MAD #34
(July-August 1957)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
bi-monthly
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Issue Notes

August '57 cover date.


[Alfred Fireworks Display] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Norman Mingo (painted, signed)
Inks
Norman Mingo (painted, signed)
Colors
Norman Mingo (painted, signed)

Genre
humor
Characters
Alfred E. Neuman
Reprints

We're Looking For People With Ability To Draw (Table of Contents: 1) (Expand) /

Mad Magazine / promo (ad from the publisher) / 1 page (report information)

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Genre
non-fiction

Indexer Notes

Art is excerpts from this issue. Masthead quote is from Benjamin Franklin (1706-1790). Lists Frank Jacobs, E. Nelson Bridwell, and Paul Laikin as writers and Nick Megliola for ideas, but unknown for which articles.

MAD Coats of Arms (Table of Contents: 3)

Ye Olde Heraldry Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
Kelly Freas
Inks
Kelly Freas
Letters
typeset

Genre
satire-parody
Synopsis
Proposed coats of arms for current celebrities.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Now...MAD Pocket-Sized Books Fight Misery Four Ways (Table of Contents: 4) (Expand) /

MAD books / promo (ad from the publisher) / 0.33 page (report information)

Now! In Full Color (Table of Contents: 5) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of "Reader Mail" (Table of Contents: 6)

Letters Dept. / letters page / 1.5 pages (report information)

Script
Albert B. Feldstein; David McCord; Ralph Marcom; Dandy Jim Lightfoot; Jim Humphries; Mel Rosch; Herb Savage; Sandra Glaver; Mike Hanner; Jim Robinson; Gene Autry; Tonto; Czech Poydence; Sammy Crisafulli; Don Durwood; Jim Reynolds; Sandy Nelson; Wally Kurstan; John Runcie; Harley Lond; Ed Schwartz; Jim Briggs; Stan Ginden; James Stephens; a school superintendent; Bob Mason; Marion Davison; Vince Schommer; Emory Todd; Ted Thompson
Pencils
various
Inks
various
Letters
typeset

Synopsis
Letters of comment, mostly about issue #33.

Indexer Notes

Art is excerpts from issue #33.

Wedding Album (Table of Contents: 7)

Oh, Promise Me Dept. / comic story / 4 pages (report information)

Script
?
Pencils
Wally Wood [as Wally Balloo]
Inks
Wally Wood [as Wally Balloo]
Letters
typeset

Genre
humor
Characters
Wally Balloo
Synopsis
Typical wedding pictures contrasted with pictures of the same couple six months later.
Reprints

Future TV Ad (Table of Contents: 8)

Soft-Sell Advertising Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Phony ad storyboard for KLM Airlines.
Reprints

Mr. Science (Table of Contents: 9)

Bob & Ray Dept. / comic story / 3 pages (report information)

Script
Bob Elliott; Ray Goulding
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
humor
Characters
Mr. Science; Jimmy; Bob Elliott; Ray Goulding
Synopsis
Mr. Science performs a simple experiment with a light bulb and nearly burns down the studio.
Reprints

$ucce$$ $tory (Table of Contents: 10)

Healthy Competition Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Characters
Edgar J. Frimp; Edgar's father; Thelma Hendershot; Melvin Frimp; Selma Frimp; Percy Frimp
Synopsis
Story of Edgar's rise to the presidency of a corporation.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Future Drive-Ins (Table of Contents: 11)

Kindly Remain Seated Dept. / comic story / 3 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Ideas for foolish future drive-in facilities based on the success of drive-in banks, food, and movies.
Reprints

Modern Furniture (Table of Contents: 12)

Shooting The Grand Rapids Dept. / comic story / 4 pages (report information)

Script
Dave Berg ?
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Characters
Dave Berg
Synopsis
A review of the "advantages" of modern furniture.
Reprints

The Mad Dog's Shopping Mart (Table of Contents: 13)

Fido-Re-Mi Dept. / text article / 2 pages (report information)

Script
Frank Jacobs
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Items from a catalog for dogs.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Baseball Is Ruining Our Children (Table of Contents: 14)

Out of Left Field Dept. / text article / 3 pages (report information)

Script
? [as Frederick Werthless, M.D.]
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Irving Smedley; Sidney Finster; Melvin Cowznofski
Synopsis
Parody of the findings of Dr. Wertham regarding comic books, where nearly every juvenile delinquent has been found to have played or watched baseball.
Reprints

Scenes We'd Like To See: The Man On The Ledge (Table of Contents: 15)

Hollywood Dept. / comic story / 1 page (report information)

Script
?
Pencils
Joe Orlando (signed)
Inks
Joe Orlando (signed)

Genre
satire-parody
Synopsis
Man is ready to jump from a high building ledge but changes mind when his baby is brought to the window...then slips and falls anyway on baby's rattle.
Reprints

Collegiate Whimsey (Table of Contents: 16)

College Dept. / comic story / 2 pages (report information)

Script
various; Kuren; Strong; Skip
Pencils
various; Kuren; Strong; Skip
Inks
various; Kuren; Strong; Skip
Letters
typeset

Genre
humor
Reprints
  • from Harvard Lampoon (?) xxxx-xx-xx

    from California Pelican (?) xxxx-xx-xx

    from UW Columns (?) xxxx-xx-xx

    from Stanford Chaparral (?) xxxx-xx-xx

    from MIT Voodoo (?) xxxx-xx-xx

    from USC Wampus (?) xxxx-xx-xx

    from Penn State Froth (?) xxxx-xx-xx

    from Jester (?) xxxx-xx-xx

Indexer Notes

These are gag cartoons from college publications.

Not all contributors are identified by a signature.

Products For TV Commercials, Inc. (Table of Contents: 17)

Comparrison Proves Cept. / comic story / 3 pages (report information)

Script
E. Nelson Bridwell
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Offerings from a company that makes products and props used as "Brand X" to compare to advertised products on tv.
Reprints

Indexer Notes

Products compared to include: Halo Shampoo; Nash Rambler Autos; Bufferin; Goodrich Tires; Clorets Breath Mints; Arrid Deodorant; Remington Shavers; Rolaids Antacid; Bristol-Myers medicines; Anahist medicine. Writer credit from "Totally MAD" CD collection.

Orson Bean's "The Two Chinese Fellas Who Go To An American Restaurant" Routine (Table of Contents: 18)

Orson Bean Dept. / comic story / 4 pages (report information)

Script
Orson Bean
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Letters
typeset

Genre
humor
Characters
Orson Bean
Synopsis
Illustrated comedy routine that reverses cliches about Chinese restaurants and people.
Reprints

The Spitball Contest (Table of Contents: 19)

Little Squirt Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
An unusual ending to a spitball contest.
Reprints

TV Guise (Table of Contents: 20)

Go Ax The Ol' Cable Dept. / comic story / 5 pages (report information)

Script
Paul Laikin
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Edward R. Murrow; Irving Furd; Alfred E. Neuman; Bob Clarke
Synopsis
Parody of TV Guide Magazine, with articles, ads and phony tv listings.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD's Picture-Phone Backdrops (Table of Contents: 21)

Seeing Is Believing Dept. / comic story / 2 pages (report information)

Script
?
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Synopsis
Ideas for backdrops so that when you answer the picture-phone of the future, you can still lie to people about where you are.
Reprints

Scenes We'd Like To See: The Last Minute Pardon (Table of Contents: 22)

Hollywood Dept. / comic story / 1 page (report information)

Script
?
Pencils
Joe Orlando (signed)
Inks
Joe Orlando (signed)
Letters
typeset

Genre
satire-parody
Synopsis
A pardon arrives at the prison just a little too late to save a man on death row.
Reprints

Look Mad! Feel Mad! Be Mad! (Table of Contents: 23) (Expand) /

MAD Jewelry / promo (ad from the publisher) / 1 page (report information)

Meaningless Musings While Munching Miltown (Table of Contents: 24)

MAD Observations Dept. / text article / 0 pages (report information)

Script
?
Letters
typeset

Genre
humor
Synopsis
Goofy statements of the type that later appear as Alfred E. Neuman quotes under the magazine's masthead.
Reprints

Indexer Notes

Appear on 25 different pages of the issue.

MAD Picture Postcards (Table of Contents: 25)

comic story / 1 page (report information)

Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Colors
?
Letters
typeset

Genre
humor
Synopsis
Three fake postcards of world scenery.

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [Alfred Fireworks Display]
    Alfred E. Neuman
  2. 1. We're Looking For People With Ability To Draw
    Mad Magazine
  3. 2. Departments
    Vital Features
  4. 3. MAD Coats of Arms
    Ye Olde Heraldry Dept.
  5. 4. Now...MAD Pocket-Sized Books Fight Misery Four Ways
    MAD books
  6. 5. Now! In Full Color
    Alfred E. Neuman
  7. 6. Random Samplings of "Reader Mail"
    Letters Dept.
  8. 7. Wedding Album
    Oh, Promise Me Dept.
  9. 8. Future TV Ad
    Soft-Sell Advertising Dept.
  10. 9. Mr. Science
    Bob & Ray Dept.
  11. 10. $ucce$$ $tory
    Healthy Competition Dept.
  12. 11. Future Drive-Ins
    Kindly Remain Seated Dept.
  13. 12. Modern Furniture
    Shooting The Grand Rapids Dept.
  14. 13. The Mad Dog's Shopping Mart
    Fido-Re-Mi Dept.
  15. 14. Baseball Is Ruining Our Children
    Out of Left Field Dept.
  16. 15. Scenes We'd Like To See: The Man On The Ledge
    Hollywood Dept.
  17. 16. Collegiate Whimsey
    College Dept.
  18. 17. Products For TV Commercials, Inc.
    Comparrison Proves Cept.
  19. 18. Orson Bean's "The Two Chinese Fellas Who Go To An American Restaurant" Routine
    Orson Bean Dept.
  20. 19. The Spitball Contest
    Little Squirt Dept.
  21. 20. TV Guise
    Go Ax The Ol' Cable Dept.
  22. 21. MAD's Picture-Phone Backdrops
    Seeing Is Believing Dept.
  23. 22. Scenes We'd Like To See: The Last Minute Pardon
    Hollywood Dept.
  24. 23. Look Mad! Feel Mad! Be Mad!
    MAD Jewelry
  25. 24. Meaningless Musings While Munching Miltown
    MAD Observations Dept.
  26. 25. MAD Picture Postcards
This issue was most recently modified by:
  • Thomas Johnson
  • Katie
  • Donald Dale Milne
  • Mike Nielsen
  • Gregory Fischer
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne