MAD #59
(December 1960)

EC, 1952 Series
< Previous Issue |
| Next Issue >
Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except for February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein (credited)
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

Special Halloween Issue (Table of Contents)

cover / 1 page (report information)

Pencils
Kelly Freas (painting)
Inks
Kelly Freas (painting)
Colors
Kelly Freas (painting)

Genre
humor
Characters
Alfred E. Neuman (disembodied head only); Samhain
Reprints

[no title indexed] (Table of Contents: 1)

photo story / 1 page (report information)

Script
?
Pencils
Irving Schild (photo, credited)
Inks
Irving Schild (photo, credited)
Letters
typeset

First Line of Dialogue or Text
S'matter, can't you Dial?
Genre
humor; satire-parody
Synopsis
Parody of Dial Soap and Bell phone system ads; a man is dragged out of the shower to answer a wrong number phone call.
Reprints

Indexer Notes

Inside front cover.

[no title indexed] (Table of Contents: 2)

Vital Features / table of contents / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Indexer Notes

Includes Alfred E. Neuman quote, "When adults act like children, they're called 'immature' - When children act like adults, they're called 'juvenile delinquents'!"

We Guarantee it's a "Spittin' Image" (Table of Contents: 3) (Expand) /

Mad merchandise / promo (ad from the publisher) / 0.35 page (report information)

Fire Sale (Table of Contents: 4) (Expand) /

Mad merchandise / promo (ad from the publisher) / 0.06 page (report information)

There Are Many Good Reasons Why You Should Subscribe to Mad! (Table of Contents: 5) (Expand) /

Mad Magazine / promo (ad from the publisher) / 0.17 page (report information)

This is the Third Act (Table of Contents: 6) (Expand) /

Mad merchandise / promo (ad from the publisher) / 0.19 page (report information)

[no title indexed] (Table of Contents: 7)

Letters Dept. / letters page / 1.23 pages (report information)

Script
?
Pencils
?; ? (photo)
Inks
?; ? (photo)
Letters
typeset

Characters
Alfred E. Neuman; Charlie Brown; Lucy Van Pelt

Indexer Notes

Letters from John Boardman, Mary Locke, Diane Pugh, Grady Carter, Gordon Bailey, Richard Goodstein, Roy Nemerson, Lester Sonnemark, Kenny Braun, Jim Lewis, Angela Jacuobovich, and Albert S. Alexander, with answers.
Includes an ad for Collegeville Costumes' Alfred E. Neuman Halloween costumes, in form of a letter by Bill Wimmer of Collegeville.

If Doctors Advertised (Table of Contents: 8)

There's Gold in Them There Ills Dept. / comic story / 4 pages (report information)

Script
Gary Belkin (credited)
Pencils
Bob Clarke (credited) [as Clarke] (signed)
Inks
Bob Clarke (credited) [as Clarke] (signed)
Letters
typeset

Genre
humor; satire-parody
Characters
Groucho Marx
Synopsis
Altering famous advertising campaigns so they advertise the services of physicians.
Reprints

The Mad Side-Show of Modern Freaks (Table of Contents: 9)

Berg's Eye View Dept. / comic story / 2 pages (report information)

Script
Dave Berg [as David Berg] (credited, signed)
Pencils
Dave Berg [as David Berg] (credited, signed)
Inks
Dave Berg [as David Berg] (credited, signed)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Familiar modern stereotypes presented as carnival side-show attractions.

Famous Lost Words (Table of Contents: 10)

To Spurn a Phrase Dept. / comic story / 4 pages (report information)

Script
Gary Belkin (credited)
Pencils
George Woodbridge (credited) [as GW] (signed)
Inks
George Woodbridge (credited) [as GW] (signed)
Letters
typeset

Genre
humor; satire-parody
Characters
General William Tecumseh Sherman; Governor Al Smith; Commander James Lawrence; President Teddy Roosevelt; Captain John Paul Jones; Sir Henry M. Stanley; Arthur Wellesley, 1st Duke of Wellington; King Richard III; General Douglas MacArthur; Admiral George Dewey
Synopsis
Examples of historical misquotes.
Reprints

TV Ads We'd Like to See: The Polydent Commercial (Table of Contents: 11)

Television Dept. / comic story / 1 page (report information)

Script
Al Jaffee (credited)
Pencils
Joe Orlando (credited)
Inks
Joe Orlando (credited)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Parody of then-current Polident television ad.

The Safecrackers (Table of Contents: 12)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin [as D. Martin] (signed)
Pencils
Don Martin [as D. Martin] (signed)
Inks
Don Martin [as D. Martin] (signed)
Letters
typeset

Genre
humor
Characters
McGoon
Synopsis
Four safe-crackers are apprehended when one of them makes the wrong noise at the wrong time.
Reprints

TV's Wonder Dog, Lizzie (Table of Contents: 13)

Mutt Ado About Nothing Dept. / comic story / 5 pages (report information)

Script
Larry Siegel (credited)
Pencils
Mort Drucker (credited)
Inks
Mort Drucker (credited)
Letters
typeset

Genre
humor; satire-parody
Characters
Lassie [as Lizzie]; Jon Provost [as Tommy]; June Lockhart [as Mrs. Morton]; Hugh Reilly [as Mr. Morton]; Andy Clyde [as the neighbor]; Melvin of The Apes; Judge Crater; Nobel Prize Man
Synopsis
Parody of the television show "Lassie".
Reprints

Indexer Notes

Melvin of The Apes is drawn in John Severin's style.

How to Get Complete Newspaper Coverage (Table of Contents: 14)

Slop the Press Dept. / comic story / 2 pages (report information)

Script
Frank Jacobs (credited)
Pencils
Joe Orlando (credited)
Inks
Joe Orlando (credited)
Letters
typeset

Genre
humor; satire-parody
Characters
Jayne Mansfield
Synopsis
Comparison of how the New York Times and the New York Daily News would cover particular stories.
Reprints

Commercial Roulette (Table of Contents: 15)

A Turn for the Worse Dept. / comic story / 4 pages (report information)

Script
Gary Belkin (credited)
Pencils
Bob Clarke (credited) [as Clarke] (signed)
Inks
Bob Clarke (credited) [as Clarke] (signed)
Letters
typeset

Genre
humor; satire-parody
Characters
Danny Thomas; Betty Furness; Tennessee Ernie Ford; Sharpie the Parrot (drawn as José Carioca); Jack Paar; Mr. Clean; Mrs. Fafoofnik
Synopsis
A person channel-surfs and keeps hitting commercials.
Reprints

Indexer Notes

Brands represented are: Miller High Life Beer, Anacin, Bufferin, Post Cereals, Rival Dog Food, Jockey Shorts, Fisk Tires, Westinghouse Appliances, Ford Automobiles, Chevrolet Automobiles, Drano, Gillette, Hertz Rent-A-Car, Mr. Clean, Dash Detergent, Paper-Mate Pens, The Untouchables television show, Colgate Toothpaste, The Jack Parr television show.

How They Spent Their Summer (Table of Contents: 16)

And Then I Wrote Dept. / comic story / 2 pages (report information)

Script
Gary Belkin (credited)
Pencils
Bob Clarke (credited)
Inks
Bob Clarke (credited)
Letters
Bob Clarke (credited)

Genre
humor; satire-parody
Synopsis
If famous people had to do a "how I spent my summer vacation" essay.
Reprints

Indexer Notes

The art consists entirely of sheets of paper and lettering.

New Service Organizations for a Lazy America (Table of Contents: 17)

Take It Lying Down Dept. / comic story / 4 pages (report information)

Script
Frank Jacobs (credited)
Pencils
Joe Orlando (credited)
Inks
Joe Orlando (credited)
Letters
typeset

Genre
humor; satire-parody
Synopsis
New services designed to let Americans do even less.
Reprints

[no title indexed] (Table of Contents: 18)

No Dept. / comic story / 1 page (report information)

Script
Al Feldstein ?
Pencils
Al Feldstein ?
Inks
Al Feldstein ?
Letters
Al Feldstein ?

First Line of Dialogue or Text
Dear Mr. Gaines
Genre
humor
Synopsis
Blank page with a note clipped to it from Al Feldstein's mother, claiming he was too sick to fill the page.
Reprints

The Two Faces of World War II (Table of Contents: 19)

Mine Enemy Grows Nicer Dept. / comic story / 4 pages (report information)

Script
Larry Siegel (credited)
Pencils
George Woodbridge (credited) [as G Woodbridge] (signed)
Inks
George Woodbridge (credited) [as G Woodbridge] (signed)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Comparison of stereotypical war movie characters from films made during World War II and after the war.
Reprints

The Parent from the Ages of 21 to 60 (Table of Contents: 20)

The Patter of Big Feet Dept. / comic story / 9 pages (report information)

Script
Al Jaffee (credited)
Pencils
Wally Wood [as Wood] (signed)
Inks
Wally Wood [as Wood] (signed)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Satirical look at child-rearing.
Reprints

The Wonderful New Dart Set (Table of Contents: 21)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin [as D. Martin] (signed)
Pencils
Don Martin [as D. Martin] (signed)
Inks
Don Martin [as D. Martin] (signed)
Letters
typeset

Genre
humor
Synopsis
A child shows another child his new set of darts.
Reprints

Here's a Shot from the "Hip"... (Table of Contents: 22) (Expand) /

MAD paperbacks / promo (ad from the publisher) / 1 page (report information)

Whenever You Go You'lll Look Better in an Aarow Shirt... (Table of Contents: 23)

cartoon / 1 page (report information)

Script
?
Pencils
Kelly Freas (painting, signed)
Inks
Kelly Freas (painting, signed)
Colors
Kelly Freas (painting, signed)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Parody of Arrow Shirt print ads; A Cuban loyalist about to be executed smiles because he looks so good in his Arrow dress shirt.
Reprints

Indexer Notes

Back cover.

Appropriate Casting for Old Movies (Table of Contents: 24)

Marginal Thinking Department / text article / 0 pages (report information)

Script
?
Letters
typeset

Genre
humor
Synopsis
Ideas for casting movies.

Indexer Notes

Appears in the margins of 21 pages.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. Special Halloween Issue
  2. 1. ["S'matter, can't you Dial?"]
  3. 2. [no title indexed]
    Vital Features
  4. 3. We Guarantee it's a "Spittin' Image"
    Mad merchandise
  5. 4. Fire Sale
    Mad merchandise
  6. 5. There Are Many Good Reasons Why You Should Subscribe to Mad!
    Mad Magazine
  7. 6. This is the Third Act
    Mad merchandise
  8. 7. [no title indexed]
    Letters Dept.
  9. 8. If Doctors Advertised
    There's Gold in Them There Ills Dept.
  10. 9. The Mad Side-Show of Modern Freaks
    Berg's Eye View Dept.
  11. 10. Famous Lost Words
    To Spurn a Phrase Dept.
  12. 11. TV Ads We'd Like to See: The Polydent Commercial
    Television Dept.
  13. 12. The Safecrackers
    Don Martin Dept.
  14. 13. TV's Wonder Dog, Lizzie
    Mutt Ado About Nothing Dept.
  15. 14. How to Get Complete Newspaper Coverage
    Slop the Press Dept.
  16. 15. Commercial Roulette
    A Turn for the Worse Dept.
  17. 16. How They Spent Their Summer
    And Then I Wrote Dept.
  18. 17. New Service Organizations for a Lazy America
    Take It Lying Down Dept.
  19. 18. ["Dear Mr. Gaines"]
    No Dept.
  20. 19. The Two Faces of World War II
    Mine Enemy Grows Nicer Dept.
  21. 20. The Parent from the Ages of 21 to 60
    The Patter of Big Feet Dept.
  22. 21. The Wonderful New Dart Set
    Don Martin Dept.
  23. 22. Here's a Shot from the "Hip"...
    MAD paperbacks
  24. 23. Whenever You Go You'lll Look Better in an Aarow Shirt...
  25. 24. Appropriate Casting for Old Movies
    Marginal Thinking Department
This issue was most recently modified by:
  • Igor Dybzinski
  • Gregory Fischer
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne