Mad #45

(March 1959)

Knuckleheaded People Who Drink Inferial And Then Go Driving, End Up As A Case (Table of Contents: 1)

Inferial Whiskey / comic story / 1 page (report information)

Script

?

Pencils

Kelly Freas (signed)

Inks

Kelly Freas (signed)

Letters

typeset

Genre

satire-parody

Synopsis

Parody of ad for Imperial Whiskey.

Reprints

• in More Trash from Mad (EC, 1958 series) #2 (1959)

Indexer Notes

On inside front cover.

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script

?

Pencils

various

Inks

various

Letters

typeset

Indexer Notes

Art is excerpts from this issue. Al Jaffee is credited as a writer, but it is unknown for which article(s). Melvin Cowznofski credited as an artist.

The First Annual MAD Awards for "Worsts" of 1958 (Table of Contents: 3)

Awards Dept. / comic story / 2 pages (report information)

Script

?

Pencils

Wally Wood; ? (photo)

Inks

Wally Wood; ? (photo)

Letters

typeset

Genre

satire-parody; humor

Characters

Sue Sullivan; Jerry De Muth; James C. Douglass; Ron Nowicki; Stu Brody; Sonny Mathias; Monroe Meisel; Gerry Waddell; Barney Gilmore; James E. Packer; Daniel Garcia; Jim Smythe

Synopsis

Awards in various categories of pop culture, rated by a panel of 12 real college humor magazine editors.

America's Number One Best Seller Is (Table of Contents: 4) (Expand) /

MAD For Keeps / promo (ad from the publisher) / 0.33 page (report information)

No Home Library Is Really Complete Without (Table of Contents: 5) (Expand) /

The Brothers MAD / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of Reader Mail (Table of Contents: 6)

Letters Dept. / letters page / 0.75 page (report information)

Script

Al Feldstein (credited as Albert B. Feldstein); Jim McPherson; Corey Ford

Pencils

? (photo)

Inks

? (photo)

Letters

typeset

Characters

Kathy Gutekunst; Mr. Gutekunst

Synopsis

Letters of comment, mostly about issue #43.

Indexer Notes

Tony Bekas, Don Jones, and Rex Rovang are radio DJs noting they use material from MAD in their shows. Letter writers: Stephen Waldman; K. S. Marshall; John LeFrancois; Bernice Gottlieb; G. Brigham; Jean Nickerson; Tony Bekas; Don Jones; Rex Rovang; The Strayers; Kathy Gutekunst; Richard Ryan

Statement of Ownership (Table of Contents: 7)

statement of ownership / 0.25 page (report information)

Script

Bill Gaines (credited as William M. Gaines)

Letters

typeset

Synopsis

For October 2, 1958.

Indexer Notes

Publisher: William M. Gaines. Owner: E.C. Publications, Inc. [William M. Gaines; Jessie K. Gaines; Virginia E. MacAdie]

We've Run Out Of Them! (Table of Contents: 8) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Why Bum Around The Country Looking For MAD (Table of Contents: 9) (Expand) /

MAD Magazine / promo (ad from the publisher) / 0.33 page (report information)

Body-Building And Weight-Lifting (Table of Contents: 10)

Charlie Horse Dept. / comic story / 6 pages (report information)

Script

?

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

satire-parody

Characters

Gus Clutz

Synopsis

The problems of body-building.

Reprints

• in Mad (Thorpe & Porter, 1959 series) #1 ([October 1959])
• in More Trash from Mad (EC, 1958 series) #3 (1960)

Fish Story (Table of Contents: 11)

Don Martin Dept. / comic story / 2 pages (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor

Characters

Mr. Hotchkins; Mr. Hotchkins's boss

Synopsis

Hotchkins has some fun with fish before cutting off the heads, in his job at the butcher shop.

Reprints

• in More Trash from Mad (EC, 1958 series) #3 (1960)
• in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974)
which is reprinted
• in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)
• in Mad's Greatest Artists: Don Martin (Running Press Book Publishers, 2014 series) (2014)

MAD's Guide For Novice Drivers (Table of Contents: 12)

This Auto Kill You Dept. / comic story / 4 pages (report information)

Script

Tom Koch

Pencils

George Woodbridge (signed)

Inks

George Woodbridge (signed)

Letters

typeset

Genre

satire-parody

Characters

Elihu Fribble

Synopsis

Bad advice for drivers on reading signs, hand signals, how to park, etc.

Reprints

• in More Trash from Mad (EC, 1958 series) #3 (1960)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

If Comic Strip Artists Drew Editorial Cartoons (Table of Contents: 13)

With A Little Bit of Puck Dept. / comic story / 2 pages (report information)

Script

Gary Belkin

Pencils

Wally Wood

Inks

Wally Wood

Letters

typeset

Genre

satire-parody

Characters

Alley Oop; Mary Worth; Superman; Jiggs; Charlie Brown; Lucy Van Pelt; Schroeder; Linus Van Pelt; Snoopy; Dennis The Menace; Henry Mitchell (Dennis's father); Alice Mitchell (Dennis's mother); Popeye; Joe Palooka; Li'l Abner; Daisy Mae; Little Orphan Annie; Daddy Warbucks; Nancy; Sluggo; Morticia Addams; Pugsley Addams

Synopsis

How editorial cartoons would look if popular comic strips were used for the messages.

Reprints

• in Mad Special [Mad Super Special] (EC, 1970 series) #36 (Fall 1981)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The George Washington Advertising Agency Inc. (Table of Contents: 14)

Nothing But The Truth Dept. / comic story / 4 pages (report information)

Script

?

Pencils

Joe Orlando

Inks

Joe Orlando

Letters

typeset

Genre

satire-parody

Characters

George Washington; James Arness; Amanda Blake

Synopsis

How ads might look if George Washington were creating them and using his "cannot tell a lie" philosophy.

Reprints

• in More Trash from Mad (EC, 1958 series) #3 (1960)

Indexer Notes

Parodies of ads for Armstrong Tires; Pepsi-Cola; L & M Cigarettes; and Cadillac Automobiles.

It Pays To Read The Label (Table of Contents: 15)

Conned By The Canned Goods Dept. / comic story / 2 pages (report information)

Script

?

Pencils

Joe Orlando (signed); Larry Maleman (photo)

Inks

Joe Orlando (signed); Larry Maleman (photo)

Letters

typeset

Genre

humor

Synopsis

A careful look at 12 of Mama Mia's canned products reveals they are all the same.

Reprints

• in More Trash from Mad (EC, 1958 series) #3 (1960)

Photos Of Poetry In Motion (Table of Contents: 16)

Nel Blur Dipinto Di Blur Dept. / comic story / 3 pages (report information)

Script

?

Pencils

Bob Clarke

Inks

Bob Clarke

Letters

typeset

Genre

humor

Synopsis

A comparison of sharp photos with blurred versions of the same photos and the poetic captions written for them.

Reprints

• in Mad (Thorpe & Porter, 1959 series) #1 ([October 1959])

Planned Obsolescence (Table of Contents: 17)

Mirage In The Garage Dept. / comic story / 3 pages (report information)

Script

Dave Berg (signed)

Pencils

Dave Berg (signed)

Inks

Dave Berg (signed)

Letters

typeset

Genre

satire-parody

Synopsis

Showing the past and current trends in automobile design and predictions of the future.

Reprints

• in More Trash from Mad (EC, 1958 series) #3 (1960)
• in Dave Berg's Mad Trash (Warner Books, 1977 series) (September 1977)
• in Dave Berg's Mad Trash (EC, 1981 series) (1981)

Tattooing Gets A Shot In The Arm (Table of Contents: 18)

Come Into My Parlor Dept. / comic story / 2 pages (report information)

Script

Tom Koch

Pencils

George Woodbridge (signed)

Inks

George Woodbridge (signed)

Letters

typeset

Genre

humor

Synopsis

Ideas for new tattoo designs.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

TV Commercials To Match The Show (Table of Contents: 19)

So It Won't Upset Your Stomach Dept. / comic story / 4 pages (report information)

Script

Frank Jacobs

Pencils

Mort Drucker (signed)

Inks

Mort Drucker (signed)

Letters

typeset

Genre

satire-parody

Characters

Chet Huntley; David Brinkley; Bob Elliott; Ray Goulding; John; Aunt Martha; Ben; Matt; "Pills" Kowalski

Synopsis

What we might see if tv commercials were done in the style of the shows they appeared in.

Reprints

• in Mad (Thorpe & Porter, 1959 series) #1 ([October 1959])

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Bu$ine$$ Valentines (Table of Contents: 20)

First Love Dept. / comic story / 2 pages (report information)

Script

Frank Jacobs

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

humor

Characters

Alfred E. Neuman

Synopsis

Valentines that might be sent by businesses, combining advertising.

Indexer Notes

Final valentine depicts several MAD Magazine staffers.

Professor Bleent In Africa (Table of Contents: 21)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor

Characters

Professor Bleent

Synopsis

The professor is so obnoxious that a man-eating plant burps after eating him.

Reprints

• in Mad Follies (EC, 1963 series) #1 (1963)
• in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974)
which is reprinted
• in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)

Gook (Table of Contents: 22)

Look Back In Anger Dept. / comic story / 7 pages (report information)

Script

Tom Koch

Pencils

Wally Wood (signed)

Inks

Wally Wood (signed)

Letters

typeset

Genre

satire-parody

Characters

Lassie; Francine Scwine; Norman Vincint Spiel; Albrecht Von Neuman; Richard Nixon; Joe Dimaggio; Little Orphan Annie; Sandy; Alfred E. Neuman

Synopsis

Parody of LOOK Magazine.

Reprints

• in More Trash from Mad (EC, 1958 series) #3 (1960)

Indexer Notes

Writer credit from "Totally MAD" CD collection.

In An Amusement Park (Table of Contents: 23)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor

Synopsis

A boy playing the "Ring The Bell" game at an amusement park demonstrates an unusual tactic.

Hey Rich Kid! (Table of Contents: 24) (Expand) /

Goldbrick Cuff Links / advertisement / 1 page (report information)

Old Quotes Attributed To Modern Folks (Table of Contents: 25)

Marginal Thinking Dept. / text story / 0 pages (report information)

Script

?

Letters

typeset

Genre

humor

Synopsis

Literary quotes (such as Shakespeare) linked to celebrities they might apply to.

Indexer Notes

Appear in the margins of 23 pages of the issue.

In All The World Only Sweathard's Portable Oval Tub Can Make A Bath So Rewarding, So Refreshing (Table of Contents: 26)

Sweathard's Portable Oval Tub / comic story / 1 page (report information)

Script

?

Pencils

Kelly Freas (signed) (painting)

Inks

Kelly Freas (signed) (painting)

Colors

Kelly Freas (signed) (painting)

Letters

typeset

Genre

satire-parody

Synopsis

Parody of ad for Sweethart Soap.