MAD #28 [Useful Income Tax Guide]
(July 1956)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
60
Indicia Frequency
Quarterly
On-sale date
1956-04-30
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Harvey Kurtzman
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Issue Notes

This issue has variants.

Issue printed with 3 different covers available. Last issue edited by Harvey Kurtzman.
On-sale date is from 1984 copyright renewal. It is not listed in Catalog of Copyright Entries, 1956 Periodicals.


Spring Issue [Useful Income Tax Guide] (Table of Contents)

cover / 1 page (report information)

Script
?
Pencils
Wally Wood (painting); Harvey Kurtzman (frame, signed); Bill Elder (frame, signed)
Inks
Wally Wood (painting); Harvey Kurtzman (frame, signed); Bill Elder (frame, signed)
Colors
Wally Wood (painting)
Letters
typeset

Genre
humor
Reprints

They Wanted To Call It Partners Pick (Table of Contents: 1)

Billows Cotton Pick / illustration / 1 page (report information)

Script
?
Pencils
Bill Elder (signed)
Inks
Bill Elder (signed)
Letters
typeset

Genre
satire-parody
Characters
Cotton Billow; George Company

Indexer Notes

Parody of ad for whiskey.

[no title indexed] (Table of Contents: 2)

table of contents / 1 page (report information)

Script
Harvey Kurtzman (signed)
Pencils
various
Inks
various
Letters
typeset

Genre
non-fiction
Characters
Ed Sullivan

Indexer Notes

Masthead quote: "In the present state of the world it is difficult not to write lampoons." - Juvenal (100 A.D.). Art is excerpts from this and previous issue. Includes the first quote under the masthead, though it is not by Alfred E. Neuman.

[no title indexed] (Table of Contents: 3)

Letters Dept. / letters page / 2 pages (report information)

Script
Harvey Kurtzman
Pencils
various
Inks
various
Letters
typeset

Characters
Mel Haney [Alfred E. Neuman]

Indexer Notes

Letters from Phillip W., Michael Dunlop, Tom Hoff & Don Blakeslee, L.E., Larry Jorgeson, DeWitt Wallace (Publisher of Reader's Digest), Howard Budner, P.J. O'Brien, Doc Dover, De Witt Clinton Fink III, Gail S. Martell, R.R., Connor Markey, The Thursday Throwback, Alan F. Charles, R.A. Kline, M.B., The Amer. Humane Assoc., M.J. Schweider, Robert Silverman, Noah Miller, Carmine J. Ruggiero, Rosemary Weaver, Bill Tepper.

He Rose Tattooed (Table of Contents: 4)

Movie Dept. / text article / 2 pages (report information)

Script
?
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Scallopini Rosa [Anna Lasagna]; Rosario Rosa [Burt Lambaster]; Antipasto Monticello; Rosa Rosa
Reprints

Indexer Notes

Parody of movie "The Rose Tattoo."

Stamps (Table of Contents: 5)

Hobbies Dept. / text article / 2 pages (report information)

Script
Al Jaffee
Pencils
Al Jaffee
Inks
Al Jaffee
Letters
typeset

Genre
humor
Synopsis
A brief look at stamp collecting, focusing on printing errors.
Reprints

Triumph Over Tooth Decay (Table of Contents: 6)

text article / 1 page (report information)

Script
?
Pencils
Bill Elder (signed)
Inks
Bill Elder (signed)
Letters
typeset

Genre
satire-parody
Reprints

Indexer Notes

Parody of ad for Crest Toothpaste (Best Toothpaste with Frammistan).

The Race is On for the Super Guided Missile (Table of Contents: 7)

Science Dept. / comic story / 4 pages (report information)

Script
Al Jaffee (signed)
Pencils
Al Jaffee (signed); Jack Davis; Wally Wood
Inks
Al Jaffee (signed); Jack Davis; Wally Wood
Letters
typeset

Genre
humor
Characters
Gallup; Kerbang; Blitz; Pick; Back; Buck Roger; Waldo; Zork Argh; Dashkin; Propelnik; Schmidt; Beelzebub; Buck Rojinikoff; Plotkin; Watchova
Synopsis
Shows various parts of the space race between the US and USSR, with ultimate consequences of missile use.
Reprints

Children's Primer (Table of Contents: 8)

Education Dept. / text article / 3 pages (report information)

Script
? [as Eugene Field]
Pencils
Bill Elder (signed)
Inks
Bill Elder (signed)
Letters
typeset

Genre
satire-parody
Characters
Sluggo; the Double Bubble gum kid; Dennis The Menace; Jughead; Little Lulu; Nancy; Henry; The Captain; Hans Katzenjammer; Fritz Katzenjammer

Indexer Notes

Parody of the type of poetry written by 19th century poet, Eugene Field, The Children's Poet.

Comic Books [Black And Blue Hawks!] (Table of Contents: 9)

Literature Dept. / comic story / 4 pages (report information)

Script
Harvey Kurtzman
Pencils
Wally Wood [as Woodhawk]
Inks
Wally Wood [as Woodhawk]
Letters
?

Genre
satire-parody
Characters
Saddlesore; Saurbratten; Robespierre; Boss Hawk; Yonny Yohnson; Chop Chop Chop; woman in red
Synopsis
The Black And Blue Hawks stage a mutiny.
Reprints

Indexer Notes

A parody of Blackhawk comic books. Pages reproduced smaller than original.

Young Men's Spring Fashions for 1956 (Table of Contents: 10)

Fashion Dept. / text article / 4 pages (report information)

Script
?
Pencils
Jack Davis
Inks
Jack Davis
Letters
Typeset

Genre
satire-parody
Synopsis
Comparison of fashions for Ivy League class with those worn by street gangs.

Your Income Tax (Table of Contents: 11)

Do It Yourself Dept. / text article / 4 pages (report information)

Script
Bernard Shir-Cliff
Pencils
? (photo); Bill Elder
Inks
? (photo); Bill Elder
Letters
Typeset

Genre
satire-parody
Synopsis
Bad advice for filling out your federal income tax return.

Collegiate Whimsey (Table of Contents: 12)

College Dept. / cartoon / 2 pages (report information)

Script
various; Bill Davis
Pencils
various; Bill Davis
Inks
various; Bill Davis
Letters
Typeset

Genre
humor
Characters
Galahad
Reprints
  • from Syracusan (?) xxxx-xx-xx

    from Flat Iron (?) xxxx-xx-xx

    from Texas Ranger (?) xxxx-xx-xx

    from Columns (?) xxxx-xx-xx

    from Chaparral (?) xxxx-xx-xx

    from Cornell Widow (?) xxxx-xx-xx

    from Showme (?) xxxx-xx-xx

Indexer Notes

These are gag cartoons from college publications.

Uncredited, but the following signatures are readable: Wilson; Spavey; BK; Noel; C. Jacobson. Letters Dept. in issue #29 notes that cartoon credited to Smoke Signals is actually from Chaparral, featuring character Galahad by Bill Davis.

The Life of General Homer T. 'Old Hominy' Shotbag (Table of Contents: 13)

History Dept. / comic story / 7 pages (report information)

Script
Ed Fischer
Pencils
Ed Fischer (signed); Seltz
Inks
Ed Fischer (signed); Seltz
Letters
typeset

Genre
satire-parody
Characters
Homer T. Shotbag; Simeon D. Shotbag; Flora Brocklebone Shotbag; Marie d'Ewlappe Shotbag; Abraham Lincoln; Ulysses S. Grant
Synopsis
Highlights of the life of Civil War general Homer T. Shotbag, from childhood to fame.

Talk (Table of Contents: 14)

Talk Dept. / comic story / 5 pages (report information)

Script
?
Pencils
Wally Wood
Inks
Wally Wood
Letters
Typeset

Genre
humor
Characters
Shirley; Lance Cowznofski; Alfred E. Neuman
Synopsis
Comparisons of what you think overseen conversations are, with what they actually are.
Reprints

Indexer Notes

Alfred E. Neuman does not resemble the MAD trademark character.

Rare Old Cartoons (Table of Contents: 15)

Collector's Dept. / comic story / 2 pages (report information)

Script
Henry Mayo Bateman
Pencils
Henry Mayo Bateman
Inks
Henry Mayo Bateman
Letters
Typeset

Genre
humor
Synopsis
Man has trouble with a tube of glue.

Indexer Notes

English cartoon from the World War I period.

Million Dollar Horse (Table of Contents: 16)

Sports Dept. / comic story / 4 pages (report information)

Script
Al Jaffee
Pencils
Jack Davis
Inks
Jack Davis
Letters
Typeset

Genre
humor
Characters
Naushea; Shorty Yech; Wastrel P. Prodigal
Synopsis
Story of a celebrity race horse, showing the care taken with him versus the poor working conditions of his caretakers.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Book Review: The Good Old, Old Days! (Table of Contents: 17)

text article / 1 page (report information)

Script
B. Wiseman
Pencils
B. Wiseman
Inks
B. Wiseman
Letters
typeset

Genre
satire-parody
Characters
Borey Mernstein; hypnosis subject

Indexer Notes

Excerpt from and review of fictitious book.

Medical (Table of Contents: 18)

TV Dept. / comic story / 5 pages (report information)

Script
?
Pencils
Bill Elder
Inks
Bill Elder
Letters
typeset

Genre
satire-parody
Characters
Konrad Strainer; Smilby; Lance Follicle; Amanda
Synopsis
Lance needs a tonsillectomy, from which he recovers in great shape, but still can't play the violin well.
Reprints

Indexer Notes

Parody of tv show "Medic."

OK Now, All Kidding Aside... These Are Real Advertisements No Kidding Around Real!!! (Table of Contents: 19) (Expand) /

advertisement / 0.16 page (report information)

She'll Love You If You Buy Her a Glob of Silly Putty (Table of Contents: 20) (Expand) /

Silly Putty / advertisement / 0.17 page (report information)

Mad Records For Mad Readers! (Table of Contents: 21) (Expand) /

San Francisco Records / advertisement / 0.16 page (report information)

Roger Price (Table of Contents: 22) (Expand) /

advertisement / 0.17 page (report information)

Looks Cooler - Is Cooler! (Table of Contents: 23) (Expand) /

advertisement / 0.26 page (report information)

What—Me Worry? (Table of Contents: 24) (Expand) /

promo (ad from the publisher) / 0.08 page (report information)

You Don't Have To Fight Over Mad (Table of Contents: 25) (Expand) /

Mad Magazine / promo (ad from the publisher) / 1 page (report information)

Paper Doll Page (Table of Contents: 26)

Things To Make & Do Dept. / activity / 2 pages (report information)

Script
?
Pencils
Bill Elder (signed)
Inks
Bill Elder (signed)
Letters
typeset

Genre
humor
Characters
Pete Paperdoll; Pat Paperdoll
Reprints

Indexer Notes

Paperdolls with unusual accessories; page 2 is inside back cover.

Mad Presents: The Heathy Girl (Table of Contents: 27)

illustration / 1 page (report information)

Script
?
Pencils
Russ Heath (signed)
Inks
Russ Heath (signed)
Colors
?
Letters
typeset

Genre
satire-parody

Indexer Notes

Back cover; parody of a Vargas Girl.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Spring Issue [Useful Income Tax Guide]
  2. 1. They Wanted To Call It Partners Pick
    Billows Cotton Pick
  3. 2. [no title indexed]
  4. 3. [no title indexed]
    Letters Dept.
  5. 4. He Rose Tattooed
    Movie Dept.
  6. 5. Stamps
    Hobbies Dept.
  7. 6. Triumph Over Tooth Decay
  8. 7. The Race is On for the Super Guided Missile
    Science Dept.
  9. 8. Children's Primer
    Education Dept.
  10. 9. Comic Books [Black And Blue Hawks!]
    Literature Dept.
  11. 10. Young Men's Spring Fashions for 1956
    Fashion Dept.
  12. 11. Your Income Tax
    Do It Yourself Dept.
  13. 12. Collegiate Whimsey
    College Dept.
  14. 13. The Life of General Homer T. 'Old Hominy' Shotbag
    History Dept.
  15. 14. Talk
    Talk Dept.
  16. 15. Rare Old Cartoons
    Collector's Dept.
  17. 16. Million Dollar Horse
    Sports Dept.
  18. 17. Book Review: The Good Old, Old Days!
  19. 18. Medical
    TV Dept.
  20. 19. OK Now, All Kidding Aside... These Are Real Advertisements No Kidding Around Real!!!
  21. 20. She'll Love You If You Buy Her a Glob of Silly Putty
    Silly Putty
  22. 21. Mad Records For Mad Readers!
    San Francisco Records
  23. 22. Roger Price
  24. 23. Looks Cooler - Is Cooler!
  25. 24. What—Me Worry?
  26. 25. You Don't Have To Fight Over Mad
    Mad Magazine
  27. 26. Paper Doll Page
    Things To Make & Do Dept.
  28. 27. Mad Presents: The Heathy Girl
This issue was most recently modified by:
  • Katie
  • Donald Dale Milne
  • Jim Van Dore
  • Pat Conolly
  • Peter Croome
  • Gregory Fischer
  • Chris Boyko
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne