MAD #45
(March 1959)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

What - Me Worry? (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Kelly Freas (painted)
Inks
Kelly Freas (painted)
Colors
Kelly Freas (painted)
Letters
?

Genre
humor
Characters
Alfred E. Neuman; Moxie Cowznofsky
Reprints

Indexer Notes

Moxie Cowznofsky is named in letters column of issue #48.

Knuckleheaded People Who Drink Inferial And Then Go Driving, End Up As A Case (Table of Contents: 1)

Inferial Whiskey / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (signed)
Inks
Kelly Freas (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of ad for Imperial Whiskey.
Reprints

Indexer Notes

On inside front cover.

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Indexer Notes

Art is excerpts from this issue. Al Jaffee is credited as a writer, but it is unknown for which article(s). Melvin Cowznofski credited as an artist.

The First Annual MAD Awards for "Worsts" of 1958 (Table of Contents: 3)

Awards Dept. / comic story / 2 pages (report information)

Script
?
Pencils
? (photo); Wally Wood
Inks
? (photo); Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Sue Sullivan; Jerry De Muth; James C. Douglass; Ron Nowicki; Stu Brody; Sonny Mathias; Monroe Meisel; Gerry Waddell; Barney Gilmore; James E. Packer; Daniel Garcia; Jim Smythe
Synopsis
Awards in various categories of pop culture, rated by a panel of 12 real college humor magazine editors.

America's Number One Best Seller Is (Table of Contents: 4) (Expand) /

MAD For Keeps / promo (ad from the publisher) / 0.33 page (report information)

No Home Library Is Really Complete Without (Table of Contents: 5) (Expand) /

The Brothers MAD / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of Reader Mail (Table of Contents: 6)

Letters Dept. / letters page / 0.75 page (report information)

Script
Albert B. Feldstein; Jim McPherson; Stephen Waldman; K. S. Marshall; John LeFrancois; Bernice Gottlieb; G. Brigham; Corey Ford; Jean Nickerson; Tony Bekas; Don Jones; Rex Rovang; The Strayers; Kathy Gutekunst; Richard Ryan
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Characters
Kathy Gutekunst; Mr. Gutekunst
Synopsis
Letters of comment, mostly about issue #43.

Indexer Notes

Tony Bekas, Don Jones, and Rex Rovang are radio DJs noting they use material from MAD in their shows.

Statement of Ownership (Table of Contents: 7)

statement of ownership / 0.25 page (report information)

Script
William M. Gaines
Letters
typeset

Synopsis
For October 2, 1958.

Indexer Notes

Publisher: William M. Gaines. Owner: E.C. Publications, Inc. [William M. Gaines; Jessie K. Gaines; Virginia E. MacAdie]

We've Run Out Of Them! (Table of Contents: 8) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Why Bum Around The Country Looking For MAD (Table of Contents: 9) (Expand) /

MAD Magazine / promo (ad from the publisher) / 0.33 page (report information)

Body-Building And Weight-Lifting (Table of Contents: 10)

Charlie Horse Dept. / comic story / 6 pages (report information)

Script
?
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Gus Clutz
Synopsis
The problems of body-building.
Reprints

Fish Story (Table of Contents: 11)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Characters
Mr. Hotchkins; Mr. Hotchkins's boss
Synopsis
Hotchkins has some fun with fish before cutting off the heads, in his job at the butcher shop.
Reprints

MAD's Guide For Novice Drivers (Table of Contents: 12)

This Auto Kill You Dept. / comic story / 4 pages (report information)

Script
Tom Koch
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
satire-parody
Characters
Elihu Fribble
Synopsis
Bad advice for drivers on reading signs, hand signals, how to park, etc.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

If Comic Strip Artists Drew Editorial Cartoons (Table of Contents: 13)

With A Little Bit of Puck Dept. / comic story / 2 pages (report information)

Script
Gary Belkin
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Characters
Alley Oop; Mary Worth; Superman; Jiggs; Charlie Brown; Lucy Van Pelt; Schroeder; Linus Van Pelt; Snoopy; Dennis The Menace; Dennis's father; Dennis's mother; Popeye; Joe Palooka; Li'l Abner; Daisy Mae; Little Orphan Annie; Daddy Warbucks; Nancy; Sluggo; Morticia Addams; Pugsley Addams
Synopsis
How editorial cartoons would look if popular comic strips were used for the messages.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The George Washington Advertising Agency Inc. (Table of Contents: 14)

Nothing But The Truth Dept. / comic story / 4 pages (report information)

Script
?
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Characters
George Washington; James Arness; Amanda Blake
Synopsis
How ads might look if George Washington were creating them and using his "cannot tell a lie" philosophy.
Reprints

Indexer Notes

Parodies of ads for Armstrong Tires; Pepsi-Cola; L & M Cigarettes; and Cadillac Automobiles.

It Pays To Read The Label (Table of Contents: 15)

Conned By The Canned Goods Dept. / comic story / 2 pages (report information)

Script
?
Pencils
Joe Orlando (signed); Larry Maleman (photo)
Inks
Joe Orlando (signed); Larry Maleman (photo)
Letters
typeset

Genre
humor
Synopsis
A careful look at 12 of Mama Mia's canned products reveals they are all the same.
Reprints

Photos Of Poetry In Motion (Table of Contents: 16)

Nel Blur Dipinto Di Blur Dept. / comic story / 3 pages (report information)

Script
?
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
humor
Synopsis
A comparison of sharp photos with blurred versions of the same photos and the poetic captions written for them.

Planned Obsolescence (Table of Contents: 17)

Mirage In The Garage Dept. / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Showing the past and current trends in automobile design and predictions of the future.
Reprints

Tatooing Gets A Shot In The Arm (Table of Contents: 18)

Come Into My Parlor Dept. / comic story / 2 pages (report information)

Script
Tom Koch
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Synopsis
Ideas for new tattoo designs.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

TV Commercials To Match The Show (Table of Contents: 19)

So It Won't Upset Your Stomach Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Chet Huntley; David Brinkley; Bob Elliott; Ray Goulding; John; Aunt Martha; Ben; Matt; "Pills" Kowalski
Synopsis
What we might see if tv commercials were done in the style of the shows they appeared in.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Bu$ine$$ Valentines (Table of Contents: 20)

First Love Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Valentines that might be sent by businesses, combining advertising.

Indexer Notes

Final valentine depicts several MAD Magazine staffers.

Professor Bleent In Africa (Table of Contents: 21)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Characters
Professor Bleent
Synopsis
The professor is so obnoxious that a man-eating plant burps after eating him.
Reprints

Gook (Table of Contents: 22)

Look Back In Anger Dept. / comic story / 7 pages (report information)

Script
Tom Koch
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Letters
typeset

Genre
satire-parody
Characters
Lassie; Francine Scwine; Norman Vincint Spiel; Albrecht Von Neuman; Richard Nixon; Joe Dimaggio; Little Orphan Annie; Sandy; Alfred E. Neuman
Synopsis
Parody of LOOK Magazine.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

In An Amusement Park (Table of Contents: 23)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A boy playing the "Ring The Bell" game at an amusement park demonstrates an unusual tactic.

Hey Rich Kid! (Table of Contents: 24) (Expand) /

Goldbrick Cuff Links / advertisement / 1 page (report information)

Old Quotes Attributed To Modern Folks (Table of Contents: 25)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script
?
Letters
typeset

Genre
humor
Synopsis
Literary quotes (such as Shakespeare) linked to celebrities they might apply to.

Indexer Notes

Appear in the margins of 23 pages of the issue.

In All The World Only Sweathard's Portable Oval Tub Can Make A Bath So Rewarding, So Refreshing (Table of Contents: 26)

Sweathard's Portable Oval Tub / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of ad for Sweethart Soap.
Editing
Related Scans
Series Information
Table of Contents
  1. 0. What - Me Worry?
    Alfred E. Neuman
  2. 1. Knuckleheaded People Who Drink Inferial And Then Go Driving, End Up As A Case
    Inferial Whiskey
  3. 2. Departments
    Vital Features
  4. 3. The First Annual MAD Awards for "Worsts" of 1958
    Awards Dept.
  5. 4. America's Number One Best Seller Is
    MAD For Keeps
  6. 5. No Home Library Is Really Complete Without
    The Brothers MAD
  7. 6. Random Samplings of Reader Mail
    Letters Dept.
  8. 7. Statement of Ownership
  9. 8. We've Run Out Of Them!
    Alfred E. Neuman
  10. 9. Why Bum Around The Country Looking For MAD
    MAD Magazine
  11. 10. Body-Building And Weight-Lifting
    Charlie Horse Dept.
  12. 11. Fish Story
    Don Martin Dept.
  13. 12. MAD's Guide For Novice Drivers
    This Auto Kill You Dept.
  14. 13. If Comic Strip Artists Drew Editorial Cartoons
    With A Little Bit of Puck Dept.
  15. 14. The George Washington Advertising Agency Inc.
    Nothing But The Truth Dept.
  16. 15. It Pays To Read The Label
    Conned By The Canned Goods Dept.
  17. 16. Photos Of Poetry In Motion
    Nel Blur Dipinto Di Blur Dept.
  18. 17. Planned Obsolescence
    Mirage In The Garage Dept.
  19. 18. Tatooing Gets A Shot In The Arm
    Come Into My Parlor Dept.
  20. 19. TV Commercials To Match The Show
    So It Won't Upset Your Stomach Dept.
  21. 20. Bu$ine$$ Valentines
    First Love Dept.
  22. 21. Professor Bleent In Africa
    Don Martin Dept.
  23. 22. Gook
    Look Back In Anger Dept.
  24. 23. In An Amusement Park
    Don Martin Dept.
  25. 24. Hey Rich Kid!
    Goldbrick Cuff Links
  26. 25. Old Quotes Attributed To Modern Folks
    Marginal Thinking Dept.
  27. 26. In All The World Only Sweathard's Portable Oval Tub Can Make A Bath So Rewarding, So Refreshing
    Sweathard's Portable Oval Tub
This issue was most recently modified by:
  • Thomas Johnson
  • Donald Dale Milne
  • Mike Nielsen
  • Jim Van Dore
  • Peter Croome
  • Gregory Fischer
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne