MAD #38
(March 1958)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
bi-monthly
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Special Issue: A Chimpanzee Painted This Cover of...MAD (Table of Contents)

cover / 1 page (report information)

Script
?
Pencils
J. Fred Muggs (painted); Norman Mingo (painted); ? (photo)
Inks
J. Fred Muggs (painted); Norman Mingo (painted); ? (photo)
Colors
J. Fred Muggs (painted); Norman Mingo (painted)
Letters
typeset

Characters
Alfred E. Neuman; J. Fred Muggs
Reprints

Indexer Notes

Finger-painting.

The Story Behind the Cover (Table of Contents: 1)

J. Fred Muggs / comic story / 1 page (report information)

Script
?
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Genre
humor
Characters
J. Fred Muggs
Synopsis
Photos of the artist at work and claims to be the first magazine cover ever painted by a chimpanzee.

Indexer Notes

Inside front cover.

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Genre
non-fiction

Indexer Notes

Art is excerpts from this issue. First masthead quote by Alfred E. Neuman. Lists Frank Jacobs, Tom Koch, Albert Meglin, E. Nelson Bridwell, Paul Krassner, and Paul Laikin as writers and Nick Megliola for ideas, but unknown for which articles.

Wha' For...Sports Cars (Table of Contents: 3)

Bumper Crop Dept. / comic story / 2 pages (report information)

Script
Dave Berg
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
Things sports cars can do that normal-size cars cannot.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

These Eight Great Americans... (Table of Contents: 4) (Expand) /

Mad Magazine / promo (ad from the publisher) / 0.33 page (report information)

Only A Few Left! (Table of Contents: 5) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of Reader Mail (Table of Contents: 6)

Letters Dept. / letters page / 1.1 pages (report information)

Script
Albert B. Feldstein; Lawrence Bruce Ashin; Dan Duryea; Clifton Bean; George French; Myron Bloom; Barbara S.; J. Vogdes; Daniel Tillmanns; J. Edgar Hoover; Richard Skolnik; Bill Sullivan; Richard Stratton; Thadeus Gontarski; Dick Manlin; Guy Berry; Robert Foster; Roy Russell; Charles Myers; John Cruz; Harry Wallace
Pencils
various; ? (photo)
Inks
various; ? (photo)
Letters
typeset

Characters
Prince Charles of England
Synopsis
Letters of comment, mostly about issue #37. Identifies the MAD staff members who posed for Winsten ad in issue #37.

Indexer Notes

Art is excerpts from issue #37, except for photo of Prince Charles.

Statement of Ownership (Table of Contents: 7)

statement of ownership / 0.07 page (report information)

Script
William M. Gaines
Letters
typeset

Indexer Notes

Publisher = William M. Gaines; Editor = Albert B. Feldstein; Owner = E.C. Publications, Inc. [William M. Gaines; V. E. McAdie; J. K. Gaines].

For September, 1957.

Why Be Obscure? (Table of Contents: 8) (Expand) /

MAD Jewelry / promo (ad from the publisher) / 0.33 page (report information)

MAD's Revised New Up-To-Date Alphabet Book (Table of Contents: 9)

Now Johnny Can Read Dept. / comic story / 4 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
A rhyming alphabet using modern culture items, passtimes, and people.
Reprints

Mike Malice Interviews Mother Goose (Table of Contents: 10)

Mike Fright Dept. / comic story / 2 pages (report information)

Script
Dave Berg
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Mike Malice; Mother Goose
Synopsis
Mike interviews Mother Goose in his hard-hitting style, but gets no answers.
Reprints

Indexer Notes

Parody of Mike Wallace tv interviews. Writer credit from "Totally MAD" CD collection.

Blood, Guts, A Roscoe & You (Table of Contents: 11)

The "Eyes" Have It Dept. / comic story / 3 pages (report information)

Script
? [as Mickey Spitoon]
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Characters
Mike Chisel; Sexina; Diane Wilkinson
Synopsis
Mike is hired for a case but solves nothing, as the pictures show what really happened versus the typical detective novel text.

Outstanding Americans: Arthur A. Freen (Table of Contents: 12)

Unsung Heroes Dept. / comic story / 4 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed); ? (photo)
Inks
Don Martin (signed); ? (photo)
Letters
typeset

Genre
humor
Characters
Arthur A. Freen
Synopsis
After a series of disastrous automotive inventions beginning in 1934, Arthur invents the Ford Edsel in 1957.
Reprints

Indexer Notes

Labeled as The First In A Series. Last panel includes a photo.

Strangely Believe It! (Table of Contents: 13)

Ernie Kovacs Dept. / comic story / 1 page (report information)

Script
Ernie Kovacs
Pencils
Wally Wood
Inks
Wally Wood
Letters
Wally Wood

Genre
satire-parody
Characters
Ernie Kovacs; Armand K. Frechette; Arthur K. Limbish
Synopsis
A parody of Ripley's Believe It Or Not.

Indexer Notes

Armand looks like Ernie Kovacs.

Crazy Mixed-Up Mismatched Matchbook Covers (Table of Contents: 14)

Close Cover Before Reading Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Matchbook covers whose front and back do not match, supposedly produced by Alfred when he worked for a matchbook company.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD Invitations (Table of Contents: 15)

R.S.V.P. Dept. / text article / 2 pages (report information)

Script
Paul Laikin
Letters
typeset

Genre
humor
Synopsis
Phony invitations to improbable celebrity social events.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Nobody Has Any Fun At Parties (Table of Contents: 16)

Likewise I'm Sure Dept. / comic story / 3 pages (report information)

Script
Frank Jacobs
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
humor
Characters
Harry; Sadie
Synopsis
A party that never gets going because the guests spend all night introducing themselves to each other.
Reprints

Indexer Notes

Nearly all guests are celebrities, though unnamed. Harry and Sadie resemble Dagwood and Blondie Bumstead. Writer credit from "Totally MAD" CD collection.

Baby Sitting May Ruin Our Nation! (Table of Contents: 17)

The Patter of Big Feet Dept. / comic story / 4 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Synopsis
Details what could happen if crime syndicates take over baby sitting and advises parents to just stay home.

Strangely Believe It! (Table of Contents: 18)

Ernie Kovacs Dept. / comic story / 1 page (report information)

Script
Ernie Kovacs
Pencils
Wally Wood
Inks
Wally Wood
Letters
Wally Wood

Genre
satire-parody
Characters
Ernie Kovacs; Elizabeth Donahue Forsney; George Jones
Synopsis
Parody of Ripley's Believe It Or Not.

MAD Wallpaper (Table of Contents: 19)

Inferior Decoration Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
Ideas for wallpapers with purpose instead of decoration.
Reprints

How Neurotic Are You? (Table of Contents: 20)

Sick, Sick, Sick Dept. / comic story / 2 pages (report information)

Script
Paul Laikin
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
humor
Synopsis
Quiz to see if you suffer from common pop culture neuroses.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD Looks At Endorsements (Table of Contents: 21)

Money Talks Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Mickey Mantle; Jayne Mansfield; King Ibn Saud; Elvis Presley; Nikita Krushchev; Rin Tin Tin; Alfred E. Neuman
Synopsis
Phony ads showing how little connection there often is between a celebrity and the product they endorse.
Reprints

The National Bannister Sliding Contests (Table of Contents: 22)

Bob & Ray Dept. / comic story / 3 pages (report information)

Script
Bob Elliott; Ray Goulding
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
humor
Characters
Bob Elliott; Ray Goulding; Wally Ballew; Speed Harley
Synopsis
An interview from the site of the contest, where we watch several contestants crash through the floor at the end of the bannister.

TV Scenes We'd Like To See (Table of Contents: 23)

Television Dept. / comic story / 2 pages (report information)

Script
E. Nelson Bridwell
Pencils
Joe Orlando (signed)
Inks
Joe Orlando (signed)
Letters
typeset

Genre
satire-parody
Characters
Joe Friday; Ed; Ed Sullivan; Alfred E. Neuman; Bennett Cerf; John Daly; The Lone Ranger; Tonto; Melvin Cowznofski; Ralph Edwards; Michael Anthony; Mike Todd; Elizabeth Taylor
Synopsis
Scenes from the following tv shows with unusual outcomes: Dragnet; $64,000 Question; Ed Sullivan Show; What's My Line; The Lone Ranger; This Is Your Life!; If You Had A Million.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Bitter Homes And Gardens (Table of Contents: 24)

The House That Jerk Built Dept. / comic story / 5 pages (report information)

Script
Tom Koch
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Durwood Burnstore; Boodie Burnstore; Emil Diefendorfer; Dr. Whitney Pfluger; Hiram Pitnik; Buford Sternwallow; Alfred E. Neuman
Synopsis
Satire of Better Homes and Gardens magazine, with articles on home remodeling and tips for the handyman.
Reprints

In A Field of Daisies (Table of Contents: 25)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)

Genre
humor
Synopsis
Two men walking through a field discover on oversized flower, which one of them has somehow connected to a gag spray bulb.
Reprints

Vilecream Grooms The Self-Loving (Table of Contents: 26)

Vilecream / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (signed)
Inks
Kelly Freas (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Phony ad for Vilecream hair cream.
Reprints

Indexer Notes

Parody of Brylcreem ad.

MAD Definitions (Table of Contents: 27)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script
?
Letters
typeset

Genre
humor
Synopsis
Redefined word definitions.
Reprints

Indexer Notes

In margins of 23 pages of the issue.

New Kind of Cigar Even Fills Itself By Itself - With Ink (Table of Contents: 28)

Barker 61 Capillary Cigar / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Synopsis
Phony ad for cigar.
Reprints

Indexer Notes

Parody of ad for Parker self-filling pen. Character is clearly Ernie Kovacs but there is a disclaimer that it is a look-alike. Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Special Issue: A Chimpanzee Painted This Cover of...MAD
  2. 1. The Story Behind the Cover
    J. Fred Muggs
  3. 2. Departments
    Vital Features
  4. 3. Wha' For...Sports Cars
    Bumper Crop Dept.
  5. 4. These Eight Great Americans...
    Mad Magazine
  6. 5. Only A Few Left!
    Alfred E. Neuman
  7. 6. Random Samplings of Reader Mail
    Letters Dept.
  8. 7. Statement of Ownership
  9. 8. Why Be Obscure?
    MAD Jewelry
  10. 9. MAD's Revised New Up-To-Date Alphabet Book
    Now Johnny Can Read Dept.
  11. 10. Mike Malice Interviews Mother Goose
    Mike Fright Dept.
  12. 11. Blood, Guts, A Roscoe & You
    The "Eyes" Have It Dept.
  13. 12. Outstanding Americans: Arthur A. Freen
    Unsung Heroes Dept.
  14. 13. Strangely Believe It!
    Ernie Kovacs Dept.
  15. 14. Crazy Mixed-Up Mismatched Matchbook Covers
    Close Cover Before Reading Dept.
  16. 15. MAD Invitations
    R.S.V.P. Dept.
  17. 16. Nobody Has Any Fun At Parties
    Likewise I'm Sure Dept.
  18. 17. Baby Sitting May Ruin Our Nation!
    The Patter of Big Feet Dept.
  19. 18. Strangely Believe It!
    Ernie Kovacs Dept.
  20. 19. MAD Wallpaper
    Inferior Decoration Dept.
  21. 20. How Neurotic Are You?
    Sick, Sick, Sick Dept.
  22. 21. MAD Looks At Endorsements
    Money Talks Dept.
  23. 22. The National Bannister Sliding Contests
    Bob & Ray Dept.
  24. 23. TV Scenes We'd Like To See
    Television Dept.
  25. 24. Bitter Homes And Gardens
    The House That Jerk Built Dept.
  26. 25. In A Field of Daisies
    Don Martin Dept.
  27. 26. Vilecream Grooms The Self-Loving
    Vilecream
  28. 27. MAD Definitions
    Marginal Thinking Dept.
  29. 28. New Kind of Cigar Even Fills Itself By Itself - With Ink
    Barker 61 Capillary Cigar
This issue was most recently modified by:
  • Thomas Johnson
  • Peter Croome
  • Jim Van Dore
  • Donald Dale Milne
  • Gregory Fischer
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne