Mad #52

(January 1960)

Got It! (Table of Contents: 1)

Parloraid Land Camera / comic story / 1 page (report information)

Script

?

Pencils

Kelly Freas (signed)

Inks

Kelly Freas (signed)

Letters

typeset

Genre

satire-parody

Synopsis

Parody of Polaroid Land Camera ad.

Reprints

• in The Worst from MAD (EC, 1958 series) #4 (1961)

Indexer Notes

inside front cover

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script

?

Pencils

various

Inks

various

Letters

typeset

Synopsis

table of contents

Indexer Notes

Art is from various stories in this issue.

You'll Rock With Laughter 'N We'll Roll In Dough... (Table of Contents: 3)

Son of MAD / promo (ad from the publisher) / 0.33 page (report information)

Script

?

Pencils

? (photo)

Inks

? (photo)

Letters

typeset

Synopsis

House ad for 7th MAD paperback book.

Random Samplings of Reader Mail (Table of Contents: 4)

Letters Dept. / letters page / 1.67 pages (report information)

Script

Al Feldstein

Pencils

George Woodbridge; Mort Drucker; Bob Clarke; ? (photo)

Inks

George Woodbridge; Mort Drucker; Bob Clarke; ? (photo)

Letters

typeset

Characters

Ed Reamer; Ed Reimers

Synopsis

Letters and photos from readers.

Indexer Notes

A reply from the editor notes that an original portrait of Ed Reimers (Allstate Insurance spokesman), by Mort Drucker, has been sent to Mr. Reimers.

The letters were written by Ira Epstein, Miriam Anver, Fred Voss, III, Leon Schor, D. Lewin, Ed Reimers, Dan Atchley, Leonard Moss, Priscilla De Vantier, Joe Coleman, Ed St. Yues, Al Whitmer, Thomas Gittins, Brooks Scofield, Carl Brunsting, George Appleton, Donald Dickson, and Peg O'Mally.

The MAD 1960 Calendar (Table of Contents: 5)

In One Year And Out The Other Dept. / comic story / 4 pages (report information)

Script

Larry Siegel

Pencils

Joe Orlando (signed); Bob Clarke (signed); Wally Wood; Kelly Freas (signed); Mort Drucker (signed); Dave Berg (signed); Don Martin; George Woodbridge (signed)

Inks

Joe Orlando (signed); Bob Clarke (signed); Wally Wood; Kelly Freas (signed); Mort Drucker (signed); Dave Berg (signed); Don Martin; George Woodbridge (signed)

Letters

typeset

Genre

humor

Characters

Alfred E. Neuman; Father Time

Synopsis

A calendar with a poem for each month.

Indexer Notes

Writer credit from "Totally MAD" CD collection.

New Ad Spaces (Table of Contents: 6)

Inside Pitch Dept. / comic story / 3 pages (report information)

Script

Tom Koch

Pencils

George Woodbridge (signed)

Inks

George Woodbridge (signed)

Letters

typeset

Genre

humor

Synopsis

For advertisers scraping the bottom of the barrel, MAD suggest some unusual places for ads in bars, hospitals, airplanes, and even prisons.

Reprints

• in Greasy Mad Stuff (New American Library, 1963 series) #D2343 (October 1963) [Reformatted to fit smaller pages.]
• in Mad Special [Mad Super Special] (EC, 1970 series) #40 (Fall 1982)

777 Sunset Strip (Table of Contents: 7)

Hair 'Em, Scare 'Em Dept. / comic story / 4 pages (report information)

Script

Larry Siegel

Pencils

Mort Drucker

Inks

Mort Drucker

Letters

typeset

Genre

satire-parody

Characters

Stew Daily; Jess Spence; Paladin; Shirley Plain; Koukie; Angelo; Mr. Brooksbrothers; Miss Primm; Peter Gone; the show's producer

Synopsis

Stew and Jess try to avoid kissing their homely client while searching for Koukie's kidnapper, but the producer finds they have kidnapped Koukie because he was taking over the show.

Indexer Notes

Parody of TV show 77 Sunset Strip.

The Brain Operation (Table of Contents: 8)

Don Martin Dept. / comic story / 2 pages (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Genre

humor

Synopsis

A surgeon and two nurses engage in a slapstick fight in the operating room, so the patient leaves in disgust.

Reprints

• in The Worst from MAD (EC, 1958 series) #4 (1961)
• in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974)
which is reprinted
• in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)
• in Mad's Greatest Artists: Don Martin (Running Press Book Publishers, 2014 series) (2014)

Protest Letters (Table of Contents: 9)

Cranks A-Million Dept. / comic story / 4 pages (report information)

Script

Sy Reit

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

satire-parody

Characters

Mr. Murphy; Marmaduke (ventriloquist's dummy)

Synopsis

Shows the results when TV executives cave in to pressure from everyone who writes an angry letter about a show.

Reprints

• in The Worst from MAD (EC, 1958 series) #4 (1961)
• in The Ridiculously Expensive Mad (The World Publishing Company, 1969 series) (October 1969)

MAD's Helpful Household Repair Hints (Table of Contents: 10)

Berg's Eye View Dept. / comic story / 3 pages (report information)

Script

Dave Berg (signed)

Pencils

Dave Berg (signed)

Inks

Dave Berg (signed)

Letters

typeset

Genre

humor

Characters

Santa Claus; Mickey Mouse

Synopsis

Very unhelpful household repair hints, resulting in both damage and injury.

Reprints

• in The Worst from MAD (EC, 1958 series) #4 (1961)
• in Greasy Mad Stuff (New American Library, 1963 series) #D2343 (October 1963) [Reformatted to fit smaller pages.]
• in Dave Berg's Mad Trash (Warner Books, 1977 series) (September 1977)
• in Dave Berg's Mad Trash (EC, 1981 series) (1981)

MAD's Modern Folk Music (Table of Contents: 11)

Turkeys In The Craw Dept. / text story / 2 pages (report information)

Script

Tom Koch

Pencils

Bob Clarke

Inks

Bob Clarke

Letters

typeset

Genre

satire-parody

Synopsis

Song titles of folk songs based on modern situations.

Reprints

• in Mad Follies (EC, 1963 series) #1 (1963)

Living Space (Table of Contents: 12)

Room With A Phew! Dept. / comic story / 4 pages (report information)

Script

Al Jaffee

Pencils

Bob Clarke (signed)

Inks

Bob Clarke (signed)

Letters

typeset

Genre

humor

Characters

Mr. Smedley; Mrs. Smedley

Synopsis

A look at how the stuff people have expands to fill the available space.

Reprints

• in Mad Follies (EC, 1963 series) #1 (1963)

Sure-Fire 1959 Christmas Songs (Table of Contents: 13)

Cash 'N Carol Dept. / text article / 2 pages (report information)

Script

Frank Jacobs

Pencils

Mort Drucker

Inks

Mort Drucker

Letters

typeset

Genre

humor

Characters

Santa Claus

Synopsis

Ridiculous Christmas song lyrics.

The Truth About "Before" And "After" Ads (Table of Contents: 14)

Double-Cross Exposure Dept. / comic story / 4 pages (report information)

Script

Sy Reit

Pencils

Wally Wood (signed)

Inks

Wally Wood (signed)

Letters

typeset

Genre

satire-parody

Characters

Sal Mineo; Ricky Nelson

Synopsis

The real "after" photos showing unexpected side effects of various products.

Reprints

• in More Trash from Mad (EC, 1958 series) #4 (1961)
• in Greasy Mad Stuff (New American Library, 1963 series) #D2343 (October 1963) [Reformatted to fit smaller pages. Signature removed.]

In Surgery (Table of Contents: 15)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor

Synopsis

The surgeon takes a hypodermic of some drug himself before operating.

Reprints

• in The Worst from MAD (EC, 1958 series) #4 (1961)
• in Greasy Mad Stuff (New American Library, 1963 series) #D2343 (October 1963) [Reformatted to fit smaller pages.]
• in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974)
which is reprinted
• in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)

MAD Goes To A Historical Movie Preview (Table of Contents: 16)

35mm Histrionics Dept. / comic story / 4 pages (report information)

Script

Larry Siegel

Pencils

Joe Orlando

Inks

Joe Orlando

Letters

typeset

Genre

satire-parody

Characters

Darryl F. Sfortz; James Buchanan; Mrs. Buchanan (James' mother); Daisy DuPont; Ben Franklin; John Hancock; Thomas Jefferson; Thomas Paine; Abraham Lincoln; General Sherman; Miss Fritchie; Doctor Livingstone; Joe DiMaggio; Patrick Henry; Nathan Hale; John Paul Jones; Christopher Columbus

Synopsis

A completely mixed-up look at American history via the needs of a movie plot.

Reprints

• in The Worst from MAD (EC, 1958 series) #4 (1961)

The First Edition / The Second Edition / The Final Edition (Table of Contents: 17)

Editorial Wheeze Dept. / text story / 3 pages (report information)

Script

Frank Jacobs

Pencils

George Woodbridge (signed)

Inks

George Woodbridge (signed)

Letters

typeset

Genre

satire-parody

Characters

Mike Mosholu

Synopsis

A look at how newspapers change the news with each later edition during the day, in an attempt to hide their errors of the first edition.

Reprints

• in The Worst from MAD (EC, 1958 series) #4 (1961)

MAD's Up-To-Date Version of The Night Before Christmas (Table of Contents: 18)

A Cool Yule Dept. / text story / 4 pages (report information)

Script

Paul Laikin (translation); Clement C. Moore (original)

Pencils

Wally Wood (signed)

Inks

Wally Wood (signed)

Letters

typeset

Genre

humor

Characters

Santa Claus

Synopsis

A hip rendition of the classic poem, with illustration showing Santa and the reindeer wearing shades, goatees and berets.

Reprints

• in More Trash from Mad (EC, 1958 series) #4 (1961)

Indexer Notes

The text of the original poem is also printed.
Writer credit from "Totally MAD" CD collection.

The Early Riser (Table of Contents: 19)

Don Martin Dept. / comic story / 1 page (report information)

Script

Don Martin (signed)

Pencils

Don Martin (signed)

Inks

Don Martin (signed)

Letters

typeset

Genre

humor

Synopsis

A man sleepwalks through his closet and picks up a hanger in a strange way.

Reprints

• in The Completely Mad Don Martin (Warner Books, 1974 series) (June 1974)
which is reprinted
• in De verste brølerne til Mad's Don Martin (Illustrerte Klassikere / Williams Forlag, 1974 series) (1974)

Marvin Talks About The Tobacco Industry (Table of Contents: 20)

Marginal Marvin Dept. / text article / 0 pages (report information)

Script

?

Pencils

?

Inks

?

Letters

typeset

Genre

humor

Characters

Marginal Marvin

Synopsis

Marvin makes a few jokes about tobacco companies.

Indexer Notes

Appears in the margins of 19 pages.

Do Your Christmas Shopping Early (Table of Contents: 21)

MAD Christmas Gift Mart / promo (ad from the publisher) / 1 page (report information)

Script

?

Pencils

Lester Krauss (photo)

Inks

Lester Krauss (photo)

Letters

typeset

Synopsis

Ad for all types of MAD merchandise, including subscriptions.

Indexer Notes

Main photo appears to be of various MAD staff members, from the same photo session as issue #50, at the Cup 'n Saucer Coffee House, New York, NY.
Inside back cover.

Das Spiel Von Der Automobile, Or How To Look Funny While Driving (Table of Contents: 22)

Volks W agen / comic story / 1 page (report information)

Script

?

Pencils

Kelly Freas (signed) (painting)

Inks

Kelly Freas (signed) (painting)

Colors

Kelly Freas (signed) (painting)

Letters

typeset

Genre

satire-parody

Characters

The Captain; Hans Katzenjammer; Fritz Katzenjammer; Mama; The Professor

Synopsis

Parody of Volkswagen ad, highlighting all the odd features in mock German dialect.

Indexer Notes

back cover