MAD #40
(July 1958)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
bi-monthly
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

[Wedding Cake] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Reprints

Hey Gang! At Last! (Table of Contents: 1) (Expand) /

MAD For Keeps / promo (ad from the publisher) / 1 page (report information)

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Indexer Notes

Art is excerpts from this issue.

Initials That Describe The Name (Table of Contents: 3)

Much Abbreviated Drivel Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
satire-parody
Synopsis
A look at the future overuse of acronyms.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

These Twelve Great American Corporations Know The Value of Advertising In MAD (Table of Contents: 4) (Expand) /

Mad Magazine / promo (ad from the publisher) / 0.33 page (report information)

We're Running Out! (Table of Contents: 5) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of Reader Mail (Table of Contents: 6)

Letters Dept. / letters page / 1.42 pages (report information)

Script
Albert B. Feldstein; Phyllis Altman; Bill Mattes; Craig Zahnow; Mrs. Robert Condit; Kenneth Barnes; Dennis Baron; Eric Shtob; Leon Harvey; Macy McFarland; Jeanne Brauns; Jim Crowley; Harry Stuldreher; Elmer Layden; Andrew Weissman; Bill Ewald; Bob Ewald; Jon Alexiou; Ercelia Kersane; Ezell Willard, Jr.; Harold Chamberlain (General Manager, Independent News Co.)
Pencils
various; ? (photo)
Inks
various; ? (photo)
Letters
typeset

Characters
Jerry DeFuccio
Synopsis
Letters of comment, mostly about issue #39. Includes an explanation of magazine on-sale/off-sale dates, and a note that Scene Magazine recently ran a feature on MAD.

Indexer Notes

Art is excerpts from issue #39, except for a photo of Jerry DeFuccio as a child.

If You Wannem, We Still Gottem! (Table of Contents: 7) (Expand) /

MAD Jewelry / promo (ad from the publisher) / 0.08 page (report information)

MAD Trading Stamps (Table of Contents: 8)

Redeeming Feature Dept. / comic story / 2 pages (report information)

Script
Tom Koch
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Alfred E. Neuman
Synopsis
Fake premiums available for MAD trading stamps...also fake.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Pizza Pie (Table of Contents: 9)

Pass Another Napkin Dept. / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Synopsis
All the problems associated with pizzas, the new national dish.
Reprints

The Paper-Pickers (Table of Contents: 10)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
The fate of a park maintenance person who shows off his skills at picking up litter.
Reprints

Ecccchhh, Teen-Age Son of Thing (Table of Contents: 11)

Boy Meets Ghoul Dept. / comic story / 4 pages (report information)

Script
? [as Strudwick Wickerwire]
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Strudwick Wickerwire; Alfred E. Neuman; [Doctor]; Morton Finster; Drake Carter; Louis Furd; Alan Freed
Synopsis
The Doctor hypnotizes an average teenager to become an Elvis Presley clone.

Indexer Notes

Parody of rock and roll star bios and monster movies rolled together.

TV Scenes We'd Like To See (Table of Contents: 12)

Television Dept. / comic story / 2 pages (report information)

Script
E. Nelson Bridwell
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Characters
Gladys; Cedric; Loretta Young; Gary Moore; Mr. X; Mouseketeers
Synopsis
Scenes from the following tv shows with unusual outcomes: People Are Funny; The Loretta Young Show; I've Got A Secret; Anacin commercial; Mickey Mouse Club; The Lone Ranger; The Lineup.

Indexer Notes

Writer credit is from "Totally MAD" CD collection.

Strangely Believe It! (Table of Contents: 13)

Ernie Kovacs Dept. / comic story / 1 page (report information)

Script
Ernie Kovacs
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Letters
Wally Wood (signed)

Genre
satire-parody
Characters
Ambrose Fufnik; Prince Ladislaus
Synopsis
Parody of Ripley's Believe It Or Not.

Alfred E. Neuman University (Table of Contents: 14)

Student Bodies Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
A map of a college campus designed to reduce the number of students attending by careful use of hazards.
Reprints

Inside Story (Table of Contents: 15)

Belly Laughs Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Basil Wolverton (signed)
Inks
Basil Wolverton (signed)
Letters
typeset

Genre
humor
Characters
Floyd Patterson; Princess Margaret; Nikita Khrushchev; Hal March; Tommy Manville; Lawrence Welk; Richard Boone; John Foster Dulles; Richard Nixon; Adlai Stephenson; Elvis Presley; Ben Hogan
Synopsis
Stomach shapes of celebrities, based on their lives.

Pravda (Table of Contents: 16)

Black And White, And Red All Over Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Alfred E. Neuman; Maxim Raskolinovski; Vladimir Pinsk; Boris Trepak; Vladimir Grovno; Insky Khonyak; Stepan Kiosks; Igor Bivorsky; Yetta Samovar; Nikita Khrushchev; Donaldovich Duckski; V. Molotov; G. Malenkov
Synopsis
Parody of the Soviet Union's Pravda newspaper.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

MAD Summer Vacation Guide (Table of Contents: 17)

Let's Get Away From It All Dept. / comic story / 2 pages (report information)

Script
Tom Koch
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
A list of festivals around the county to avoid on vacation.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Cold Cereal War (Table of Contents: 18)

Bob & Ray Dept. / comic story / 3 pages (report information)

Script
Bob Elliott; Ray Goulding
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
humor
Characters
Bob Elliott; Ray Goulding; Wally Ballew; General Fielding Maxwell
Synopsis
A look at applying military strategy to creating cereal premiums.

The Bear Hunter (Table of Contents: 19)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)

Genre
humor
Synopsis
A man uses every weapon he has while being chased by a bear.
Reprints

Future "Of-The-Month" Clubs (Table of Contents: 20)

Join In Haste, Repent At Leisure Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Jerry DeFuccio; Tommy Manville; Roberto Rossellini; Porfirio Rubirosa; Alfred E. Neuman
Synopsis
A look at some possible future clubs inspired by Book-Of-The-Month type clubs.
Reprints

Coast-To-Coast For $16.75 (Table of Contents: 21)

A Fare To Remember Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
humor
Characters
Philo Ardwell; Irving; Suzie Grubbwickel; Velma Mae; Harry; Timmy Goober; Speedy Slim; Mr. Smeed
Synopsis
An account of a cross-country trip booked by MAD using unconventional conveyances.
Reprints

How To Read A Chamber Of Commerce Folder (Table of Contents: 22)

Key To The City Dept. / comic story / 2 pages (report information)

Script
Larry Yother
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Synopsis
The hidden meanings between common phrases used on municipal promotional brochures.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

What It Was, Was Football (Table of Contents: 23)

Andy Griffith Dept. / comic story / 4 pages (report information)

Script
Andy Griffith
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Characters
Andy Griffith
Synopsis
An illustrated version of the comedy routine.

A Drive In The Country (Table of Contents: 24)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)

Genre
humor
Synopsis
A couple on a drive barely misses disaster from falling rocks, but get hit by a falling tree.
Reprints

MAD T-Shirts (Table of Contents: 25) (Expand) /

MAD T-Shirts / promo (ad from the publisher) / 1 page (report information)

New Authors For Old Books (Table of Contents: 26)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script
?
Letters
typeset

Genre
humor
Synopsis
Pairing old books with celebrities that have something in common with the title.
Reprints

Indexer Notes

Appear in the margins of 28 pages of the issue.

A New Idea In Smoking! (Table of Contents: 27)

Sailem Floating Cigarettes / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Synopsis
Phony ad for Sailem Floating Cigarettes from Chris-Craft Boat Co.
Reprints

Indexer Notes

Parody of Salem Cigarettes ad. On back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [Wedding Cake]
    Alfred E. Neuman
  2. 1. Hey Gang! At Last!
    MAD For Keeps
  3. 2. Departments
    Vital Features
  4. 3. Initials That Describe The Name
    Much Abbreviated Drivel Dept.
  5. 4. These Twelve Great American Corporations Know The Value of Advertising In MAD
    Mad Magazine
  6. 5. We're Running Out!
    Alfred E. Neuman
  7. 6. Random Samplings of Reader Mail
    Letters Dept.
  8. 7. If You Wannem, We Still Gottem!
    MAD Jewelry
  9. 8. MAD Trading Stamps
    Redeeming Feature Dept.
  10. 9. Pizza Pie
    Pass Another Napkin Dept.
  11. 10. The Paper-Pickers
    Don Martin Dept.
  12. 11. Ecccchhh, Teen-Age Son of Thing
    Boy Meets Ghoul Dept.
  13. 12. TV Scenes We'd Like To See
    Television Dept.
  14. 13. Strangely Believe It!
    Ernie Kovacs Dept.
  15. 14. Alfred E. Neuman University
    Student Bodies Dept.
  16. 15. Inside Story
    Belly Laughs Dept.
  17. 16. Pravda
    Black And White, And Red All Over Dept.
  18. 17. MAD Summer Vacation Guide
    Let's Get Away From It All Dept.
  19. 18. The Cold Cereal War
    Bob & Ray Dept.
  20. 19. The Bear Hunter
    Don Martin Dept.
  21. 20. Future "Of-The-Month" Clubs
    Join In Haste, Repent At Leisure Dept.
  22. 21. Coast-To-Coast For $16.75
    A Fare To Remember Dept.
  23. 22. How To Read A Chamber Of Commerce Folder
    Key To The City Dept.
  24. 23. What It Was, Was Football
    Andy Griffith Dept.
  25. 24. A Drive In The Country
    Don Martin Dept.
  26. 25. MAD T-Shirts
    MAD T-Shirts
  27. 26. New Authors For Old Books
    Marginal Thinking Dept.
  28. 27. A New Idea In Smoking!
    Sailem Floating Cigarettes
This issue was most recently modified by:
  • Thomas Johnson
  • Gregory Fischer
  • Donald Dale Milne
  • Mike Nielsen
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne