MAD #48
(July 1959)

EC, 1952 Series
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Volume
?
Price
0.25 USD
Pages
52
Indicia Frequency
?
Indicia / Colophon Publisher
?
Brand
?
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

I Want You (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman; Uncle Sam
Reprints

Awaysis Takes You Away From The Everyday! (Table of Contents: 1)

Awaysis Cigarettes / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted)
Inks
Kelly Freas (painted)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of ad for Oasis cigarettes.
Reprints

Indexer Notes

Inside front cover.

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Indexer Notes

Art is excerpts from this issue. There is a writer credit for Gary Belkin and Bill Dixon, but uncertain what article(s) it is for.

A Revolutionary New Idea In Casual Wear (Table of Contents: 3) (Expand) /

MAD Straight Jacket / promo (ad from the publisher) / 0.33 page (report information)

Books That Can Do What They Look Like They Can Do (Table of Contents: 4) (Expand) /

The Bedside MAD / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of Reader Mail (Table of Contents: 5)

Letters Dept. / letters page / 1 page (report information)

Script
Albert B. Feldstein; Merwyn Nelson; Josh Zerlin; Jack Marin; Alan Peikin; Charles Allen; Joseph Lipari; Tommy LeClair; Ken Luciani; Russ Durham; Howard Arnberg; David Colton; Seward McCain; Jim Fautus; Wayne Montgomery; Jarl Johansson; Barbara Forrester
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Characters
George A. Orndorff; Seward McCain; Brett Maverick
Synopsis
Letters of comment, mostly about issue #46. Barbara Forrester suggest that Alfred's girlfriend be named Moxie Cowznofsky, and the editor agrees.

Have MAD Mailed To Your Home (Table of Contents: 6) (Expand) /

MAD Magazine / promo (ad from the publisher) / 0.17 page (report information)

You'll Have A Million Laughs (Table of Contents: 7) (Expand) /

Musically MAD / promo (ad from the publisher) / 0.33 page (report information)

Comic Strip Heroes (Taken From Real Life) (Table of Contents: 8)

Famous Funnies Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Letters
typeset

Genre
satire-parody
Characters
Conrad Hilton; Werner Von Braun; Queen Elizabeth II; Prince Philip; Prince Charles; Hymie Rickover; Richard Nixon; Pat Nixon; Gamal Abdel Nasser; Nikita Krushchev; Mrs. Krushchev; Alfred E. Neuman; Jimmy Hoffa; Charles DeGaulle; Hubert Humphrey; Adlai Stevenson; Harry Truman; General Douglas McArthur; Li'l Abner (cameo); Daisy Mae (cameo); Snuffy Smith (cameo); Snuffy's wife (cameo); Kayo Mullins (cameo); Moon Mullins (cameo); Steve Canyon (cameo); Alley Oop (cameo); Beetle Bailey (cameo); Killer (cameo); Pogo (cameo); Howland Owl (cameo); Lucy Van Pelt (cameo); Charlie Brown (cameo)
Synopsis
Comic strips about currently famous people, in styles similar to current comic strips.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Little Known Organizations (Table of Contents: 9)

Pressured Groups Dept. / text article / 3 pages (report information)

Script
Paul Laikin
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Ads for organizations that would oppose actual organizations, such as Alcoholics Unanimous, and Committee To Encourage Juvenile Delinquency.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Skin Diving (Table of Contents: 10)

The Man Who Sinks For Himself Dept. / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Problems with skin diving, new developments, and the ultimate return of man to the sea.
Reprints

The Cavemen (Table of Contents: 11)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A cavewoman who is resistant to being clobbered on the head falls for a man with an unusual approach.
Reprints

For The Life Of Progress Hornsby (Table of Contents: 12)

Sid Caesar Dept. / comic story / 4 pages (report information)

Script
Sid Caesar
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
humor
Characters
Sid Caesar; Ed Ralphwards; Progress Hornsby; Euphoria Hornsby; Bosley Mandiville; Shorty Bubble; Doornet Jaguar; One-Stick Haverstraw; Particular Frosty; 7892-450-37;
Synopsis
Progress appears on the tv show "For The Life Of You", a parody of "This Is Your Life."

Bridge: The Aristocrat of Card Games (Table of Contents: 13)

Trick-Or-Cheat Dept. / comic story / 3 pages (report information)

Script
Al Jaffee
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Characters
Charles Groan
Synopsis
Defines common bridge terms, gives advice and shows the pitfalls of playing bridge. Includes a phony newspaper bridge column.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

The Old Salt (Table of Contents: 14)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A man delicately solves the problem of his parrot going to the bathroom in his shirt.
Reprints

The Daily Optimist (Table of Contents: 15)

On The Sunny Side of The Sheet Dept. / text article / 2 pages (report information)

Script
Frank Jacobs
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Characters
Bosley Skagg; Penelope Skagg; T. Finster Moody; Felix Farquahr; Lydia Farquahr; Ethel Frong; Herman Frong; Philo Fosdick; Weldon Wembley; Hector Sedgewick; Tommy Goober; Glenn Pladde; Fenwick Gribble
Synopsis
Sample of a newspaper that prints all news with a positive spin...no matter how bad the news is.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

On-The-Job Marching Songs (Table of Contents: 16)

4/4 Time-And-A-Half Dept. / text article / 3 pages (report information)

Script
Frank Jacobs
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Synopsis
Spirit and loyalty building songs for various industries' employees, set to familiar melodies.
Reprints

The Night That Perry Masonmint Lost A Case (Table of Contents: 17)

A Switch In Crime Dept. / comic story / 4 pages (report information)

Script
Dee Caruso; Bill Levine
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Perry Masonmint; Lieutenant Drag; District Attorney Burgerbits; Judge Sam; Paul Dreck; Della Sweet; Harry Townes; Emil Freebish
Synopsis
Perry finally loses a case, because he only wins on Saturday nights.
Reprints

Indexer Notes

Parody of Perry Mason tv show. Writer credit from "Totally MAD" CD collection.

Future "Confession" Books (Table of Contents: 18)

Confession Is Good For The Sale Dept. / comic story / 1 page (report information)

Script
Gary Belkin ?
Pencils
George Woodbridge ?
Inks
George Woodbridge ?
Letters
typeset

Genre
satire-parody
Characters
Perry Como; Eleanor Roosevelt; Dizzy Gillespe; Oscar Levant; Alfred E. Neuman; Jack Paar
Synopsis
Future celebrity confession books.

How You Look To Other People (Table of Contents: 19)

Face Value Dept. / comic story / 2 pages (report information)

Script
Buddy Basch
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Synopsis
How you might look to people you deal with daily, based on your value to them.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

How A Television Script is Born (Table of Contents: 20)

And Then I Re-Wrote Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
satire-parody
Synopsis
Follows a script from the original author through various rewrites, showing how all the meaning and creativity is gradually watered down.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Graduation Speeches...That Somebody Listened To (Table of Contents: 21)

Summa Cum Louder Dept. / comic story / 2 pages (report information)

Script
Arnie Kogen
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
humor
Characters
Jack Benny; Steve Allen; Ed Sullivan; Dick Clark; Richard Nixon; Fidel Castro
Synopsis
Possible graduation speeches that could have helped form the philosophies of some celebrities.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Insurance Policies For Teen-Agers (Table of Contents: 22)

Honestly This Is The Best Policy Dept. / text article / 2 pages (report information)

Script
Sy Reit
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Synopsis
Ideas for insurance policies against common hazards of teen-agers, such as blind dates and flunking school.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Miracle Fabrics (Table of Contents: 23)

Ready-To-Swear Dept. / comic story / 4 pages (report information)

Script
Al Jaffee
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
The good and bad points of modern synthetic fabrics.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

How To Play Croquet (Table of Contents: 24)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
An unusual way to play the ball when it lands in a kid's mouth.
Reprints

Who Says Lightning Never Strike Twice In The Same Place? (Table of Contents: 25) (Expand) /

MAD Forever / promo (ad from the publisher) / 1 page (report information)

News Stars For Old Movies (Table of Contents: 26)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script
?
Letters
typeset

Genre
humor
Synopsis
Casting ideas for remakes of old movies.

Indexer Notes

Appear in the margins of 24 pages of the issue.

Great Moments In Medicine (Table of Contents: 27)

Park-David / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Parke-Davis Pharmaceutical Company ads.
Reprints

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. I Want You
    Alfred E. Neuman
  2. 1. Awaysis Takes You Away From The Everyday!
    Awaysis Cigarettes
  3. 2. Departments
    Vital Features
  4. 3. A Revolutionary New Idea In Casual Wear
    MAD Straight Jacket
  5. 4. Books That Can Do What They Look Like They Can Do
    The Bedside MAD
  6. 5. Random Samplings of Reader Mail
    Letters Dept.
  7. 6. Have MAD Mailed To Your Home
    MAD Magazine
  8. 7. You'll Have A Million Laughs
    Musically MAD
  9. 8. Comic Strip Heroes (Taken From Real Life)
    Famous Funnies Dept.
  10. 9. Little Known Organizations
    Pressured Groups Dept.
  11. 10. Skin Diving
    The Man Who Sinks For Himself Dept.
  12. 11. The Cavemen
    Don Martin Dept.
  13. 12. For The Life Of Progress Hornsby
    Sid Caesar Dept.
  14. 13. Bridge: The Aristocrat of Card Games
    Trick-Or-Cheat Dept.
  15. 14. The Old Salt
    Don Martin Dept.
  16. 15. The Daily Optimist
    On The Sunny Side of The Sheet Dept.
  17. 16. On-The-Job Marching Songs
    4/4 Time-And-A-Half Dept.
  18. 17. The Night That Perry Masonmint Lost A Case
    A Switch In Crime Dept.
  19. 18. Future "Confession" Books
    Confession Is Good For The Sale Dept.
  20. 19. How You Look To Other People
    Face Value Dept.
  21. 20. How A Television Script is Born
    And Then I Re-Wrote Dept.
  22. 21. Graduation Speeches...That Somebody Listened To
    Summa Cum Louder Dept.
  23. 22. Insurance Policies For Teen-Agers
    Honestly This Is The Best Policy Dept.
  24. 23. Miracle Fabrics
    Ready-To-Swear Dept.
  25. 24. How To Play Croquet
    Don Martin Dept.
  26. 25. Who Says Lightning Never Strike Twice In The Same Place?
    MAD Forever
  27. 26. News Stars For Old Movies
    Marginal Thinking Dept.
  28. 27. Great Moments In Medicine
    Park-David
This issue was most recently modified by:
  • Gregory Fischer
  • Donald Dale Milne
  • Mike Nielsen
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne