MAD #32
(April 1957)

EC, 1952 Series
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Volume
?
Price
0.25 USD
Pages
52
Indicia Frequency
?
Indicia / Colophon Publisher
?
Brand
?
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

[Alfred with hieroglyphics] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Norman Mingo (painted, signed)
Inks
Norman Mingo (painted, signed)
Colors
Norman Mingo (painted, signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Reprints

How Much More of This Stuff Can You Take? (Table of Contents: 1) (Expand) /

Utterly MAD / promo (ad from the publisher) / 1 page (report information)

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Genre
non-fiction

Indexer Notes

Art is excerpts from this issue. Masthead quote is from Chamfort (1741- 1794). There is a credit of Nick Megliola for ideas, but no indication of what articles.

Nansy (Table of Contents: 3)

Newspaper Comics Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Wallace Wood
Inks
Wallace Wood
Letters
typeset

Genre
satire-parody
Characters
Nansy; Nansy Duck; Pinnochio; Dick Nansy; Junior; Pat [Patton]; Li'l Nansy; Abner Mae; Nansy Canyon
Synopsis
A look at a joke from one cartoon strip as it might be interpreted by other strips.
Reprints

Indexer Notes

Parodies of Nancy, Donald Duck, Dick Tracy, Li'l Abner and Steve Canyon.

You Can Break The Magazine Habit! (Table of Contents: 4) (Expand) /

Mad Magazine / promo (ad from the publisher) / 0.33 page (report information)

Random Samplings of Reader Mail (Table of Contents: 5)

Letters Dept. / letters page / 1.42 pages (report information)

Script
Albert B. Feldstein; Robert Hollinger; Chuck Levy; Danny Lichty; Steve Ellerbroek; Joshua Zerlin; Bob Singer; Bruce Brown; Bill O'Keefe; "Lucky" Simonds; Fred Beard; Tom Main; Mark Trail; Bob Koeser; Arthur Miller; Bryson Kitchen; Ken Corey; Alan Besser; Albertha Spaulding; Wendell Crowley; Dave Little; E. Pally Achee; Don Calfa; George Tysh; John Benson; M. Reine, Jr.; Ray Prochaska; Alfred Mazolie; Tom Donoher; Bruce Marshall
Pencils
various
Inks
various
Letters
typeset

Synopsis
Letters of comment, mostly about issue #31.

Indexer Notes

Art is excerpts from issue #31.

Statement of Ownership (Table of Contents: 6)

statement of ownership / 0.085 page (report information)

Script
John F. Putnam
Letters
typeset

Indexer Notes

For October 1, 1956. Publisher: William M. Gaines, Editor: Albert B. Feldstein, Managing Editor: John F. Putnam, Owners: E. C. Publications, Inc.; William M. Gaines; V. E. McAdie; J. K. Gaines.

Now In Full Color! (Table of Contents: 7) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.165 page (report information)

The Steve Allan Story (Table of Contents: 8)

People Dept. / comic story / 5 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Steve Allan; Ray Geneburn; Ed Suvillan; Elvis Presley; Wes Yeast
Synopsis
Shows Steve at work and discusses how tv show is produced.
Reprints

Indexer Notes

Parody of tv's Steve Allen Show.

Scenes We'd Like To See: The Faithful Dog (Table of Contents: 9)

Hollywood Dept. / comic story / 1 page (report information)

Script
?
Pencils
Joe Orlando (signed)
Inks
Joe Orlando (signed)
Letters
typeset

Genre
satire-parody
Synopsis
A hunter is stuck in a bear trap and sends his dog back to town for help, whereupon the dog is captured by the local dog catcher.
Reprints

It's Gonna Be A Mad Mad Year! (Table of Contents: 10)

Crystal Ball Dept. / comic story / 2 pages (report information)

Script
G. Stang
Pencils
Wallace Wood (signed)
Inks
Wallace Wood (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman; Lila Vavoom; Sam Westee; Javier Pereira
Synopsis
Foolish predictions for world events in the coming year.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Bad Seat Is The Big Shocker!! (Table of Contents: 11)

Movies Dept. / comic story / 2 pages (report information)

Script
Paul Laikin
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Rhodent [Ratty McCormack]; Fancy Kelly; Evileye Varden; Melvin Cowznofski; Henry Bones; Claude Bagel
Synopsis
Makes the argument that the Rhodent character in the movie was actually sweet and caring and ends with a petition to allow children to see the movie.

Indexer Notes

Parody of the movie "The Bad Seed." Writer credit from "Totally MAD" CD collection.

Big Big Story (Table of Contents: 12)

T.V. Dept. / comic story / 3 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
satire-parody
Characters
Joe Phipps; pirates; Joe's boss
Synopsis
After years of laboring in obscurity, reporter Joe finally finds a big story, only to be fired when he's three days late finding it.

Indexer Notes

Parody of tv show "The Big Story"?

Making A Paper Eucalyptus Tree (Table of Contents: 13)

Orson Bean Dept. / text article / 4 pages (report information)

Script
Orson Bean
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Letters
typeset

Genre
humor
Characters
Orson Bean
Synopsis
Orson delivers a monologue built around his paper trick, and instructions for making the tree.

The Rolly Cigarette Ad (Table of Contents: 14)

Awards Dept. / comic story / 1 page (report information)

Script
Allen Robin
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Synopsis
A couple discusses all the things they got with coupons from Rolly Cigarettes.
Reprints

Indexer Notes

Parody of Raleigh Cigarette ads. Writer credit from "Totally MAD" CD collection.

The Ideal Woman (Table of Contents: 15)

Point of View Dept. / comic story / 2 pages (report information)

Script
D. Purdy
Pencils
Kelly Freas
Inks
Kelly Freas
Letters
typeset

Genre
humor
Synopsis
The ideal woman as visualized by 6 magazines, compared to the women who read the magazines.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Prisoner, When Arrested, Clung To The Railings (Table of Contents: 16)

Rare Old Cartoons Dept. / comic story / 2 pages (report information)

Script
Henry Mayo Bateman (signed)
Pencils
Henry Mayo Bateman (signed)
Inks
Henry Mayo Bateman (signed)
Letters
typeset

Genre
humor
Synopsis
Police are unable to arrest a man until they saw apart the iron fence he is clinging to.
Reprints
  • From Punch (?) #? (1917)

What's Happened To Sports Magazines? (Table of Contents: 17)

Sweatshirt Dept. / comic story / 4 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Duke Snyder
Synopsis
Analysis of older style and modern sports magazines, with their differing viewpoints on the sports versus lifestyles of sports personalities.
Reprints

Childhood Chums (Table of Contents: 18)

Nostalgia Dept. / comic story / 2 pages (report information)

Script
Nick Meglin
Pencils
?
Inks
?
Letters
?; typeset

Genre
humor
Characters
Johnathan Gordon; Barbara Bridgewood; Robert Miltown
Synopsis
Messages to Alfred E. Neuman from three classmantes, at different points in their lives.
Reprints

Movies Are Longer Than Ever (Table of Contents: 19)

Overtaxed Seating Capacity Dept. / text story / 2 pages (report information)

Script
?
Pencils
Wallace Wood (signed)
Inks
Wallace Wood (signed)
Letters
typeset

Genre
humor
Characters
Bick Benedick; Leslie Lynnton; Luz Benedick; Vashti Snythe; Jett Rink; Anita Ekberg
Synopsis
Reviews of three very long movies: Giant, War And Peace, and The Ten Commandments.

Tom Lehrer Sings (Table of Contents: 20)

Tom Lehrer Dept. / text article / 3 pages (report information)

Script
Tom Lehrer; ?
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Characters
Tom Lehrer
Synopsis
A brief fake biography with an illustrated song, including sheet music.
Reprints

Future TV Ad (Table of Contents: 21)

Soft-Sell Advertising Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Characters
Charlie; Bill
Synopsis
Phony ad storyboard for Schveppes Activated Sparkling Seltzer.
Reprints

The "Night People" vs. "Creeping Meatballism" (Table of Contents: 22)

Jean Shepherd Dept. / comic story / 4 pages (report information)

Script
Jean Shepherd
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
humor
Reprints

The MAD Dating Technique (Table of Contents: 23)

Dating Dept. / comic story / 4 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
Reviews different techniques of the shy type, agressive type and MAD type.
Reprints

They Drew Their Way From "Rags To Riches" (Table of Contents: 24) (Expand) /

Famous Artists Schools / advertisement / 1 page (report information)

Fictitious Want Ads Placed By Famous Folk (Table of Contents: 25)

Classified Dept. / text article / 0 pages (report information)

Script
?
Letters
typeset

Genre
humor
Synopsis
One-line want ads misattributed to celebrities and historical figures.
Reprints

Indexer Notes

Occur on 17 different pages of the issue.

MAD Record Labels (Table of Contents: 26)

illustration / 1 page (report information)

Script
Albert B. Feldstein
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Colors
?
Letters
typeset

Genre
humor
Synopsis
Phony record labels for 45s.
Reprints

Indexer Notes

On back cover. Writer credit from "Totally MAD" CD collection.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [Alfred with hieroglyphics]
    Alfred E. Neuman
  2. 1. How Much More of This Stuff Can You Take?
    Utterly MAD
  3. 2. Departments
    Vital Features
  4. 3. Nansy
    Newspaper Comics Dept.
  5. 4. You Can Break The Magazine Habit!
    Mad Magazine
  6. 5. Random Samplings of Reader Mail
    Letters Dept.
  7. 6. Statement of Ownership
  8. 7. Now In Full Color!
    Alfred E. Neuman
  9. 8. The Steve Allan Story
    People Dept.
  10. 9. Scenes We'd Like To See: The Faithful Dog
    Hollywood Dept.
  11. 10. It's Gonna Be A Mad Mad Year!
    Crystal Ball Dept.
  12. 11. The Bad Seat Is The Big Shocker!!
    Movies Dept.
  13. 12. Big Big Story
    T.V. Dept.
  14. 13. Making A Paper Eucalyptus Tree
    Orson Bean Dept.
  15. 14. The Rolly Cigarette Ad
    Awards Dept.
  16. 15. The Ideal Woman
    Point of View Dept.
  17. 16. The Prisoner, When Arrested, Clung To The Railings
    Rare Old Cartoons Dept.
  18. 17. What's Happened To Sports Magazines?
    Sweatshirt Dept.
  19. 18. Childhood Chums
    Nostalgia Dept.
  20. 19. Movies Are Longer Than Ever
    Overtaxed Seating Capacity Dept.
  21. 20. Tom Lehrer Sings
    Tom Lehrer Dept.
  22. 21. Future TV Ad
    Soft-Sell Advertising Dept.
  23. 22. The "Night People" vs. "Creeping Meatballism"
    Jean Shepherd Dept.
  24. 23. The MAD Dating Technique
    Dating Dept.
  25. 24. They Drew Their Way From "Rags To Riches"
    Famous Artists Schools
  26. 25. Fictitious Want Ads Placed By Famous Folk
    Classified Dept.
  27. 26. MAD Record Labels
This issue was most recently modified by:
  • Gregory Fischer
  • Peter Croome
  • Donald Dale Milne
  • Mike Nielsen
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne