Mad #24
(July 1955)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
68
Indicia Frequency
Bi-Monthly
Indicia / Colophon Publisher
Educational Comics, Inc.
Brand
EC
Editing
Harvey Kurtzman
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Issue Notes

Phrase "What? Me Worry?" is used for the first time in MAD. First 25 cent, magazine size issue.


[no title indexed] (Table of Contents)

cover / 1 page (report information)

Script
?
Pencils
Harvey Kurtzman (frame, signed)
Inks
Harvey Kurtzman (frame, signed)
Letters
typeset

First Line of Dialogue or Text
This New Magazine Is Vital For You To Read...
Genre
humor
Characters
Socrates; Napoleon; Sigmund Freud; Marilyn Monroe; Alexander The Great; Rembrandt; Galileo; Lassie; Tom Swift; Columbus; Caesar; Buffalo Bill; Alfred L. Neuman; Melvin Cowznowski [Alfred E. Neuman]; Copernicus; Louis Pasteur; Ludwig Van Beethoven
Reprints

Indexer Notes

Characters noted are in the frame around the page. Alfred L. Neuman bears no physical resemblance to Alfred E. Neuman, whose image does appear unnamed.

Headache? Cold Misery? (Table of Contents: 1)

Bofforin / comic story / 1 page (report information)

Script
Harvey Kurtzman
Pencils
Bill Elder (signed)
Inks
Bill Elder (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Phony ad for Bofforin pain reliever.
Reprints

Indexer Notes

Parody of Bufferin ad. Inside front cover.
Script credit identified in The Mad Archives (DC, 2002 series) #4.

Extremely Important Message From The Editors (Table of Contents: 2)

comic story / 1 page (report information)

Script
Harvey Kurtzman
Pencils
Harvey Kurtzman
Inks
Harvey Kurtzman
Letters
typeset

Genre
humor
Synopsis
Message is, "Please Buy This Magazine."
Reprints

She Wanted To Drown Her Troubles (Table of Contents: 3)

Gluggle! / comic story / 1 page (report information)

Script
Harvey Kurtzman
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Jane Outsell
Synopsis
Phony ad for movie "Gluggle!"
Reprints

Indexer Notes

Parody of ad for movie "Underwater!" Also mentions movie credits for: Howard Huge; Eli Lectric; Manny Tshark; Myrtle Turtle; Eben Tide; Ty Dalwave.
Script credit identified in The Mad Archives (DC, 2002 series) #4.

Contents (Table of Contents: 4)

table of contents / 1 page (report information)

Script
Harvey Kurtzman
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Characters
Roger Price; Bernard Shir-Cliff; Ernie Kovacs; Ira Wallach
Reprints

Indexer Notes

Includes a brief summary of contents with photos of some contributors. Layout appears similar to Playboy table of contents pages.

I Dreamed I Walked Down 5th Avenue In My Ironmaidenfit (Table of Contents: 5)

Ironmaidenfit / comic story / 0.5 page (report information)

Script
Harvey Kurtzman
Pencils
Jack Davis (signed)
Inks
Jack Davis (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Phony ad for Ironmaidenfit bras.
Reprints

Indexer Notes

Parody of Maidenform bra ad.

Letters Dept. (Table of Contents: 6)

Letters Dept. / letters page / 1 page (report information)

Script
Harvey Kurtzman
Pencils
various
Inks
various
Letters
typeset

Reprints

Indexer Notes

Art is excerpts from previous issues.
Script credit confirmed in The Mad Archives (DC, 2002 series) #4.

Are You Ever Lovely To Love? (Table of Contents: 7)

MMboy / comic story / 0.5 page (report information)

Script
Harvey Kurtzman
Pencils
Bill Elder (signed)
Inks
Bill Elder (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Phony ad for MMBoy Cream Deordorant.
Reprints

Is A Trip To The Moon Possible? (Table of Contents: 8)

Science Dept. / comic story / 10 pages (report information)

Script
Harvey Kurtzman
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
humor
Characters
Dr. X Fline Saucer; Captain Buck Roger; Melvin Cowznowski; Commander Zork Argh
Synopsis
A humorous look at the problems and joys of travel to the moon.
Reprints

Report From Russia (Table of Contents: 9)

News Dept. / text article / 1 page (report information)

Script
Hans Christian Andersen
Pencils
?
Inks
?
Letters
?; typeset

Genre
humor
Characters
Tel-Tapper-Phoner; Watchbug
Synopsis
A supposed look into Russian thought...in Russian (Cyrillic script).
Reprints

Indexer Notes

Includes a propaganda cartoon, "This Is A Tel-Tapper-Phoner", which is reprinted in Brothers Mad, The. The Writer credit from "Totally MAD" CD collection, may indicate the text is actually a story by the Danish author, written in Russian.

Out of The Frying Pan And Into The Soup (Table of Contents: 10)

Literature Dept. / text story / 3 pages (report information)

Script
Ira Wallach
Pencils
Bernie Krigstein (signed)
Inks
Bernie Krigstein (signed)
Letters
typeset

Genre
satire-parody
Characters
Ernest Heminghaw [Pappa]; Private First Class; Pierre; Mignonette; a driver
Synopsis
A tangled story of a retired army private and his granddaughter.
Reprints

Indexer Notes

Billed as, "The first part of a ½ part novel." Author listed as "Eli Wallach" in issue but "Totally MAD" CD collection lists as "Ira Wallach", same as a story in issue #26.

Wrestling (Table of Contents: 11)

Sports Dept. / comic story / 10 pages (report information)

Script
Harvey Kurtzman
Pencils
Jack Davis (signed)
Inks
Jack Davis (signed)
Letters
typeset

Genre
satire-parody
Characters
Kid Kindyouth; Offensive Herman; Art Rottencore; Reggie Spoilsport; Tom Strongheart; Dick Stoutfellow; Yukon Klondike; Antonio Rockingchair; Gomez Addams (cameo); Morticia Addams (cameo); Pugsley Addams (cameo); Frankenstein's monster (cameo)
Synopsis
A humorous look at professional wrestling matches, using all the stereotypes in the sport.
Reprints

Comics Digest (Table of Contents: 12)

Newspaper Comics Dept.; Brunette; Little Orphan Melvin; Smilin' Melvin; Lil' Ab'r; Dick Tracing; Popcorn; Manduck The Magician / comic story / 2 pages (report information)

Script
Harvey Kurtzman
Pencils
Bill Elder (signed)
Inks
Bill Elder (signed)
Letters
?

Genre
satire-parody
Characters
Brunette; Dogwood; Punjoke; Little Orphan Melvin; Daddy Peacebucks; Little Melvin Rooney; Smilin' Melvin; Upwind Johnson; Lil' Ab'r; Mammy Jokeum; Dick Tracing; Chief; Junior; Popcorn kids; Manduck The Magician; Loathar
Reprints

Indexer Notes

Single strip parodies of newspaper comics: Blondie; Little Orphan Annie; Smilin' Jack; Lil' Abner; Dick Tracy; Peanuts; Mandrake The Magician. Title from contents page.

Classy Crimes #138: Who Put The Strichnine In Mrs. Murphy's Husband? (Table of Contents: 13)

Crime Dept. / text story / 3 pages (report information)

Script
Bernard Shir-Cliff
Pencils
Bill Elder (signed)
Inks
Bill Elder (signed)
Letters
typeset

Genre
humor
Characters
Dr. Milo Quackenbush; Francis L. Guteberger; Alfred L. Neuman; Seamus Murphy; Voona Murphy; Vasily Vaselodovich Orang-outang; Fothergill; Rosencrantz
Synopsis
Detective Francis L. Guteberger investigates the murder of Seamus Murphy.
Reprints

Indexer Notes

Alfred L. Neuman bears no physical resemblance to Alfred E. Neuman, whose picture also appears with no name.

Anyone Can Build This Coffee Table (Table of Contents: 14)

Do It Yourself Dept. / comic story / 3 pages (report information)

Script
Harvey Kurtzman
Pencils
Jack Davis (signed)
Inks
Jack Davis (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Bogus instructions on how to build a coffee table complete with a potted plant sitting on the table.
Reprints

Is This Your Life? (Table of Contents: 15)

Television Dept. / comic story / 9 pages (report information)

Script
Harvey Kurtzman
Pencils
Bill Elder
Inks
Bill Elder
Letters
typeset

Genre
satire-parody
Characters
Raoul Phedwards; Melvin Furd; Shiloh Culpepper; Sabrina Voom; Sheldon Scrounge; Alfred L. Neuman; Brunhilda Furd; Furd children; Furd's mother; Furd's father; Furd's sister; Furd's brother; Lone Ranger (cameo); Snap (cameo); Crackle (cameo); Pop (cameo); Santa Claus (cameo); Smith Brothers (cameo); Quaker Oats Man (cameo); Edward R. Murrow (cameo); Winston Churchill (cameo); Joe McCarthy (cameo); Harry Truman (cameo); Liberace (cameo); Abraham Lincoln (cameo); Bing Crosby (cameo); Bob Hope (cameo); Marlon Brando (cameo); Marilyn Monroe (cameo); Joe Friday (cameo); Aunt Jemimah (cameo); Arthur Godfrey (cameo); Jackie Gleason (cameo); Douglas MacArthur (cameo); Groucho Marx (cameo); Donald Duck (cameo); Dean Martin (cameo); Prince Albert (in a can, cameo); others (cameo);
Synopsis
Melvin Furd is nearly killed during the show, which features family, friends, enemies and someone he doesn't even know.
Reprints

Indexer Notes

Parody of tv show "This Is Your Life." Alfred L. Neuman bears no physical resemblance to Alfred E. Neuman.

Tom Swifft And His Electric Ping Pong Ball (Table of Contents: 16)

Classics Dept. / text story / 2 pages (report information)

Script
Ernie Kovacs [as Victor Applesauce]
Pencils
Bill Elder (signed)
Inks
Bill Elder (signed)
Letters
typeset

Genre
humor
Characters
Tom Swifft; Professor Harding; Six-Torso [Ramona Popkin]
Synopsis
Tom's invention is stolen by a Russian spy.
Reprints

A Guide For Future Job Hunters (Table of Contents: 17)

Education Dept. / comic story / 1 page (report information)

Script
Harvey Kurtzman
Pencils
Harvey Kurtzman
Inks
Harvey Kurtzman
Letters
typeset

Genre
humor
Synopsis
A series of phony graphs explaining employment statistics.
Reprints

Indexer Notes

Script and art credits identified in The Mad Archives (DC, 2002 series) #4.

How To Get The Job You Want By Thinking Positively And Also Get Ahead By Learning My Five Rules That Will Give You A New And Unbelievable Positive Personality And Help You Achieve Success (Table of Contents: 18)

Education Dept. / text article / 2 pages (report information)

Script
Roger Price
Pencils
Harvey Kurtzman
Inks
Harvey Kurtzman
Letters
typeset

Genre
humor
Synopsis
Five foolish rules for building a positive personality for yourself.
Reprints

Indexer Notes

Includes one illustration.
Art credits identified in The Mad Archives (DC, 2002 series) #4.

Vera's Cruz (Table of Contents: 19)

Movie Dept. / comic story / 10 pages (report information)

Script
Harvey Kurtzman
Pencils
Jack Davis (signed)
Inks
Jack Davis (signed)
Letters
typeset

Genre
satire-parody
Characters
Burt Lambaster; Gary Chickencooper; Seezer Romeo; Emperor Maxamillion; Denice Parcel; Melvin Cowznowski; Sarita Vavavoom
Synopsis
Two men sign on to guard a gold and guns shipment, but are also out to steal it for themselves.
Reprints

Indexer Notes

A parody of the movie "Veracruz."

If You Suffer Pain (Table of Contents: 20)

Anasprin / comic story / 0.11 page (report information)

Script
Harvey Kurtzman
Pencils
Harvey Kurtzman
Inks
Harvey Kurtzman
Letters
typeset

Genre
satire-parody
Characters
Melvin Coznowski [Alfred E. Neuman]
Synopsis
Phony ad for Anasprin.
Reprints

Indexer Notes

Parody of both Anacin and aspirin ads. Character is unamed.
Script and art credits identified in The Mad Archives (DC, 2002 series) #4.

When The Talk Turns To Books Do You Find Yourself Saying: "Hoo Hah?" (Table of Contents: 21) (Expand) /

The MAD Reader / promo (ad from the publisher) / 0.11 page (report information)

Pictoquiz (Table of Contents: 22)

Puzzle Dept. / activity / 1.45 pages (report information)

Script
Harvey Kurtzman
Pencils
Jack Davis
Inks
Jack Davis
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman; Wanda Furd
Synopsis
A quiz where none of the answers makes sense.
Reprints

Indexer Notes

Alfred E. Neuman is name given to several celebrities pictured, one of which is actually him (although it was not officially his name as yet).

Are You Walking Around Like A Human Queston Mark? (Table of Contents: 23)

Rubbaban / comic story / 0.33 page (report information)

Script
Harvey Kurtzman
Pencils
Bill Elder
Inks
Bill Elder
Letters
typeset

Genre
satire-parody
Synopsis
Phony ad for Rubbaban women's foundation garments.
Reprints

Indexer Notes

Script credit identified in The Mad Archives (DC, 2002 series) #4.

In These Danger Periods Your Skin "Dies" A Little (Table of Contents: 24)

Pund's Cold Cream / comic story / 1 page (report information)

Script
Harvey Kurtzman
Pencils
Jack Davis
Inks
Jack Davis
Letters
typeset

Genre
satire-parody
Characters
Camenbert, Duchess of Fromage
Synopsis
Phony ad for Pund's Cold Cream.
Reprints

Indexer Notes

Parody of Pond's Cold Cream ad.
Script credit identified in The Mad Archives (DC, 2002 series) #4.

Never Before A Bandage That Sticks Like This! (Table of Contents: 25)

Bind-Aig / comic story / 1 page (report information)

Script
Harvey Kurtzman
Pencils
Bill Elder (signed)
Inks
Bill Elder (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Phony ad for Bind-Aig adhesive bandages.
Reprints

Indexer Notes

Parody of Band-Aid ad. On inside back cover.

When I'm Eating Jell-y I Wish I Were A Human Being (Table of Contents: 26)

Jell-y / comic story / 1 page (report information)

Script
Harvey Kurtzman
Pencils
Bill Elder (signed)
Inks
Bill Elder (signed)
Colors
?
Letters
typeset

Genre
satire-parody
Synopsis
Phony ad for Jell-y dessert.

Indexer Notes

Parody of Jell-O ad. On back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. ["This New Magazine Is Vital For You To Read..."]
  2. 1. Headache? Cold Misery?
    Bofforin
  3. 2. Extremely Important Message From The Editors
  4. 3. She Wanted To Drown Her Troubles
    Gluggle!
  5. 4. Contents
  6. 5. I Dreamed I Walked Down 5th Avenue In My Ironmaidenfit
    Ironmaidenfit
  7. 6. Letters Dept.
    Letters Dept.
  8. 7. Are You Ever Lovely To Love?
    MMboy
  9. 8. Is A Trip To The Moon Possible?
    Science Dept.
  10. 9. Report From Russia
    News Dept.
  11. 10. Out of The Frying Pan And Into The Soup
    Literature Dept.
  12. 11. Wrestling
    Sports Dept.
  13. 12. Comics Digest
    Newspaper Comics Dept.; Brunette; Little Orphan Melvin; Smilin' Melvin; Lil' Ab'r; Dick Tracing; Popcorn; Manduck The Magician
  14. 13. Classy Crimes #138: Who Put The Strichnine In Mrs. Murphy's Husband?
    Crime Dept.
  15. 14. Anyone Can Build This Coffee Table
    Do It Yourself Dept.
  16. 15. Is This Your Life?
    Television Dept.
  17. 16. Tom Swifft And His Electric Ping Pong Ball
    Classics Dept.
  18. 17. A Guide For Future Job Hunters
    Education Dept.
  19. 18. How To Get The Job You Want By Thinking Positively And Also Get Ahead By Learning My Five Rules That Will Give You A New And Unbelievable Positive Personality And Help You Achieve Success
    Education Dept.
  20. 19. Vera's Cruz
    Movie Dept.
  21. 20. If You Suffer Pain
    Anasprin
  22. 21. When The Talk Turns To Books Do You Find Yourself Saying: "Hoo Hah?"
    The MAD Reader
  23. 22. Pictoquiz
    Puzzle Dept.
  24. 23. Are You Walking Around Like A Human Queston Mark?
    Rubbaban
  25. 24. In These Danger Periods Your Skin "Dies" A Little
    Pund's Cold Cream
  26. 25. Never Before A Bandage That Sticks Like This!
    Bind-Aig
  27. 26. When I'm Eating Jell-y I Wish I Were A Human Being
    Jell-y
This issue was most recently modified by:
  • Tony R. Rose
  • Katie
  • Donald Dale Milne
  • Jason Czeskleba
  • Jim Van Dore
  • Michael Hoskin
  • Gregory Fischer
  • Chris Boyko
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne