Mad #61
(March 1961)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except February, May, August and November
On-sale Date
1960-12-27
Indicia / Colophon Publisher
E.C. Publications Inc.
Editing
Al Feldstein (credited as Albert B. Feldstein) (editor)

Issue Notes

On-sale date from 1960 Periodicals, Copyright Office, Library of Congress.

It's Gonna Be a Mad Year (Table of Contents)

cover / 1 page (report information)

Pencils
Norman Mingo (painting)
Inks
Norman Mingo (painting)
Colors
Norman Mingo (painting)
Letters
typeset

Genre
humor; satire-parody
Characters
Alfred E. Neuman
Synopsis
Mad commemorates the fact that 1961 is an upside-down year, meaning that the last two numerals are the reverse of the first two.
Reprints

[She Was Irresistible!] (Table of Contents: 1)

cartoon / 1 page (report information)

Pencils
Bob Clarke (signed as Bob C)
Inks
Bob Clarke (signed as Bob C)
Colors
Bob Clarke (signed as Bob C)
Letters
Bob Clarke (signed as Bob C)

Genre
humor; satire-parody
Synopsis
Parody of print hosiery ads for Hanes; a lion finds a woman's stockings irresistible, so he eats her.

Indexer Notes

Inside front cover.

[no title indexed] (Table of Contents: 2)

Vital Features / table of contents / 1 page (report information)

Script
?
Pencils
various
Inks
various
Letters
typeset

Indexer Notes

Includes Alfred E. Neuman quote, "Taking your wife to a convention is like taking the game warden hunting!"

The Most Controversial Book Ever! (Table of Contents: 3)

MAD paperbacks / promo (ad from the publisher) / 0.41 page (report information)

Script
?
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Indexer Notes

House ad for MAD paperbacks, featuring "Like MAD".

Now...in 3-D! (Table of Contents: 4)

Mad merchandise / promo (ad from the publisher) / 0.17 page (report information)

Script
?
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Indexer Notes

House ad for full-color pictures of Alfred E. Neuman.

Why Trade a Headache for an Upset Stomach? (Table of Contents: 5)

Mad merchandise / promo (ad from the publisher) / 0.19 page (report information)

Script
?
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Indexer Notes

House ad for "A Golden Trashery of MAD".

[no title indexed] (Table of Contents: 6)

Letters Dept. / letters page / 0.65 page (report information)

Script
?
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Characters
Gardner McKay (photograph)

Indexer Notes

Letters from Charles M. Schulz [as Linus Van Pelt], Shelby M. Eddington, Daniel Gardiner, J. B. Post, Monty Stickles, David E. Roy, and Gabriel P. Freedman, with answers.

[no title indexed] (Table of Contents: 7)

statement of ownership / 0.23 page (report information)

Script
Bill Gaines
Letters
typeset

Indexer Notes

Filed September 15, 1960; Listed owners E.C. Publications, Inc., William M. Gaines, Jesse K. Gaines, Virginia E. MacAdie, all of 225 Lafayette Street, New York, NY, 12; Publisher William M. Gaines, Editor Albert B. Feldstein; Total distribution, avg number over preceding twelve months: 48,550

Let Us Slip You a "Mickey" for Your Mantle (Table of Contents: 8)

Mad merchandise / promo (ad from the publisher) / 0.35 page (report information)

Script
?
Pencils
? (photo)
Inks
? (photo)
Letters
typeset

Indexer Notes

House ad for Alfred E. Neuman Bisque China Bust.

The Man of Science (Table of Contents: 9)

Punch in the I.Q. Dept. / comic story / 4 pages (report information)

Script
Larry Siegel (credited)
Pencils
Mort Drucker (credited, signed)
Inks
Mort Drucker (credited, signed)
Letters
typeset

Genre
humor; satire-parody
Characters
Albert Einstein; Tony Curtis [as young Albert Einstein]; Doris Day; Shelley Winters; William Frawley; Mary Martin ?; Dennis the Menace (cameo); Charlie Brown (cameo); Ed Wynn (cameo)
Synopsis
If Albert Einstein's life were portrayed in various forms of media.

Indexer Notes

Two other well-known actors appear as Albert Einstein, one other actress as his wife Emma, but I cannot identify them.

Early One Morning (Table of Contents: 10)

Don Martin Dept. / comic story / 2 pages (report information)

Script
Don Martin (signed as D. Martin)
Pencils
Don Martin (signed as D. Martin)
Inks
Don Martin (signed as D. Martin)
Letters
typeset

Genre
humor
Synopsis
To avoid waking up, a man tosses his alarm clock out the window, with unfortunate results.
Reprints

The Wall Street Jungle (Table of Contents: 11)

All the News That Hints of Mint Dept. / text story / 4 pages (report information)

Script
Phil Hahn (credited)
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
humor; satire-parody
Synopsis
Parody of The Wall Street Journal.
Reprints

[no title indexed] (Table of Contents: 12)

Joke and Dagger Dept. DO NOT USE; Spy vs Spy / comic story / 1 page (report information)

Script
Antonio Prohías (signed as Prohias)
Pencils
Antonio Prohías (signed as Prohias)
Inks
Antonio Prohías (signed as Prohias)

Genre
humor; spy
Characters
The White Spy; The Black Spy
Synopsis
The Black Spy thinks the White Spy is dead.
Reprints

Admissions of Dishonesty Still Don't Make It Right (Table of Contents: 13)

Too True to Be Good Dept. / comic story / 3 pages (report information)

Script
Arnie Kogen (credited)
Pencils
Joe Orlando (credited)
Inks
Joe Orlando (credited)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Applying end of program television disclaimers to other areas of society.
Reprints

Kitzel's Department Store (Table of Contents: 14)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed as D. Martin)
Pencils
Don Martin (signed as D. Martin)
Inks
Don Martin (signed as D. Martin)
Letters
typeset

Genre
humor
Synopsis
A store clerk deals with his stingy boss.
Reprints

Playkid (Table of Contents: 15)

Young Snob-Nose Dept. / comic story / 7 pages (report information)

Script
Larry Siegel (credited)
Pencils
Bob Clarke (credited) ([as Clarke] (signed))
Inks
Bob Clarke (credited) ([as Clarke] (signed))
Letters
typeset

Genre
humor; satire-parody
Synopsis
If Playboy Magazine had the same editorial focus as Highlights For Children.

Indexer Notes

The centerfold pinup is the little girl from the Coppertone Sun Tan Oil ads.

A Mad Peek Through the Microscope (Table of Contents: 16)

Microfolk Dept. / comic story / 3 pages (report information)

Script
Phil Hahn (credited)
Pencils
Paul Coker (signed)
Inks
Paul Coker (signed)
Letters
typeset

Genre
humor; satire-parody
Characters
Alfred E. Neuman
Synopsis
Series of single panel cartoons with a microbe theme.
Reprints

Indexer Notes

Alfred E. Neuman makes a cameo as a microscopic organism and a lab technician.

MAD's Comprehensive Small Irritation Insurance (Table of Contents: 17)

The Clause That Refreshes Dept. / comic story / 4 pages (report information)

Script
Sy Reit (credited)
Pencils
George Woodbridge (credited) ([as G Woodbridge] (signed))
Inks
George Woodbridge (credited) ([as G Woodbridge] (signed))
Letters
typeset

Genre
humor; satire-parody
Characters
Bert Parks (television still photo)
Synopsis
An insurance policy that reimburses you for selected irritations brought about by life.
Reprints

Guest Shots (Table of Contents: 18)

Extra Added Distraction Dept. / comic story / 5 pages (report information)

Script
Tom Koch
Pencils
Mort Drucker (signed, credited, pages 1-3); Wally Wood ((pages 4-5) [as Wally Wood, W. Wood, Wal Woudd])
Inks
Mort Drucker (signed, credited, pages 1-3); Wally Wood ((pages 4-5) [as Wally Wood, W. Wood, Wal Woudd])
Letters
typeset

Genre
humor; satire-parody
Characters
Bob Hope; Frank Sinatra; Bing Crosby; Dean Martin; Jerry Lewis; James Arness [as Matt Dillon]; Richard Boone [as Paladin]; Robert Stack [as Eliot Ness]; Marvin Miller [as Michael Anthony]; Alfred Hitchcock; Shirley Temple; Manners the butler; Speedy Alka-Seltzer; Dagwood Bumstead; Mr. Dithers; Donald Duck; Joe Palooka; Dick Tracy; Maggie; Jiggs; Little Orphan Annie; Sandy; Superman; Dennis the Menace; Mary Worth; Li'l Abner; Mammy Yokum; Moonbeam McSwine
Synopsis
Ridiculous examples of guest appearances on various television shows and comic strips.

Indexer Notes

Manners the butler was the then current commercial icon for Kleenex Tissue. Speedy Alka-Seltzer was the then current commercial icon for Alka-Seltzer antacid.

[no title indexed] (Table of Contents: 19)

Joke and Dagger Dept. DO NOT USE; Spy vs Spy / comic story / 1 page (report information)

Script
Antonio Prohías (signed as Prohias)
Pencils
Antonio Prohías (signed as Prohias)
Inks
Antonio Prohías (signed as Prohias)

Genre
humor; spy
Characters
The White Spy; The Black Spy
Synopsis
The Black Spy gets pictures of The White Spy's new rocket.
Reprints

Mad's "Do-It-Yourself" Auto Repair Manual (Table of Contents: 20)

Greasemonkey-Business Dept. / comic story / 3 pages (report information)

Script
Dave Berg (credited) (signed as David Berg)
Pencils
Dave Berg (credited) (signed as David Berg)
Inks
Dave Berg (credited) (signed as David Berg)
Letters
typeset

Genre
humor; satire-parody
Synopsis
Satirical auto repair manual.
Reprints

Mad's 1961 TV Preview (Table of Contents: 21)

Vidiot's Delight Dept. / comic story / 2 pages (report information)

Script
Gary Belkin (credited)
Pencils
Bob Clarke (credited) ([as Clarke] (signed))
Inks
Bob Clarke (credited) ([as Clarke] (signed))
Letters
typeset

Genre
humor; satire-parody
Characters
Charles Collingwood; Nelson Rockefeller; Douglas Edwards; Charlie Chaplin
Synopsis
Examples of new television shows for the coming year.

Mad Salutes an Unsung Hero (Table of Contents: 22)

Speaking of Pictures Dept. / comic story / 4 pages (report information)

Script
Don Reilly (credited)
Pencils
George Woodbridge (credited) ([as G Woodbridge] (signed))
Inks
George Woodbridge (credited) ([as G Woodbridge] (signed))
Letters
typeset

Genre
humor; satire-parody
Characters
Macomber Bombey; Alfred E. Neuman
Synopsis
Spotlight on magazine photographer Macomber Bombey.
Reprints

After the Rains (Table of Contents: 23)

Don Martin Dept. / comic story / 1 page (report information)

Script
Don Martin (signed as D. Martin)
Pencils
Don Martin (signed as D. Martin)
Inks
Don Martin (signed as D. Martin)

Genre
humor
Synopsis
A group of native Americans exit a teepee after a rain storm.
Reprints

Caramba! I'm No Herk! (Table of Contents: 24)

Mad Magazine / promo (ad from the publisher) / 1 page (report information)

Script
?
Pencils
Lester Krauss ? ((photo, credited), Jack Davis)
Inks
Lester Krauss ? ((photo, credited), Jack Davis)
Letters
typeset

Synopsis
A stereotypical Mexican peasant gives an endorsement in broken English of subscribing to Mad Magazine.

Indexer Notes

House ad for subscriptions.
Includes thumbnail illustration.
Inside back cover.

What Sort of Man Reads Mad? (Table of Contents: 25)

cartoon / 1 page (report information)

Script
?
Pencils
Lester Krauss (photo, credited)
Inks
Lester Krauss (photo, credited)
Colors
Lester Krauss (photo, credited)
Letters
typeset

Genre
humor; satire-parody
Synopsis
A sophisticate stands on the bumper of his car and contemptuously watches the barefoot moron repairing it in a parody of Playboy ads that tout the sophistication of their audience.
Reprints

Indexer Notes

Back cover.

Editing
Related Scans
Series Information
Table of Contents
  1. 0. It's Gonna Be a Mad Year
  2. 1. [She Was Irresistible!]
  3. 2. [no title indexed]
    Vital Features
  4. 3. The Most Controversial Book Ever!
    MAD paperbacks
  5. 4. Now...in 3-D!
    Mad merchandise
  6. 5. Why Trade a Headache for an Upset Stomach?
    Mad merchandise
  7. 6. [no title indexed]
    Letters Dept.
  8. 7. [no title indexed]
  9. 8. Let Us Slip You a "Mickey" for Your Mantle
    Mad merchandise
  10. 9. The Man of Science
    Punch in the I.Q. Dept.
  11. 10. Early One Morning
    Don Martin Dept.
  12. 11. The Wall Street Jungle
    All the News That Hints of Mint Dept.
  13. 12. [no title indexed]
    Joke and Dagger Dept. DO NOT USE; Spy vs Spy
  14. 13. Admissions of Dishonesty Still Don't Make It Right
    Too True to Be Good Dept.
  15. 14. Kitzel's Department Store
    Don Martin Dept.
  16. 15. Playkid
    Young Snob-Nose Dept.
  17. 16. A Mad Peek Through the Microscope
    Microfolk Dept.
  18. 17. MAD's Comprehensive Small Irritation Insurance
    The Clause That Refreshes Dept.
  19. 18. Guest Shots
    Extra Added Distraction Dept.
  20. 19. [no title indexed]
    Joke and Dagger Dept. DO NOT USE; Spy vs Spy
  21. 20. Mad's "Do-It-Yourself" Auto Repair Manual
    Greasemonkey-Business Dept.
  22. 21. Mad's 1961 TV Preview
    Vidiot's Delight Dept.
  23. 22. Mad Salutes an Unsung Hero
    Speaking of Pictures Dept.
  24. 23. After the Rains
    Don Martin Dept.
  25. 24. Caramba! I'm No Herk!
    Mad Magazine
  26. 25. What Sort of Man Reads Mad?
This issue was modified by, among others
  • Steve Coates
  • Igor Dybzinski
  • Gregory Fischer
  • Katy Hayhurst
  • Donald Dale Milne
  • Ramon Schenk