Mad #28 [Useful Income Tax Guide]

(July 1956)

They Wanted to Call It Partners Pick (Table of Contents: 1)

Billows Cotton Pick / illustration / 1 page (report information)

Script

?

Pencils

Bill Elder (signed)

Inks

Bill Elder (signed)

Letters

typeset

Genre

satire-parody

Characters

Cotton Billow; George Company

Indexer Notes

Parody of ad for whiskey.

[no title indexed] (Table of Contents: 2)

table of contents / 1 page (report information)

Script

Harvey Kurtzman (signed)

Pencils

various

Inks

various

Letters

typeset

Genre

non-fiction

Characters

Ed Sullivan

Indexer Notes

Masthead quote: "In the present state of the world it is difficult not to write lampoons." - Juvenal (100 A.D.). Art is excerpts from this and previous issue. Includes the first quote under the masthead, though it is not by Alfred E. Neuman.

[no title indexed] (Table of Contents: 3)

Letters Dept. / letters page / 2 pages (report information)

Script

Harvey Kurtzman

Pencils

various

Inks

various

Letters

typeset

Characters

Mel Haney [Alfred E. Neuman]

Indexer Notes

Letters from Phillip W., Michael Dunlop, Tom Hoff & Don Blakeslee, L.E., Larry Jorgeson, DeWitt Wallace (Publisher of Reader's Digest), Howard Budner, P.J. O'Brien, Doc Dover, De Witt Clinton Fink III, Gail S. Martell, R.R., Connor Markey, The Thursday Throwback, Alan F. Charles, R.A. Kline, M.B., The Amer. Humane Assoc., M.J. Schweider, Robert Silverman, Noah Miller, Carmine J. Ruggiero, Rosemary Weaver, Bill Tepper.

He Rose Tattooed (Table of Contents: 4)

Movie Dept. / Movies Dept. / text story / 2 pages (report information)

Script

?

Pencils

Wally Wood

Inks

Wally Wood

Letters

typeset

Genre

satire-parody; humor

Characters

Scallopini Rosa [Anna Lasagna]; Rosario Rosa [Burt Lambaster]; Antipasto Monticello; Rosa Rosa

Reprints

• in Mad for Keeps (Crown Publishers, 1958 series) (July 1958)

Indexer Notes

Parody of movie "The Rose Tattoo."

Stamps (Table of Contents: 5)

Hobbies Dept. / text story / 2 pages (report information)

Script

Al Jaffee

Pencils

Al Jaffee

Inks

Al Jaffee

Letters

typeset

Genre

humor

Synopsis

A brief look at stamp collecting, focusing on printing errors.

Reprints

• in Mad for Keeps (Crown Publishers, 1958 series) (July 1958)
• in Mad about the Fifties (Little, Brown, 1997 series) (1997)

Triumph Over Tooth Decay (Table of Contents: 6)

text story / 1 page (report information)

Script

?

Pencils

Bill Elder (signed)

Inks

Bill Elder (signed)

Letters

typeset

Genre

satire-parody

Reprints

• in Mad for Keeps (Crown Publishers, 1958 series) (July 1958)

Indexer Notes

Parody of ad for Crest Toothpaste (Best Toothpaste with Frammistan).

The Race is on for the Super Guided Missile (Table of Contents: 7)

Science Dept. / comic story / 4 pages (report information)

Script

Al Jaffee (signed)

Pencils

Al Jaffee (signed); Jack Davis; Wally Wood

Inks

Al Jaffee (signed); Jack Davis; Wally Wood

Letters

typeset

Genre

humor

Characters

Gallup; Kerbang; Blitz; Pick; Back; Buck Roger; Waldo; Zork Argh; Dashkin; Propelnik; Schmidt; Beelzebub; Buck Rojinikoff; Plotkin; Watchova

Synopsis

Shows various parts of the space race between the US and USSR, with ultimate consequences of missile use.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)

Children's Primer (Table of Contents: 8)

Education Dept. / text story / 3 pages (report information)

Script

? [as Eugene Field]

Pencils

Bill Elder (signed)

Inks

Bill Elder (signed)

Letters

typeset

Genre

satire-parody; humor

Characters

Sluggo; the Double Bubble gum kid; Dennis The Menace; Jughead; Little Lulu; Nancy; Henry; The Captain; Hans Katzenjammer; Fritz Katzenjammer

Indexer Notes

Parody of the type of poetry written by 19th century poet, Eugene Field, The Children's Poet.

Comic Books [Black And Blue Hawks!] (Table of Contents: 9)

Literature Dept. / comic story / 4 pages (report information)

Script

Harvey Kurtzman

Pencils

Wally Wood (credited as Woodhawk)

Inks

Wally Wood (credited as Woodhawk)

Letters

?

Genre

satire-parody; humor

Characters

Saddlesore; Saurbratten; Robespierre; Boss Hawk; Yonny Yohnson; Chop Chop Chop; woman in red

Synopsis

The Black And Blue Hawks stage a mutiny.

Reprints

• from Mad (EC, 1952 series) #5 (June-July 1953)

Indexer Notes

A parody of Blackhawk comic books. Pages reproduced smaller than original.

Young Men's Spring Fashions for 1956 (Table of Contents: 10)

Fashion Dept. / text story / 4 pages (report information)

Script

?

Pencils

Jack Davis

Inks

Jack Davis

Letters

typeset

Genre

satire-parody

Synopsis

Comparison of fashions for Ivy League class with those worn by street gangs.

Your Income Tax (Table of Contents: 11)

Do It Yourself Dept. / text story / 4 pages (report information)

Script

Bernard Shir-Cliff

Pencils

Bill Elder; ? (photo)

Inks

Bill Elder; ? (photo)

Letters

typeset

Genre

satire-parody; drama

Synopsis

Bad advice for filling out your federal income tax return.

Collegiate Whimsey (Table of Contents: 12)

College Dept. / cartoon / 2 pages (report information)

Script

Bill Davis; various

Pencils

Bill Davis; various

Inks

Bill Davis; various

Letters

typeset

Genre

humor

Characters

Galahad

Reprints

• from Syracusan (?) xxxx-xx-xx
  
  from Flat Iron (?) xxxx-xx-xx
  
  from Texas Ranger (?) xxxx-xx-xx
  
  from Columns (?) xxxx-xx-xx
  
  from Chaparral (?) xxxx-xx-xx
  
  from Cornell Widow (?) xxxx-xx-xx
  
  from Showme (?) xxxx-xx-xx

Indexer Notes

These are gag cartoons from college publications.

Uncredited, but the following signatures are readable: Wilson; Spavey; BK; Noel; C. Jacobson. Letters Dept. in issue #29 notes that cartoon credited to Smoke Signals is actually from Chaparral, featuring character Galahad by Bill Davis.

The Life of General Homer T. 'Old Hominy' Shotbag (Table of Contents: 13)

History Dept. / comic story / 7 pages (report information)

Script

Ed Fischer

Pencils

Ed Fischer (signed); Seltz

Inks

Ed Fischer (signed); Seltz

Letters

typeset

Genre

satire-parody

Characters

Homer T. Shotbag; Simeon D. Shotbag; Flora Brocklebone Shotbag; Marie d'Ewlappe Shotbag; Abraham Lincoln; Ulysses S. Grant

Synopsis

Highlights of the life of Civil War general Homer T. Shotbag, from childhood to fame.

Talk (Table of Contents: 14)

Talk Dept. / comic story / 5 pages (report information)

Script

Harvey Kurtzman (sourced)

Pencils

Wally Wood

Inks

Wally Wood

Letters

typeset

Genre

humor

Characters

Shirley; Lance Cowznofski; Alfred E. Neuman

Synopsis

Comparisons of what you think overseen conversations are, with what they actually are.

Reprints

• in Mad for Keeps (Crown Publishers, 1958 series) (July 1958)
• in Son of Mad (New American Library, 1959 series) #S1701 (October 1959)
• in Son of Mad (Warner Books, 1974 series) #7 (88-760) (January 1979)
• in The Son of Mad (ibooks, 2003 series) (August 2003)

Indexer Notes

Alfred E. Neuman does not resemble the MAD trademark character.

Rare Old Cartoons (Table of Contents: 15)

Collector's Dept. / comic story / 2 pages (report information)

Script

H. M. Bateman

Pencils

H. M. Bateman

Inks

H. M. Bateman

Letters

typeset

Genre

humor

Synopsis

Man has trouble with a tube of glue.

Indexer Notes

English cartoon from the World War I period.

Million Dollar Horse (Table of Contents: 16)

Sports Dept. / comic story / 4 pages (report information)

Script

Al Jaffee

Pencils

Jack Davis

Inks

Jack Davis

Letters

typeset

Genre

humor

Characters

Naushea; Shorty Yech; Wastrel P. Prodigal

Synopsis

Story of a celebrity race horse, showing the care taken with him versus the poor working conditions of his caretakers.

Reprints

• in Mad for Keeps (Crown Publishers, 1958 series) (July 1958)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Book Review: The Good Old, Old Days! (Table of Contents: 17)

text story / 1 page (report information)

Script

Bernard Wiseman

Pencils

Bernard Wiseman

Inks

Bernard Wiseman

Letters

typeset

Genre

satire-parody

Characters

Borey Mernstein; hypnosis subject

Indexer Notes

Excerpt from and review of fictitious book.

Medical (Table of Contents: 18)

TV Dept. / T.V. Dept. / Television Dept. / comic story / 5 pages (report information)

Script

?

Pencils

Bill Elder

Inks

Bill Elder

Letters

typeset

Genre

satire-parody; humor

Characters

Konrad Strainer; Smilby; Lance Follicle; Amanda

Synopsis

Lance needs a tonsillectomy, from which he recovers in great shape, but still can't play the violin well.

Reprints

• in The Bedside Mad (New American Library, 1959 series) #S1647 (April 1959), #D2316 (February 1964), #P3520 (c 1969)
• in The Bedside Mad (Warner Books, 1973 series) #6 (88-893) (April 1979)

Indexer Notes

Parody of tv show "Medic."

OK Now, All Kidding Aside... These Are Real Advertisements No Kidding Around Real!!! (Table of Contents: 19) (Expand) /

advertisement / 0.16 page (report information)

She'll Love You If You Buy Her a Glob of Silly Putty (Table of Contents: 20) (Expand) /

Silly Putty / advertisement / 0.17 page (report information)

Mad Records for Mad Readers! (Table of Contents: 21) (Expand) /

San Francisco Records / advertisement / 0.16 page (report information)

Roger Price (Table of Contents: 22) (Expand) /

advertisement / 0.17 page (report information)

Looks Cooler - Is Cooler! (Table of Contents: 23) (Expand) /

advertisement / 0.26 page (report information)

What—Me Worry? (Table of Contents: 24) (Expand) /

promo (ad from the publisher) / 0.08 page (report information)

You Don't Have to Fight Over Mad (Table of Contents: 25) (Expand) /

Mad Magazine / promo (ad from the publisher) / 1 page (report information)

Paper Doll Page (Table of Contents: 26)

Things To Make & Do Dept. / activity / 2 pages (report information)

Script

?

Pencils

Bill Elder (signed)

Inks

Bill Elder (signed)

Letters

typeset

Genre

humor

Characters

Pete Paperdoll; Pat Paperdoll

Reprints

• in Mad for Keeps (Crown Publishers, 1958 series) (July 1958)
• in Mad about the Fifties (Little, Brown, 1997 series) (1997)

Indexer Notes

Paperdolls with unusual accessories; page 2 is inside back cover.

Mad Presents: The Healthy Girl (Table of Contents: 27)

illustration / 1 page (report information)

Script

?

Pencils

Russ Heath (signed)

Inks

Russ Heath (signed)

Colors

?

Letters

typeset

Genre

satire-parody

Indexer Notes

Back cover; parody of a Vargas Girl.