

Ad for body building course. The sequential art portion is a smaller version than earlier versions of “The Insult That Made a Man out of ‘Mac’” In which Mac uses the Charles Atlas course to build up his muscles and fight back against a bully of the beach.

Indexer Notes

On inside front cover.

Anybody Out There Remember...the Cobalt Man? (Table of Contents: 2)

Hulk / comic story / 19 pages (report information)

Script

Roy Thomas (credited)

Pencils

Herb Trimpe (credited)

Inks

Herb Trimpe (credited)

Colors

Petra Goldberg (credited)

Letters

Jean Simek (credited as Jean Izzo)

Genre

superhero

Characters

Hulk [Bruce Banner]; Thunderbolt Ross; Ted Roberts; Cobalt Man [Ralph Roberts](villain); X-Men [Cyclops; Marvel Girl [Jean Grey]; Angel [Warren Worthington III]; Iceman; Beast] (cameo flashback)

Synopsis

Ralph Roberts stands in close proximity to a nuclear blast so he can once again have the power to become Cobalt Man. The Hulk battles Cobalt Man on board a ship but their fracas sinks the boat, just as Hulk begins to turn into puny Banner.

Reprints

• in L'Incroyable Hulk (Editions Héritage, 1968 series) #32 ([mars 1974]) [N&B [B&W]]
• in Gamma la bombe qui a créé Hulk (Arédit-Artima, 1979 series) #8 - Hulk s'évade (1er trimestre 1980)
• in Hulk (Atlantic Forlag, 1980 series) #6/1980 ([september] 1980) [minus 3 pages]
• in Essential Hulk (Marvel, 1999 series) #5 (2008)
• in Incredible Hulk Epic Collection (Marvel, 2015 series) #6 - Crisis on Counter-Earth (2021)

[no title indexed] (Table of Contents: 3)

American Bicycle Moto-X Association / advertisement / 0.5 page (report information)

Script

? (ad copy)

Pencils

?

Inks

?

Letters

typeset

First Line of Dialogue or Text

Boys! Girls! Now you can ride Moto-X Rider.

Synopsis

Boys and girls can join the Moto-X Association for $3 per year,

Indexer Notes

Located on top half of page between 3rd & 4th story pages (pages numbered 3 and 6.)

I'll Make you a Master of Karate (Table of Contents: 4)

Precise Publications Book & Dummy / advertisement / 0.5 page (report information)

Script

? (ad copy)

Pencils

?; ? (photograph)

Inks

?; ? (photograph)

Colors

? (background and lettering only)

Letters

typeset

Editing

?

Characters

Wallace W. Reumann (photograph)

Synopsis

Ad for karate book and life-size dummy, $1.98.

Indexer Notes

On lower half of page between 3rd & 4th story pages (pages numbered 3 and 6.)

[no title indexed] (Table of Contents: 5)

International Correspondence Schools / advertisement / 1 page (report information)

Script

? (ad copy)

Pencils

? (photograph)

Inks

? (photograph)

Letters

typeset

First Line of Dialogue or Text

If you've ever said... 'There must be a better way to earn a living...'

Synopsis

Advertisement for courses offered by International Correspondence Schools.

Indexer Notes

Between 3rd & 4th story pages (pages numbered 3 and 6.)

[no title indexed] (Table of Contents: 6)

Colombia House / advertisement / 2 pages (report information)

Script

? (ad copy)

Pencils

?; ? (photograph)

Inks

?; ? (photograph)

Colors

? (background only)

Letters

?; typeset

First Line of Dialogue or Text

Any 15 records for only $1.97 or any 11 tapes for only $1.97

Synopsis

Ad for Columbia Record and Tape Club.

Indexer Notes

Between 5th & 6th story pages (pages numbered 7 and 10.)

[no title indexed] (Table of Contents: 7)

advertisement / 1 page (report information)

Script

? (ad copy)

Pencils

?; ? (photographs)

Inks

?; ? (photographs)

Colors

?

Letters

?; typeset

First Line of Dialogue or Text

The key - to your future! Be a locksmith like me

Synopsis

Thumbnail advertisements for novelty items and back-issue comic books.

Indexer Notes

Between 7th & 8th story pages (pages numbered 11 and 14.)

[no title indexed] (Table of Contents: 8)

The Mellinger Co. Free Report / advertisement / 0.5 page (report information)

Script

? (ad copy)

Pencils

? (photographs)

Inks

? (photographs)

Colors

? (panel backgrounds only)

Letters

typeset

Editing

?

First Line of Dialogue or Text

I’ll reveal how to discover profits of import 10,000 fantastic values - secret low prices

Characters

B. L. Mellinger (photograph)

Synopsis

Recruitment ad for sales people to send for a free report enabling them to get rich.

Indexer Notes

Located on top half of page between 7th & 8th story pages (pages numbered 11 and 14.)

[no title indexed] (Table of Contents: 9)

Grit Newspaper / advertisement / 0.5 page (report information)

Script

? (ad copy)

Pencils

? (photograph)

Inks

? (photograph)

Colors

?

Letters

typeset

First Line of Dialogue or Text

Boys 12 or older sell Grit in your spare time

Synopsis

Advertisement to sell Grit magazine from Grit Publishing Co,

Indexer Notes

On lower half of page between 7th & 8th story pages (pages numbered 11 and 14.)

[no title indexed] (Table of Contents: 10)

Green Skin's Grab-Bag / letters page / 0.67 page (report information)

Script

Steve Gerber ?

Pencils

Herb Trimpe

Inks

Herb Trimpe

Colors

?

Letters

typeset

Feature Logo

Green Skin's Grab-Bag

Indexer Notes

On top portion of page between 12th & 13th story pages (pages numbered 18 and 22.)

[no title indexed] (Table of Contents: 11)

promo (ad from the publisher) / 0.33 page (report information)

Script

? (promo copy)

Pencils

John Romita (illustrations)

Inks

John Romita (illustrations)

Colors

?

Letters

Gaspar Saladino; typeset

First Line of Dialogue or Text

Look out, New York! Daredevil’s back!

Characters

Daredevil; The Beetle; Black Widow

Synopsis

House ad for Daredevil (Marvel, 1964 series) #108.

Indexer Notes

On lower portion of page between 12th & 13th story pages (pages numbered 18 and 22.)

Christmas Chronicles and Yuletide Yucks - And a Partridge in a Pear Tree! (Table of Contents: 12)

Bullpen Bulletins; Stan's Soapbox / in-house column / 1 page (report information)

Script

Stan Lee (signed as Stan); ? (promo copy)

Pencils

?

Inks

?

Colors

?

Letters

typeset

First Line of Dialogue or Text

Well, gang, it's that time of year again - when our...

Feature Logo

Marvel Bullpen Bulletins [times three]

Characters

Iron Fist

Synopsis

Includes Stan Lee's Soapbox and Items.

Indexer Notes

Between 12th & 13th story pages (pages numbered 18 and 22.)

I'm Sick and Tired of My Job! (Table of Contents: 13)

Cleveland Institute of Electronics [lessons] / comics-form advertising / 1 page (report information)

Script

?; ? (ad copy)

Pencils

?

Inks

?

Letters

?; typeset

Editing

?

First Line of Dialogue or Text

Don’t forget, dear, we’ve got a date for the movies with Jim and Helen tonight

Synopsis

Send for two free books describing career opportunities in electronics.

Indexer Notes

Between 12th & 13th story pages (pages numbered 18 and 22.)

[no title indexed] (Table of Contents: 14)

advertisement / 2 pages (report information)

Script

? (ad copy)

Pencils

?; ? (photographs)

Inks

?; ? (photographs)

Colors

?

Letters

typeset

First Line of Dialogue or Text

Too skinny?

Synopsis

Thumbnail advertisements for various products.

Indexer Notes

Between 14th & 15th story pages (pages numbered 23 and 26.)

Blockbustin' Bullpen Bonus Page (Table of Contents: 15)

Bullpen Bulletins / in-house column / 1 page (report information)

Script

? (promo copy)

Pencils

?

Inks

?

Colors

?

Letters

typeset

Characters

Hulk [Bruce Banner]

Synopsis

Marvel introduces the Marvel Value Stamp; Marvel Value Stamp Series A #5 (Hulk) shown; includes Mighty Marvel Checklist for comics dated March 1974 and FOOM membership form.

Indexer Notes

Located between 16th & 17th story pages (pages numbered 27 and 30.)

These 3 Big Drafting Kits* Given to You! (Table of Contents: 16)

North American School of Drafting / advertisement / 0.5 page (report information)

Script

? (ad copy)

Pencils

? (photographs)

Inks

? (photographs)

Letters

typeset

First Line of Dialogue or Text

…when you train at home with us for a high pay job in drafting!

Synopsis

Advertisement for high paying jobs in the drafting field.

Indexer Notes

On top half of page between 16th & 17th story pages (pages numbered 27 and 30.)

[no title indexed] (Table of Contents: 17)

advertisement / 0.5 page (report information)

Script

? (ad copy)

Pencils

?; ? (photographs)

Inks

?; ? (photographs)

Colors

?

Letters

typeset

First Line of Dialogue or Text

Enjoy an exciting, romantic look impressive anytime!

Synopsis

Thumbnail advertisements for various products.

Indexer Notes

On lower half of page between 16th & 17th story pages (pages numbered 27 and 30.)

Never Finished High School? (Table of Contents: 18)

Wayne School / advertisement / 1 page (report information)

Script

? (ad copy)

Colors

?

Letters

typeset

Editing

?

Synopsis

Ad for home study towards a high school diploma.

Indexer Notes

Inside back cover.

Have You Seen This Coupon Before? (Table of Contents: 19)

La Salle Extension University / advertisement / 1 page (report information)

Script

? (ad copy)

Pencils

? (photograph)

Inks

? (photograph)

Colors

? (coupon background and lettering only)

Letters

typeset

First Line of Dialogue or Text

It has helped to start many men and women on the road to higher pay

Synopsis

Advertisement for courses offered by La Salle Extension University.

Indexer Notes

On back cover.