The story starts on the inside front cover.
Advertisement for Red Heart dog food and sending in three dog food labels for a 10 cent identification locket.
An advertisement in the form of a testimonial from Lassie promoting Red heart 3-flavor dog food.
The story ends on the inside back cover.
At the bottom of the last page is a blurb for the upcoming Lassie comics series, which ended up being M-G-M's Lassie (Dell, 1950 Series).
On the top half of the back cover.
A promotion for the Lassie Show every Saturday morning radio show.
On the bottom half of the back cover.
An advertisement for Red Heart dog food. With three Red Heart labels and 50 cents, one can get a metal feeding tray for their pet. John Morrell & Co., Dept. CB, Ottumwa, Iowa.