MAD #71
(June 1962)

EC, 1952 Series
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Volume
1
Price
0.25 USD
Pages
52
Indicia Frequency
monthly except February, May, August and November
Indicia / Colophon Publisher
E.C. Publications, Inc.
Editing
Albert B. Feldstein; Jerry De Fuccio (associate editor); Nick Meglin (associate editor)
Color
color (#1-23, 400-550); color cover with black & white interior (#24-399)
Dimensions
standard Golden Age US (#1-23); magazine size (#24 onward)
Paper Stock
glossy cover
Binding
saddle-stitched
Publishing Format
Was Ongoing Series

[Build Up Your Ego With MAD] (Table of Contents)

Alfred E. Neuman / cover / 1 page (report information)

Pencils
Norman Mingo (Alfred, painted); ?
Inks
Norman Mingo (Alfred, painted); ?
Colors
Norman Mingo (Alfred, painted); ?
Letters
typeset

Genre
humor
Characters
Alfred E. Neuman
Synopsis
Alfred occupies the center of a dart board.
Reprints

[What Happened to the Coverage?] (Table of Contents: 1)

Travailers Insurance Companies / comic story / 1 page (report information)

Script
?
Pencils
Lester Krauss (photograph)
Inks
Lester Krauss (photograph)
Letters
typeset

Genre
satire-parody
Synopsis
A couple discovers their insurance doesn't cover what they expected.

Indexer Notes

Parody of ad for Travelers Insurance Companies. Inside front cover.

Departments (Table of Contents: 2)

Vital Features / foreword, introduction, preface, afterword / 1 page (report information)

Script
?
Pencils
various (see note)
Inks
various (see note)
Letters
typeset

Indexer Notes

Art is excerpts from this issue.

Wanna Neck? (Table of Contents: 3) (Expand) /

Alfred E. Neuman bust / promo (ad from the publisher) / 0.33 page (report information)

Random Samplings of Reader Mail (Table of Contents: 4)

Letters Dept. / letters page / 1 page (report information)

Script
Albert B. Feldstein
Pencils
? (photograph)
Inks
? (photograph)
Letters
typeset

Synopsis
Letters of comment and pictures of babies holding MAD.

Indexer Notes

Letters from: Larry Siegel (writer for Bob Newhart Show), Elizabeth Leppman, G. W. Wilson, Ed Costello, Candy Lee, Niles Norling, John Dollriehs, Tom Rapp. Photos of babies from the Leonard, Stern, Pitluk, Phillips, Campbell, Bards, McDougall, and Olson families.

Over 30 Million Sold (Table of Contents: 5) (Expand) /

Alfred E. Neuman photo / promo (ad from the publisher) / 0.17 page (report information)

Don't Say We Didn't Warn You! (Table of Contents: 6) (Expand) /

The Golden Trashery of MAD / promo (ad from the publisher) / 0.17 page (report information)

It Was a Case of Mind Over Reading-Matter! (Table of Contents: 7) (Expand) /

MAD Magazine / promo (ad from the publisher) / 0.33 page (report information)

Alfred's Poor Almanac (Table of Contents: 8)

text article / 1 page (report information)

Script
Frank Jacobs
Pencils
?
Inks
?
Letters
typeset

Genre
humor
Synopsis
Ridiculous things that supposedly happened in the period March 27 to May 9.

Indexer Notes

Small illustrations on most dates.

MAD Investigates the Sordid Business of Gambling (Table of Contents: 9)

The Wagers of Sin Dept. / comic story / 6 pages (report information)

Script
Al Jaffee
Pencils
Wallace Wood (signed)
Inks
Wallace Wood (signed)
Letters
typeset

Genre
humor
Characters
C. C. Clavendish III; Lotta Rees; Sam Grafter; Dr. Sidney A. Kindlyfellow
Synopsis
A look at the evils of gambling and how they hide in everyday life.
Reprints

Indexer Notes

Final page is a casino scene filled with world leaders and celebrities.

Famous Test Papers (Table of Contents: 10)

Padding And Pencil Dept. / text article / 3 pages (report information)

Script
Arnie Kogen
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
?; typeset

Genre
humor
Characters
John Daly; Leonard Bernstein; Georgie Jessel; Milton Berle; Alexander King; Jack Parr; Richard Nixon; John Kennedy
Synopsis
Supposed essay test answers by famous people.

Indexer Notes

Some text is in an apparent script handwriting, but it may be a font.

Rain (Table of Contents: 11)

Bitter-Patter Dept. [Berg's Eye View Dept.] / comic story / 4 pages (report information)

Script
David Berg (signed)
Pencils
David Berg (signed)
Inks
David Berg (signed)
Letters
typeset

Genre
humor
Synopsis
A look at all the ways rain can spoil your day.
Reprints

Spy vs Spy (Table of Contents: 12)

Spy vs Spy; Joke And Dagger Dept. / comic story / 1 page (report information)

Script
Antonio Prohias (signed)
Pencils
Antonio Prohias (signed)
Inks
Antonio Prohias (signed)

Genre
humor; spy
Characters
Black Spy; White Spy
Synopsis
The Black Spy kicks the White Spy into a bucket of water.

Indexer Notes

Part I

A MAD Guide to Russia (Table of Contents: 13)

Better Read Than Dread Dept. / text story / 5 pages (report information)

Script
Phil Hahn
Pencils
Joe Orlando
Inks
Joe Orlando
Letters
typeset

Genre
satire-parody
Characters
Nikita Khrushchev; Joseph Stalin
Synopsis
A look at Russian culture through the prism of cold-war era stereotypes.

Don Martin in Sherwood Forest (Table of Contents: 14)

Robin Hood-Winked Dept. / comic story / 6 pages (report information)

Script
? (original folk tales); ? (adaptation)
Pencils
Don Martin (signed)
Inks
Don Martin (signed)
Letters
typeset

Genre
humor; satire-parody
Characters
Robin Hood; Little John
Synopsis
Tales of Robin Hood, slightly fractured.
Reprints

Celebrities' Wallets (Table of Contents: 15)

Chairman of the Broad Dept. / text article / 2 pages (report information)

Script
Arnie Kogen
Pencils
Jack Rickard
Inks
Jack Rickard
Letters
?; typeset

Genre
satire-parody
Characters
Frank Sinatra
Synopsis
A look at what might be in Frank Sinatra's wallet.
Reprints

MAD's Journal of Future Physical Afflictions (Table of Contents: 16)

Up for Adaption Dept. / text article / 4 pages (report information)

Script
Howard Schneider
Pencils
Bob Clarke (signed)
Inks
Bob Clarke (signed)
Letters
typeset

Genre
humor
Synopsis
An illustrated listing of possible future physical problems caused by repeated actions undertaken in modern society...going way beyond tennis elbow.
Reprints

The Birth of a Madison Avenue Brand Name (Table of Contents: 17)

Artificial Dissemination Dept. / comic story / 4 pages (report information)

Script
Walter Farley
Pencils
George Woodbridge (signed)
Inks
George Woodbridge (signed)
Letters
typeset

Genre
satire-parody
Characters
Mr. Clean (cameo)
Synopsis
The brainstorming sessions that may have occurred on Madison Avenue to name various products.
Reprints

Indexer Notes

Products featured are Comet, Mr. Clean, Stopette, Lava, Old Crow, and MAD.

Dream girls (Table of Contents: 18)

Dames and Doze Dept. / comic story / 2 pages (report information)

Script
Don Reilly
Pencils
Jack Rickard (signed)
Inks
Jack Rickard (signed)

Genre
humor
Characters
Alfred E. Neuman; Moxie Cowznofsky
Synopsis
A look at what might constitute "dream girls" for men in various professions.
Reprints

Indexer Notes

Moxie appears unnamed in final panel.

Spy vs Spy (Table of Contents: 19)

Spy vs Spy; Joke And Dagger Dept. / comic story / 1 page (report information)

Script
Antonio Prohias (signed)
Pencils
Antonio Prohias (signed)
Inks
Antonio Prohias (signed)

Genre
humor; spy
Characters
Black Spy; White Spy
Synopsis
The White Spy fools the Black Spy into eating poisoned food.
Reprints

Indexer Notes

Part II

South Chicago (Table of Contents: 20)

Cops and Rodgers Dept. / comic story / 5 pages (report information)

Script
Frank Jacobs
Pencils
Mort Drucker (signed)
Inks
Mort Drucker (signed)
Letters
typeset

Genre
satire-parody
Characters
Frankie Avalon; Southside Looey [Bobby Darin]; James Darren ?; Paul Anka; Northside Charlie [Elvis Presley]; Ricky Nelson; Lt. Farfel [Dick Clark]; Flossie; Sidney [Perry Como]; Dean Martin (cameo)
Synopsis
Parody of musical South Pacific set with gangsters in Roaring 20s Chicago.

Indexer Notes

Also includes several other unidentified young singers of the time.

The Big Bad Wall (Table of Contents: 21)

Berlin Airlift Dept. / comic story / 1 page (report information)

Script
?
Pencils
Wallace Wood (signed)
Inks
Wallace Wood (signed)

Genre
humor
Characters
Big Bad Wolf
Synopsis
Disney's Big Bad Wolf is shipped to Berlin to deal with the Wall.
Reprints

No Longer a Farce in the Crowd! (Table of Contents: 22) (Expand) /

Don Martin Steps Out / promo (ad from the publisher) / 1 page (report information)

We Knew Them When (Table of Contents: 23)

Marginal Thinking Dept. / filler / 0 pages (report information)

Script
?
Letters
typeset

Genre
humor
Synopsis
Fictitious accounts of having known celebrities before they were famous.

Indexer Notes

Appear in the margins of 26 pages of magazine.

[He Thought He Would Rest in Peace...in Place...] (Table of Contents: 24)

John Vaultlock Insurance / comic story / 1 page (report information)

Script
?
Pencils
Kelly Freas (painted, signed)
Inks
Kelly Freas (painted, signed)
Colors
Kelly Freas (painted, signed)
Letters
typeset

Genre
satire-parody
Characters
Joseph Stalin, Nikolai Lenin
Synopsis
Phony ad for John Vaultlock Sta-Put Burial Insurance, a parody of John Hancock Insurance.

Indexer Notes

back cover

Editing
Related Scans
Series Information
Table of Contents
  1. 0. [Build Up Your Ego With MAD]
    Alfred E. Neuman
  2. 1. [What Happened to the Coverage?]
    Travailers Insurance Companies
  3. 2. Departments
    Vital Features
  4. 3. Wanna Neck?
    Alfred E. Neuman bust
  5. 4. Random Samplings of Reader Mail
    Letters Dept.
  6. 5. Over 30 Million Sold
    Alfred E. Neuman photo
  7. 6. Don't Say We Didn't Warn You!
    The Golden Trashery of MAD
  8. 7. It Was a Case of Mind Over Reading-Matter!
    MAD Magazine
  9. 8. Alfred's Poor Almanac
  10. 9. MAD Investigates the Sordid Business of Gambling
    The Wagers of Sin Dept.
  11. 10. Famous Test Papers
    Padding And Pencil Dept.
  12. 11. Rain
    Bitter-Patter Dept. [Berg's Eye View Dept.]
  13. 12. Spy vs Spy
    Spy vs Spy; Joke And Dagger Dept.
  14. 13. A MAD Guide to Russia
    Better Read Than Dread Dept.
  15. 14. Don Martin in Sherwood Forest
    Robin Hood-Winked Dept.
  16. 15. Celebrities' Wallets
    Chairman of the Broad Dept.
  17. 16. MAD's Journal of Future Physical Afflictions
    Up for Adaption Dept.
  18. 17. The Birth of a Madison Avenue Brand Name
    Artificial Dissemination Dept.
  19. 18. Dream girls
    Dames and Doze Dept.
  20. 19. Spy vs Spy
    Spy vs Spy; Joke And Dagger Dept.
  21. 20. South Chicago
    Cops and Rodgers Dept.
  22. 21. The Big Bad Wall
    Berlin Airlift Dept.
  23. 22. No Longer a Farce in the Crowd!
    Don Martin Steps Out
  24. 23. We Knew Them When
    Marginal Thinking Dept.
  25. 24. [He Thought He Would Rest in Peace...in Place...]
    John Vaultlock Insurance
This issue was most recently modified by:
  • Gregory Fischer
  • Donald Dale Milne
Issues in this series have been indexed by:
  • Terry Watkins
  • Tony R. Rose
  • Gregory Fischer
  • Karl Wilcox
  • Donald Dale Milne