Dan Didio's column includes the secret of 52 in the first paragraph. The secret is obtained by taking the first letter of the first word and then every third word. DC house ads for BATMAN CONFIDENTIAL #2, JUSTICE SOCIETY OF AMERICA #2, TALES OF THE UNEXPECTED #4 and HELMET OF FATE: SARGON THE SORCERER #1.
[inside front] got milk?; [5] In house -- Batman: Year One (1/2 page) & abovetheinfluence.com (1/2 page); [7] In house -- Batman: Year 100 (1/2 page) & abovetheinfluence.com (1/2 page); [11] Killzone Liberation; [13] Magic: The Gathering; [16-17] Nintendo Wii; [21] Destroy All Humans! 2; [24] In house -- The Brave and the Bold; [30] In house -- DC Direct 52 action figures; [inside back] International Fight League; [back] US Army