The direct sales edition has no UPC on the cover, but has the 1-800 number to either vote "for" or "against" the death of Jason Todd on the inside back cover.
This issue has variants:
Batman [Bruce Wayne]; Robin [Jason Todd]; Sheila Haywood (introduction); Joker (villain); Lady Shiva (villain); Alfred Pennyworth (flashback)
Synopsis
Jason meets his real mother, Sheila Haywood, but she turns out to be working for the Joker and allows her son to fall into his deadly hands inside a warehouse. Joker beats Robin with a crowbar and leaves him for dead as a badly beaten Robin attempts to save his mom and himself from the dynamite left behind by the Joker as he leaves them both to a horrible fate. Batman watches in horror as the warehouse containing Jason and Sheila blows up, too late to stop the Joker.