MAD #53
(March 1960)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Special Leap Year Issue (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Alfred leaps the Grand Canyon.
Reprints

...Fleischman's Makes You A Big Guy! (Table of Contents: 1)

illustration / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of Fleischmann's Whiskey ad, using a midget and normal size bottle of whiskey.
Reprints

Indexer Notes

inside front cover

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various (see Notes)
Inks
various (see Notes)
Letters
typeset

Synopsis
table of contents

Indexer Notes

Art is from various stories in this issue.

For St. Valentine's Day... (Table of Contents: 3) (Expand) /

Son of MAD / promo (ad from the publisher) / 0.33 page (report information)

If Your Latest Flame Is Too Much For You Give Her A Subscription To MAD (Table of Contents: 4) (Expand) /

MAD Magazine / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of Reader Mail (Table of Contents: 5)

Letters Dept. / letters page / 0.75 page (report information)

Script
Albert B. Feldstein; George Stevens; Joel Kellmanson; Richard Lockwood; Michael Culling; Sam Schulman; Mike Decklinger; William Moorhead; Monty Stickles; Laurence Windsor, Jr.; Bill Hersey; Ray Tackett; Louise Ann Simon
Pencils
Joe Orlando; Kelly Freas; George Woodbridge
Inks
Joe Orlando; Kelly Freas; George Woodbridge
Letters
typeset

Characters
Moxie Cowznofsky
Synopsis
Letters of comment, many about issue #51.

Indexer Notes

Art is excerpts from previous issues, except for image of US postage stamp commemorating dental health, which 2 readers note has a girl who resembles Moxie Cowznofsky.

A St. Valentine's Day Heartbreaker! (Table of Contents: 6) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

Statement of the Ownership, Management, Circulation, Etc. (Table of Contents: 7)

statement of ownership / 0.25 page (report information)

Script
William M. Gaines
Letters
typeset

Indexer Notes

Dated August 28, 1959. No circulation figures given.

If You're Worried About Being Caught This Leap Year... (Table of Contents: 8) (Expand) /

MAD hardcover books / promo (ad from the publisher) / 0.33 page (report information)

Personalized Merchandising (Table of Contents: 9)

What's In A Name Brand Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
satire-parody
Characters
Floyd Patterson
Synopsis
How brands could be matched to the celebrities who endorse them.

Indexer Notes

Brands include: Hoffa (tennis) rackets, Miles Davis (blows cool) air conditioners, Lombardo canned corn, Mansfield Thirty 8 autos, Rayburn (stereo) speakers, Nellie Fox White Sox, and Adlai (will not run) nylons.

Breakfast At Liggett's (Table of Contents: 10)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A diner cook has an odd way of preparing scrambled eggs.
Reprints

MAD's Tips On Highway Safety (Table of Contents: 11)

Route Of All Evil Department / comic story / 2 pages (report information)

Script
Tom Koch
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Synopsis
The wrong ways to implement common safe driving tips.
Reprints

New Movie Monsters From Madison Avenue (Table of Contents: 12)

It Came From Outta The Ad Space Dept. / comic story / 3 pages (report information)

Script
E. Nelson Bridwell
Pencils
Wallace Wood (signed)
Inks
Wallace Wood (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Ideas for horror movies based on current advertising campaigns.
Reprints

Indexer Notes

Campaigns lampooned are Charles Atlas's bodybuilding, Armstrong tires, Stripe toothpaste, the Living Bra, Simmons mattresses, Green Giant vegetables, and an uncertain whiskey.

What Would Happen If Teenagers Ran The Country (Table of Contents: 13)

Red, White, And Blue-Jeans Dept. / comic story / 4 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman; Leonard Bernstein, Jr.
Synopsis
A look at the progression of events if teenagers ran the world, resulting in adults acting like teenagers and MAD publishing an article titled "What Would Happen If Adults Ran The Country."
Reprints

The Rifle, Man! (Table of Contents: 14)

Breech of Premise Dept. / comic story / 4 pages (report information)

Script
Nick Megliola
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Lucas; Lucas's son; Annie Oakley
Synopsis
After a typical day of killin' folk, Lucas's wife comes to town and kills him because his TV show ratings were higher than hers.
Reprints

Indexer Notes

Parody of the TV show "The Rifleman."
Writer credit from "Totally MAD" CD collection.

MAD's Society Page (Table of Contents: 15)

Black-And-Blue Bloods Dept. / comic story / 3 pages (report information)

Script
Larry Siegel
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Stephanie Duprey; Napoleon VII; Elizabeth An Sessingfors; Major General Francis Nottingham; Daphne Aldershot; Augustine Snootpelt; Zelda Zyttzger; Sparky Gahagan; Goldie Zelch; BooBoo Adair; Sophie Phoebe Pletz
Synopsis
Comparing a typical newspaper society page to what it might look like if it were about common people.
Reprints

Changing History For Commercial TV (Table of Contents: 16)

Pull The Plug Dept. / comic story / 4 pages (report information)

Script
Larry Siegel
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Characters
President Abraham Oldsmobile; Ralph Waldo Motorola; J. Edgar Electrolux; Nicolaus Copernicus; Mrs. Copernicus; Lizzie Sealtest; General George Custer; Sir Kleenex; Mr. Jamison; Benjamin Franklin; John Allstate; Wild Bill Hickock
Synopsis
How TV shows would corrupt history if sponsors carefully changed the names of people and places to expunge any hint of their competitors.
Reprints

Valentines To People We've Fallen Out of Love With (Table of Contents: 17)

Change of Heart Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
humor
Characters
Fidel Castro; Elizabeth Taylor; Eddie Fisher; Earl Long; Gary Crosby; Dennis Crosby; Phillip Crosby; Lindsay Crosby; Elvis Presley; Jack Paar; Jerry Lewis; Dean Martin; Maron Brando; Zsa Zsa Gabor ?; Brigitte Bardot ?; Imogene Coca; Sid Ceasar
Synopsis
Valentines from the public to people we would mostly like to forget about.

Balcony Scene (Table of Contents: 18)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)

Genre
humor
Synopsis
A princess grows a flower in a strange location.
Reprints

MAD Goes To An Alfred Hatchplot Movie (Table of Contents: 19)

Murder Will Out-Sell Dept. / comic story / 4 pages (report information)

Script
Larry Siegel
Pencils
Wallace Wood (signed)
Inks
Wallace Wood (signed)
Letters
typeset

Genre
satire-parody
Characters
Sheldon Getzoff; Mrs. Getzoff; Alfred Hatchplot (lots of cameos); Sidney Zinn [Melvin]
Synopsis
In a case of mistaken identity, Sheldon is hounded by secret agents trying to kill him in a cross-country chase.
Reprints

Indexer Notes

Uses scenes from Alfred Hitchcock's "North By Northwest."

Modern Sources of Untapped Energy (Table of Contents: 20)

More Power To You Dept. / comic story / 3 pages (report information)

Script
Sy Reit
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Synopsis
Power derived from various sources of modern human activity.

Skiing (Table of Contents: 21)

Runners-Up Dept. / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
Problems of skiing, MAD's tips for skiing, and new uses for your skis after you quit.
Reprints

Hazards of Illuminated Signs (Table of Contents: 22)

Light Switch Dept. / comic story / 4 pages (report information)

Script
Sy Reit
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
humor
Synopsis
Examples of messages that get corrupted when lights burn out on illuminated signs.
Reprints

Indexer Notes

Advertising slogans from the following are used:
TWA Airlines, Westinghouse Appliances, Ivory Soap, Winston Cigarettes, Schlitz Beer, Chock Full O' Nuts Coffee, Cunard Lines Cruises, Listerine Mouth Wash, MAD Magazine, Viceroy Cigarettes.

Down On Wall Street (Table of Contents: 23)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A doctor reads a man's tongue as if it were a stock ticker tape.
Reprints

Marvin Talks About "Small Cars" (Table of Contents: 24)

Marginal Marvin Dept. / filler / pages (report information)

Script
?
Pencils
?
Inks
?
Letters
typeset

Genre
humor
Characters
Marginal Marvin
Synopsis
Marvin makes a few jokes about the controversy over auto engines in the rear vs. front.

Indexer Notes

Appears in the margins of 22 pages.

Now...The Chislers At MAD Present A Real Bust! (Table of Contents: 25) (Expand) /

Alfred E. Neuman bust / promo (ad from the publisher) / 1 page (report information)

Nikita Khrushchev Says: "It Was Easy As Borscht Taking Kossacolor Pictures Like These!" (Table of Contents: 26)

Kossacolor film / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Characters
Nikita Khrushchev; Mrs. Khrushchev; Rada Khrushchev; Alexi Khrushchev; Julia Khrushchev; Admiral Rickover
Synopsis
Nikita Khrushchev shows how easy it is to take highly detailed pictures of military installations with Kossacolor film.

Indexer Notes

Parody of Kodacolor film ad.
Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Special Leap Year Issue
    Alfred E. Neuman
  2. 1. ...Fleischman's Makes You A Big Guy!
  3. 2. Departments
    Vital Features
  4. 3. For St. Valentine's Day...
    Son of MAD
  5. 4. If Your Latest Flame Is Too Much For You Give Her A Subscription To MAD
    MAD Magazine
  6. 5. Random Samplings of Reader Mail
    Letters Dept.
  7. 6. A St. Valentine's Day Heartbreaker!
    Alfred E. Neuman
  8. 7. Statement of the Ownership, Management, Circulation, Etc.
  9. 8. If You're Worried About Being Caught This Leap Year...
    MAD hardcover books
  10. 9. Personalized Merchandising
    What's In A Name Brand Dept.
  11. 10. Breakfast At Liggett's
    Don Martin Dept.
  12. 11. MAD's Tips On Highway Safety
    Route Of All Evil Department
  13. 12. New Movie Monsters From Madison Avenue
    It Came From Outta The Ad Space Dept.
  14. 13. What Would Happen If Teenagers Ran The Country
    Red, White, And Blue-Jeans Dept.
  15. 14. The Rifle, Man!
    Breech of Premise Dept.
  16. 15. MAD's Society Page
    Black-And-Blue Bloods Dept.
  17. 16. Changing History For Commercial TV
    Pull The Plug Dept.
  18. 17. Valentines To People We've Fallen Out of Love With
    Change of Heart Dept.
  19. 18. Balcony Scene
    Don Martin Dept.
  20. 19. MAD Goes To An Alfred Hatchplot Movie
    Murder Will Out-Sell Dept.
  21. 20. Modern Sources of Untapped Energy
    More Power To You Dept.
  22. 21. Skiing
    Runners-Up Dept.
  23. 22. Hazards of Illuminated Signs
    Light Switch Dept.
  24. 23. Down On Wall Street
    Don Martin Dept.
  25. 24. Marvin Talks About "Small Cars"
    Marginal Marvin Dept.
  26. 25. Now...The Chislers At MAD Present A Real Bust!
    Alfred E. Neuman bust
  27. 26. Nikita Khrushchev Says: "It Was Easy As Borscht Taking Kossacolor Pictures Like These!"
    Kossacolor film
This issue was most recently modified by:
  • Gregory Fischer
  • Donald Dale Milne
  • Chris Boyko
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne