Mad
#49
(September 1959)
EC,
1952 Series
- Volume
- 1
- Price
- 0.25 USD
- Pages
- 52
- Indicia Frequency
- ?
- Indicia / Colophon Publisher
- E.C. Publications Inc.
- Editing
- Al Feldstein (credited as Albert B. Feldstein) (editor)
Want to Cool Off?
Alfred E. Neuman / cover / 1 page
- Script
- ?
- Pencils
- Kelly Freas (signed) (painting)
- Inks
- Kelly Freas (signed) (painting)
- Colors
- Kelly Freas (signed) (painting)
- Letters
- typeset
- Genre
- humor
- Characters
- Alfred E. Neuman
Stop Pushing - You'll All Get a Chance to Talk to Grandma
Cell Telephone System / comic story / 1 page
- Script
- ?
- Pencils
- Kelly Freas (signed) (painting)
- Inks
- Kelly Freas (signed) (painting)
- Letters
- typeset
- Genre
- satire-parody
- Synopsis
- Parody of long distance ad for Bell Telephone System.
- Reprints
-
in Mad about the Fifties (Little, Brown, 1997 series) (1997) [from inside front cover]
-
Indexer Notes
Inside front cover.
Departments
Vital Features / foreword, introduction, preface, afterword / 1 page
Indexer Notes
Art is excerpts from this issue. There is a writer credit for Gary Belkin but uncertain what article(s) it is for.
Random Samplings of Reader Mail
Letters Dept. / letters page / 1 page
- Script
- Al Feldstein (credited as Albert B. Feldstein)
- Pencils
- ? (photo)
- Inks
- ? (photo)
- Letters
- typeset
- Characters
- Leonard Brenner; Naval Fighter Squadron 141
- Synopsis
- Letters of comment, mostly about issue #47. The letters were written by Ken Franklin, The Brothers Kaminsetzky, Jim Daniels, J. F. McGlinchy, Suzy Zuckerman, Donald Bralich, Douglas Lindsey, Marjorie Parver, J. S. Coleman, Jr., and Noll Anne Cunningham.
Indexer Notes
Leonard Brenner is revealed as one of the models in the Mad Straight Jacket ads in the previous 3 issues.
Summer Is the Best Time to Subscribe to Mad
Mad Magazine / promo (ad from the publisher) / 0.17 page
The Mad Horror Primer
Readin' and Writhin' Dept. / comic story / 4 pages
- Genre
- humor
- Characters
- Dr. Frankenstein; Frankenstein's monster; The Creature; King Kong; Dracula; Wolf-Man; The Mummy
- Synopsis
- A grade-school reader type introduction to horror movies.
- Reprints
- in The Worst from MAD (EC, 1958 series) #4 (1961)
-
in Mad (BSV - Williams, 1967 series) #38 (Juni 1972) - in Mad about the Fifties (Little, Brown, 1997 series) (1997)
- in Mad for Decades (Sterling Publishing Co., Inc., 2007 series) (2007)
- in Mad (EC, 2018 series) #16 (December 2020)
-
The Boy and His Toy
Don Martin Dept. / comic story / 2 pages
- Script
- Don Martin (signed)
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A boy breaks another boy's new toy and is then himself broken by the first boy.
- Reprints
- in The Worst from MAD (EC, 1958 series) #4 (1961)
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) which is reprinted
-
in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974) -
in Svenska Mad (Atlantic Förlags AB, 1997 series) #3/1998 [314] (1998) which is reprinted - in Mad (EC, 2018 series) #34 (December 2023)
-
Mad Looks at Book Clubs
Readin' and Writhin' Dept. / comic story / 4 pages
- Genre
- satire-parody
- Characters
- Millard Fillmore; Alfred E. Neuman
- Synopsis
- Highly specialized book clubs.
- Reprints
- in The Worst from MAD (EC, 1958 series) #4 (1961)
- in The Voodoo Mad (New American Library, 1963 series) #Q6245 (circa 1973)
-
Functional Architecture
Edifice Complex Dept. / comic story / 2 pages
- Genre
- humor
- Synopsis
- Buildings that look like the companies they house.
Indexer Notes
Appears to be first use of the name "Roger Kaputnik" by Dave Berg.
Half-Finished Billboards
Fun for the Road Dept. / comic story / 4 pages
- Script
- Frank Jacobs
- Pencils
- Joe Orlando (signed)
- Inks
- Joe Orlando (signed)
- Letters
- typeset
- Genre
- humor
- Characters
- Marilyn Monroe
- Synopsis
- Fun combining the messages on billboards into a single new message when installing one message over another.
- Reprints
- in The Voodoo Mad (New American Library, 1963 series) #Q6245 (circa 1973)
-
Scenes We'd Like to See: The Cops Close In
Hollywood Dept. / comic story / 1 page
- Genre
- satire-parody; humor
- Synopsis
- The cops stage a shootout, but the criminal moved out of the building weeks ago.
- Reprints
- in The Worst from MAD (EC, 1958 series) #4 (1961)
-
Indexer Notes
Writer credit from "Totally Mad" CD collection.
Family Magazines
What's Buzzin' Cousin Dept. / comic story / 3 pages
- Script
- Arnie Kogen
- Pencils
- George Woodbridge (signed)
- Inks
- George Woodbridge (signed)
- Letters
- typeset
- Genre
- humor
- Characters
- Bing Crosby; Bob Crosby; Gary Crosby; Kathryn Grant Crosby; Bess Truman; Harry Truman; Dwight Eisenhower; Ricky Nelson; David Nelson; Ozzie Nelson; Harriet Nelson; Nelson Rockefeller; Liberace; Queen Elizabeth II; Prince Philip; Prince Charles; Edsel Ford
- Synopsis
- Magazines that could be published by celebrity families, to inform other family members of what's going on in their lives.
America's Dream Car
Motorvational Research Dept. / comic story / 3 pages
- Genre
- satire-parody
- Synopsis
- A list of consumer complaints about modern car design and a suggestion of a design that addresses them...the Model T.
- Reprints
- in More Trash from Mad (EC, 1958 series) #4 (1961)
- in The Voodoo Mad (New American Library, 1963 series) #Q6245 (circa 1973)
-
Shrunk World
Sid Caesar Dept. / comic story / 4 pages
- Script
- Sid Caesar (credited)
- Pencils
- Mort Drucker
- Inks
- Mort Drucker
- Letters
- typeset
- Genre
- satire-parody; humor
- Characters
- Sid Caesar; Somerset Winterset; Professor Ludvig Von Rumblemacher; Progress Hornsby; Edward T. Morrow
- Synopsis
- Three of Sid Caesar's characters are guests on a parody of the tv show "Small World."
The Sculptor in His Studio
Don Martin Dept. / comic story / 1 page
- Script
- Don Martin (signed)
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A sculptor handles his lazy assistant in an unusual manner.
- Reprints
- in The Worst from MAD (EC, 1958 series) #4 (1961)
- in The Voodoo Mad (New American Library, 1963 series) #Q6245 (circa 1973)
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) which is reprinted
- in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)
- in Mad (BSV - Williams, 1967 series) #80 ([Dezember 1975])
-
Mad Medals for Everyday Heroes
Brave of the Home Dept. / comic story / 2 pages
- Script
- Dave Berg
- Pencils
- George Woodbridge (signed)
- Inks
- George Woodbridge (signed)
- Letters
- typeset
- Genre
- humor
- Characters
- Zelda Zitzlaff; Fenwick J. Finster; Arthur L. Mudge; Elihu Bunchwell; Freda Prawn; Fanny Strongthumber
- Synopsis
- Medals that could be awarded for overcoming everyday problems.
- Reprints
- in The Voodoo Mad (New American Library, 1963 series) #Q6245 (circa 1973)
-
A Best Seller Hits the Commercial Trail
Anything for a Buck Dept. / text story / 4 pages
- Script
- Sy Reit
- Pencils
- Wally Wood (signed)
- Inks
- Wally Wood (signed)
- Letters
- typeset
- Genre
- satire-parody
- Characters
- Brigette Bardot; Steve Canyon
- Synopsis
- A rather prescient look at the future of merchandising for a successful novel, using "Doctor Zhivago" as an example.
- Reprints
- in More Trash from Mad (EC, 1958 series) #4 (1961)
- in The Ridiculously Expensive Mad (The World Publishing Company, 1969 series) (October 1969)
- in The Voodoo Mad (New American Library, 1963 series) #Q6245 (circa 1973)
-
TV Ads We'd Like to See
TV Dept. / T.V. Dept. / Television Dept. / comic story / 1 page
- Genre
- satire-parody; humor
- Synopsis
- The day the Clawettes breath meter doesn't work; a parody of ad for Clorettes breath mints.
- Reprints
- in Mad (EC, 2018 series) #35 (February 2024)
-
Lincoln's Gettysburg Address
Special Delivery Dept. / text article / 1 page
- Script
- Paul Laikin
- Pencils
- Mort Drucker (signed)
- Inks
- Mort Drucker (signed)
- Letters
- typeset
- Genre
- satire-parody; humor
- Characters
- Abraham Lincoln
- Synopsis
- The original address compared to an updated, "Cool School" version.
- Reprints
Mad's Specialized Resorts Section
Two Weeks with Prey Dept. / text article / 2 pages
- Genre
- humor
- Synopsis
- Resorts that cater to extreme niche markets.
Indexer Notes
Writer credit from "Totally Mad" CD collection.
TV Ads We'd Like To See
TV Dept. / T.V. Dept. / Television Dept. / comic story / 1 page
- Genre
- satire-parody; humor
- Synopsis
- The day the Colgrate toothpaste invisible shield falls on the announcer. A parody of Colgate toothpaste ads.
- Reprints
- in The Worst from MAD (EC, 1958 series) #4 (1961)
- in Mad (EC, 2018 series) #35 (February 2024)
-
Vic Tinny Gyms
Big Build-Up Dept. / comic story / 5 pages
- Script
- Al Jaffee
- Pencils
- Wally Wood (signed)
- Inks
- Wally Wood (signed)
- Letters
- typeset
- Genre
- satire-parody
- Characters
- Vic Tinny; Popeye
- Synopsis
- Discusses the methods and success of the new style of commercial gym. Parody of Vic Tanny Gyms.
- Reprints
- in More Trash from Mad (EC, 1958 series) #4 (1961)
- in The Voodoo Mad (New American Library, 1963 series) #Q6245 (circa 1973)
-
The 17th Floor
Don Martin Dept. / comic story / 1 page
- Script
- Don Martin (signed)
- Pencils
- Don Martin (signed)
- Inks
- Don Martin (signed)
- Letters
- typeset
- Genre
- humor
- Synopsis
- A man knocks a spider out of a window and watches it fall.
- Reprints
- in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974) which is reprinted
-
Capsule Movie Reviews
Marginal Thinking Dept. / text story / 0 pages
- Genre
- humor
- Synopsis
- One sentence reviews of movies.
Indexer Notes
Appear in the margins of 30 pages of the issue.
We're Taking the Pledge at the Four Posies Society
Four Posies Whiskey / comic story / 1 page
- Script
- ?
- Pencils
- Kelly Freas (signed) (painting)
- Inks
- Kelly Freas (signed) (painting)
- Colors
- Kelly Freas (signed) (painting)
- Letters
- typeset
- Genre
- satire-parody
- Synopsis
- Parody of ad for Four Roses Whiskey.
Indexer Notes
Back cover.
Editing
Related Scans
Series Information
Table of Contents
-
0.
Want to Cool Off?
Alfred E. Neuman -
1.
Stop Pushing - You'll All Get a Chance to Talk to Grandma
Cell Telephone System -
2.
Departments
Vital Features -
3.
The Perfect Follow-Up to "Mad for Keeps"
Mad Forever -
4.
A Delightful Pin-Up!
Alfred E. Neuman -
5.
Wake Up Refreshed and Invigorated!
The Bedside Mad -
6.
Random Samplings of Reader Mail
Letters Dept. -
7.
Summer Is the Best Time to Subscribe to Mad
Mad Magazine -
8.
Now! Alfred E. Neuman Sings!
What - Me Worry? -
9.
The Mad Horror Primer
Readin' and Writhin' Dept. -
10.
The Boy and His Toy
Don Martin Dept. -
11.
Mad Looks at Book Clubs
Readin' and Writhin' Dept. -
12.
Functional Architecture
Edifice Complex Dept. -
13.
Half-Finished Billboards
Fun for the Road Dept. -
14.
Scenes We'd Like to See: The Cops Close In
Hollywood Dept. -
15.
Family Magazines
What's Buzzin' Cousin Dept. -
16.
America's Dream Car
Motorvational Research Dept. -
17.
Shrunk World
Sid Caesar Dept. -
18.
The Sculptor in His Studio
Don Martin Dept. -
19.
Mad Medals for Everyday Heroes
Brave of the Home Dept. -
20.
A Best Seller Hits the Commercial Trail
Anything for a Buck Dept. -
21.
TV Ads We'd Like to See
TV Dept. / T.V. Dept. / Television Dept. -
22.
Lincoln's Gettysburg Address
Special Delivery Dept. -
23.
Mad's Specialized Resorts Section
Two Weeks with Prey Dept. -
24.
TV Ads We'd Like To See
TV Dept. / T.V. Dept. / Television Dept. -
25.
Vic Tinny Gyms
Big Build-Up Dept. -
26.
The 17th Floor
Don Martin Dept. -
27.
You'll "Fight 'Em Off" on Your Mad T-Shirt
Mad T-Shirts -
28.
Capsule Movie Reviews
Marginal Thinking Dept. -
29.
We're Taking the Pledge at the Four Posies Society
Four Posies Whiskey
This issue was modified by, among others
- Katie
- mcomics
- Pat Conolly
- Hector G. Dueñas G.
- Gregory Fischer
- Katy Hayhurst
- Hunter Johnson
- Donald Dale Milne
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