MAD #43
(December 1958)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except January, April, July, and October
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

[scarecrow] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Reprints

I Never Carry More Than $50 in Cash (Table of Contents: 1)

American Expense Account Cheques / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (signed)
Inks
Kelly Freas (signed)
Letters
typeset

Genre
satire-parody
Characters
Brigitte Bardot (sic)
Synopsis
Parody of American Express Travelers Cheques ads.
Reprints

Indexer Notes

Inside front cover.

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Synopsis
Art is excerpts from this issue.

MAD's M.V.B.T.A. Awards (Table of Contents: 3)

The Double-Play's The Thing Dept. / comic story / 2 pages (report information)

Script
Larry Siegel
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Characters
Harry Jingo; Babe Brando; Enos Schwack; "School Boy" Drake; Hank Ozone; Jake Jacobs; Leo Screech
Synopsis
Acting awards for baseball players hamming it up for fans and the camera during games.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Help Make This Christmas A Memorable One (Table of Contents: 4) (Expand) /

MAD For Keeps / promo (ad from the publisher) / 0.33 page (report information)

People Who Have Read It Are Raving About It (Table of Contents: 5) (Expand) /

The Brothers MAD / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of Reader Mail (Table of Contents: 6)

Letters Dept. / letters page / 1 page (report information)

Script
Albert B. Feldstein; Alexander Wilde; Ron Bergman; Jack Litch; Carolyn Walker; Bradley Pieper; Chuck Venturi; Gene Herson; Jon Kwitny; The Alfred E. Neuman [Auto] Racing Club; G. J. Manos; Nancy Gaines; William Doorly
Pencils
various; ? (photo)
Inks
various; ? (photo)
Letters
typeset

Characters
The Alfred E. Neuman [Auto] Racing Club; Bill Gaines's daughter
Synopsis
Letters of comment, mostly about issue #40. Includes a photo of Bill Gaines's (unnamed) daughter.

Indexer Notes

Notes that "Famous Monsters of Filmland #2" includes some article reprinted from an issue of MAD.

Cleaned Out! (Table of Contents: 7) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Do Your Christmas Shopping Early (Table of Contents: 8) (Expand) /

MAD Magazine / promo (ad from the publisher) / 0.33 page (report information)

The End of Comics (Table of Contents: 9)

Installment Overdue Dept. / comic story / 4 pages (report information)

Script
Tom Koch
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Letters
?; typeset

Genre
satire-parody
Characters
Puck; Little Orphan Annie; Daddy Warbucks; Annie's real mother; Sandy; Mandrake The Magician; Lothar; Pogo; Albert the Alligator; Dick Tracy; Chief; Junior; Toonerville's The Skipper; Mary Worth; Mary's nephew; Mammy Yokum; Pappy Yokum; Li'l Abner; Dennis The Menace; Henry; Smilin' Jack; Blondie Bumstead
Synopsis
Possible final strips for when newspapers have to eliminate comics to use the space for more educational features.
Reprints

Indexer Notes

Parodies these strips: Little Orphan Annie; Mandrake The Magician; Pogo; Dick Tracy; Mary Worth; Li'l Abner; Dennis The Menace; Henry; Smilin' Jack; Blondie

Future Magazine Mergers (Table of Contents: 10)

Togetherness Dept. / comic story / 3 pages (report information)

Script
Tom Koch
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Characters
Dwight Eisenhower; Harry Truman; Nikita Krushchev
Synopsis
Unlikely magazine titles for when magazines merge.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Scenes We'd Like To See: The Frogmen (Table of Contents: 11)

Hollywood Dept. / comic story / 1 page (report information)

Script
Al Jaffee ?
Pencils
Joe Orlando (signed)
Inks
Joe Orlando (signed)

Genre
satire-parody
Synopsis
Enemy frogmen successfully blow up each other's ships and are then stranded mid-ocean.

Indexer Notes

This may be Al Jaffee's first script for Mad. According to info in Feldstein:The Mad Life and Fantastic Art of Al Feldstein by Grant Geissman Jaffe contributed to this issue, alhough it does not specifically note what story. Early on Jaffe was only writing scripts for other artists to illustrate.

The Electricians (Table of Contents: 12)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
Two building maintenance men try to find why a toaster won't work.
Reprints

If Hollywood Directors Staged...Advertising Photos (Table of Contents: 13)

Hollywood Dept. / comic story / 3 pages (report information)

Script
?
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Parodies of ads depicted in the styles of directors: Alfred Hitchcock; Elia Kazan; Cecil B. DeMille; Sam Katzman.

Indexer Notes

Ads parodied are: Body By Fisher; Joy Detergent; Marlboro Cigarettes; White Rock beverages.

Pushcarts (Table of Contents: 14)

Food For Thought Dept. / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Synopsis
History of merchandising by pushcarts and projection to a future where stores are so large that vendors sell by pushcarts within the stores.
Reprints

Health Chairs (Table of Contents: 15)

Relax In Discomfort Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
humor
Synopsis
Taking the fad of reclining chairs to extremes.

The MAD Halloween Trick-Or-Treatment (Table of Contents: 16)

Hobble Them Goblins Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
humor
Synopsis
A list of revenges against common Halloween pranks.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The MAD Treasury of Unknown Poetry (Table of Contents: 17)

Verse of The People Dept. / text article / 2 pages (report information)

Script
Tom Koch
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Synopsis
Parodies of famous poems.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Special Lamps For Reading Magazine (Table of Contents: 18)

Light of Your LIFE Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Reading lamps designed in styles to match popular magazine content.

Misleading Headlines (Table of Contents: 19)

Extra! Extra! Dept. / text article / 2 pages (report information)

Script
Frank Jacobs
Letters
typeset

Genre
satire-parody
Characters
Sarah Klunk; Sidney Klutz; Byron Brisket; Gladys Glotz; Carl Umlaut; Fred Mildew; Hank Shlubb; Alfred E. Neuman
Synopsis
Headlines that purposefully do not describe the underlying newspaper articles.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The New Baby (Table of Contents: 20)

Danny Kaye Dept. / comic story / 2 pages (report information)

Script
Milton Schafer; Danny Kaye
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Letters
typeset

Genre
humor
Characters
Danny Kaye
Synopsis
Song lyrics as performed by Danny Kaye, with illustrations.
Reprints

Indexer Notes

Song copyright 1957 by Frank Music Corp.

Coming Musicals (Table of Contents: 21)

And Then I Wrote Dept. / comic story / 3 pages (report information)

Script
Larry Siegel; Frank Jacobs
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Broadway musicals based on unlikely source material.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The End Of A Perfect Day (Table of Contents: 22)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)

Genre
humor
Synopsis
A man has trained his dog to fetch him everything...including his wife.
Reprints

Music Report (Table of Contents: 23)

Bob & Ray Dept. / comic story / 3 pages (report information)

Script
Bob Elliott; Ray Goulding
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
humor
Characters
Bob Elliott; Ray Goulding; Wally Ballew; Filbert Hoffenberger
Synopsis
Wally interviews a man who tests the truth of song lyrics and watches him demonstrate "It's a treat to beat your feet in the Mississippi Mud."

Payhouse 90 (Table of Contents: 24)

Television Dept. / text story / 1 page (report information)

Script
Albert Meglin
Letters
typeset

Genre
satire-parody
Synopsis
Ficticious filming schedule for tv show, showing that it mostly consists of commercials.

Indexer Notes

Show parodied is Playhouse 90. Writer credit from "Totally MAD" CD collection.

The Smithshop (Table of Contents: 25)

Traumatic Workshop Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
The ultimate in the trend towards combined home woodworking shop tools, parodying the Shopsmith.
Reprints

Woodlore (Table of Contents: 26)

To Blazes With The Trail Dept. / comic story / 3 pages (report information)

Script
?
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Synopsis
A guidebook to (phony) dangerous plants and animals of the woods.
Reprints

The Bathtub Admiral (Table of Contents: 27)

Danny Kaye Dept. / comic story / 1 page (report information)

Script
Milton Schafer; Danny Kaye
Pencils
Wallace Wood (signed)
Inks
Wally Wood (signed)
Letters
typeset

Genre
humor
Characters
Danny Kaye
Synopsis
Song lyrics as performed by Danny Kaye, with illustrations.

Indexer Notes

Song copyright 1957 by Frank Music Corp.: this and writer credits given in the first Danny Kaye Dept. of this issue.

Down Lovers' Lane (Table of Contents: 28)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)

Genre
humor
Synopsis
Two couples carve a heart; one on a tree and one on a forehead.
Reprints

You'll "Go Far" In A MAD T-Shirt (Table of Contents: 29) (Expand) /

MAD T-Shirts / promo (ad from the publisher) / 1 page (report information)

Proverbs Revisited (Table of Contents: 30)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script
?
Letters
typeset

Genre
humor
Synopsis
Common proverbs with twist endings.

Indexer Notes

Appear in the margins of 22 pages of the issue.

Look Mom - No More Cavities! (Table of Contents: 31)

Crust Gumpaste / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Characters
Melvin Furd
Synopsis
Parody of ad for Crest Toothpaste, with painting signed as "Norman Rocknroll."
Reprints

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [scarecrow]
    Alfred E. Neuman
  2. 1. I Never Carry More Than $50 in Cash
    American Expense Account Cheques
  3. 2. Departments
    Vital Features
  4. 3. MAD's M.V.B.T.A. Awards
    The Double-Play's The Thing Dept.
  5. 4. Help Make This Christmas A Memorable One
    MAD For Keeps
  6. 5. People Who Have Read It Are Raving About It
    The Brothers MAD
  7. 6. Random Samplings of Reader Mail
    Letters Dept.
  8. 7. Cleaned Out!
    Alfred E. Neuman
  9. 8. Do Your Christmas Shopping Early
    MAD Magazine
  10. 9. The End of Comics
    Installment Overdue Dept.
  11. 10. Future Magazine Mergers
    Togetherness Dept.
  12. 11. Scenes We'd Like To See: The Frogmen
    Hollywood Dept.
  13. 12. The Electricians
    Don Martin Dept.
  14. 13. If Hollywood Directors Staged...Advertising Photos
    Hollywood Dept.
  15. 14. Pushcarts
    Food For Thought Dept.
  16. 15. Health Chairs
    Relax In Discomfort Dept.
  17. 16. The MAD Halloween Trick-Or-Treatment
    Hobble Them Goblins Dept.
  18. 17. The MAD Treasury of Unknown Poetry
    Verse of The People Dept.
  19. 18. Special Lamps For Reading Magazine
    Light of Your LIFE Dept.
  20. 19. Misleading Headlines
    Extra! Extra! Dept.
  21. 20. The New Baby
    Danny Kaye Dept.
  22. 21. Coming Musicals
    And Then I Wrote Dept.
  23. 22. The End Of A Perfect Day
    Don Martin Dept.
  24. 23. Music Report
    Bob & Ray Dept.
  25. 24. Payhouse 90
    Television Dept.
  26. 25. The Smithshop
    Traumatic Workshop Dept.
  27. 26. Woodlore
    To Blazes With The Trail Dept.
  28. 27. The Bathtub Admiral
    Danny Kaye Dept.
  29. 28. Down Lovers' Lane
    Don Martin Dept.
  30. 29. You'll "Go Far" In A MAD T-Shirt
    MAD T-Shirts
  31. 30. Proverbs Revisited
    Marginal Thinking Dept.
  32. 31. Look Mom - No More Cavities!
    Crust Gumpaste
This issue was most recently modified by:
  • Thomas Johnson
  • Tony R. Rose
  • Nick Caputo
  • Donald Dale Milne
  • Mike Nielsen
  • Gregory Fischer
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne