Mad #49
(September 1959)

EC, 1952 Series
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Volume
?
Price
0.25 USD
Pages
52
Indicia Frequency
?
Indicia / Colophon Publisher
?
Brand
?
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Want To Cool Off? (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman

Stop Pushing - You'll All Get A Chance To Talk To Grandma (Table of Contents: 1)

Cell Telephone System / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of long distance ad for Bell Telephone System.
Reprints

Indexer Notes

Inside front cover.

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Indexer Notes

Art is excerpts from this issue. There is a writer credit for Gary Belkin but uncertain what article(s) it is for.

The Perfect Follow-Up To "MAD For Keeps" (Table of Contents: 3) (Expand) /

MAD Forever / promo (ad from the publisher) / 0.3 page (report information)

A Delightful Pin-Up! (Table of Contents: 4) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.03 page (report information)

Wake Up Refreshed And Invigorated! (Table of Contents: 5) (Expand) /

The Bedside MAD / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of Reader Mail (Table of Contents: 6)

Letters Dept. / letters page / 1 page (report information)

Script
Albert B. Feldstein; Ken Franklin; The Brothers Kaminsetzky; Jim Daniels; J. F. McGlinchy; Suzy Zuckerman; Donald Bralich; Douglas Lindsey; Marjorie Parver; J. S. Coleman, Jr.; Noll Anne Cunningham
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Characters
Leonard Brenner; Naval Fighter Squadron 141
Synopsis
Letters of comment, mostly about issue #47.

Indexer Notes

Leonard Brenner is revealed as one of the models in the MAD straight jacket ads in the previous 3 issues.

Summer Is The Best Time To Subscribe To MAD (Table of Contents: 7) (Expand) /

MAD Magazine / promo (ad from the publisher) / 0.17 page (report information)

Now! Alfred E. Neuman Sings! (Table of Contents: 8) (Expand) /

What - Me Worry? / promo (ad from the publisher) / 0.33 page (report information)

The MAD Horror Primer (Table of Contents: 9)

Readin' And Writhin' Dept. / comic story / 4 pages (report information)

Script
Larry Siegel
Pencils
Wally Wood
Inks
Wally Wood
Letters
typeset

Genre
humor
Characters
Dr. Frankenstein; Frankenstein's monster; The Creature; King Kong; Dracula; Wolf-Man; The Mummy
Synopsis
A grade-school reader type introduction to horror movies.
Reprints

The Boy And His Toy (Table of Contents: 10)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A boy breaks another boy's new toy, and is then himself broken by the first boy.
Reprints

MAD Looks At Book Clubs (Table of Contents: 11)

Readin' And Writhin' Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Characters
Millard Fillmore; Alfred E. Neuman
Synopsis
Highly specialized book clubs.
Reprints

Functional Architecture (Table of Contents: 12)

Edifice Complex Dept. / comic story / 2 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Synopsis
Buildings that look like the companies they house.

Indexer Notes

Appears to be first use of the name "Roger Kaputnik" by Dave Berg.

Half-Finished Billboards (Table of Contents: 13)

Fun For The Road Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Joe Orlando (signed)
Inks
Joe Orlando (signed)
Letters
typeset

Genre
humor
Characters
Marilyn Monroe;
Synopsis
Fun combining the messages on billboards into a single new message, when installing one message over another.
Reprints

Scenes We'd Like To See: The Cops Close In (Table of Contents: 14)

Hollywood Dept. / comic story / 1 page (report information)

Script
Klaus Nordling
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Synopsis
The cops stage a shootout, but the criminal moved out of the building weeks ago.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Family Magazines (Table of Contents: 15)

What's Buzzin' Cousin Dept. / comic story / 3 pages (report information)

Script
Arnie Kogen
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Characters
Bing Crosby; Bob Crosby; Gary Crosby; Kathryn Grant Crosby; Bess Truman; Harry Truman; Dwight Eisenhower; Ricky Nelson; David Nelson; Ozzie Nelson; Harriet Nelson; Nelson Rockefeller; Liberace; Queen Elizabeth II; Prince Philip; Prince Charles; Edsel Ford
Synopsis
Magazines that could be published by celebrity families, to inform other family members of what's going on in their lives.

America's Dream Car (Table of Contents: 16)

Motorvational Research Dept. / comic story / 3 pages (report information)

Script
Sy Reit
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
A list of consumer complaints about modern car design and a suggestion of a design that addresses them...the Model T.
Reprints

Shrunk World (Table of Contents: 17)

Sid Caesar Dept. / comic story / 4 pages (report information)

Script
Sid Caesar
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Sid Caesar; Somerset Winterset; Professor Ludvig Von Rumblemacher; Progress Hornsby; Edward T. Morrow
Synopsis
Three of Sid Caesar's characters are guests on a parody of the tv show "Small World."

The Sculptor In His Studio (Table of Contents: 18)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A sculptor handles his lazy assistant in an unusual manner.
Reprints

MAD Medals For Everyday Heroes (Table of Contents: 19)

Brave Of The Home Dept. / comic story / 2 pages (report information)

Script
Dave Berg
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Characters
Zelda Zitzlaff; Fenwick J. Finster; Arthur L. Mudge; Elihu Bunchwell; Freda Prawn; Fanny Strongthumber
Synopsis
Medals that could be awarded for overcoming everyday problems.
Reprints

A Best Seller Hits The Commercial Trail (Table of Contents: 20)

Anything For A Buck Dept. / text story / 4 pages (report information)

Script
Sy Reit
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Letters
typeset

Genre
satire-parody
Characters
Brigette Bardot; Steve Canyon
Synopsis
A rather prescient look at the future of merchandising for a successful novel, using "Doctor Zhivago" as an example.
Reprints

TV Ads We'd Like To See (Table of Contents: 21)

Television Dept. / comic story / 1 page (report information)

Script
?
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Synopsis
The day the Clawettes breath meter doesn't work; a parody of ad for Clorettes breath mints.

Lincoln's Gettysburg Address (Table of Contents: 22)

Special Delivery Dept. / text article / 1 page (report information)

Script
Paul Laikin
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Abraham Lincoln
Synopsis
The original address compared to an updated, "Cool School" version.
Reprints

MAD's Specialized Resorts Section (Table of Contents: 23)

Two Weeks With Prey Dept. / text article / 2 pages (report information)

Script
Paul Laikin
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
humor
Synopsis
Resorts that cater to extreme niche markets.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

TV Ads We'd Like To See (Table of Contents: 24)

Television Dept. / comic story / 1 page (report information)

Script
?
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Synopsis
The day the Colgrate toothpaste invisible shield falls on the announcer. A parody of Colgate toothpaste ads.
Reprints

Vic Tinny Gyms (Table of Contents: 25)

Big Build-Up Dept. / comic story / 5 pages (report information)

Script
Al Jaffee
Pencils
Wally Wood (signed)
Inks
Wally Wood (signed)
Letters
typeset

Genre
satire-parody
Characters
Vic Tinny; Popeye
Synopsis
Discusses the methods and success of the new style of commercial gym. Parody of Vic Tanny Gyms.
Reprints

The 17th Floor (Table of Contents: 26)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A man knocks a spider out of a window and watches it fall.
Reprints

You'll "Fight 'Em Off" In Your MAD T-Shirt (Table of Contents: 27) (Expand) /

MAD T-Shirts / promo (ad from the publisher) / 1 page (report information)

Capsule Movie Reviews (Table of Contents: 28)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script
?
Letters
typeset

Genre
humor
Synopsis
One sentence reviews of movies.

Indexer Notes

Appear in the margins of 30 pages of the issue.

We're Taking The Pledge At The Four Posies Society (Table of Contents: 29)

Four Posies Whiskey / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of ad for Four Roses Whiskey.

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Want To Cool Off?
    Alfred E. Neuman
  2. 1. Stop Pushing - You'll All Get A Chance To Talk To Grandma
    Cell Telephone System
  3. 2. Departments
    Vital Features
  4. 3. The Perfect Follow-Up To "MAD For Keeps"
    MAD Forever
  5. 4. A Delightful Pin-Up!
    Alfred E. Neuman
  6. 5. Wake Up Refreshed And Invigorated!
    The Bedside MAD
  7. 6. Random Samplings of Reader Mail
    Letters Dept.
  8. 7. Summer Is The Best Time To Subscribe To MAD
    MAD Magazine
  9. 8. Now! Alfred E. Neuman Sings!
    What - Me Worry?
  10. 9. The MAD Horror Primer
    Readin' And Writhin' Dept.
  11. 10. The Boy And His Toy
    Don Martin Dept.
  12. 11. MAD Looks At Book Clubs
    Readin' And Writhin' Dept.
  13. 12. Functional Architecture
    Edifice Complex Dept.
  14. 13. Half-Finished Billboards
    Fun For The Road Dept.
  15. 14. Scenes We'd Like To See: The Cops Close In
    Hollywood Dept.
  16. 15. Family Magazines
    What's Buzzin' Cousin Dept.
  17. 16. America's Dream Car
    Motorvational Research Dept.
  18. 17. Shrunk World
    Sid Caesar Dept.
  19. 18. The Sculptor In His Studio
    Don Martin Dept.
  20. 19. MAD Medals For Everyday Heroes
    Brave Of The Home Dept.
  21. 20. A Best Seller Hits The Commercial Trail
    Anything For A Buck Dept.
  22. 21. TV Ads We'd Like To See
    Television Dept.
  23. 22. Lincoln's Gettysburg Address
    Special Delivery Dept.
  24. 23. MAD's Specialized Resorts Section
    Two Weeks With Prey Dept.
  25. 24. TV Ads We'd Like To See
    Television Dept.
  26. 25. Vic Tinny Gyms
    Big Build-Up Dept.
  27. 26. The 17th Floor
    Don Martin Dept.
  28. 27. You'll "Fight 'Em Off" In Your MAD T-Shirt
    MAD T-Shirts
  29. 28. Capsule Movie Reviews
    Marginal Thinking Dept.
  30. 29. We're Taking The Pledge At The Four Posies Society
    Four Posies Whiskey
This issue was most recently modified by:
  • Gregory Fischer
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne