Mad #34

(July-August 1957)

We're Looking For People With Ability To Draw (Table of Contents: 1) (Expand) /

Mad Magazine / promo (ad from the publisher) / 1 page (report information)

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script

?

Pencils

various

Inks

various

Letters

typeset

Genre

non-fiction

Indexer Notes

Art is excerpts from this issue. Masthead quote is from Benjamin Franklin (1706-1790). Lists Frank Jacobs, E. Nelson Bridwell, and Paul Laikin as writers and Nick Megliola for ideas, but unknown for which articles.

MAD Coats of Arms (Table of Contents: 3)

Ye Olde Heraldry Dept. / comic story / 2 pages (report information)

Script

Frank Jacobs

Pencils

Kelly Freas

Inks

Kelly Freas

Letters

typeset

Genre

satire-parody

Synopsis

Proposed coats of arms for current celebrities.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)
• in Like, Mad (New American Library, 1960 series) #D2347 (July 1963), #T4904 (circa 1970)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Now...MAD Pocket-Sized Books Fight Misery Four Ways (Table of Contents: 4) (Expand) /

MAD books / promo (ad from the publisher) / 0.33 page (report information)

Now! In Full Color (Table of Contents: 5) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of "Reader Mail" (Table of Contents: 6)

Letters Dept. / letters page / 1.5 pages (report information)

Script

Al Feldstein (credited as Albert B. Feldstein); Gene Autry; David McCord; Ralph Marcom; Dandy Jim Lightfoot; Jim Humphries; Mel Rosch; Herb Savage; Sandra Glaver; Mike Hanner; Jim Robinson; Tonto; Czech Poydence; Sammy Crisafulli; Don Durwood; Jim Reynolds; Sandy Nelson; Wally Kurstan; John Runcie; Harley Lond; Ed Schwartz; Jim Briggs; Stan Ginden; James Stephens; a school superintendent; Bob Mason; Marion Davison; Vince Schommer; Emory Todd; Ted Thompson

Pencils

various

Inks

various

Letters

typeset

Synopsis

Letters of comment, mostly about issue #33.

Indexer Notes

Art is excerpts from issue #33.

Wedding Album (Table of Contents: 7)

Oh, Promise Me Dept. / comic story / 4 pages (report information)

Script

?

Pencils

Wally Wood (credited as Wally Balloo)

Inks

Wally Wood (credited as Wally Balloo)

Letters

typeset

Genre

humor

Characters

Wally Balloo

Synopsis

Typical wedding pictures contrasted with pictures of the same couple six months later.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)
• in The Organization Mad (New American Library, 1960 series) #D2286 (March 1963)

Future TV Ad (Table of Contents: 8)

Soft-Sell Advertising Dept. / comic story / 2 pages (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

satire-parody; humor

Synopsis

Phony ad storyboard for KLM Airlines.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)
• in The Organization Mad (New American Library, 1960 series) #D2286 (March 1963)

Mr. Science (Table of Contents: 9)

Bob & Ray Dept. / comic story / 3 pages (report information)

Script

Bob Elliott (credited); Ray Goulding (credited)

Pencils

Mort Drucker

Inks

Mort Drucker

Letters

typeset

Genre

humor

Characters

Mr. Science; Jimmy; Bob Elliott; Ray Goulding

Synopsis

Mr. Science performs a simple experiment with a light bulb and nearly burns down the studio.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)

$ucce$$ $tory (Table of Contents: 10)

Healthy Competition Dept. / comic story / 2 pages (report information)

Script

Frank Jacobs

Pencils

George Woodbridge (signed)

Inks

George Woodbridge (signed)

Letters

typeset

Genre

humor

Characters

Edgar J. Frimp; Edgar's father; Thelma Hendershot; Melvin Frimp; Selma Frimp; Percy Frimp

Synopsis

Story of Edgar's rise to the presidency of a corporation.

Reprints

• in The Organization Mad (New American Library, 1960 series) #D2286 (March 1963)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Future Drive-Ins (Table of Contents: 11)

Kindly Remain Seated Dept. / comic story / 3 pages (report information)

Script

?

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

satire-parody

Synopsis

Ideas for foolish future drive-in facilities based on the success of drive-in banks, food, and movies.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)

Modern Furniture (Table of Contents: 12)

Shooting The Grand Rapids Dept. / comic story / 4 pages (report information)

Script

Dave Berg ?

Pencils

Dave Berg (signed)

Inks

Dave Berg (signed)

Letters

typeset

Genre

humor

Characters

Dave Berg

Synopsis

A review of the "advantages" of modern furniture.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)

The Mad Dog's Shopping Mart (Table of Contents: 13)

Fido-Re-Mi Dept. / text article / 2 pages (report information)

Script

Frank Jacobs

Pencils

Mort Drucker (signed)

Inks

Mort Drucker (signed)

Letters

typeset

Genre

satire-parody

Synopsis

Items from a catalog for dogs.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Baseball Is Ruining Our Children (Table of Contents: 14)

Out of Left Field Dept. / text article / 3 pages (report information)

Script

? [as Frederick Werthless, M.D.]

Pencils

Wally Wood

Inks

Wally Wood

Letters

typeset

Genre

satire-parody; humor; sports

Characters

Irving Smedley; Sidney Finster; Melvin Cowznofski

Synopsis

Parody of the findings of Dr. Wertham regarding comic books, where nearly every juvenile delinquent has been found to have played or watched baseball.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)
• in Mad about the Fifties (Little, Brown, 1997 series) (1997)
• in Mad for Decades (Sterling Publishing Co., Inc., 2007 series) (2007)

Scenes We'd Like To See: The Man On The Ledge (Table of Contents: 15)

Hollywood Dept. / comic story / 1 page (report information)

Script

?

Pencils

Joe Orlando (signed)

Inks

Joe Orlando (signed)

Genre

satire-parody; humor

Synopsis

Man is ready to jump from a high building ledge but changes mind when his baby is brought to the window...then slips and falls anyway on baby's rattle.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)
• in The Organization Mad (New American Library, 1960 series) #D2286 (March 1963)

Collegiate Whimsey (Table of Contents: 16)

College Dept. / comic story / 2 pages (report information)

Script

Scott SanGiacomo (credited as Skip); various; Kuren; Strong

Pencils

Scott SanGiacomo (credited as Skip); various; Kuren; Strong

Inks

Scott SanGiacomo (credited as Skip); various; Kuren; Strong

Letters

typeset

Genre

humor

Reprints

• from Harvard Lampoon (?) xxxx-xx-xx
  
  from California Pelican (?) xxxx-xx-xx
  
  from UW Columns (?) xxxx-xx-xx
  
  from Stanford Chaparral (?) xxxx-xx-xx
  
  from MIT Voodoo (?) xxxx-xx-xx
  
  from USC Wampus (?) xxxx-xx-xx
  
  from Penn State Froth (?) xxxx-xx-xx
  
  from Jester (?) xxxx-xx-xx

Indexer Notes

These are gag cartoons from college publications.

Not all contributors are identified by a signature.

Products For TV Commercials, Inc. (Table of Contents: 17)

Comparison Proves Cept. / comic story / 3 pages (report information)

Script

E. Nelson Bridwell

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

satire-parody

Synopsis

Offerings from a company that makes products and props used as "Brand X" to compare to advertised products on tv.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)
• in The Organization Mad (New American Library, 1960 series) #D2286 (March 1963)

Indexer Notes

Products compared to include: Halo Shampoo; Nash Rambler Autos; Bufferin; Goodrich Tires; Clorets Breath Mints; Arrid Deodorant; Remington Shavers; Rolaids Antacid; Bristol-Myers medicines; Anahist medicine. Writer credit from "Totally MAD" CD collection.

Orson Bean's "The Two Chinese Fellas Who Go To An American Restaurant" Routine (Table of Contents: 18)

Orson Bean Dept. / comic story / 4 pages (report information)

Script

Orson Bean (credited)

Pencils

Wally Wood (signed)

Inks

Wally Wood (signed)

Letters

typeset

Genre

humor

Characters

Orson Bean

Synopsis

Illustrated comedy routine that reverses cliches about Chinese restaurants and people.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)

The Spitball Contest (Table of Contents: 19)

Little Squirt Dept. / comic story / 2 pages (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor

Synopsis

An unusual ending to a spitball contest.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)

TV Guise (Table of Contents: 20)

Go Ax The Ol' Cable Dept. / comic story / 5 pages (report information)

Script

Paul Laikin

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

satire-parody

Characters

Edward R. Murrow; Irving Furd; Alfred E. Neuman; Bob Clarke

Synopsis

Parody of TV Guide Magazine, with articles, ads and phony tv listings.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD's Picture-Phone Backdrops (Table of Contents: 21)

Seeing Is Believing Dept. / comic story / 2 pages (report information)

Script

?

Pencils

George Woodbridge (signed)

Inks

George Woodbridge (signed)

Letters

typeset

Genre

humor

Synopsis

Ideas for backdrops so that when you answer the picture-phone of the future, you can still lie to people about where you are.

Reprints

• in The Worst from MAD (EC, 1958 series) #1 (1958)
• in Like, Mad (New American Library, 1960 series) #T4904 (circa 1970)
• in Mad about the Fifties (Little, Brown, 1997 series) (1997)
• in Mad for Decades (Sterling Publishing Co., Inc., 2007 series) (2007)

Scenes We'd Like To See: The Last Minute Pardon (Table of Contents: 22)

Hollywood Dept. / comic story / 1 page (report information)

Script

?

Pencils

Joe Orlando (signed)

Inks

Joe Orlando (signed)

Letters

typeset

Genre

satire-parody; humor

Synopsis

A pardon arrives at the prison just a little too late to save a man on death row.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958)

Look Mad! Feel Mad! Be Mad! (Table of Contents: 23) (Expand) /

MAD Jewelry / promo (ad from the publisher) / 1 page (report information)

Meaningless Musings While Munching Miltown (Table of Contents: 24)

MAD Observations Dept. / text article / 0 pages (report information)

Script

?

Letters

typeset

Genre

humor

Synopsis

Goofy statements of the type that later appear as Alfred E. Neuman quotes under the magazine's masthead.

Reprints

• in More Trash from Mad (EC, 1958 series) #1 (1958) [portions only]
• in The Worst from MAD (EC, 1958 series) #1 (1958) [portions only]

Indexer Notes

Appear on 25 different pages of the issue.

MAD Picture Postcards (Table of Contents: 25)

comic story / 1 page (report information)

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Colors

?

Letters

typeset

Genre

humor

Synopsis

Three fake postcards of world scenery.

Indexer Notes

Back cover.