MAD #39
(May 1958)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
bi-monthly
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Special April Fool Issue (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
C. C. Beall Jr. (painting)
Inks
C. C. Beall Jr. (painting)
Colors
C. C. Beall Jr. (painting)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman; Harry Piel; Bert Piel; Judy Garland; Bing Crosby; George Gobel; Louis Armstrong; Floyd Patterson; George Burns; Gracie Allen; Imogene Coca; Sid Caesar; Bob Hope; Ed Wynn; Steve Allen; Ed Sullivan; Jackie Gleason; Jerry Lewis; Dave Garroway; Elvis Presley; Rosemary Clooney; Jose Ferrer; Lucille Ball; Desi Arnaz; Liberace; Jayne Mansfield; Yul Brynner; Frank Sinatra
Reprints

April Fool! (Table of Contents: 1)

recap / 1 page (report information)

Script
?
Pencils
C. C. Beall Jr. (painting)
Inks
C. C. Beall Jr. (painting)
Letters
typeset

Genre
non-fiction
Characters
Harry Piel; Bert Piel; Judy Garland; Bing Crosby; George Gobel; Louis Armstrong; Floyd Patterson; George Burns; Gracie Allen; Imogene Coca; Sid Caesar; Bob Hope; Ed Wynn; Steve Allen; Ed Sullivan; Jackie Gleason; Jerry Lewis; Dave Garroway; Elvis Presley; Rosemary Clooney; Jose Ferrer; Lucille Ball; Desi Arnaz; Liberace; Jayne Mansfield; Yul Brynner; Frank Sinatra
Synopsis
List of celebrities used in the cover painting, with a black-and-white copy of the cover as an index.

Indexer Notes

Inside front cover.

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Genre
non-fiction

Indexer Notes

Art is excerpts from this issue.

Typewriters To Fit Your Trade (Table of Contents: 3)

The Key To Success Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
Several typewriters with specialized keys to make typing faster for various trades.
Reprints

Indexer Notes

Writer credit is from "Totally MAD" CD collection.

Test Your Eyes! (Table of Contents: 4) (Expand) /

Mad Magazine / promo (ad from the publisher) / 0.33 page (report information)

Positively The Last Offer! (Table of Contents: 5) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of Reader Mail (Table of Contents: 6)

Letters Dept. / letters page / 1.17 pages (report information)

Script
Albert B. Feldstein; Dennis Gormley; Steve Spiegel; Janet Bowers; Bob DeMello; Mike Conners; Jon Hartzell; Steve Ellerbroek; Nat Weber; Kenny Cohen; Johnny Schmon; Sigma Alpha Mu; I. A. Rosenthal; Bob Wade; The Boys; Gene Tortora; Everett Spencer; Robert Rickover; Steve Albers; Robert Ebenroth; Dale Anderson; Dean Martin; Michel Steinfeldt; Jay Hunt; Steve Davidson
Pencils
various
Inks
various
Letters
typeset

Synopsis
Letters of comment, mostly about issue #38.

Indexer Notes

Art is excerpts from issue #38.

Finish Off Your Easter Outfit (Table of Contents: 7) (Expand) /

MAD Jewelry / promo (ad from the publisher) / 0.33 page (report information)

How To Make America's Kids...Science Conscious (Table of Contents: 8)

Scramble Them Eggheads Dept. / comic story / 4 pages (report information)

Script
?
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
humor
Characters
Spudd Nick; Aygg Haid; Smiley; Phiz Hicks; Butch Proton; Spike Molecule; Charlie Brawn
Synopsis
Ideas to incorporate science lessons into various media.
Reprints

Scratchpad Doodles (Table of Contents: 9)

Memo Randoms Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
Supposed doodles from the desks of famous people, with pop psychoanalysis.
Reprints

Indexer Notes

Doodles from: Robert F. Wagner; Joe E. Lewis; Edward R. Murrow; Richard M. Nixon; Ed Sullivan; Pablo Picasso; Frank Costello; Alfred E. Neuman.

The Suburbs Are On Their Way Out! (Table of Contents: 10)

Home Is Where THe House Is Dept. / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Synopsis
Discussion of the theory that the suburbs will keep moving so far out and get so crowded that eventually people will move back into the cities.
Reprints

Woodman, Spare That Tree! (Table of Contents: 11)

Poetry Dept. / comic story / 2 pages (report information)

Script
George Pope Morris
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Illustrated version of the famous poem, with a twist ending.

Shakespeare Up-To-Date (Table of Contents: 12)

The Bard of Birdland Dept. / text article / 1 page (report information)

Script
William Shakespeare (original); Paul Laikin (adaptation)
Letters
typeset

Genre
satire-parody
Characters
Romeo; Juliet
Synopsis
The balcony scene from Romeo & Juliet, Act II, Scene II, along with a modern beat poetry version.
Reprints

Sneaky Advertisements (Table of Contents: 13)

Big Brother Is Motivating You Dept. / comic story / 2 pages (report information)

Script
Paul Krassner
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman; Alfred's girlfriend
Synopsis
New places to use subliminal advertising.
Reprints

TV Scenes We'd Like To See (Table of Contents: 14)

Television Dept. / comic story / 2 pages (report information)

Script
E. Nelson Bridwell
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Characters
Art Barker; Bob Hope; Steve Allen; Gene Rayburn
Synopsis
Scenes from the following tv shows with unusual outcomes: You Asked For It; a Bob Hope special; Steve Allen Show.

Indexer Notes

Writer credit is from "Totally MAD" CD collection.

Opera Record Albums (Table of Contents: 15)

High "C". Low Neckline Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Phony record album covers for opera, drawn in the style of paperback novels.
Reprints

High School Paper (Table of Contents: 16)

Etaoin Shrdlu Dept. / text article / 2 pages (report information)

Script
?
Pencils
?
Inks
?
Letters
typeset

Genre
satire-parody
Synopsis
A parody of a typical high school paper.
Reprints

Commemorative Stamps (Table of Contents: 17)

Postage Overdue Dept. / comic story / 2 pages (report information)

Script
Tom Koch
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Phony U.S. postage stamps for people and events that would never be commemorated.
Reprints

Indexer Notes

Writer credit is from "Totally MAD" CD collection.

Big Big Earth (Table of Contents: 18)

Bob & Ray Dept. / comic story / 3 pages (report information)

Script
Bob Elliott; Ray Goulding
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Bob Elliott; Ray Goulding; Dave Sturdley; Walley Ballew; Mrs. Farber; C. C. Harkmore; Mrs. Grebinger; Hunt Brinkley; Harpley Winters; Mrs. Winters
Synopsis
Several roving correspondents interview people across the country during their spring cleaning.

Indexer Notes

Parody of tv show; unsure of name.

Accidental Inventions (Table of Contents: 19)

Patent Pending Dept. / comic story / 2 pages (report information)

Script
Paul Krassner
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
humor
Synopsis
Inventions over the ages that were not quite what the inventors had in mind.
Reprints

Indexer Notes

Writer credit is from "Totally MAD" CD collection.

Party Games (Table of Contents: 20)

Play's The Thing Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Letters
typeset

Genre
humor
Characters
Edwin
Synopsis
Instructions for three impossible, illegal, and dangerous party games.
Reprints

Why I Changed My Job (Table of Contents: 21)

Opportunity Knocks Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs [as Dexter Yinckley]
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Characters
Dexter Yinckley
Synopsis
An accountant's story of the road to failure as he changes jobs and takes the fall for the boss's embezzling.
Reprints

Indexer Notes

Writer credit is from "Totally MAD" CD collection.

The Window Trimmer (Table of Contents: 22)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
While dressing a mannequin, a window trimmer is assaulted.

MAD Dogs And Their Owners (Table of Contents: 23)

How Now Bow-Wow Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
Kelly Freas
Inks
Kelly Freas
Letters
typeset

Genre
humor
Synopsis
Another take on the age-old idea that people and their dogs look alike.
Reprints

Indexer Notes

Writer credit is from "Totally MAD" CD collection.

A Page From The MAD Phone Book (Table of Contents: 24)

The Line Is Dizzy Dept. / text article / 1 page (report information)

Script
?
Letters
typeset

Genre
humor
Synopsis
A page of Cowznofski listings from a fake phone book.
Reprints

The Saturday Evening Pest (Table of Contents: 25)

Post-Mortem Dept. / comic story / 6 pages (report information)

Script
Tom Koch
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Tugboat Annie; Dietrich Dunstan Drizzle; Fenwick Overshot; Eugene Ogg; Dr. Irving Belknap
Synopsis
Satire of the magazine The Saturday Evening Post.
Reprints

Indexer Notes

Writer credit is from "Totally MAD" CD collection.

MAD T-Shirts (Table of Contents: 26) (Expand) /

MAD T-Shirts / promo (ad from the publisher) / 1 page (report information)

Movies' Secret Sponsors (Table of Contents: 27)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script
?
Letters
typeset

Synopsis
Movie titles paired with unlikely advertisers, such as "Noah's Ark" - Nabisco Animal Crackers.
Reprints

Indexer Notes

Appear in the margins of 27 pages of the issue.

MAD Windshield Stickers (Table of Contents: 28)

comic story / 1 page (report information)

Script
?
Pencils
Bob Clarke ?
Inks
Bob Clarke ?
Colors
?
Letters
typeset

Genre
satire-parody
Synopsis
Car windshield stickers that look like official signs that would allow free parking.

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Special April Fool Issue
    Alfred E. Neuman
  2. 1. April Fool!
  3. 2. Departments
    Vital Features
  4. 3. Typewriters To Fit Your Trade
    The Key To Success Dept.
  5. 4. Test Your Eyes!
    Mad Magazine
  6. 5. Positively The Last Offer!
    Alfred E. Neuman
  7. 6. Random Samplings of Reader Mail
    Letters Dept.
  8. 7. Finish Off Your Easter Outfit
    MAD Jewelry
  9. 8. How To Make America's Kids...Science Conscious
    Scramble Them Eggheads Dept.
  10. 9. Scratchpad Doodles
    Memo Randoms Dept.
  11. 10. The Suburbs Are On Their Way Out!
    Home Is Where THe House Is Dept.
  12. 11. Woodman, Spare That Tree!
    Poetry Dept.
  13. 12. Shakespeare Up-To-Date
    The Bard of Birdland Dept.
  14. 13. Sneaky Advertisements
    Big Brother Is Motivating You Dept.
  15. 14. TV Scenes We'd Like To See
    Television Dept.
  16. 15. Opera Record Albums
    High "C". Low Neckline Dept.
  17. 16. High School Paper
    Etaoin Shrdlu Dept.
  18. 17. Commemorative Stamps
    Postage Overdue Dept.
  19. 18. Big Big Earth
    Bob & Ray Dept.
  20. 19. Accidental Inventions
    Patent Pending Dept.
  21. 20. Party Games
    Play's The Thing Dept.
  22. 21. Why I Changed My Job
    Opportunity Knocks Dept.
  23. 22. The Window Trimmer
    Don Martin Dept.
  24. 23. MAD Dogs And Their Owners
    How Now Bow-Wow Dept.
  25. 24. A Page From The MAD Phone Book
    The Line Is Dizzy Dept.
  26. 25. The Saturday Evening Pest
    Post-Mortem Dept.
  27. 26. MAD T-Shirts
    MAD T-Shirts
  28. 27. Movies' Secret Sponsors
    Marginal Thinking Dept.
  29. 28. MAD Windshield Stickers
This issue was most recently modified by:
  • Thomas Johnson
  • Gregory Fischer
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne