Mad #56
(July 1960)

EC, 1952 Series
< Previous Issue |
| Next Issue >
Volume
?
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Alfred E. Neuman For President (Table of Contents)

Alfred E. Neuman bust / cover / 1 page (report information)

Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman; Richard Nixon; Hubert Humphrey; John F. Kennedy; Harry S. Truman; Adlai Stevenson; Lyndon B. Johnson; Nelson Rockefeller; Harold Stassen ?
Synopsis
Politicians from both major parties endorse Alfred.

Weak Coffee Sales Gives Us Growers Java Jitters! (Table of Contents: 1)

League of Frightened Coffee Growers / comic story / 1 page (report information)

Script
Al Jaffee
Pencils
Kelly Freas (signed)
Inks
Kelly Freas (signed)
Letters
typeset

Genre
satire-parody
Synopsis
Parody of ad for a coffee growers organization.

Indexer Notes

Inside front cover.
Writer credit from "Totally MAD" CD collection.

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various (see Notes)
Inks
various (see Notes)
Letters
typeset

Synopsis
table of contents

Indexer Notes

Art is excerpts from various stories in this issue.

Start Your Own Hall Of Fame (Table of Contents: 3) (Expand) /

Alfred E. Neuman bust / promo (ad from the publisher) / 0.25 page (report information)

Campaign For The MAD Vote (Table of Contents: 4) (Expand) /

Alfred E. Neuman For President Kit / promo (ad from the publisher) / 0.5 page (report information)

Random Samplings of Reader Mail (Table of Contents: 5)

Letters Dept. / letters page / 1 page (report information)

Script
Albert B. Feldstein; Mike Cunningham; John Rogers; Robert Raymond; Gardner McKay; Linda Fertig; Sam Wohl; Gary Wolfersberger; Joyce Aldrich; Bob Rothstein; Joe Szymanski; Alan Silverman; Ronnie Perlman; Terry Bird; Terry Reed; Robert Higgins; Ives McCoy; Edna Thompson
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Characters
Tony Randall; Lyle Bettger
Synopsis
Letters of comment, many about issue #54, and a mention of the recent TV show "Four For Tonight" which featured a comedy sketch based on Don Martin's "Hair Tonic Commercial" cartoon.

Indexer Notes

Gardner McKay was the star of TV's "Adventures in Paradise."

A Little Knowledge Is A Dangerous Thing (Table of Contents: 6) (Expand) /

MAD Magazine / promo (ad from the publisher) / 0.2 page (report information)

Put A Little Fun In Your Life! (Table of Contents: 7) (Expand) /

Alfred E. Neuman / promo (ad from the publisher) / 0.05 page (report information)

Madison Avenue's Political Ad Campaigns (Table of Contents: 8)

Hoke-Filled Room Dept. / comic story / 6 pages (report information)

Script
Gary Belkin
Pencils
George Woodbridge
Inks
George Woodbridge
Letters
typeset

Genre
satire-parody
Characters
Richard Nixon; Pat Nixon; John F. Kennedy; Adlai Stevenson; Lyndon B. Johnson; Hubert Humphrey [as Hubert Humphreys]; Stuart Symington; Norman Thomas; John J. Stickeyfingers
Synopsis
Parodies of consumer product ads used as political ads.

MAD's Modern Olympic Games (Table of Contents: 9)

Five-Ring Circus Dept. / text story / 3 pages (report information)

Script
Tom Koch
Pencils
Mort Drucker
Inks
Mort Drucker
Letters
typeset

Genre
humor
Synopsis
Olympic style events based on the skills of living modern city life.
Reprints

The Chiropractor (Table of Contents: 10)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A chiropractor loosens up his patient a little too much.
Reprints

MAD Bubble Gum Cards (Table of Contents: 11)

Chew's Who Dept. / text story / 4 pages (report information)

Script
Tom Koch
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman; Ewald Wierhoffer; Clyde Reeber; Dr. Boris Acid; Dr. Herman Witheringpuss; Rosemary Winecoop; Walter Smitner; Carlyle Burnlash; Merrill Lynch Piercefenner; Dr. Neville Sternbrush; Enoch Saltzpritcher; Getyer Hanzoff; Seymour Verblanger; Rudy Gougewell; Omar Wintermutt; John Ward Heeler, Jr.
Synopsis
Explores what bubble gum card statistics might look like if the cards featured people from professions other than sports.
Reprints

The Good Woman In Africa (Table of Contents: 12)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A woman who has been counseling cannibals gets unusual results.

How Publicity Works (Table of Contents: 13)

Bilking It Dry Dept. / comic story / 3 pages (report information)

Script
Frank Jacobs
Pencils
Bob Clarke (credited); Joe Orlando (actual)
Inks
Bob Clarke (credited); Joe Orlando (actual)
Letters
typeset

Genre
humor
Characters
Senator Ardsley Stonehenge
Synopsis
Phoney newspaper clippings showing how a good publicity man can get mountains of press from a molehill of an event.
Reprints

Indexer Notes

Art credit in issue is wrong, as this is clearly Joe Orlando's work, matching that of the "MAD Bubble Gum Cards".

The Garbage Explosion (Table of Contents: 14)

Letter-ly Speaking Dept. / comic story / 3 pages (report information)

Script
Sy Reit
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
A look at how the population explosion will lead to a garbage explosion and MAD's solution.
Reprints

The MAD "Comic" Opera (Table of Contents: 15)

Song Of India Ink Dept. / comic story / 6 pages (report information)

Script
Frank Jacobs
Pencils
Wallace Wood (signed)
Inks
Wallace Wood (signed)
Letters
typeset

Genre
satire-parody
Characters
Dick Tracy; Mickey; Tarzan; Dondi (cameo); Wimpy (cameo); Junior (cameo); Mandrake The Magician (cameo); Alley Oop (cameo); Phil; Little Orphan Annie; Rex Morgan M.D.; Dagwood Bumstead; The Little King (cameo); The Phanton (cameo); Henry (cameo); Jeff (cameo); Sandy; Flash Gordon (cameo); Superman [Clark Kent] (cameo); Steve Canyon (cameo); Daddy Warbucks (cameo); Smilin' Jack; Penny; Snuffy SMith; Lowizee Smith; Prince Valiant (cameo); Jiggs (cameo); Maggie (cameo); Pogo (cameo); Joe Palooka (cameo); Li'l Abner (cameo); Daisy Mae; (cameo); Shmoos (cameo); Mark Trail (cameo); Andy Gump (cameo); Archie Andrews (cameo); Veronica Lodge (cameo); Hans Katzenjammer (cameo); Fritz Katzenjammer (cameo); Moon Mullins (cameo); Linus Van Pelt (cameo); Popeye (cameo); Olive Oyl (cameo); Mary Worth (cameo); The Spirit (cameo); Pluto (cameo); The Jeep (cameo); Red Ryder (cameo); Mr. Dithers (cameo); Blondie (cameo); Dennis The Menace (cameo); Cheeta; Cicero's cat (cameo); Smokey Stover (cameo)
Synopsis
A parody of Broadway musicals using comic strip characters. Rex Morgan has kidnapped Annie and intends to remove her unique eyes, but Sandy leads Dick Tracy and Tarzan to a rescue, which is aided by Snuffy Smith.
Reprints

Indexer Notes

Many other comic strip characters that I do not recognize appear in cameos, especially in the big finale song scene. There is also a mid-page decoration featuring head shots of probably every contemporary comic strip character.

Scenes We'd Like To See: The Race Through The Jungle (Table of Contents: 16)

Hollywood Dept. / comic story / 1 page (report information)

Script
?
Pencils
Mort Drucker
Inks
Mort Drucker

Genre
humor
Synopsis
A Tarzan-like man races through the jungle, swinging on vines, to an unusual destination.
Reprints

Honest Ads (Table of Contents: 17)

The Truth Blurts Dept. / comic story / 4 pages (report information)

Script
Tom Koch
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Characters
Sammy Getzoff
Synopsis
A look at how advertisements might be if they told the truth.
Reprints

Indexer Notes

Writer credit from "Totally MAD" CD collection.

Patty Play Dolls (Table of Contents: 18)

Berg's Eye View Dept. / comic story / 3 pages (report information)

Script
Dave Berg (signed)
Pencils
Dave Berg (signed)
Inks
Dave Berg (signed)
Letters
typeset

Genre
humor
Synopsis
Details the expenses of owning a doll as big as a child, and advises parents to ask Congress to declare such dolls as dependents so the parents can get a tax break.

Indexer Notes

One character on the last page looks like a young version of Berg's Roger Kaputnick character.

MAD's TV "Alfie" Awards (Table of Contents: 19)

Clumsy Category Dept. / comic story / 3 pages (report information)

Script
Sy Reit
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Bert Parks; Jack Paar; Jose Melis; Dean Martin; Gale Storm; John Daly; Bennett Cerf (cameo); Dorothy Kilgallen (cameo); Desi Arnaz; Lucille Ball (cameo); Steve Allen; Gardner McKay
Synopsis
TV stars receive awards for categories of dubious merit, in a parody of the Emmy Awards show.

The Tourist And The Italian Urchins (Table of Contents: 20)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor
Synopsis
A tourist takes a photo of some kids, one of whom has a strange growth.

The U.S. Army Chicken Officer's Field Manual (Table of Contents: 21)

The Man In Command Dept. / text article / 5 pages (report information)

Script
Larry Siegel
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
satire-parody
Synopsis
A phoney instruction book for army officers, showing how they are trained in all the things that annoy enlisted men.
Reprints

The Chase (Table of Contents: 22)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)

Genre
humor
Synopsis
A man on horseback escapes some Indians when the horse leaps a chasm...sort of.
Reprints

Indexer Notes

Noted as a "Scene We'd Like To See", but not listed as that Feature in Department title.

More MAD "Y'OX" (Table of Contents: 23)

Marginal Marvin Dept. / filler / 0 pages (report information)

Script
?
Pencils
?
Inks
?
Letters
?

Genre
humor
Characters
Marginal Marvin
Synopsis
Captions with arrangements of "X"s and "O"s as the art.

Indexer Notes

Appears in the margins of 22 pages.

Announcing...A Twin Launching From The MAD Pad (Table of Contents: 24) (Expand) /

MAD books / promo (ad from the publisher) / 1 page (report information)

Crocked (Table of Contents: 25)

Rummie Walker / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Characters
Frank Kelly Freas; Rummie Walker
Synopsis
Parody of a series of Johnny Walker liquor ads, featuring artists.

Indexer Notes

back cover

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Alfred E. Neuman For President
    Alfred E. Neuman bust
  2. 1. Weak Coffee Sales Gives Us Growers Java Jitters!
    League of Frightened Coffee Growers
  3. 2. Departments
    Vital Features
  4. 3. Start Your Own Hall Of Fame
    Alfred E. Neuman bust
  5. 4. Campaign For The MAD Vote
    Alfred E. Neuman For President Kit
  6. 5. Random Samplings of Reader Mail
    Letters Dept.
  7. 6. A Little Knowledge Is A Dangerous Thing
    MAD Magazine
  8. 7. Put A Little Fun In Your Life!
    Alfred E. Neuman
  9. 8. Madison Avenue's Political Ad Campaigns
    Hoke-Filled Room Dept.
  10. 9. MAD's Modern Olympic Games
    Five-Ring Circus Dept.
  11. 10. The Chiropractor
    Don Martin Dept.
  12. 11. MAD Bubble Gum Cards
    Chew's Who Dept.
  13. 12. The Good Woman In Africa
    Don Martin Dept.
  14. 13. How Publicity Works
    Bilking It Dry Dept.
  15. 14. The Garbage Explosion
    Letter-ly Speaking Dept.
  16. 15. The MAD "Comic" Opera
    Song Of India Ink Dept.
  17. 16. Scenes We'd Like To See: The Race Through The Jungle
    Hollywood Dept.
  18. 17. Honest Ads
    The Truth Blurts Dept.
  19. 18. Patty Play Dolls
    Berg's Eye View Dept.
  20. 19. MAD's TV "Alfie" Awards
    Clumsy Category Dept.
  21. 20. The Tourist And The Italian Urchins
    Don Martin Dept.
  22. 21. The U.S. Army Chicken Officer's Field Manual
    The Man In Command Dept.
  23. 22. The Chase
    Don Martin Dept.
  24. 23. More MAD "Y'OX"
    Marginal Marvin Dept.
  25. 24. Announcing...A Twin Launching From The MAD Pad
    MAD books
  26. 25. Crocked
    Rummie Walker
This issue was most recently modified by:
  • Gregory Fischer
  • Kirk House
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne