Mad #52
(January 1960)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
?
Indicia / Colophon Publisher
?
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Issue Notes

Running gag in this issue is for "Alfred E. Neuman For President" to appear somewhere in most of the stories.


[Christmas Carolers] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Alfred charges for his group singing Christmas carols.

Got It! (Table of Contents: 1)

Parloraid Land Camera / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (signed)
Inks
Kelly Freas (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Polaroid Land Camera ad.
Reprints

Indexer Notes

inside front cover

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Synopsis
table of contents

Indexer Notes

Art is from various stories in this issue.

You'll Rock With Laughter 'N We'll Roll In Dough... (Table of Contents: 3) (Expand) /

Son of MAD / promo (ad from the publisher) / 0.33 page (report information)

Random Samplings of Reader Mail (Table of Contents: 4)

Letters Dept. / letters page / 1.67 pages (report information)

Script
Albert B. Feldstein; Ira Epstein; Miriam Anver; Fred Voss, III; Leon Schor; D. Lewin; Ed Reimers; Dan Atchley; Leonard Moss; Priscilla De Vantier; Joe Coleman; Ed St. Yues; Al Whitmer; Thomas Gittins; Brooks Scofield; Carl Brunsting; George Appleton; Donald Dickson; Peg O'Mally
Pencils
George Woodbridge; Mort Drucker; Bob Clarke; ? (photo)
Inks
George Woodbridge; Mort Drucker; Bob Clarke; ? (photo)
Letters
typeset

Characters
Ed Reamer; Ed Reimers
Synopsis
Letters and photos from readers.

Indexer Notes

A reply from the editor notes that an original portrait of Ed Reimers (Allstate Insurance spokesman), by Mort Drucker, has been sent to Mr. Reimers.

The MAD 1960 Calendar (Table of Contents: 5)

In One Year And Out The Other Dept. / comic story / 4 pages (report information)

Script
Larry Siegel
Pencils
Joe Orlando (signed); Bob Clarke (signed); Wallace Wood; Kelly Freas (signed); Mort Drucker (signed); Dave Berg (signed); Don Martin; George Woodbridge (signed)
Inks
Joe Orlando (signed); Bob Clarke (signed); Wallace Wood; Kelly Freas (signed); Mort Drucker (signed); Dave Berg (signed); Don Martin; George Woodbridge (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman; Father Time
Synopsis
A calendar with a poem for each month.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

New Ad Spaces (Table of Contents: 6)

Inside Pitch Dept. / comic story / 3 pages (report information)

Script
Tom Koch
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Synopsis
For advertisers scraping the bottom of the barrel, MAD suggest some unusual places for ads in bars, hospitals, airplanes, and even prisons.

777 Sunset Strip (Table of Contents: 7)

Hair 'Em, Scare 'Em Dept. / comic story / 4 pages (report information)

Script
Larry Siegel
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
satire-parody
Characters
Stew Daily; Jess Spence; Paladin; Shirley Plain; Koukie; Angelo; Mr. Brooksbrothers; Miss Primm; Peter Gone; the show's producer
Synopsis
Stew and Jess try to avoid kissing their homely client while searching for Koukie's kidnapper, but the producer finds they have kidnapped Koukie because he was taking over the show.

Indexer Notes

Parody of TV show 77 Sunset Strip.

The Brain Operation (Table of Contents: 8)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)

Genre
humor
Synopsis
A surgeon and two nurses engage in a slapstick fight in the operating room, so the patient leaves in disgust.
Reprints

Protest Letters (Table of Contents: 9)

Cranks A-Million Dept. / comic story / 4 pages (report information)

Script
Sy Reit
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Mr. Murphy; Marmaduke (ventriloquist's dummy)
Synopsis
Shows the results when TV executives cave in to pressure from everyone who writes an angry letter about a show.
Reprints

MAD's Helpful Household Repair Hints (Table of Contents: 10)

Berg's Eye View Dept. / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Characters
Santa Claus; Mickey Mouse
Synopsis
Very unhelpful household repair hints, resulting in both damage and injury.
Reprints

MAD's Modern Folk Music (Table of Contents: 11)

Turkeys In The Craw Dept. / text story / 2 pages (report information)

Script
Tom Koch
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Synopsis
Song titles of folk songs based on modern situations.
Reprints

Living Space (Table of Contents: 12)

Room With A Phew! Dept. / comic story / 4 pages (report information)

Script
Al Jaffee
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Characters
Mr. Smedley; Mrs. Smedley
Synopsis
A look at how the stuff people have expands to fill the available space.
Reprints

Sure-Fire 1959 Christmas Songs (Table of Contents: 13)

Cash 'N Carol Dept. / text article / 2 pages (report information)

Script
Frank Jacobs
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
humor
Characters
Santa Claus
Synopsis
Ridiculous Christmas song lyrics.

The Truth About "Before" And "After" Ads (Table of Contents: 14)

Double-Cross Exposure Dept. / comic story / 4 pages (report information)

Script
Sy Reit
Pencils
Wallace Wood (signed)
Inks
Wallace Wood (signed)
Letters
typeset

Genre
satire-parody
Characters
Sal Mineo; Ricky Nelson
Synopsis
The real "after" photos showing unexpected side effects of various products.
Reprints

In Surgery (Table of Contents: 15)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
The surgeon takes a hypodermic of some drug himself before operating.
Reprints

MAD Goes To A Historical Movie Preview (Table of Contents: 16)

35mm Histrionics Dept. / comic story / 4 pages (report information)

Script
Larry Siegel
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Characters
Darryl F. Sfortz; James Buchanan; Mrs. Buchanan (James' mother); Daisy DuPont; Ben Franklin; John Hancock; Thomas Jefferson; Thomas Paine; Abraham Lincoln; General Sherman; Miss Fritchie; Doctor Livingstone; Joe DiMaggio; Patrick Henry; Nathan Hale; John Paul Jones; Christopher Columbus
Synopsis
A completely mixed-up look at American history via the needs of a movie plot.
Reprints

The First Edition / The Second Edition / The Final Edition (Table of Contents: 17)

Editorial Wheeze Dept. / text story / 3 pages (report information)

Script
Frank Jacobs
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
satire-parody
Characters
Mike Mosholu
Synopsis
A look at how newspapers change the news with each later edition during the day, in an attempt to hide their errors of the first edition.
Reprints

MAD's Up-To-Date Version of The Night Before Christmas (Table of Contents: 18)

A Cool Yule Dept. / text story / 4 pages (report information)

Script
Paul Laikin (translation); Clement Clarke Moore (original)
Pencils
Wallace Wood (signed)
Inks
Wallace Wood (signed)
Letters
typeset

Genre
humor
Characters
Santa Claus
Synopsis
A hip rendition of the classic poem, with illustration showing Santa and the reindeer wearing shades, goatees and berets.
Reprints

Indexer Notes

The text of the original poem is also printed.
Writer credit from "Totally MAD" CD collection.

The Early Riser (Table of Contents: 19)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A man sleepwalks through his closet and picks up a hanger in a strange way.
Reprints

Marvin Talks About The Tobacco Industry (Table of Contents: 20)

Marginal Marvin Dept. / filler / 0 pages (report information)

Script
?
Pencils
?
Inks
?
Letters
typeset

Genre
humor
Characters
Marginal Marvin
Synopsis
Marvin makes a few jokes about tobacco companies.

Indexer Notes

Appears in the margins of 19 pages.

Do Your Christmas Shopping Early (Table of Contents: 21) (Expand) /

MAD Christmas Gift Mart / promo (ad from the publisher) / 1 page (report information)

Das Spiel Von Der Automobile, Or How To Look Funny While Driving (Table of Contents: 22)

Volks W agen / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Characters
The Captain; Hans Katzenjammer; Fritz Katzenjammer; Mama; The Professor
Synopsis
Parody of Volkswagen ad, highlighting all the odd features in mock German dialect.

Indexer Notes

back cover

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [Christmas Carolers]
    Alfred E. Neuman
  2. 1. Got It!
    Parloraid Land Camera
  3. 2. Departments
    Vital Features
  4. 3. You'll Rock With Laughter 'N We'll Roll In Dough...
    Son of MAD
  5. 4. Random Samplings of Reader Mail
    Letters Dept.
  6. 5. The MAD 1960 Calendar
    In One Year And Out The Other Dept.
  7. 6. New Ad Spaces
    Inside Pitch Dept.
  8. 7. 777 Sunset Strip
    Hair 'Em, Scare 'Em Dept.
  9. 8. The Brain Operation
    Don Martin Dept.
  10. 9. Protest Letters
    Cranks A-Million Dept.
  11. 10. MAD's Helpful Household Repair Hints
    Berg's Eye View Dept.
  12. 11. MAD's Modern Folk Music
    Turkeys In The Craw Dept.
  13. 12. Living Space
    Room With A Phew! Dept.
  14. 13. Sure-Fire 1959 Christmas Songs
    Cash 'N Carol Dept.
  15. 14. The Truth About "Before" And "After" Ads
    Double-Cross Exposure Dept.
  16. 15. In Surgery
    Don Martin Dept.
  17. 16. MAD Goes To A Historical Movie Preview
    35mm Histrionics Dept.
  18. 17. The First Edition / The Second Edition / The Final Edition
    Editorial Wheeze Dept.
  19. 18. MAD's Up-To-Date Version of The Night Before Christmas
    A Cool Yule Dept.
  20. 19. The Early Riser
    Don Martin Dept.
  21. 20. Marvin Talks About The Tobacco Industry
    Marginal Marvin Dept.
  22. 21. Do Your Christmas Shopping Early
    MAD Christmas Gift Mart
  23. 22. Das Spiel Von Der Automobile, Or How To Look Funny While Driving
    Volks W agen
This issue was most recently modified by:
  • Gregory Fischer
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne