MAD #54
(April 1960)

EC, 1952 Series
< Previous Issue |
| Next Issue >
Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

This Magazine Is Revolting...Against Conformity! (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
?

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Alfred paints graffiti.

How We Retired at the Age Of 11 With $800 a Month (Table of Contents: 1)

comic story / 1 page (report information)

Script
Larry Siegel
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of ad for Phoenix Mutual Insurance.
Reprints

Indexer Notes

Inside front cover.
Writer credit from "Totally MAD" CD collection.

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various (see Notes)
Inks
various (see Notes)
Letters
typeset

Synopsis
table of contents

Indexer Notes

Art is excerpts for various stories in this issue.

It's Better To Give Than To Receive (Table of Contents: 3) (Expand) /

Son of MAD / promo (ad from the publisher) / 0.33 page (report information)

You Get Nine Issues For The Price of Eight (Table of Contents: 4) (Expand) /

MAD Magazine / promo (ad from the publisher) / 0.17 page (report information)

Random Samplings of Reader Mail (Table of Contents: 5)

Letters Dept. / letters page / 1 page (report information)

Script
Albert B. Feldstein; David Barbour; Douglass Dunn; Richard Nagle; J. G. Cummins; Ivan Ludington, Jr.; Gary Auten; Marie Woods; Lon Pinkowitz; Ken Boldt; A. J. May; Curtis Croulet; Dave McClelland; Mrs. Tom Woods
Pencils
Kelly Freas; Ivan Ludington, Jr. (photo); ? (photo)
Inks
Kelly Freas; Ivan Ludington, Jr. (photo); ? (photo)
Letters
typeset

Characters
Fred Astaire [as Alfred E. Neuman]; Barrie Chase
Synopsis
Letters of comment, many about issue #52, and comments on a recent Fred Astaire TV show where he appeared in an Alfred E. Neuman mask.

Indexer Notes

One image is an excerpt from previous issue.

A Loveable April Fool (Table of Contents: 6) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.17 page (report information)

If You're Looking For Laughs... (Table of Contents: 7) (Expand) /

MAD hardcover books / promo (ad from the publisher) / 0.33 page (report information)

Ad Testimonials From Politicians (Table of Contents: 8)

Dollar Diplomacy Dept. / comic story / 4 pages (report information)

Script
Tom Koch
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
humor
Characters
John F. Kennedy; Richard Nixon; Harold Stassen; Adlai Stevenson; Harry Truman; Jim Hagerty
Synopsis
Ads we might see if politicians made paid endorsements of consumer products.

Indexer Notes

Products used are Vitalis hair tonic, Blatz beer, Wheaties cereal, Bausch & Lomb contact lenses, Gillette razors, and Acme School of Ventriloquism.

Magician (Table of Contents: 9)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)

Genre
humor
Synopsis
A magician disappears when all the animals he was hiding on his person leave.
Reprints

How I Turned $6.85 Into A Zillion (Table of Contents: 10)

One For The Bucks Dept. / text story / 1 page (report information)

Script
Al Jaffee [as William Nickelnurser]
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Genre
satire-parody
Characters
William Nickelnurser
Synopsis
Parody of ad for real estate "get rich" books.
Reprints

Around The World With U.S. Television (Table of Contents: 11)

Variations On A Screen Dept. / comic story / 6 pages (report information)

Script
Larry Siegel
Pencils
Wallace Wood (signed)
Inks
Joe Orlando (signed); Bob Clarke (signed); Wallace Wood; Kelly Freas (signed); Mort Drucker (signed); Dave Berg (signed); Don Martin; George Woodbridge (signed)
Letters
typeset

Genre
satire-parody
Characters
Uncle Sam (cameo); Tim; Marjorie; Batty; Buz; Catty; Rilley; Timothy; Maude; Beatrice; Herbert; Kate; Sir Cedric Koukie; Brigitte; Henri; Paladinawa; Mishuginov; Timolikov; Dorschka; Ivan; Vladimir
Synopsis
A typical "Father Knows Best" type of TV show plot and how it might be redone using stereotypes of people in Britain, France, Japan, and Russia.

Indexer Notes

Some characters not named.

The Interpreter (Table of Contents: 12)

Nyets To You Dept. / comic story / 3 pages (report information)

Script
Arnie Kogen
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
humor
Characters
Nikita Khrushchev; Dwight Eisenhower; Jimmy Cagney; Mort Sahl; Jack E. Leonard; Gary Cooper
Synopsis
How international diplomatic conversations might turn out if celebrities, in character, were used as interpreters.

Educational Billboards (Table of Contents: 13)

Roads Scholar Dept. / comic story / 2 pages (report information)

Script
Tom Koch
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
Slyly including educational content in highway billboards.

America Is Getting Soft (Table of Contents: 14)

Berg's Eye View Dept. / comic story / 4 pages (report information)

Script
Dave Berg
Pencils
Dave Berg
Inks
Dave Berg
Letters
typeset

Genre
humor
Synopsis
Dave develops the thesis that as the US becomes fatter and lazier, and ends up driving everywhere instead of walking, we'll become pushovers for the lean hungry barbarians, just as ancient Rome did. Only our invaders will be from the east (oriental).
Reprints

Indexer Notes

Uses small in-house personal scooters to ride, foreshadowing the Segway.

Garbage (Table of Contents: 15)

A Heap 'O Livin' Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
A collection of peoples' garbage arranged so that the right-hand page shows the results of the lifestyle lived on the left-hand page.
Reprints

Distinctive Picket Lines (Table of Contents: 16)

Workers Of The World, Rewrite! Dept. / comic story / 3 pages (report information)

Script
Frank Jacobs
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Specialized picket signs for various professions.
Reprints

My Fair Ad-Man (Table of Contents: 17)

Shaw-Fired Plot Dept. / comic story / 7 pages (report information)

Script
Nick Meglin
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Officer Einsfoot; Henry Higgenbottom; Charles Pickerwick; Irving Mallion
Synopsis
The musical "My Fair Lady" is retold with two ad-men trying to give a makeover to a beatnick.
Reprints

Indexer Notes

Characters are drawn as: Officer Einsfoot [Dean Martin]; Henry Higgenbottom [Cary Grant]; Charles Pickerwick [?]; Irving Mallion [Frank Sinatra]

Mail By Missile (Table of Contents: 18)

Spatial Delivery Dept. / comic story / 2 pages (report information)

Script
Sy Reit
Pencils
Bob Clarke
Inks
Bob Clarke
Letters
typeset

Genre
humor
Synopsis
The disasters that could follow using missiles for mail delivery.

The Hero (Table of Contents: 19)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A man tries to be a hero before understanding the situation...ending in tragedy.

Doctors' Progress (Table of Contents: 20)

Thar's Gold In Them Thar Ills Dept. / comic story / 2 pages (report information)

Script
Al Jaffee
Pencils
George Woodbridge (signed)
Inks
Joe Orlando (signed); Bob Clarke (signed); Wallace Wood; Kelly Freas (signed); Mort Drucker (signed); Dave Berg (signed); Don Martin; George Woodbridge (signed)
Letters
typeset

Genre
humor
Synopsis
Comparisons between seeing your local doctor in the second half of the 1800s and today.
Reprints

Movie Land (Table of Contents: 21)

Stars And Tripe Forever Dept. / comic story / 5 pages (report information)

Script
Larry Siegel
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Characters
Sal Mineo; Elsa (Baklor ?); Arnold Stang; Louella Parsnips; Biff Bopp; Kim Storch; Edd "Kookie" Byrnes; Winston Churchill; Lance Boyle; Phoebe Bebe; Gary Crosby; Fabian; Tony Curtis; Rock Cowznofski; Cary Grant; The Three Stooges
Synopsis
Parody of typical Hollywood star gossip magazines.
Reprints

Indexer Notes

Rock Cowznofski is drawn to resemble Alfred E. Neuman as Clark Gable.

Uncle Herman And The Coke Machine (Table of Contents: 22)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
Uncle Herman has a nose that could work as a bottle opener...and it does.

Here's Your Chance To Get A Head (Table of Contents: 23) (Expand) /

Alfred E. Neuman bust / promo (ad from the publisher) / 1 page (report information)

MAD "Y'OX" (Table of Contents: 24)

Marginal Marvin Dept. / filler / 0 pages (report information)

Script
?
Pencils
?
Inks
?
Letters
typeset

Genre
humor
Characters
Marginal Marvin
Synopsis
Captions with arrangements of "X"s and "O"s as the art.

Indexer Notes

Appears in the margins of 25 pages.

The Man In Command (Table of Contents: 25)

Aspire Boot-Lick Polish / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed); C. C. Beall Jr. (painting); J. Fred Muggs (painted); Norman Mingo (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Characters
Commander Fenwick Sternwallow
Synopsis
Parody of Esquire Boot Polish "Ship's Officer" ad.

Indexer Notes

back cover

Editing
Related Scans
Series Information
Table of Contents
  1. 0. This Magazine Is Revolting...Against Conformity!
    Alfred E. Neuman
  2. 1. How We Retired at the Age Of 11 With $800 a Month
  3. 2. Departments
    Vital Features
  4. 3. It's Better To Give Than To Receive
    Son of MAD
  5. 4. You Get Nine Issues For The Price of Eight
    MAD Magazine
  6. 5. Random Samplings of Reader Mail
    Letters Dept.
  7. 6. A Loveable April Fool
    Alfred E. Neuman
  8. 7. If You're Looking For Laughs...
    MAD hardcover books
  9. 8. Ad Testimonials From Politicians
    Dollar Diplomacy Dept.
  10. 9. Magician
    Don Martin Dept.
  11. 10. How I Turned $6.85 Into A Zillion
    One For The Bucks Dept.
  12. 11. Around The World With U.S. Television
    Variations On A Screen Dept.
  13. 12. The Interpreter
    Nyets To You Dept.
  14. 13. Educational Billboards
    Roads Scholar Dept.
  15. 14. America Is Getting Soft
    Berg's Eye View Dept.
  16. 15. Garbage
    A Heap 'O Livin' Dept.
  17. 16. Distinctive Picket Lines
    Workers Of The World, Rewrite! Dept.
  18. 17. My Fair Ad-Man
    Shaw-Fired Plot Dept.
  19. 18. Mail By Missile
    Spatial Delivery Dept.
  20. 19. The Hero
    Don Martin Dept.
  21. 20. Doctors' Progress
    Thar's Gold In Them Thar Ills Dept.
  22. 21. Movie Land
    Stars And Tripe Forever Dept.
  23. 22. Uncle Herman And The Coke Machine
    Don Martin Dept.
  24. 23. Here's Your Chance To Get A Head
    Alfred E. Neuman bust
  25. 24. MAD "Y'OX"
    Marginal Marvin Dept.
  26. 25. The Man In Command
    Aspire Boot-Lick Polish
This issue was most recently modified by:
  • Jim Van Dore
  • Gregory Fischer
  • Donald Dale Milne
  • Chris Boyko
  • Mike Nielsen
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne